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PODCAST

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it"s what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

arts fashion & beauty

All Episodes

21:28

458: Meet Industry Expert, Victoria Vidov!

Beyond The Technique Podcast ·

2022/10/24

Introducing award-winning salon owner and celebrity hairstylist from New York, New York—Victoria Vidov! She’s here to share her industry journey and her approach to running a successful salon in the biggest city in the U.S. Her passion is for our industry contagious, and her mission is inspiring! WATCH ON YOUTUBE: https://youtu.be/hNIdrVppdMM PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram:

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31:11

457: What Successful Entrepreneurs Do that Struggling...

Beyond The Technique Podcast ·

2022/10/17

We have a next-level guest joining us today! Tim Redmond is here to share his knowledge on successful entrepreneurship. You’ll hear the most important questions you should be asking yourself right now to increase profits, build your team, and hit the goals you’ve always desired. Tim’s energy is contagious, and his real-talk approach will motivate everyone listening today. Please share this episode with your business friends and network! WATCH ON YOUTUBE: https://youtu.be/kgVja4VhoWM PARTNER WITH

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24:41

456: Introducing the Leaders at Verde Salon in Canada!

Beyond The Technique Podcast ·

2022/10/10

Join us today as we share the incredible success of Verde Salon! Lead by Roberto Sinopoli, this group is committed to growing their team, their profit, their education opportunities, and their values. Today will be inspiring as we learn how they’ve become a Top 200 Salon in North America and the most sought-after Aveda salon in their area. PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram:

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27:13

455: Big Sisters, Little Sisters, with Tiffany Ward!

Beyond The Technique Podcast ·

2022/10/03

A passion for women started early in Tiffany’s life when she had to make the tough decision to leave the beauty industry to support her two daughters. But the beauty industry came back to her in full-circle and she became the owner of award-winning Indulge Salon and Tanning! She’s hear to share how she created the Big Sisters, Little Sisters program at her salon and why she continues to lead her team to new levels of success! WATCH ON YOUTUBE: https://youtu.be/xjr2l2Ik3qU PARTNER WITH MEET YOUR

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21:52

454: What to Offer New Stylist Hires!

Beyond The Technique Podcast ·

2022/09/26

If you could offer your new team members any perks, what would they be? Our guest, Amy Roland had a clear idea of the type of salon she wanted to build and the type of lifestyle opportunities she wanted to provide her stylists. She’s here to share what she’s doing to attract new stylists such as career mapping, paid education, paid holidays, and her unique wellness program! You’ll definitely be inspired. WATCH ON YOUTUBE: https://youtu.be/hIkV_JY8xCg PARTNER WITH MEET YOUR STYLIST

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22:10

453: How to Bring on A Co-Owner, with Jen Baudier!

Beyond The Technique Podcast ·

2022/09/19

Have you thought about bringing on a co-owner? Or, sharing profits with someone who’s been an incredible leader for your salon? Join us today as we dive into the industry journey of award-winning, seven-figure salon owner, Jen Baudier! From opening a salon, to buying a building, to creating a new channel for ownership so she can work on her business while living at her beach house—this episode will inspire and motivate you to take new, bigger steps! WATCH ON YOUTUBE: https://youtu.be/tLhur5GbT_0

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28:57

452: Creative Color Pricing, with Kelsey Lenox!

Beyond The Technique Podcast ·

2022/09/12

Top 200 Salon Owner, Kelsey Lenox is here to share how her passion for being behind-the-chair has led to their salon’s innovative way of charging for color services. You’ll love her step-by-step approach to her color consultations that help guide her service direction and allows her to maximize her schedule. Their team approach not only alleviates behind-the-chair burnout, it also empowers their team to be involved in every hiring process! PARTNER WITH MEET YOUR STYLIST!

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18:33

451: Introducing Industry Expert, AnneMarie Krainich!

Beyond The Technique Podcast ·

2022/08/29

Join us as we learn about multi-location, award-winning salon owner, AnneMarie Krainich. Her Salt Lake City salon brand has grown exponentially. Her hiring process is specific to her brand and her approach to beauty is all about elegance and luxury. Enjoy! WATCH ON YOUTUBE: https://youtu.be/zUhPOeJGYiU PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram:

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25:36

450: A Woman on The Move, with Megan Robertson!

Beyond The Technique Podcast ·

2022/08/22

Wondering if you could move out of the State your salon is located? Megan has done it! She’s no stranger to exploring new cities and finding new opportunities for growth. Join us today as we dive into her journey, successes, and lessons in building a multi-location, award-winning brand! WATCH ON YOUTUBE: https://youtu.be/dW4aEA9lSd0 PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram:

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26:10

449: Rolling Stones, with Kelley Swing!

Beyond The Technique Podcast ·

2022/08/15

Imagine signing a lease and then your funding falls through. Or, being shut down from COVID and after paying your team you have $38 left in your account. Our guest today, Kelley Swing faced both obstacles. She’s here to share how she’s grown her seven-figure salon while opening a product and education distribution center—and now publishing articles for Rolling Stones! WATCH ON YOUTUBE: https://youtu.be/Uth5Uz8tOrg PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT

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25:18

448: Managing Your Time when You Wear Many Hats

Beyond The Technique Podcast ·

2022/08/08

Are you overwhelmed with responsibilities? Do you wish you had more hours in the day? Are you desiring more fun and freedom on the weekends? Then today is for you! We have first-time guest and award-winning salon owner, Michell Bartlein here to share how she successfully manages her salon, her coaching business, and her family—including three kids! She’s a visionary who will motivate you to take control of your life and your time. WATCH ON YOUTUBE: https://youtu.be/XZ7A2H81omg PARTNER WITH MEET

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22:35

447: Meet the Lash Boss, Shelby Tarleton!

Beyond The Technique Podcast ·

2022/08/01

Join us today as we dive into the career and life of Shelby Tarleton, the owner and founder of Pink Lady Lash, Lash Boss Radio, Lash Boss University, and Lash Boss Conference. Though she’s built an empire, she will share what she’s doing differently to find peace, wisdom, and empowerment for leading her team and business. Enjoy! WATCH ON YOUTUBE: https://youtu.be/LcBgwnbsQxQ PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram:

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32:45

446: Expanding Your Luxury Services, with Virginia...

Beyond The Technique Podcast ·

2022/07/25

Today you’re in for a special treat because we have Virginia Meyer her incredible industry journey and her vision for Fourteen Jay Salon, located in New York, New York! Their salon was already positioned to provide enhanced services such as trichology counseling, due to their personalized approach to client consultations. This is one of many takeaways you’ll experience in today’s show. Enjoy! WATCH ON YOUTUBE: https://youtu.be/KoQUNhzGi10 PARTNER WITH MEET YOUR STYLIST

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46:09

445: Bob is Back to Talk Retail Marketing!

Beyond The Technique Podcast ·

2022/07/18

Do you know what they don’t teach you in beauty school? Retail merchandising! We are so grateful Bob Myers is back here to share is incredible knowledge of mainstream merchandising so you can learn what the most powerful retail brands are doing to increase retail traffic and sales. Today is a special podcast because Bob is providing slides and visuals for us! Download the slides below or watch today’s episode on YouTube. (Links below) DOWNLOAD THE FREE RETAIL RESOURCES!

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22:42

444: Work-Life Balance, with Desirre Escobedo!

Beyond The Technique Podcast ·

2022/07/11

How do you define work-life balance? Published Hairstylist and Salon Owner, Desirre Escobedo knows that work-life balance looks different for everyone. That’s why she takes a personalized approach to crafting her salon life and empowering her stylists to do the same. She’s ever changing and working to develop her talented team. Enjoy! WATCH ON YOUTUBE: https://youtu.be/W-drdrlG4cs PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram:

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22:03

443: Make Bank at Vault Salon!

Beyond The Technique Podcast ·

2022/06/27

Have you seen the infamous movie, Jerry Maguire? If so, you’ll know this line—show me the money! Join us today as we share the journey of award-winning salon owner, Rosie Wescott. She gives her stylists the opportunity to move up in their level and title every three months. You’ll hear how one stylist went from a level one to earning six figures in just one year! After this episode, you will have new ideas for your salon. WATCH ON YOUTUBE: https://youtu.be/yABnCs6wMPY PARTNER WITH MEET YOUR

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24:51

442: Stay Positive and Keep Pushing Forward

Beyond The Technique Podcast ·

2022/06/20

Join us today as we introduce you to salon owner and entrepreneur, Luisa Garcia! Luisa moved to the U.S. with her children and a dream. She didn’t English but it didn’t stop her from pursuing a career in cosmetology. The language barrier was a challenge at first, but you’ll discover how this turned out to be her superpower and helped propel her professional career to new heights! Her incredible story will inspire you to live each day with gratitude and a positive outlook. WATCH ON YOUTUBE:

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28:28

441: How to Speed Up Your Training Program

Beyond The Technique Podcast ·

2022/06/13

Imagine your new stylist getting to be behind-the-chair after one month of getting licensed! Today, we have first-time guest and award-winning salon owner, Cindy Penrod here to share how she’s ramped up her new-hire training program to speed up getting her stylists on the floor and working with guests as soon as possible. WATCH ON YOUTUBE: https://youtu.be/vBQjukI_SRs PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram:

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26:17

440: The Add-On that Earns an Extra $1,100 per hour!

Beyond The Technique Podcast ·

2022/06/06

COVID brought award-winning salon owner, Jaclyn Cosh, some personal challenges. She discovered she was not alone. She turned her obstacle into an opportunity, and it paid off big! She’s here to share her industry journey and how she’s unlocked a huge earning potential for her stylists and salon. Enjoy! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram:

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29:50

439: Taking a Leap of Faith, with David Spangenthal!

Beyond The Technique Podcast ·

2022/05/30

Imagine moving from Utah to New York City to pursue Broadway. You start off sleeping on the floor of a friend’s apartment and life is about auditioning, networking, and finding the role of a lifetime. This was the life of our first-time guest, David Spangenthal! The story sweetens as he found his career, his love, and his passion for the beauty industry—all by taking leaps of faith throughout his life. Join us today for an inspiration journey of David’s career, family, and seven-figure salon

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209 results

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