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PODCAST

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

34:55

Sales Driving Partnerships... with Influencer Marketing

Keep Optimising ·

2022/07/27

Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing. Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone with her depth of experience here. We're discussing why you should be doing Influencer Marketing in 2022, how to get started, AND the top strategies that are

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39:37

Sales Driving Partnerships... with Affiliate Marketing

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2022/07/20

Rick Magennis is back on the podcast again to take us through how to get started with Affiliate Marketing (Plus what's working in 2022).Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media, an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. And he’s also recently founded Partnership Discovery to help brands find new affiliates more

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29:21

Sales Driving Partnerships... with your Customers

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2022/07/13

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with your own customers.Our guest is Jason Bell, Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales?And, yes, we'll also be asking for the latest and best loyalty marketng tips too.Get all the links and resources we mention at

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32:46

Sales Driving Partnerships... with other eCommerce...

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2022/07/06

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with other brands, retailers, and eCommerce stores.Plus our guest will reveal the new service he's built to make it really easy for you to do just this.Simon Rigby has run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his time coaching other business owners… but he’s also the founder of My Flyer Inserts – built to help eCommerce

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38:55

Facebook Ads: Facebook Ad types 101, plus which to...

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2022/06/29

Becky Hopkin runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit.She's back on the show to take us all through the various Facebook Ad formats we can use, and when and how to use each one for the best results.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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37:54

Facebook Ads: The 4 UGC Ads you should be using right...

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2022/06/22

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now – a lot of that is based on User Generated Content –aka UGC. We're discussing what the FOUR types of UGC ad should be using are, where to put them in the sales funnel, how to create them, tips for great video and optimisation and a fair bit more Facebook Ad insight on top of all that as

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37:56

Facebook Ads: The latest Video and Graphics tips with...

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2022/06/15

Everything you need to know to improve your videos and graphics this year. (and save time!)Ben Ryder is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben’s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status – awarded because they’re that good at managing your ads. With a client list including Huel, Papier, ME+EM and Ted Baker.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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29:01

Facebook Ads: Creating the perfect Founder Story Ad...

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2022/06/08

Colby Flood is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client’s Facebook Ad revenues. They’re managing over 20 million in ad spend, and have managed over 75 happy clients! He’s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor.He's joining Chloe in this episode to dive deep into one Facebook Ad strategy - the founders story ad. We'll talk about how to create it, what sort of story works

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34:35

Facebook Ads: Understanding your Customer's WHY is...

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2022/06/01

If you listen to our sister show eCommerce MasterPlan, you’ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in just the first 8 weeks of trading.Well, Rob’s here to explain the detail of how he created the Facebook Ads that achieved that, which is a service he’s now offering other eCommerce brands through his marketing agency TIME.Listen to the end to find out how to get his free 'Empathy Blueprint' which will make

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53:40

You Asked, Chloe's answering - it's our epic 100th...

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2022/05/25

For our 100th episode our host, Chloe Thomas, will be answering YOUR questions.She's picked the 9 biggest questions we've been sent in to give you the answers you need to succeed this year. If there's a question you've been meaning to ask... we bet it's covered in this epic episode.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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40:45

SEO: Why you should fix your CRO before you work on...

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2022/05/18

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. He's back AGAIN on the show to share his insight on why you should get your CRO fixed before your SEO. AND sharing LOTS of great new tips to improve your SEO and CRO performance. PLUS we're talking GA4, Google Analytics 4 as well.Get all the links and resources

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30:52

SEO: Protecting and Repairing your Online Reputation...

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2022/05/11

Justin Seibert is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world.. Justin and his team have been helping clients with their SEO marketing for well over a decade.In this episode we’re exploring… an under discussed part of SEO – using SEO to manage your online reputation and maximise your marketing impact.Yes we’re talking about taking control of the search results page. Both removing any negative things from your brand search page, AND how

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29:03

SEO: Discover the top Link Building Strategy for...

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2022/05/04

Brandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads.In this episode he's chatting with podcast host Chloe Thomas about the latest and best linkbuilding strategy for your eCommerce store - and it's something everyone can do!Get all the links and resources we mention

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29:40

Email Marketing: Customer-First Data for Customer...

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2022/04/27

In this episode, we’re going to be getting into how Customer-First Data and Zero Party data can be used to improve customer retention – upping those all-important CLV stats, and stopping your competition from stealing your customers!This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today! 10 hand-picked experts are sharing the key tactics you need to grow your business in this challenging year – 5 sessions on acquisition, and 5 on

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33:42

Email Marketing: The Email Content Trends you need to...

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2022/04/20

Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than me – always focused on helping clients find the best strategy and drive the best possible results.AND she’s just been named one of "20 Email marketing experts you need to follow” by Mailcon.We're sharing tips on.... UGC, Content automisation, Interactive content, Hyper personalisation, AI

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31:04

Email Marketing: Using Pinterest to Grow your Email...

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2022/04/13

Laura’s been helping business owners and marketers improve their Pinterest performance for over a decade! Sharing the best strategies, and how to make those strategies work time and time again for you. One of the latest areas she’s seeing success in is using Pinterest to grow your email list – and that’s what she’s here to tell us all about in this episode.Not only will you learn EXACTLY how to use organic Pinterest Posts to to grow your email list, you'll also find out how to accelerate that with

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35:38

Email Marketing: How to use Quizzes to increase your...

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2022/04/06

My guest Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list.We're discussing WHY you should be building quizzes into your email sign up strategy, HOW to set that up, and HOW to use the data you collect to grow your sales.Get all the links and resources we mention at

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37:02

Google Ads: Google Shopping Campaigns - what's...

Keep Optimising ·

2022/03/30

My guest Becky Hopkin runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. We're chatting about all things you should be doing to improve the performance of your Google Shopping Campaigns - PLUS what you need to know about the new "Performance Max" Campaign type.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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39:32

Google Ads: Keyword Search Campaigns - what's working...

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2022/03/23

Guest Alex Hogan is head of marketing for PushON a full service eCommerce agency specialising in Magento, SEO and Paid Media, so he gets to work across a range of eCommerce brands every day. And he has over 10 years experience driving eCommerce sales with Google Ads. We're discussing all the latest tips and ideas for improving your keyword ad performance, including changes to match types (broad match modifiers, phrase match etc), keyword scultping (yes negatives!), responsive text ads, AND why goals

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35:32

Our episode about Ukraine, with Matteo Grassi from...

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2022/03/17

This bonus episode is our response to what’s happening in Ukraine.It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this.So what’s this episode about?Earlier this week Matteo reached out to see if I’d be up for sharing what he and his team are doing to help in Ukraine

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