PODCAST

Performance Delivered

Steffen Horst

Insider Secrets for Digitial Marketing Success

business marketing

All Episodes

35:50

Lindsie Nelson | The SEO Check-Up Your Site Needs Now

Performance Delivered ·

2020/07/08

If you’re losing web traffic, it’s time for a SEO audit, says Lindsie Nelson, VP of client strategy at Transistor, a digital marketing agency that specializes in SEO and PPC. In fact, any website that hasn’t done an in-depth SEO audit should do one because that will inform any SEO efforts and make them more effective. We get into detail about the four main parts of a SEO audit, when it should be done, how to interpret results – and how the findings should guide SEO strategy moving forward

32:17

Kevin Indig | What Changes at Google Mean for You

Performance Delivered ·

2020/07/01

What works in SEO and digital marketing overall? That answer is always changing, says Kevin Indig, VP of SEO and content marketing at G2. But it’s that “continuous development” that attracted him to work in this field, along with the chance to stretch his creative and analytic muscles on a regular basis. There is an issue he’s particularly concerned with these days. Google has gone from simply displaying ads and search results and sending searchers to other websites to actually answering

25:21

Michelle Azzopardi | Management Tips for Creatives

Performance Delivered ·

2020/06/24

As senior VP of creative and operations at Eclipse, a full-service marketing agency, Michelle Azzopardi has worked with some of the biggest studios in Hollywood. She says just as filmmakers tell stories; she sees marketers as storytellers as well. She talks about the role of creativity in her work, as well as some of the day-to-day of working in an agency, like powerful ways of mentoring junior employees, how to channel creative energy in the right direction, management and leadership

27:09

Jordan Dahlquist | Overcoming Influencer Marketing...

Performance Delivered ·

2020/06/17

Influencers aren’t just celebrities anymore. They come in all shapes and sizes – and command different rates, says Jordan Dahlquist, director of social media with marketing agency Bastion Elevate. These days companies don’t necessarily need someone well-known or have millions of followers to effectively “influence” their audience. In fact, companies with a small budget can actually do quite well working with the right “microinfluencers.” We talk about how much you should pay influencers,

37:19

Jonathan Stark | Stop Trading Time For Money —...

Performance Delivered ·

2020/06/10

On this week’s episode, we chat with Jonathan Stark, author of Hourly Billing Is Nuts and host of Ditching Hourly.Jonathan is the former VP of a boutique software firm who became dissatisfied with the hourly billing method and decided to branch out on his own as an author, aiming to convince businesses that value-based pricing is the way forward.“It was kind of an organic transition from me leaving the hourly billing... going out on my own and moving over to value pricing, but, you know,

28:06

Using Google Ad Bid Modifiers To Optimize Your...

Performance Delivered ·

2020/06/05

On this week’s episode of Polishing Your Digital Marketing, we sit down with Shawn Walker, VP of Strategy and Product Development at Symphonic Digital. Shawn is a digital marketing expert who works to develop strategies for digital media investment to maximize ROI.When asked about the importance of Google ad bid modifiers, Shawn says, “I think the number one thing is people don't know they're there. Number two, if they know they’re there, they focus on other things that maybe they think

27:44

Jan Risher | The Seven Traits of Any Great Story —...

Performance Delivered ·

2020/06/03

On this week’s episode of Performance Delivered, we speak with Jan Risher, principal at Shift Key Content Marketing and Public Relations Agency. Jan has been a newspaper columnist since 2002, has been awarded an International Fellowship for journalism, and has taught English in six countries.“You have to have the balance even on your own social media of giving people news that they can use, versus the occasional self-promotional item. But traditional media is just not going to, well,

29:50

Wendy Weiss | Quality vs. Quantity in Cold Calling

Performance Delivered ·

2020/05/27

Part 2 of our two-part series with the Queen of Cold Calling, Wendy Weiss, is here! If you tuned into Part 1, you know what Wendy is all about, but if you didn’t…Wendy is an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development. In this episode, we’ll pick right up where we left off and chat with Wendy about overcoming rejection, why you need to

29:43

Wendy Weiss | Setting Yourself Up For Cold Calling...

Performance Delivered ·

2020/05/20

It’s part 1 of our special 2-part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development! Wendy is passionate about helping her clients speed up their sales cycles, reach more prospects directly, and generate more sales revenue. Her impressive client list

34:36

Robb Fahrion | Digital Marketing During a Pandemic

Performance Delivered ·

2020/05/13

Digital marketing agency Flying V Group takes a multi-pronged approach to boosting traffic, leads, and sales for its clients, encompassing SEO, paid search, social media, content marketing, and more. Robb Fahrion, co-founder, partner, and SEO lead, says their main goal is to build a digital marketing strategy that drives growth. And if there is anything that remains constant in digital marketing, says Robb, it’s that what works is always changing, which forces you to closely watch trends

35:21

How to Choose the Right Attribution Model for Your...

Performance Delivered ·

2020/05/08

In this episode, we launch our new series: Polishing Your Digital Marketing! This series is aimed at helping business owners overcome digital marketing related challenges and identify opportunities.You’ll join Steffen and Shawn in a casual discussion about digital marketing topics you’re always wondering about— and leave feeling informed and empowered to make marketing decisions in your business.Today, we’re going to talk about what attribution solution is best for a company. Specifically,

29:01

Lindsie Nelson | The Impact of COVID-19 on Ecommerce

Performance Delivered ·

2020/05/06

In her work as VP of Client Strategy at digital marketing agency Transistor, Lindsie Nelson focuses mostly on SEO, using search trends and keywords to develop content that drives traffic. One thing she says digital marketers and their clients must never forget is that content can’t just speak to search engines – it needs to connect with people in a meaningful way as well so that they get the information they need about products and services. Part of that strategy is to have long-term goals

29:55

Laurel Mintz | Experiential Marketing Dos and Don’ts

Performance Delivered ·

2020/04/29

Does your marketing actually engage your potential customers? Elevate My Brand CEO Laurel Mintz says that too many companies have embraced digital marketing but have forgotten the basics of how to connect with their target market. Laurel says it’s all about being “real”… sometimes even outrageous… and you have to combine online efforts with real world engagement to effectively build your brand. But that doesn’t mean just holding events or setting up a booth at a trade show. Experiential

30:03

Lianna Patch | Your Marketing’s Missing Ingredient

Performance Delivered ·

2020/04/22

Copywriter and comedian Lianna Patch is on a mission: to inject humor into your marketing to make it more engaging, actionable, and profitable. Humor shouldn’t be used in all industries, of course. But Lianna says you’d be surprised in which niches prospects are open to having their funny bones tickled a bit. It’s not all fun and games. Humor in sales copy goes a long way to building strong, long-term relationships with customers, says Lianna. We dive deep into this topic, covering… The

30:05

AJ Wilcox | The Easiest Social Network to Go Viral

Performance Delivered ·

2020/01/22

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ. In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook and Google, the best ad formats, and why this business-oriented social network isn’t a good advertising fit for every business. Here in part 2,

37:19

AJ Wilcox | Secrets of Effective LinkedIn Advertising

Performance Delivered ·

2020/01/15

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network. There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers. Like with many ad networks, being effective on LinkedIn is all about getting quality leads. You should also be able to track what spend gives you what results – and best

33:06

Elisabeth Willits | Finding Your Email Marketing...

Performance Delivered ·

2020/01/08

Elisabeth Willits, a senior content marketing specialist with AWeber, is back again sharing her top tips for email marketing based on the data she’s gleaned about what works and what doesn’t based on sending out millions of emails. In the first part, we talked about why email marketing is the ideal way to grow an ecommerce business. We also cleared up some misconceptions about email that all too many marketers still believe. This time we focus on how to improve your current email marketing

30:35

Elisabeth Willits | Creating Insane Engagement With...

Performance Delivered ·

2019/12/18

For years, so-called experts have been touting the demise of email marketing. But, says Elisabeth Willits, this marketing channel is far from dead. In fact, in many ways it’s more relevant than ever. As a senior content marketing specialist at AWeber, over the last six years Elisabeth has seen the industry up close and personal every day. Along the way, she’s collected data from emails sent to millions of subscribers, allowing her to figure out what works and what doesn’t in email. She

38:54

Daniel Englebretson | Are You Missing Out on This...

Performance Delivered ·

2019/12/04

In my second chat with Daniel Englebretson, we’re taking a deeper dive into the world of account-based marketing—specifically how to get started with this channel, from identifying targets to what metrics to track to measure success. It’s pretty in-depth – if you want to do it right, at least. Daniel shares the step-by-step process he uses to figure out which accounts to go after and the key role the sales team plays in developing that list. Account-based marketing isn’t right for every

36:46

Joris Bryon | Biggest Myths About Conversion Rate...

Performance Delivered ·

2019/11/27

Joris Bryon, founder of the Dexter Agency, is passionate about helping eCommerce business owners grow methodically using almost “scientific” methods. In the first episode with Joris, we talked about a potential untapped goldmine for eCommerce businesses: converting more of your current traffic to boost profits instead of buying additional traffic, which gets very expensive – especially these days. In today’s conversation, we focus on how exactly to do that by creating and executing a

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