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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

16:18

Iconic Dallas Businessman Ross Perot Dies at 89

MarketScale Technology ·

2019/07/10

Computer services pioneer, Navy veteran, two-time presidential candidate and philanthropist Ross Perot has died after a five-month battle with Leukemia. He was 89 years old. “We have lost a true Dallas Icon,” Dallas Mayor Eric Johnson tweeted. “Ross Perot was a veteran, successful businessman, and philanthropist who spent his life working hard to make our city, state and country better. My thoughts and prayers are with the Perot family during this difficult time.” A legendary business career began

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16:15

Third-Party Payment Companies Need a Card Processing...

MarketScale Technology ·

2019/07/09

In this episode of the Software & Technology podcast, host Tyler Kern sat down with Mark Bishopp, CEO of Amaryllis, a purpose-based platform that makes it easy for third-party payment companies to launch quickly and effectively. They discussed why third-party payment companies should expect more of a partner, and less of a vendor, with card processing solutions. In his prior roles at Bank of America, Vantiv, and Price Waterhouse, Bishopp learned why partnering with clients first and foremost was

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49:00

Industry 4.0 Means High Density IoT. Are We Prepared?...

MarketScale Technology ·

2019/07/09

The world of IoT has been evolving industries for several years now; from manufacturing to retail, data is giving businesses unparalleled decision making capabilities. But are businesses really leveraging IoT to its full potential? To dive deep into the subject, we were joined by Atul Patel, CEO & co-founder of Edyza Inc., an enabler of IoT for high-density connectivity and computing, and John Lam, vice president of sales for Premio Inc., a designer, and builder of computing technologies,

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44:54

Observations and Trend Watching from InfoComm 2019...

MarketScale Technology ·

2019/07/02

When you attend a cutting-edge conference like InfoComm 2019, you honestly need time and brain power to digest everything you’ve seen. That’s why MarketScale host Daniel Litwin hosted a post-show conversation with Bryan Hinckley,president of Electrosonic, and Maurizio Capuzzo, CMO of Electrosonic, who give their tech and culture perspectives on the effect of the conference. Buzzing as bright as the pro AV technology on display were the vendor booths themselves, Hinckley and Capuzzo admitted. LG

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25:21

Walk-In Freezer Innovations are Defying the Laws of...

MarketScale Technology ·

2019/07/02

The first modern freezer hit homes in the early 1900s. Since then, modern refrigeration and freezers have come a long way; the laws of thermodynamics, though, haven’t changed. The way in which people treat and manage their walk-in freezers often incurs more costs for a company, whether that's in maintenance or energy costs, and it all ties back to thermodynamics. Research by scientists like today’s guest, though, KPS Global's Technical Fellow James Costanza, has made modern industrial walk-in

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21:31

How Technology is Improving the Broadband User...

MarketScale Technology ·

2019/07/02

Communications have fundamentally changed since the implementation of broadband services; today, customer expectations are that communication is instant and clear. "Internet is now the key to this business because everything flows through it. Whether it's the phone or video or internet," Chris Boring, vice president of sales and marketing at Promptlink Communications, said. This standard for speed has made broadband companies more all-encompassing but also forced them to provide new offerings to

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14:28

A Vendor-Neutral Consultant Updates Us On SCADA in...

MarketScale Technology ·

2019/07/02

Vendor-neutral consulting is an integral facet of any pipeline system utilizing SCADA systems. This form of consulting effectively employs customer-specific standards to fit the needs of any industry, whether oil and gas, electric utility, or traction power. Duane Clementson, vice president of operations at UTSI International, possesses extensive experience managing SCADA systems thanks to his work under four different SCADA companies. Mr. Clementson has worked with six different SCADA packages and

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37:07

What InfoComm 2019 Taught Us about Video Conferencing...

MarketScale Technology ·

2019/07/01

The modern-day business is not often confined to one building. Long-distance communication has become seamless, and AV providers have been tasked with improving conferencing across the world. From improved cameras and better projectors for video conferencing to a more fluid wireless experience, workers expect remote meetings to be as smooth as in-person gatherings. Carl Harvell, director of product marketing and senior customer sales success at AVer Informationrecently returned from InfoComm 2019 in

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34:19

The Impact of Communication over Notifications During...

MarketScale Technology ·

2019/06/28

Investing in something that will never be used is not ideal. That is the goal, though, when dealing with emergency response and crisis management technology. In the unfortunate situation when it does need to be used, open communication can save lives, inventory, and the reputation of a brand. Luckily, as technology has advanced, companies have the tools to be prepared unlike ever before. "Technology now allows us not only to reach you but make sure we reach you with the right message to the right

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17:50

Outsourcing is the Competitive Edge for Today's...

MarketScale Technology ·

2019/06/28

It’s not just huge call centers in multinational companies that outsource their talent. Everybody outsources on some scale, whether it’s a startup that outsources the bookkeeping and back office duties for their business or even an individual who outsources their day-to-day needs to someone more skilled than they are. In this episode of the Software and Technology Podcast, host Sean Heath sat down with Tim Witucki, senior vice president of development for Personivto discuss smart outsourcing as a

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26:05

Documentation is the Key to an Effective Fiduciary...

MarketScale Technology ·

2019/06/28

Mistakes are costly in any industry, but when it comes to employee benefit plans, you're dealing with someone's retirement income and their livelihood. That's why being designated an employee benefits plan fiduciary is much more than crossing your T's and dotting your I's on paperwork. In this episode of Weaver: Beyond the Numbers podcast, we discuss the role of fiduciaries with CPA Aracely Rios, an audit partner in assurance services. She'll discuss the role of good documentation in employee

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39:41

How One Freelance Video Editor Keeps His Tools Ahead...

MarketScale Technology ·

2019/06/28

The freelance video editing market has radically changed over the years, thanks in large part to emerging software. Avid Media Composer was released in 1994 and quickly became the industry standard come 1996, but various programs persist to this day. Brandon Balin’s knowledge of such software is unparalleled. As a freelance video, conform, and VFX editor, he has edited everything from independent action films to World’s Scariest Police Videos - his first television show - and even Dr. Phil, where he

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22:54

What Should Businesses Know When Switching to...

MarketScale Technology ·

2019/06/21

In this episode of the Software and Technology Podcast, Mike Daskalopoulos, director of strategic platform technology at ScreenBeam, shared some insights on the benefits and challenges of wireless presentation and collaboration solutions. Bandwidth, while it may seem like it’s infinitely available, is a limited commodity that can present hurdles when integrating a wireless presentation infrastructure. But as Daskalopoulos explained, there are now enhancements that organizations can leverage to make

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28:20

InfoComm 2019: The Truths Behind Difficult Customer...

MarketScale Technology ·

2019/06/19

No matter your industry or job, “...customer service is a business that we’re all in,” Nyere Hollingsworth, group leader for UCC services at Mitre Corporation, said. This truism is unpacked on the Pro AV Podcast today with customer service expert Hollingsworth along with his personal perspective on dealing with the customer in the field of audio-visual technology. AV has stood the test through the tech boom and cross-industry transformation, not only demanding new skills from AV professionals but

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22:28

InfoComm 2019: How Important are Wireless...

MarketScale Technology ·

2019/06/19

“The workplace is ever evolving, especially with a varied workforce,” Alex said. “There is a proliferation of devices available to the world, and consumer behavior is driving this.” Alex was part of a panel discussion at InfoComm 2019 on "Wireless Presentations Systems and BYOD Implementation," where he and other thought leaders from Intel, Poly & Recon Research broke down the current state of wireless presentation technology in the workplace and what impact it's having on the market. The

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28:33

InfoComm 2019: How Storytelling and Video Games are...

MarketScale Technology ·

2019/06/18

We live in the age of entertainment at our fingertips. Interactive games, exciting videos, and groundbreaking stories are only a click away. So how are theme parks staying competitive as an entertaining pastime and leisure activity, and how is AV playing into this immersive experience economy? Giving their perspectives are Erik Baeumlisberger, corporate manager of guest experience technology at SeaWorld Parks and Entertainment, and Mike Wallace, creative director at Falcon's Creative Group. Both

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20:03

InfoComm 2019: Leading Women into a More Diverse and...

MarketScale Technology ·

2019/06/18

The Audio Visual industry is dominated by men, with women making up a mere 14% of the industry. But that does not mean that the women in AV are not making waves and pushing for change. In fact, from one year to the next, change can quite literally be seen. Take the AVIXA Women's Council Breakfast at InfoComm 2019 this year. The large exhibition room where they hosted the event was overflowing with people; they had to bring in new tables as more people poured in. AVIXA leadership couldn't stop

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26:00

InfoComm 2019: From Wayfinding to Digital Art,...

MarketScale Technology ·

2019/06/17

Though not one of the largest markets for Pro AV spending, the Hospitality industry is one of the fastest growing, generating $7 billion in 2018 and rising at an average annual growth of 6.1 percent over the next five years. This comes from AVIXA's newest Hospitality Industry Market Intelligence Report presented at InfoComm 2019, and on today's Pro AV Podcast episode, Sean Wargo, senior director of market intelligence at AVIXA, details the tremendous opportunities for AV companies to bring digital

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18:58

InfoComm 2019: Retailtainment is the New Reality for...

MarketScale Technology ·

2019/06/17

Like many industries, retail is facing the full effect of the experience economy. Couple this with the standardized convenience of e-commerce, and it becomes clear the future of brick and mortar stores is at a critical point. Nowhere is this need for an experience beyond the product in retail more evident than at our malls. In this InfoComm 2019 episode of the Pro AV Podcast, host Daniel Litwin discussed this new blend of retail and entertainment and how it's affecting the Pro AV industry with

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19:07

Why Visibility Will Help Prevent Rising Security...

MarketScale Technology ·

2019/06/17

It’s not just your imagination. Data breaches are occurring more often than they used to, said network security expert Josh Walker. In this episode of the Software and Technology Podcast, host Tyler Kern sat down with Josh Walker, a web engineer turned digital marketing manager for APCON, to discuss why high-performance network visibility is growing more critical every day. Oregon-based APCON offers network visibility and intelligent networking monitoring solutions for enterprise and midsize

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661 results

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