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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

39:36

483 - Automating Your Sales with Carol Springer

Paul Higgins Podcast ·

2023/07/17

Episode OverviewAre you automating your sales process?In this episode, Carol focuses on the role of automation in sales. She emphasizes how you can expand your Salesforce practice with Pardot - a powerful marketing automation tool. She also highlights how it can be used for effective lead generation and nurturing and to deliver comprehensive solutions to clients.You will specifically learn:How SF and Pardot can work seamlesslyWho is a great fit for itHow to use content to grow your Cloud Consulting

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10:18

482 - Closing More Sales With Case Studies

Paul Higgins Podcast ·

2023/07/13

Episode OverviewImagine this: You’re on a sales call going well, then your potential client asks to speak to someone you’ve worked with before. How do you handle this?In this solo episode, I talk about how you can close a sale without losing momentum, using case studies - and not boring ones like some. Listen as I share the format I use to create engaging, informative, and effective case studies.Key actions from todayDownload the case study builder from www.paulhigginsmentoring.com/casestudy.Create

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36:52

481 - Scaling a Salesforce Partner Business to 125...

Paul Higgins Podcast ·

2023/07/10

Episode OverviewAre you struggling to scale your business? Hiring people who are aligned with the core values of the company will definitely help you scale.In this episode, John shares his expertise in helping businesses scale and improve their operations. He also gives insights into the proven and effective strategies and values that have contributed to their success in recruiting top talent and the overall growth of Fast Slow Motion.Key topics you should look out for:3 core valuesAt-risk comp

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32:43

480 - Growing a Salesforce Partner Business Through...

Paul Higgins Podcast ·

2023/07/03

Episode OverviewAre you looking for other ways to grow your Salesforce partner business? Have you tried doing Live events?In this episode, Vincent focuses on running and growing a successful Salesforce partner business within the competitive ecosystem. He shares his experiences and insights on market approach, differentiation, marketing strategies, recruitment challenges, networking through live events, and so much more.In this interview, he also covers these specific topics:How to pick a vertical

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09:34

479 - Right to Play Isn't The Right to Profit: The #1...

Paul Higgins Podcast ·

2023/06/29

Episode OverviewImagine this; you're a cloud consultant trying to grow your business. You look around and see your peers seemingly thriving while you're struggling to find your footing.In this solo episode, I discuss the fundamental mistake many struggling cloud consultants make when trying to grow their businesses. While factors like leads, partnerships, hiring, and pricing can contribute to growth challenges, they are not the root cause. The number one mistake is positioning oneself solely as a

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40:22

478 - Avoiding Common Hiring Mistakes with Josh Matthews

Paul Higgins Podcast ·

2023/06/26

Episode OverviewIs your hiring process a nightmare? Are finding it hard to find the perfect candidate?In this episode, let’s delve into companies' common mistakes regarding their hiring process and how to avoid them. Josh also shares insights into their approach to attracting and screening top candidates for clients and explores the topic of biases in the hiring process.In this interview, he emphasizes these topics:The one question you should ask in an interviewWhat candidates are looking for in

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40:47

477 - Recession Readiness for Digital Consulting...

Paul Higgins Podcast ·

2023/06/19

Episode OverviewWhat are you doing to be recession ready?In this episode, Ryan guides service-based businesses, specifically agencies, to navigate tough economic times. He delves into managing human capital, maintaining cash reserves, and implementing effective contingency plans. He also gives practical insights and tips for surviving a recession and achieving long-term success.About Ryan WatsonRyan is an experienced operations and finance leader for creative agencies and venture-funded startups. As

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10:04

476 - Stop Short-changing Yourself

Paul Higgins Podcast ·

2023/06/15

Episode OverviewAre you short-changing yourself?In this solo episode, I share the importance of not undervaluing oneself and provide practical advice and a case study to inspire cloud consultants to reassess their pricing and overall business strategies to avoid shortchanging themselves.Key actions from todayLook at what a commercial rate would be for youSpeak to your accountantGet a financial advisor or speak to themResources and Links475 - Show NotesCloud Consultants CollectiveScaling

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34:00

475 - Maximizing the Potential of Data in the Cloud:...

Paul Higgins Podcast ·

2023/06/12

Episode OverviewDo you believe data plays a crucial role in today's digital era?In this episode, Aron from Data Clymer delves into the fascinating world of data and how you can leverage it to gain a competitive edge, enhance operational efficiency, and drive innovation.With his extensive experience in the industry, including his time at Salesforce, where he established a product intelligence team, you will gain a deeper understanding of the power of data and its crucial role in shaping businesses'

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44:44

474 - Do it Selling with David Newman

Paul Higgins Podcast ·

2023/06/05

Episode OverviewDo you struggle with marketing and sales? Are you heavily relying on referrals?In this episode, David shares a fresh perspective on sales, and proven sales strategies, especially for cloud consultants with small teams and revenue ranging from 750k to 4 million. If this is you, this is an episode you wouldn’t want to miss!David also covers:How to research5-sentence email and add valueTop 3 actions from 77 in his book do it selling About David NewmanDavid Newman is known as one of the

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07:02

473 - 1:3:1 Rule

Paul Higgins Podcast ·

2023/06/01

Episode OverviewDo you ever feel like you're the bottleneck for delivering results in your business? Don’t worry. You are not alone. This is a common challenge faced by business owners. And in this solo episode, I will share the 1:3:1 rule - a simple and effective approach to problem-solving. It involves identifying one problem, developing three potential solutions, and giving one recommendation. By adopting this rule, team members are empowered to solve problems independently, fostering growth and

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42:28

472 - Closing High-Quality B2B Clients -...

Paul Higgins Podcast ·

2023/05/29

Episode OverviewCold email is dead - Listen as Alex debunks this myth and talks about the effectiveness of cold email outreach. He also shared his experiences of successful cold email campaigns and emphasized the importance of tailoring emails to specific individuals and targeting the right decision-makers.About Alex BermanAlex is the Founder of Omni and X27marketing. He has been in the digital marketing space for over 15 years and went from 0 SaaS to 5 SaaS Exits in 2023 and generated over $100m

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41:40

471 - Building an App on the Salesforce App Exchange...

Paul Higgins Podcast ·

2023/05/22

Episode OverviewIf you have thought about launching an app on the Salesforce App exchange or are in the process, this podcast is for you.Andi covers:Why use an outsourced dev team for app developmentDifferent types of apps - hybrid and nativeHow to get the best out of Indian developersHow Artificial Intelligence and Machine learning will develop and how to get ahead of the curveAbout Andi GiriAndi Giri is an IT entrepreneur with about 35 years of experience. He completed his BE degree at the College

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12:06

470 - Time is on Your Side: Debunking the Myth That...

Paul Higgins Podcast ·

2023/05/18

Episode OverviewIt is not your fault if you have so much going on in your business and nothing seems to be working. And it is not because you don't have the time to change it. It is because you are working on the wrong things. How do I know? Because I was you.In this solo episode, I share my experience of working on the wrong things in my cloud consulting business and the result of not heeding my mentor’s advice. This experience motivates me to do what I do and prevent others from making the same

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37:18

469 - Unlocking the Power of Marketplaces: Strategies...

Paul Higgins Podcast ·

2023/05/15

Episode OverviewAre you struggling to find high-quality leads for your SaaS platform?If so, you won't want to miss this episode!Our guest, Patrick, saw a gap in the Salesforce ecosystem where end clients found it difficult to match the 5,000 Independent Software Vendors (ISV) and 2,300 Consulting Service Partners to their problems needing solving. He created InVisory to fix it.In this episode, Patrick will share his insights on:How to generate qualified leads through a marketplace.Why you should be

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35:31

468 - An Innovative Way of Developing the Next...

Paul Higgins Podcast ·

2023/05/08

Episode OverviewGaining new talent is challenging for you as a Cloud Consulting Business owner.Matthew has an innovative way of solving this.In my interview with Matthew, he talks about:Who is the next generation of talentHow to source themHow to develop their soft and tech skillsAbout Matthew PengMatthew Peng founded Business Continuum, providing software and change management advice to companies big and small for almost a decade.He blends his business and finance background to set up technology

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10:40

467 - Tube Talk: How to use Youtube to Grow your...

Paul Higgins Podcast ·

2023/05/04

Episode OverviewI speak to about 5 cloud consultants daily from across the globe, typically from Salesforce, HubSpot, and Zoho (but not limited to them), and ask them what is working and not working in their quest to scale. And the common theme I get is YOUTUBE.So in this solo episode, I talk about how you can use Youtube to grow your Cloud Consulting Business. If you struggle to get consistent inbound leads, you should listen to this episode and start your Youtube journey.Here are some great

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41:18

466 - Specializing a Salesforce Practice with Shell...

Paul Higgins Podcast ·

2023/05/01

Episode OverviewIf you struggle to have consistent cash flow in your Cloud Consulting business, this interview is for you.Shell talks through the benefits of specialization as a Salesforce partner. He covers;How he builds consistent leads from Salesforce and how to get to the front of the co-sell queue.His learnings are from building a youtube channel with 500K views and 2MM minutes of watch time.The actions he is taking to build a high-performing culture.About Shell BlackShell Black is from Dallas,

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37:49

465 - The Inner Workings of a 50-Person HubSpot...

Paul Higgins Podcast ·

2023/04/24

Episode OverviewDan is passionate about HubSpot and their users.He works for Impulse Creative, a 50-person HubSpot Agency that delights the SME and mid-market space.Dan gives his perspective on why Impulsive Creative has grown. He coversHow to use inbound to grow your agencyThe value of reviews onyour partner directory and some cool scripts to useUsing a points system for retainersAbout Dan MoyleDan is a trainer, storyteller, podcaster, speaker, writer, and blended family dad.Dan lives to put more

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10:26

464 - How To Grow your Cloud Consulting Business...

Paul Higgins Podcast ·

2023/04/20

Episode OverviewMany business owners often try too many tactics to fix their problems when the answer is right under their noses. Most of the time, getting help can be a simple yet effective growth hack.In this episode of the Cloud Consultants Solo Show, I talk about a Cloud Consulting Business Growth Hack that may seem too good to be true but can help you scale your business, and give you examples of how I helped two of my clients, Chris and John, to identify their growth blockers by filling out a

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