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PODCAST

Hustle Humbly Podcast

Alissa Jenkins & Katy Caldwell

Join us for Hustle Humbly where we hope you will build the confidence to find your voice and your way to a successful real estate business and beyond. Listen in as Alissa & Katy, two top producing Realtors, talk about fostering community over competition while navigating the often times cutthroat real estate industry. With over 1000 homes sold between them and 13 and 19 years each in the business, they have seen it first hand. Deep dive into conversations and interviews about mindset and best

business entrepreneurship

All Episodes

01:00:40

154: FSBOs: Speaking to Your Value

Hustle Humbly Podcast ·

2022/07/18

We reluctantly recorded this much requested episode but ended up LOVING the conversation! You know how it feels when your potential seller or a FSBO says to you, “Why should I pay YOU? Anyone can do this.” Cue that sheepish voice in your head that says, “You’re right. Anyone can get a real estate license. I have no idea what I am doing and I don’t know why you would pay ME.” Just because anyone can sell their home or get a real estate license it doesn’t mean everyone knows how to successfully get

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54:58

153: I Don’t Want to Be Everyone’s Realtor

Hustle Humbly Podcast ·

2022/07/11

You want to sell ALL. THE. HOUSES? Right? Or maybe you are ready to embrace the fact that you can’t and don’t want to sell every house. In this chat we talk all about the mindset pitfalls that come when your goal is to take any and all business. Let’s take a closer look at why we feel like we can’t turn clients away and why that may be hurting our business. What is an ideal client? What are the personality traits of those clients that are right for you? What is your favorite business and how do you

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55:52

152: Ask the Inspector

Hustle Humbly Podcast ·

2022/07/04

Every great agent knows that the service providers they refer to their clients are hugely important to a successful real estate transaction. In this episode we interview one of our favorite local inspectors, Whit Green. Whit has been in the business over 4 years and really embraces technology and updating the inspection process. He shares with us some of his favorite gadgets, software and how he uses social media in his business. He helps us learn how to find a great home inspector and talks to us

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57:09

151: Converting Cold Leads & Sign Calls

Hustle Humbly Podcast ·

2022/06/27

Let’s take a trip down memory lane… back to a time when people picked up the phone and called other people for information. Oh, those were the days! But, wait! Those days aren’t long gone. They are still here! And in this episode we talk you through our best practices for converting a cold lead or sign call. What are the key questions you should ask? How do you get them to stay on the phone with you and start building your new relationship? What action step are you trying to get them to take at the

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37:03

150: Fair Housing: What You Need to Know

Hustle Humbly Podcast ·

2022/06/20

This topic can be a bit overwhelming, but it doesn’t have to be. In 1968 the Fair Housing Act, also called Title VIII of the Civil Rights Act of 1968 was signed into federal law. As a Realtor it is our duty to protect homeownership for anyone that wants to achieve it. In this episode we share exactly who is protected by the Fair Housing Act. We discuss best practices and systems to make sure you are working within the law. We also get specific on how to handle things like buyer love letters, buyer

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42:04

149: The Forever Home Myth

Hustle Humbly Podcast ·

2022/06/13

Picture it: you have your first consultation call or appointment with a new buyer and they adamantly state they are buying their FOREVER HOME. Oh good. No pressure. Even worse is the pressure clients put on themselves to find the perfect home when they think it is their forever home. It can honestly be paralyzing. In this episode we uncover all the reasons that a “forever home” might not be yours, well, forever. We address the importance of thinking about the future use of your home when you are

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50:43

148: Working with Sellers: From Listing to Closing

Hustle Humbly Podcast ·

2022/06/06

It’s time to tackle the second part of the listing process, from listing to closing! Back in episode 143 we took you through the pre-listing prep and process and now that you’ve landed that listing it is time to get it SOLD! This is the part of the process that will show your seller how valuable you are and as a result lead to future business and referrals. We share with you what you need on your listing checklist and what types of tasks are vital during the listing. We also share the most important

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58:44

147: Commercial vs. Residential

Hustle Humbly Podcast ·

2022/05/30

Today we welcome an esteemed member of the commercial real estate community, Karl Landreneau. Karl is a CCIM and SIOR designee and has held a multitude of leadership positions in the commercial field. We jump into a lively conversation about the differences between commercial and residential agents. We learn how many agents get started in commercial real estate. Karl also walks us through the logistical differences in the contracts and closing time frames for commercial vs. residential. Karl shares

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48:20

146: Confidence and Self-Doubt

Hustle Humbly Podcast ·

2022/05/23

We’ve all been there: feeling like an imposter, not sure if your business will survive or if your clients will think you know what you are doing. In this chat we uncover some of the things that lead to self-doubt in your real estate business and then we tackle ways to build your confidence. We cover a great list of ways to “trick” yourself into having more confidence right away while you are doing those things that will build your confidence over the long haul. It’s time to talk about how mental

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45:04

145: Going Beyond the Boring Realtor Headshot

Hustle Humbly Podcast ·

2022/05/16

We’ve all been there: you show up to closing and meet the co-op agent only to be faced with someone you don’t recognize who is nearly 30 years older than their “current” real estate photo. This has been a running joke in the industry for years, and it’s funny because it’s true. In today’s conversation we call in our favorite brand photographer(and money guru), Sarah Becker, to help us take our business photography to another level. Agents are their brand and need to have images for business cards,

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01:03:02

144: Numbers to Know

Hustle Humbly Podcast ·

2022/05/09

Ah, real estate math, no one told you this career was going to be more math than pretty houses. LOL! In this episode we try to demystify real estate terms and the formulas to figure out all the numbers. From how you get paid, to how your clients finance their home, you can’t escape the needed numbers. In this episode we cover simple concepts like downpayment all the way to the more tricky formulas like cap rate. Knowing your numbers and your clients’ numbers is hugely important in order to reach

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52:42

143: Working with Sellers: Pre-listing Prep

Hustle Humbly Podcast ·

2022/05/02

Working with sellers is the secret sauce to long term success in real estate, so let’s dive in on how exactly to work with them! In this episode we cover from the initial call/message, through the preparation and to the listing appointment. What should you ask a new seller lead? What are some important things you may not have considered that are crucial pieces of information? Armed with the information from that first call, what do you do next? How long should it take you to prepare for a listing

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48:26

142: How to Real Estate Farm

Hustle Humbly Podcast ·

2022/04/25

Grab your pitchfork and shovel! It’s time for some real estate farming. Real estate geo farming is one of the tried and true marketing plans that so many agents overlook in their business, but it still holds up in the modern real estate landscape. Unlike cold calling and door knocking, geo farming can be done strategically and successfully without making you feel like a sleazy salesman. In this crazy time of low inventory, geo farming is a great strategy to implement in your business. In this

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51:12

141: Money Talks

Hustle Humbly Podcast ·

2022/04/18

What better topic for tax day than digging in and talking about money?! Sarah Becker from the “Becker Talks Money” podcast joins us to help remove the stigma and confusion around talking about money. As entrepreneurs in a career with so much uncertainty, financial planning can be very scary. We tackle entry level retirement investing and talk about what it really means to diversify. Sarah shares with us keys to budget planning when you aren’t quite sure when your next paycheck will show up

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54:44

140: Weathering Changes in the Market

Hustle Humbly Podcast ·

2022/04/11

Where is the market going and how can we make sure our business survives? In this episode Alissa interviews her Broker, Connie Kyle, who has decades of experience in real estate from being an agent to a broker to an office manager. Connie has worked through several recessions and many peaks and valleys and gives us the much needed wisdom and insight into handling those fluctuations. By taking a look at history, we can better prepare for the future. Is it better to be over prepared and conservative

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58:41

139: Pop Tart vs. Pop Tart

Hustle Humbly Podcast ·

2022/04/04

Never heard of a real estate pop-tart? Then this episode is one you can’t miss! What exactly is a real estate pop-tart? Why shouldn’t you be one? What early habits lead to adapting the pop-tart mindset? In this show we discuss the importance of vetting your clients and how you can navigate an extreme low inventory market where it feels like every showing is super urgent. We talk through ways to communicate your boundaries to clients and how finding a real estate buddy can allow you to keep up your

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55:11

138: How to Restart Your Career with Jason Tartick

Hustle Humbly Podcast ·

2022/03/28

In this episode we get to do a little Bachelor nation fangirling while also getting invaluable career and financial advice from the one and only, Jason Tartick! Jason is the founder of Restart, a company centered on career navigation and money management. In this episode we talk about what a career restart is and how to mindfully make changes in our career path. Jason’s advice on how to make a career transition gracefully is perfect for our new agent audience. We get Jason’s take on some of our

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45:25

137: Let’s Talk Local

Hustle Humbly Podcast ·

2022/03/21

We all know the three most important things about real estate: location, location, location! But let’s really talk about what it means to know and understand selling real estate in a specific, local market. In this discussion we talk about the importance of local based knowledge and how you can go about finding that needed education. A local mentor, local classes, and a local support system are key elements to your success! Understanding the nuance of your area, learning to appreciate it, and

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52:32

136: The Flip Report

Hustle Humbly Podcast ·

2022/03/14

It’s time to hear Alissa’s recent flipping journey from beginning to end! We hear the story of how she acquired an off market property including the price negotiation. We learn about the ups and downs of this flip and get a little background on her previous flip projects. We also get an inside look at ALL of the numbers including what she thought it would sell for in the beginning, what she paid to renovate, what she ultimately decided to price it and exactly the terms of her sale and profit. If you

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48:57

135: What To Do When You Don't Know What To Do

Hustle Humbly Podcast ·

2022/03/07

It’s time to revisit a list of practical suggestions for getting your business off the ground or giving it a shot in the arm when the market slows down. As agents we are thrown into the deep end and no one breaks down for you EXACTLY what you should be doing on a day to day basis. In this episode we give you a list of business building activities that will fill your time more intentionally and almost all of them are FREE. If you are feeling lost or overwhelmed then this episode was made for you

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