Remarkable Content with Ian Faison

[Cue Latin jazz music] It is the content that sells itself. It ranks #1 – no matter what you Google. It is the most interesting B2B marketing content in the world. And it’s yours.Or at least it could be, after listening to this episode. Because we’re showing you branding tricks from the Dos Equis Most Interesting Man in the World campaign.In this episode, we break down the slogan that helped triple sales for Dos Equis. According to PRNewswire, about fifty percent of customers rely on your slogan

If you want to make a big impact in a 15-second ad, there’s one trick of the trade that instantly gets an emotional response: place your ad in a relatable setting.  It could be the DMV, an airport, or a drive through —what matters is that it’s a place your audience has been to. They know what it’s like getting a bad driver’s license photo, or struggling to find an outlet to charge your phone while you wait for a connecting flight. By putting your story in a familiar setting, you don’t need to do

In the B2B world, we think about growing our customer base. But one thing B2B marketers often overlook is how to transform your customer base into a community. You may be wondering, isn’t a customer base and a community the same thing? Not exactly. A community is your customer base taken to the next level, with a lot more engagement. It’s a network of relationships based on passion, instead of transactions. And it’s this passion that brings like-minded people together to form a dedicated community

The word “ensemble” might make you think of a group of performers all working in tandem. But what happens when we apply it to B2B marketing? In 2001, an ensemble of all-star actors outdid any other cast…maybe ever.George Clooney, Brad Pitt, Julia Roberts, Matt Damon, Andy Garcia, Don Cheadle, Bernie Mac, Casey Affleck – actors at the top of their game.Each one could draw their own crowd. But together? They’re unstoppable. Add in the sparkling backdrop of the Vegas strip and the tension of a

What is puffery? How can you use it in your B2B content?In the mid-2000s there was a King of Puffery. He soared into our lives as the SHAM-WOW guy. But his tour-de-force was the SLAP-CHOP. His name was Vince Offer, and he changed infomercials (and quite literally our lives) forever. In the first episode of REMARKABLE, we examine his use of puffery in the SLAP-CHOP commercials and how you can use it in your B2B marketing. Stop having a boring tuna, stop having a boring life! Let's slap those

B2B marketers are always looking for inspiration and ideas. On Remarkable, the Caspian Studios team is bringing you B2B content ideas from Hollywood, B2C and beyond. In each episode we will explore elements of storytelling, design, and production, from studios like Pixar, Marvel, Lucas Films and many more. Then we will apply those lessons learned to how you can improve your B2B content. Welcome to Remarkable! Key Quotes“This is a great podcast that you should definitely listen to!” - Ian Faison,