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PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

24:15

127. How to get 50 Sales in your first 60 Days

The Ecommerce Roadmap ·

2022/09/06

Meet Jessica. She has a full time job, 2 kids, 2 contract jobs, and she just launched an online store. She doesn’t have time to go searching for solutions. She wanted to get results fast. Jessica launched her new business, used the training, and booked some 1:1 coaching calls. Jessica followed the steps from the Inner Circle, and as she implemented, she knew that “done is better than perfect”. After she launched, she got feedback on her work by posting her questions in the Inner Circle Facebook

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26:06

126. Tired of wasting money? 4 next steps.

The Ecommerce Roadmap ·

2022/08/30

Listen in as I talk to Ashley - she’s just launched her new dress label and made really big progress in 30 days 16 sales in first 30 Days Doubled her traffic Generating leads Email marketing - and getting sales Plan and clarity on her next steps See her site: https://doraisobel.com.au/ & get free resources so you can do it too. The next four steps you need to take: Step 1: Collect more emails Get the Guide: pop-ups that convert:

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28:41

125. 8 ways to get sales now

The Ecommerce Roadmap ·

2022/08/23

I see you working hard building your audience, your list, and your traffic. I know that when you hear that cha-ching from your Shopify App it re-ignites the fire under your rear - it reminds you that it is possible to get the sales you’ve been dreaming of. And it makes you want to do more! In Today’s episode, I’m going to help you by sharing 8 Events you can use to get sales now. Grab a pen and take some notes. I promise that more than one of these strategies will work for you. Here’s a reminder of

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43:49

124. The secret way to make big progress with...

The Ecommerce Roadmap ·

2022/08/16

A few months ago Chontelle Fossey joined my Ads Made Easy Coaching week, and then she joined the Inner Circle. Chontelle lives in New Zealand and she sells live plants. And she has a full-time job. She sells a perishable product in a small market and she has a limited amount of time to work on her business. Even though you might think the odds are stacked against her, once she joined the Inner Circle, the most amazing thing happened. Within a few months, Chontelle’s sales started growing by leaps

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25:55

123. 10x your Audience in the Next 30 days

The Ecommerce Roadmap ·

2022/08/09

Ads Made Easy is different.A strategy to Supersize your Audience Building a big, warm audience is crucial for online store owners like us. In fact, it’s more important now than ever before. As the online world becomes “cookie-less” we’ll be less able to rely on traditional retargeting. It’s already happening on Socials Media, and 2023 will bring big changes for Google Ads. But there’s good news for us. We can use Social Media ads to build big warm audiences full of people that know our Brand and are

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37:13

122. Reels That Sell with Tracy Harris

The Ecommerce Roadmap ·

2022/08/02

Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, you’ll grow your followers organically. Not long ago, I spent some time with my good friend Tracy Harris. She’s an Instagram Expert, and she’s really good at getting strategic with content. She showed a group of us a simple way to generate leads with Reels. When I saw what’s possible for service based businesses who use Reels strategically, I knew that

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28:41

121. How Nicoletta saved $60K and got control of her...

The Ecommerce Roadmap ·

2022/07/26

Nicoletta spent $60K working with an Ad Agency last year. Nicoletta has a bereavement jewelry business in Australia. Last year she spent more than $60K with an ad agency in an effort to grow her business. Her results were dismal, and the ad agency blamed her poor results on her website. Around the same time, she saw an ad for Ads Made Easy Coaching week. She paid her $15, signed up, and committed to doing the work. And everything changed. In fact, she doubled her sales from January through July. In

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43:11

120. Organic results that will shock you

The Ecommerce Roadmap ·

2022/07/19

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the back story:Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished

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14:34

119. The best strategy for organic growth

The Ecommerce Roadmap ·

2022/07/12

How can we grow our businesses organically, without relying on ads? This year I’m seeing more conversations asking how store owners are growing their businesses organically. I think it’s brilliant.We all know that we need to invest in advertising to grow our audiences, our traffic, and our lists. And even in 2022 as we’re experiencing higher costs, less reach, and diminishing results, I know it’s still completely possible to build a big warm audience and get them to take action. It’s affordable,

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32:03

118. It's the end of the Roadmap

The Ecommerce Roadmap ·

2022/07/05

It’s the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark. As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business. When I started this project, the outcome I wanted the most was to share what it takes to get your first $50K in sales when you’re a solo entrepreneur. When you don’t have unlimited time and unlimited funds. It’s important, because we’re

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23:41

117. Ditch your debt for good.

The Ecommerce Roadmap ·

2022/06/28

Almost every business owner has some debt they can attribute to their business. If they don’t have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the outside, on the inside I felt like a failure. Once managing your cash becomes a juggling act, it takes a lot of the fun out of running a business. Years later, I know that managing my cash and ditching debt is just another problem in

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27:24

116. GA-4 is here. Here's what you need to do.

The Ecommerce Roadmap ·

2022/06/21

GA-4 is here. Every day, we’re getting questions from store owners asking what they need to do. It’s a big deal, so today I’m bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big change. In July 2023, GA-4 will replace your current Google Analytics UA property. That means that store owners will no longer be able to see their past data or collect current data on their current Google Analytics property. If we

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27:47

115. A genius Brand Content strategy

The Ecommerce Roadmap ·

2022/06/14

A few months ago Blue Cobalt shared their genius Branded content strategy in the Inner circle, and when I saw what he had done, I knew it was so good that everyone should have the chance to try this. A bit of a back story. I met Blue earlier this year when we reviewed their site for 15 Minute Feedback. On the episode we tasked Blue with finding a way to show their amazing creations on real models instead of mannequins. Like most of us, Blue didn’t have a big budget for a photoshoot, so they got

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32:00

114. Stop spinning and get more done!

The Ecommerce Roadmap ·

2022/06/07

If you’re working hard every day and yet you still feel like you never get to the bottom of your “to-do” list, this episode is for you! I’m talking to my productivity and mindset coach, Krista Williamson about my transformation from swirling in overwhelm to feeling on track and in control of my time. Grab a pen, and listen in. We’ll walk you through the process that I’ve learned to use, and I’ll share the surprising benefits I’ve experienced since we’ve been working on me, and my skills as a

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30:48

113. Feeling like your store is invisible? Try this

The Ecommerce Roadmap ·

2022/05/31

Feeling like your shop is invisible? Do you continue to post on Social Media even though you feel like you’re talking to the wall It’s frustrating and exhausting. I recorded this episode with our Member Success Coach, Tina, shortly after she’d been at an in person event with products from her shop. I want you to listen, because you’ll learn a different way to think about your ideal customer. We’re giving you a strategy you can use to improve your messaging. AND, we’ll give you a way to flip your

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24:51

112. A simple way to boost sales for the long term...

The Ecommerce Roadmap ·

2022/05/24

A Simple way to boost your sales for the long term Why do we always complicate things? Most of the time, simple really is better. And today I’m talking to Pam Rodgers, the founder of https://www.stellachroma.com about her easy peasy, super simple monthly subscription that her customers find irresistible. The best part is that Pam manages her subscription in a way that is hassle free, and she makes it work for her. The result is a long term sales boost that will scale as she grows.

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40:27

111. A genius, repeatable way to spike your sales...

The Ecommerce Roadmap ·

2022/05/17

I’m a huge fan of investing my time in activities that I can repeat. If the strategy works, I can template it, and run it over and over. The results become predictable, and as my audience grows, so do my results. It’s exactly what we teach in our programs. A few years ago, my client Edith Minne, the founder of https://renaissanceribbons.com/, came up with a marketing event that is not only genius but is relatable and scalable. It’s so good that I invited her to share with you on the podcast. Listen

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18:44

110. The $500/hour job you're not doing

The Ecommerce Roadmap ·

2022/05/10

What? There’s a job in my business that’s worth $500/hour? Yes, there really is, and in this episode I’m talking about that mega high value work. My Inner Circle Members talk often about how they are stuck doing the $15/hour work, but what about the high value work The work that’s worth at least $500 /hour. Listen in and learn exactly what that work is, and why so many business owners never find the time to do it. I’ll share why it's so important that you start doing this work now, and what you can

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17:29

109. How to STOP the overwhelm and get on the right...

The Ecommerce Roadmap ·

2022/05/03

A few weeks ago I was working with a small group of smart, successful clients and something happened that literally stopped me in my tracks. It was one of those moments where a lightbulb goes on and you see the piece of the puzzle you have been missing. Duh. We were working on our strategic plans. I’ve been using this framework for many years, and I know it is the reason I have experienced huge growth and what feels like success. I invited each member of the Group to share the current status of

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29:01

108. Simple SEO you can do today!

The Ecommerce Roadmap ·

2022/04/26

Does the thought of working on your SEO make your head hurt? Even though you’re worried about missing an opportunity, or worse, doing something completely wrong, you’re not ready to hire an Expert. Sound about right? If this is how you’re feeling right now, I want you to know it’s normal. This episode is FOR you:Listen in as I talk with our Member Success Coach, Tina about the 3 SEO opportunities many store owners miss, AND, the 3 simple tasks you can do that will get you on the right track. And, we

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311 results

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