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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

33:57

371. Habituation and Its Antidote: A Conversation...

The Brainy Business | Understanding the Psychology of... ·

2024/03/01

In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina Palmer to discuss his new book, Look Again, and the concept of habituation and its impact on decision-making. Cass' extensive work in government and with businesses has provided him with a deep understanding of human behavior, making his insights invaluable for business leaders and decision-makers. The conversation delved into the significance of habituation, exploring

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20:35

370. Rethinking Business as Usual: Adapting Strategy...

The Brainy Business | Understanding the Psychology of... ·

2024/02/27

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of normalcy bias and its implications for decision-making. She provides compelling examples of how normalcy bias impacts individuals and industries, emphasizing the necessity of overcoming this mindset to foster adaptability and innovation. Melina underscores the significance of seizing virtual opportunities and leveraging behavioral economics for business success, urging her audience to consider the enduring value of

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46:21

369. Inside the Minds of Tightwads and Spendthrifts...

The Brainy Business | Understanding the Psychology of... ·

2024/02/23

In this episode of The Brainy Business podcast, Dr. Scott Rick, an associate professor of marketing at the University of Michigan's Ross School of Business, shares his insights into the psychology of spending behavior and its impact on personal relationships, financial decisions, and consumer behavior. Scott's research focuses on understanding the emotional causes and consequences of consumer financial decision-making, particularly concerning the behavior of tightwads and spendthrifts. He delves

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46:10

368. Tapping Into the Power of Habit: How to Build...

The Brainy Business | Understanding the Psychology of... ·

2024/02/20

In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on business. Inspired by an upcoming interview with author Scott Rick on habits and money, Melina explores how habits can be harnessed in various business settings. She shares examples of big players like Starbucks and Costco, highlighting how they leverage habits to keep customers engaged and coming back for more. Melina's insights on the power of habits and their application in

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46:58

367. Breaking Free: The Entrepreneurial Journey with...

The Brainy Business | Understanding the Psychology of... ·

2024/02/16

In this episode of The Brainy Business podcast, Melina Palmer interviews Amy Porterfield, an esteemed author and host of the Online Marketing Made Easy podcast, who shares her journey from working with Tony Robbins to becoming a successful entrepreneur. Amy's insights on leaving a 9-to-5 job and starting a business emphasize the importance of embracing entrepreneurship for personal freedom and the ability to design a fulfilling professional life. She advises aspiring entrepreneurs to have the

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35:05

366. The Science of Time Pressure (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2024/02/13

In this episode of The Brainy Business Podcast, Melina Palmer digs into the psychology of time pressure and its effects on decision-making. She explains how time pressure creates a sense of scarcity and triggers loss aversion in the brain, leading to impulsive choices, especially during holiday shopping. Melina shares strategies to combat this, like setting a budget and creating a gift list to resist impulse buying. She also delves into how businesses can use time pressure to drive sales but

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51:20

365. Unlocking Business Potential: Implementing...

The Brainy Business | Understanding the Psychology of... ·

2024/02/09

In this episode of The Brainy Business podcast, Dr. Felicity Heathcote-Marcz shares her expertise in immersive research methodologies and ethnographic approaches, demonstrating the critical intersection between brain-friendly practices and effective business strategies. Her extensive experience in understanding cognitive biases, the power of storytelling, and the significance of empathy in decision-making processes enriches the discussion, offering actionable insights for optimizing organizational

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25:05

364. Unmasking the Hawthorne Effect: Improving...

The Brainy Business | Understanding the Psychology of... ·

2024/02/06

In this episode of The Brainy Business podcast, host Melina Palmer explores the intriguing concept of the Hawthorne Effect and its implications for employee behavior and productivity. Drawing from her wealth of experience in behavioral science, Melina adeptly navigates the significance of monitoring in the workplace, emphasizing the need for transparency and employee involvement. She expertly highlights the benefits and potential drawbacks of monitoring, offering valuable insights into the

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52:13

363. Unveiling the Power of Cyber Anthropology with...

The Brainy Business | Understanding the Psychology of... ·

2024/02/02

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and Lianne Potter, a cybersecurity consultant with a background in anthropology. Lianne's unique journey from being a software developer to entering the field of cybersecurity provides a valuable perspective on understanding user behavior and cultural nuances in technology. She emphasizes the importance of recognizing the human element in cybersecurity and highlights the need for

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43:48

362. Anticipating Errors: The Secret to Guiding...

The Brainy Business | Understanding the Psychology of... ·

2024/01/30

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating world of behavioral economics and decision-making. With her expertise in the field, Melina explores the concept of Expect Error and how it plays a crucial role in understanding human behavior and designing effective nudges. By sharing personal experiences and real-life examples, she highlights the common errors we make in judgment and decision-making. From post-completion errors to

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49:38

361. Mastering Confidence: Unleash Your Potential...

The Brainy Business | Understanding the Psychology of... ·

2024/01/26

In this episode of The Brainy Business podcast, host Melina Palmer invites Dr. Ian Robertson, a clinical psychologist, neuroscientist, and author, to delve into the psychology of confidence. With his expertise in understanding how individuals and organizations adapt to change, Ian explores the malleability of confidence and its impact on our lives. He emphasizes that confidence is a belief that can be learned and developed, not solely determined by genetics or brain structure. Throughout the

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30:55

360. Work with Your Brain: Unleashing the Power of...

The Brainy Business | Understanding the Psychology of... ·

2024/01/23

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she delves into the fascinating world of the four DOSE brain chemicals: dopamine, oxytocin, serotonin, and endorphins. Melina's passion for understanding the inner workings of the brain led her to explore how these chemicals impact our emotional well-being and motivation. As she breaks down each chemical and its role, you'll gain valuable insights into how they influence your daily life. Melina dispels the myth that

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48:06

359. From Stuck to Success: Proven Strategies for...

The Brainy Business | Understanding the Psychology of... ·

2024/01/19

In this episode of The Brainy Business podcast, you will hear Melina Palmer interview Adam Alter, author of the book Anatomy of a Breakthrough. Adam shares his personal experience of feeling stuck during his early college days, which led him to research and develop strategies for getting unstuck. The conversation covers the four sections of his book: Help, Heart, Head, and Habit, each focusing on different aspects of overcoming obstacles and making progress. They discuss the importance of slowing

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38:03

358. Unlocking Your Decision-Making Potential:...

The Brainy Business | Understanding the Psychology of... ·

2024/01/16

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of cognitive overload and its impact on decision-making. Melina's expertise in behavioral economics and decision science makes her the perfect guide to help you understand how an overwhelmed brain can hinder your ability to make rational choices. She shares insightful strategies for reducing cognitive load, allowing you to improve your decision-making skills and make better choices

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45:38

357. Quality vs Value: Creating a Clear and Impactful...

The Brainy Business | Understanding the Psychology of... ·

2024/01/11

In this episode of The Brainy Business podcast, host Melina Palmer dives into the importance of choosing between quality and value when it comes to your brand strategy. She talks about how businesses can be successful with either approach, but it's crucial to pick one and stick with it. Melina shares real case studies of brands like Supreme and Costco to illustrate how they've excelled by aligning their pricing strategies with their brand messaging. She emphasizes that understanding how customers

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47:17

356. Unleashing the Power of Pricing: Mastering...

The Brainy Business | Understanding the Psychology of... ·

2024/01/09

In this episode of The Brainy Business podcast, host Melina Palmer delves into the psychology of pricing strategy, drawing from her experiences at a conference for female entrepreneurs and her expertise in behavioral economics, which also served as the foundation for her book, The Truth About Pricing. Melina emphasizes the importance of understanding the subconscious influences that drive consumer behavior and how businesses can leverage sensory cues and anticipation to shape purchasing decisions.

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38:42

355. The Truth About Pricing: Behind the Scenes

The Brainy Business | Understanding the Psychology of... ·

2024/01/05

In this episode of The Brainy Business podcast, Melina Palmer unveils the backstory of her latest book, The Truth About Pricing: How to Apply Behavioral Economics so Customers Buy. By tracing her path from book concept to publication, Melina underscores the significance of pricing confidence for businesses. The episode delves into the challenges businesses encounter in pricing and how Melina's book offers actionable advice to cultivate that essential confidence. With a focus on unraveling the

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38:11

354. Discover the Secrets to Successfully Increase...

The Brainy Business | Understanding the Psychology of... ·

2024/01/02

In this episode of The Brainy Business podcast, host Melina Palmer dives deep into the topic of raising prices for businesses. Melina shares insights on the psychology behind pricing decisions and emphasizes the importance of understanding the value and context for customers. She provides practical strategies for overcoming mindset blocks and gaining confidence in quoting prices to potential clients. By drawing on examples from various industries, including retail and service-based businesses,

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01:03:06

353. Data-Driven Personalization for Online Retail -...

The Brainy Business | Understanding the Psychology of... ·

2023/12/29

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guests Jo Evershed and Gareth Harvey. Jo and Gareth discuss the power of behavioral data in personalizing shopping experiences and nudging consumers towards more desirable choices. The conversation also delves into the impact of default options and the potential for personalization in branding. Overall, this episode highlights the potential of data-driven personalization in improving

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53:37

352. Unlocking Consumer Behavior with Imotions:...

The Brainy Business | Understanding the Psychology of... ·

2023/12/26

Melina Palmer invites Jessica Wilson of Imotions to discuss the fascinating world of neuroscience tools for consumer research. Jessica's in research and neuroscience led them to Imotions, a software company that offers a platform integrating various neuroscience tools. The platform includes a study builder, analysis tools, and export options, catering to both commercial and academic clients. Jessica emphasizes the importance of matching the research question with the appropriate technology, rather

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551 results

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