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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

24:44

Behind the Numbers: Technology Trends for 2025—AI...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/21

On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior Briefings Editor Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For

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04:34

Behind the Numbers Special Edition: The Supreme Court...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/18

On this special edition podcast episode, EMARKETER Senior Director of Briefings, Jeremy Goldman and Senior Analyst, Minda Smiley, discuss the Supreme Court’s groundbreaking decision to uphold the TikTok ban. Listen to Jeremy and Minda break down the ruling and give their preliminary thoughts on how this ruling could reshape social media, digital marketing and user privacy. Listen to the discussion everywhere you find podcasts or watch on YouTube and Spotify.Follow us on Instagram

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21:26

Behind the Numbers: TV and Streaming Trends for...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/17

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:

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16:10

Reimagining Retail: Lessons From the 2024 Holiday...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/15

On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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26:04

The Banking & Payments Show: Banking and Payments...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/14

In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities

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24:05

Behind the Numbers: Social and creator economy trends...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/13

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:

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27:51

Behind the Numbers: The Future of Digital in 2025—A...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/10

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship

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22:54

Reimagining Retail: 2025 Retail Trends—The Pillars of...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/08

On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more

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29:24

Behind the Numbers: The Top Trends of 2025 That...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/06

On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and if governments will protect children from digital ad giants. Listen to the conversation

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22:40

Behind the Numbers: Trends and Events to Pay...

Behind the Numbers: an EMARKETER Podcast ·

2025/01/03

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna. Follow us on Instagram

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01:28

A New "Behind the Numbers" in 2025!

Behind the Numbers: an EMARKETER Podcast ·

2024/12/27

Look out for some new changes to “Behind the Numbers” in 2025! We will be rolling out our new slate of podcast content that, as always, aims to help marketers, retailers, and advertisers better understand the ever-changing world of digital media, through thought-provoking conversations.Mondays and Fridays I will host a new video podcast called Behind the Numbers where I’ll be speaking with guests from the EMARKETER crew and folks from other companies for a 20-minute chat about media, advertising,

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22:21

The Daily: The Omnicom/IPG deal, and What It Means...

Behind the Numbers: an EMARKETER Podcast ·

2024/12/24

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just

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34:46

Around the World: The International Forecasts of Past...

Behind the Numbers: an EMARKETER Podcast ·

2024/12/23

On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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39:10

The Weekly Listen: Why Some Records Are Unbreakable,...

Behind the Numbers: an EMARKETER Podcast ·

2024/12/20

On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities

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24:18

The Daily: Future-Proofing Marketing Through The...

Behind the Numbers: an EMARKETER Podcast ·

2024/12/19

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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27:01

Reimagining Retail: 2024 Retail Awards—The Most...

Behind the Numbers: an EMARKETER Podcast ·

2024/12/18

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities

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21:32

The Daily: Very Specific, but Highly Unlikely...

Behind the Numbers: an EMARKETER Podcast ·

2024/12/17

On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna. Follow us on Instagram

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22:21

The Daily: Very Specific, But Highly Unlikely...

Behind the Numbers: an EMARKETER Podcast ·

2024/12/16

On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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43:53

The Weekly Listen: Why AI Might Be Hitting a Wall,...

Behind the Numbers: an EMARKETER Podcast ·

2024/12/13

On today’s podcast episode, we discuss if AI development is slowing down or speeding up, when it’s all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach

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22:26

The Daily: GenAI Search Ads or GenAI Search...

Behind the Numbers: an EMARKETER Podcast ·

2024/12/12

On today’s podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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497 results

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