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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

21:44

To Do Something Great You'll Have To Leave Something...

Bringing Business to Retail ·

2022/03/10

It's no secret being an entrepreneur can help you connect with some amazing people. However, it can also be really hard on friendships. People you used to confide in and connect with suddenly have no idea what you do, they question your choices or are threatened by your success or income. When your business becomes tightly intertwined with your private life it can feel like nobody really shares the same interests as you anymore. Before you know it life has become very lonely. In this episode I'm

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40:20

How I Increased My Revenue By 50% In 12 Hours

Bringing Business to Retail ·

2022/03/03

If you're most like business owners who have built a team around them you'll have staff or contractors to deliver key outcomes for many of your business pillars. Perhaps you have a bookkeeper or accountant, you probably have a team of sales staff, and maybe work with a buyer or agent to source your stock. However, for lots of retail CEOs Marketing is your self-appointed domain. Whilst you can balance your two roles you're undoubtedly saving yourself the expense of two wages. But how much is your

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44:44

Dealing With Customer Conflict

Bringing Business to Retail ·

2022/02/24

In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn't have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they're experiencing and use it to create more positive interactions. Stick around til' the end to hear me doing some Angry Customer roleplaying! For more click here

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23:52

If You Don't Want To Sell, Then Its Time To Close...

Bringing Business to Retail ·

2022/02/17

How many times in the past month have you gone browsing for things you don't actually want to buy? Probably not many. The reality is when consumers go shopping they generally have a problem they need solving and though they may not know exactly what it is that will do that, if they're putting the energy into finding a solution they're going to get their money out if they find it. In this episode, I'm exploring why it is retailers are continuously telling me they hate selling to their customers

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28:29

This Is Why You're Not Hitting Your Revenue Targets

Bringing Business to Retail ·

2022/02/10

I'm guessing you've often asked yourself how you can make more money. But have you ever asked yourself why you're not making the kinds of sales or generating the levels of revenue you need to make your business truly successful? You probably believe the answer lies in simply increasing your social media traction or aiming for a bigger marketing budget - after all, that's what all the big guys are doing. In this episode I'm sharing why neither of those strategies are a magic fix and what will

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33:22

Opportunity or Shiny Object?

Bringing Business to Retail ·

2022/02/03

The start of the year is always a flurry of exciting new ideas; goal setting, planning, list-making, and if you're a good CEO it will also involve eliminating things out of your business that just aren't working for you. When you clear out the old, you open yourself up to new opportunities. But how do you know if those opportunities are going to help you transition or grow? Or if they are just another bright shiny thing to distract you from the real work you need to be doing? In this episode,

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54:56

How To Generate Hot Traffic - Chase Clymer

Bringing Business to Retail ·

2022/01/27

What happens when you spend your day doing something you love but it just doesn't bring in enough to pay the bills and put food on the table? In this episode, I'm joined by designer and digital marketer, co-founder of Electric Eye Agency and the former bass player from the band City Lights, Chase Clymer. Using his creative experiences Chase has become an expert in helping eCommerce brands scale and grow and market to their dream customers. Join me as we chat about building the perfect marketing

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19:29

This Is Why You're Losing Customers To Competitors

Bringing Business to Retail ·

2022/01/20

Nobody wants to think their customers are shopping with someone else, especially after all the time and effort you've put into attracting them to your store. But the reality is, they probably are. Promoting that you are unique or offer great customer service or stock only quality products simply isn't enough to cut it in today's competitive market. You need to be offering something with more impact if you want to attract and keep a loyal customer base. In this episode, I'm sharing why your

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27:50

This Simple Strategy Made Jill $2500 In 2 Hours

Bringing Business to Retail ·

2022/01/12

Every now and then a retailer comes along who doesn't just listen to your advice, they jump on it and run with it! Jill is one of those retailers. Days before Christmas Jill made a snap decision that earned her an extra $2,500 in sales, in only two hours, on the slowest trading day of the year. In this episode, I'm going to share, step-by-step, exactly what Jill did and how you can do exactly the same thing in your store and get the same awesome results. For more click here

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24:56

This Could Be The Reason You Won't Hit Your Goals...

Bringing Business to Retail ·

2022/01/06

Are you tired of downloading resources or cheatsheets, joining webinars and masterclasses, listening to podcasts or investing in courses that seem to deliver unbelievable results for everyone else but achieve nothing for you...? In this episode, I'm sharing the secret of making anything you invest in pay dividends. Seriously. You don't need to be smarter, or richer or more committed. You just need to do this one, single thing. Join me to find out what it is! For more click here

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29:17

Increase Your Paid Ads ROI With This Strategy

Bringing Business to Retail ·

2021/12/23

It's easy to drop a lot of money on paid advertising, without really knowing if you're getting a good return on your investment. If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that's exactly what I'm focusing on in this episode. Plus you'll get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22. For more click here

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25:59

How To Get More Customers For Less

Bringing Business to Retail ·

2021/12/15

Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I'm sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22. For more click here

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35:04

Use This Strategy To Get Customers To Buy

Bringing Business to Retail ·

2021/12/09

Ever wondered what goes on in our Scale Your Store Live sessions? In this episode, I'm giving you a sneak peek inside one of our bonus training calls and sharing one hot strategy for getting more customers to buy from you, even during the busiest time of the year. For more click here

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27:53

How Emma And Sam Sold $14,000 In Old Stock In 7 Days

Bringing Business to Retail ·

2021/12/02

One of our highest converting Facebook ads tells the story of Emma and Sam who sold $14,000 of dead stock in 7 days, using strategy #3. So what exactly IS strategy number three, and could you use it to move the idle, damaged, or surplus inventory in your own store. In this episode, we're going to spill the beans on exactly what Emma and Sam did to move thousands of dollars worth of stock that was choking their cash flow and stopping them from investing in products that their customers actually

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46:10

Ick Free Sales Strategies - Diane Helbig

Bringing Business to Retail ·

2021/11/18

Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can’t do it all at the same time! With Diane’s guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like guardrails, keeping them from falling off a cliff. Diane is also the author of Succeed Without Selling and the host of the Accelerate Your Business Growth

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45:32

Building A Resilient Team - Michelle Dickinson

Bringing Business to Retail ·

2021/11/11

Michelle Dickinson is a wellbeing strategist, TED-X presenter, and author of a memoir entitled Breaking In To My Life, about her experiences living with a mother with Bi-Polar. Michelle is passionate about helping people get comfortable with mental health before a crisis hits and providing the tools and strategies business owners need to enable them to move their business forward if their own mental health or those of their employees is suffering. As more and more teams operate remotely Michelle

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01:01:57

The Power Of Brand Messaging - Brandon Lucero

Bringing Business to Retail ·

2021/11/04

If you're tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you're going to love my conversation with Brandon Lucero. In this episode of Bringing Business to Retail Brandon and I talk about the power of brand messaging and getting aligned with what you as an entrepreneur are good at and focusing on connection and service with your customers. We cover leaning into

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58:49

From Religion To Real Estate - Building Businesses ...

Bringing Business to Retail ·

2021/10/28

Real estate investing has been part of Brad’s life since his college days. He earned his undergraduate degree in Finance with an eye towards commercial real estate, interning with one of the premier large commercial property portfolio companies in the Northwest. He purchased his first rental property within months of graduating college, and quickly added several more. His experience includes management of hotel and vacation property, development of retail and hospitality space, and raising capital

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15:40

Leveraging Black Friday | Cyber Monday Without...

Bringing Business to Retail ·

2021/10/21

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with you how

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37:37

The Simple Universal Customer Connection Strategy...

Bringing Business to Retail ·

2021/10/15

Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably. Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration of missing or need for alternative ingredients and the environmental impact of food waste. On this episode Michael shares how Plant Jammer have

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