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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

36:19

380. Hacking Human Psychology: Leveraging the IKEA...

The Brainy Business | Understanding the Psychology of... ·

2024/04/01

In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting its influence on consumer behavior and business strategies. Drawing from real-life examples, Palmer emphasizes the significance of recognizing and celebrating employees' contributions in fostering a culture of innovation and engagement. By involving employees in development and change initiatives, businesses can tap into the innate need for ownership and connection. The

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44:55

379. Tuning In: How to Make Smarter Decisions in a...

The Brainy Business | Understanding the Psychology of... ·

2024/03/28

In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise on decision-making biases and blind spots. Drawing from her background in global investment management and Fortune 500 consulting, Nuala provides valuable insights into the concept of tuning in and its significance in various contexts, such as mergers and acquisitions. She discusses the challenges of listening in a noisy world, emphasizing the importance of

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31:30

378. The Illusion of Focus: Why We Miss What Matters...

The Brainy Business | Understanding the Psychology of... ·

2024/03/25

In this episode of The Brainy Business, Melina Palmer delves into the fascinating concept of selective attention biases, shedding light on how our brains naturally filter what we focus on, influencing our decisions and perceptions. Through real-life examples and relatable anecdotes, Melina explores various biases, including the frequency illusion, mere exposure effect, and Von Restorff effect, to showcase how our perceptions are shaped by what we pay attention to. By emphasizing the power of

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45:47

377. The Art of Crafting Gutsy yet Relevant Brand...

The Brainy Business | Understanding the Psychology of... ·

2024/03/21

In this episode of The Brainy Business podcast, Carmen Rodriguez, the Managing Director and Global Chief Client Officer at Gut, shares profound insights about Gut's unique approach to advertising and the importance of embracing intuition and unconventional ideas in decision-making processes. She discusses Gut's founding principles, which emphasize the significance of following intuition and trusting instincts in the advertising industry. Carmen's expertise in developing brain-friendly strategies

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26:37

376. Status Quo Bias (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2024/03/18

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of status quo bias. She delves into how our brains are wired to stick to what's familiar and how that impacts our decision-making. Melina talks about how our subconscious, or system one, is responsible for processing a whopping 99% of our decisions, and how it relies on biases and heuristics to navigate through the daily information overload. From choosing familiar routes to work to hesitating to leave a

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54:25

375. AI That Understands People: Blending Tech and...

The Brainy Business | Understanding the Psychology of... ·

2024/03/14

In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a keen interest in applied behavioral science, emphasizes the responsible adoption and application of AI and large language models. He highlights the importance of understanding the social science perspective to ensure responsible usage

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36:18

374. Uncovering the Secrets of the Brain: A Tour of...

The Brainy Business | Understanding the Psychology of... ·

2024/03/11

In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utilization of advanced technology, such as eye tracking devices, to understand and influence consumer behavior. Marco's extensive research in the field of human behavior and decision-making offers a unique perspective, emphasizing the significance of small changes in behavior and the impact of understanding the brain's wiring. His insights shed light on the

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56:28

373. The Art and Science of Influence w/ Rory Sutherland

The Brainy Business | Understanding the Psychology of... ·

2024/03/08

In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he explores hidden opportunities in consumer behavior, makes him a valuable resource for marketers seeking to understand and leverage consumer psychology. Throughout the conversation,

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44:26

372. Survival of the Brainiest: Using Evolutionary...

The Brainy Business | Understanding the Psychology of... ·

2024/03/05

In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from his book, Evolutionary Ideas, and its application in problem-solving. Sam's background as an organizational psychologist and his transition into advertising strategy equips him with a unique perspective on the intersection of behavioral science and business. His book emphasizes gaining insights from nature to drive innovative solutions in business, drawing parallels

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33:57

371. Habituation and Its Antidote: A Conversation...

The Brainy Business | Understanding the Psychology of... ·

2024/03/01

In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina Palmer to discuss his new book, Look Again, and the concept of habituation and its impact on decision-making. Cass' extensive work in government and with businesses has provided him with a deep understanding of human behavior, making his insights invaluable for business leaders and decision-makers. The conversation delved into the significance of habituation, exploring

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20:35

370. Rethinking Business as Usual: Adapting Strategy...

The Brainy Business | Understanding the Psychology of... ·

2024/02/27

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of normalcy bias and its implications for decision-making. She provides compelling examples of how normalcy bias impacts individuals and industries, emphasizing the necessity of overcoming this mindset to foster adaptability and innovation. Melina underscores the significance of seizing virtual opportunities and leveraging behavioral economics for business success, urging her audience to consider the enduring value of

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46:21

369. Inside the Minds of Tightwads and Spendthrifts...

The Brainy Business | Understanding the Psychology of... ·

2024/02/23

In this episode of The Brainy Business podcast, Dr. Scott Rick, an associate professor of marketing at the University of Michigan's Ross School of Business, shares his insights into the psychology of spending behavior and its impact on personal relationships, financial decisions, and consumer behavior. Scott's research focuses on understanding the emotional causes and consequences of consumer financial decision-making, particularly concerning the behavior of tightwads and spendthrifts. He delves

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46:10

368. Tapping Into the Power of Habit: How to Build...

The Brainy Business | Understanding the Psychology of... ·

2024/02/20

In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on business. Inspired by an upcoming interview with author Scott Rick on habits and money, Melina explores how habits can be harnessed in various business settings. She shares examples of big players like Starbucks and Costco, highlighting how they leverage habits to keep customers engaged and coming back for more. Melina's insights on the power of habits and their application in

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46:58

367. Breaking Free: The Entrepreneurial Journey with...

The Brainy Business | Understanding the Psychology of... ·

2024/02/16

In this episode of The Brainy Business podcast, Melina Palmer interviews Amy Porterfield, an esteemed author and host of the Online Marketing Made Easy podcast, who shares her journey from working with Tony Robbins to becoming a successful entrepreneur. Amy's insights on leaving a 9-to-5 job and starting a business emphasize the importance of embracing entrepreneurship for personal freedom and the ability to design a fulfilling professional life. She advises aspiring entrepreneurs to have the

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35:05

366. The Science of Time Pressure (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2024/02/13

In this episode of The Brainy Business Podcast, Melina Palmer digs into the psychology of time pressure and its effects on decision-making. She explains how time pressure creates a sense of scarcity and triggers loss aversion in the brain, leading to impulsive choices, especially during holiday shopping. Melina shares strategies to combat this, like setting a budget and creating a gift list to resist impulse buying. She also delves into how businesses can use time pressure to drive sales but

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51:20

365. Unlocking Business Potential: Implementing...

The Brainy Business | Understanding the Psychology of... ·

2024/02/09

In this episode of The Brainy Business podcast, Dr. Felicity Heathcote-Marcz shares her expertise in immersive research methodologies and ethnographic approaches, demonstrating the critical intersection between brain-friendly practices and effective business strategies. Her extensive experience in understanding cognitive biases, the power of storytelling, and the significance of empathy in decision-making processes enriches the discussion, offering actionable insights for optimizing organizational

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25:05

364. Unmasking the Hawthorne Effect: Improving...

The Brainy Business | Understanding the Psychology of... ·

2024/02/06

In this episode of The Brainy Business podcast, host Melina Palmer explores the intriguing concept of the Hawthorne Effect and its implications for employee behavior and productivity. Drawing from her wealth of experience in behavioral science, Melina adeptly navigates the significance of monitoring in the workplace, emphasizing the need for transparency and employee involvement. She expertly highlights the benefits and potential drawbacks of monitoring, offering valuable insights into the

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52:13

363. Unveiling the Power of Cyber Anthropology with...

The Brainy Business | Understanding the Psychology of... ·

2024/02/02

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and Lianne Potter, a cybersecurity consultant with a background in anthropology. Lianne's unique journey from being a software developer to entering the field of cybersecurity provides a valuable perspective on understanding user behavior and cultural nuances in technology. She emphasizes the importance of recognizing the human element in cybersecurity and highlights the need for

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43:48

362. Anticipating Errors: The Secret to Guiding...

The Brainy Business | Understanding the Psychology of... ·

2024/01/30

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating world of behavioral economics and decision-making. With her expertise in the field, Melina explores the concept of Expect Error and how it plays a crucial role in understanding human behavior and designing effective nudges. By sharing personal experiences and real-life examples, she highlights the common errors we make in judgment and decision-making. From post-completion errors to

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49:38

361. Mastering Confidence: Unleash Your Potential...

The Brainy Business | Understanding the Psychology of... ·

2024/01/26

In this episode of The Brainy Business podcast, host Melina Palmer invites Dr. Ian Robertson, a clinical psychologist, neuroscientist, and author, to delve into the psychology of confidence. With his expertise in understanding how individuals and organizations adapt to change, Ian explores the malleability of confidence and its impact on our lives. He emphasizes that confidence is a belief that can be learned and developed, not solely determined by genetics or brain structure. Throughout the

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560 results

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