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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

22:35

E20 – Death by PowerPoint

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/10/03

Death by PowerPoint Matt talks about how bullet points kill kittens (or not). But what he and Dave do cover is a great Tedx talk and some tips on how not to suck at PowerPoint. Dave has spoken in front of a number of clients and at some 50+ sessions. Matt has likely talked at 200+ if not more times in front of audiences. The guys bring their past experiences and their own "work in progress" journey to being a better presenter to hopefully help you with your own presentations. So give a listen and

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23:47

E19 – Surviving & Conquering Pubcon

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/09/26

Surviving & Conquering Pubcon This week Melissa Fach joins Mat and Dave (as do some pretty bad thunderstorms) to talk about Surviving & Conquering Pubcon. Pubcon Vegas is a huge conference with 10 tracks at times and many networking events. The team discusses how to prepare before the show at work, what to pack and bring, how to dress, tips on networking and much more. So even if you aren't attending this specific conference, the team still gives you some great tips you can use at every

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19:25

E18 – How to Win at Digital Marketing

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/09/18

How to Win at Digital Marketing While Mat is kicking off the Swivel Conference, Dave is closing it with a 3 hour training session. The SwivelNow Conference takes place Oct 9-10, 2017. Even if you aren't attending the conference this episode gives some great pointers on how to better organize and execute projects to get better results (and ROI). More about the session: "The workshop will walk you through internal audits, aligning goals and engaging internal teams. It will also work to help prepare

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24:58

E17 – The Good, Bad and the Ugly of Content

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/09/12

Melissa Fach Talks Content With Dave & Mat In this episode Dave gives Melissa a new tagline (you are welcome!) and more importantly the guys tap into Melissa's extensive history as an editor to talk good, bad and ugly content. If you are thinking of guest posting or even just looking at ways to level up your own blog we highly recommend listening to the tips and examples given in this episode. And remember, Cats Should be Fluffy - Not Your Content! Episode 17 Mentioned Tools Buzzsumo Headline

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19:19

E16 – Influencer and Micro Influencer Identification

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/09/05

Influencer and Micro Influencer Identification In November Mat is one of two speakers on a panel at Pubcon Las Vegas. This episode dives into the topic he will cover and the guys tell some stories and give some examples of micro influencers. From using Twitter, Nextdoor, Forums, Instagram and just about any other social network you can find and leverage influencers of all types. Pubcon Session Details: Beyond celebrity influencers, many brands are turning to micro-influencers, with 10,000 to 100,000

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23:43

E15 – Domains: Securing and Keeping Your Online Brand

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/08/29

Domains: Securing and Keeping Your Online Brand After a recent story about a popular web service not keeping a domain registered the guys thought it was a good time to talk about domains. The guys dig into some reasons why you should own your own domain, ways to prevent losing it (i.e. forgetting to renew, losing it due to old credit card, someone leaving a company and missing alerts, etc.) and some other tips and tools to help you manage your company's domains. Below are some great resources that

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21:24

E14 – Tips on Avoiding Digital Scams

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/08/23

Tips on Avoiding Digital Scams There are scams and too good to be true offers every day that you will receive. We highly encourage you to ask questions, think about if something is "too good to be true", and make sure you kick the tires. The guys will give you several examples and ways to kick the tires of offers that want to give you 100s or 1000s of followers on social media, guarantee rankings in Google and Bing, and even go into some offline examples (decks, HVAC, roofing scams). *Note: Just

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20:44

E13 – Alternative Ideas to Using Stock Photography

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/08/15

Alternative Ideas to Using Stock Photography In this episode, the guys talk about some reasons to avoid stock photography and some alternatives to using it. Stock photography is great and can fill in gaps for category pages, service pages, and landing pages but often it is over used and not the best choice for most companies. Mr. Photography Mat gives some tips and suggests some ways to take your own photos so that you can own your own content and leverage the photos across every channel. From

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20:54

E12 – Are You a Content Creator or a Content Documenter?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/08/08

Are You a Content Creator or a Content Documenter? In October Mat is not only giving a keynote but is the opener for Swivel Marketing Conference #SwivelNow. Oh, and Dave will be doing a training too so look for them both. This episode will give you a quick version of the great story of a project that Mat and his son made on a 3d printer for a conference - all in 3 or 4 days. Mat being a photographer of course started to take photos and document the whole process. While documenting Mat took a wide

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21:20

E11 – Things to Know About Your Marketing Budget...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/08/02

What kind of budget should I have before talking to an agency? A simple and fair question that rarely ever has an easy answer. No matter if you have a store front, an offline services business (plumbing, HVAC, etc.), online store, or any other type of online or offline business there will be a time when you explore working with some type of agency and consultant. Besides just the fees that these people and companies require there are many questions you need to ask yourself FIRST and other costs that

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22:06

E10 – Digital Marketing Beyond Facebook and Google

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/07/25

Digital Marketing Beyond Facebook and Google Living by just one traffic source is asking for trouble no matter your business. Even if you can't get to be #1 in Google/Bing for a certain keyword there are other ways to succeed with digital marketing. No matter if it is TV ads, SEO, PPC, Myspace, Vine, Digg, Magazine Ads, Referrals, etc. The goal should be to build up multiple channels and campaigns that drive traffic and leads to your site. Mat and Dave give a number of examples and even break down a

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21:47

E9 – Getting Ready for Seasonal Marketing Opportunities

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/07/19

Topic: Getting Ready for Seasonal Marketing Opportunities Do you have sales and specials for days like Black Friday, Xmas, Halloween, New Years Eve, Valentines Day, etc.? How far in advance do you plan? The guys dig into how planning for seasonal events should happen not days or weeks but in some cases many months in advance. From landing pages to promo codes to legal approval there are always a ton of things to do! No matter if you are a small or large etailer or a small local business planning

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25:50

E8 – When Should a Small Business Hire Interns?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/07/12

When Should a Small Business Hire Interns? Mat and Dave discuss who and when to hire as your first intern. Mat talks about Avalaunch's first intern and walks through what they are doing and gives some ideas for how best to get the most out of someone while helping them figure out what they want to do in the years to come. Dave talks about his past which includes working on something of a project based approach with someone right out of college and how they too can help you with your business. No

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24:47

E7 – So What is Content Marketing?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/07/06

What is Content Marketing? Content Marketing is often thought of as this huge project or series of projects and this huge big thing that every business must do to succeed online. Mat and Dave discuss what it really "is" and what it means for a Small Business owner. The guys walk through a number of small and large examples to help break down what Content Marketing is to help you think about different ways to leverage Content Marketing. E7 Mentioned Tools Annual Reports as Content Marketing Matt

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21:10

E6 – What is the Long Term Value of Networking (Events)

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/06/29

Topic: What is the Long Term Value of Networking (Events) Mat and Dave talk about the value of attending Small and Local but also National conferences and events. From free local MeetUps to large conferences that cost hundreds of dollars there is value in getting out and meeting people - no matter what industry you are in. The tips and ideas don't only apply to conferences in your industry but all and every kind of networking type event. E6 Mentioned Sites, Aritlces and Tools Networking @ Pubcon

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23:24

E5 – SEO Isn’t Set It and Forget It

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/06/23

Topic: Can't I Just do SEO Once and Forget it? In Episode 5 Mat and Dave discuss why SEO isn't something that you do just once but rather it is ongoing. Covered in the episode is how even a small business or small site (1-5 pages) can do ongoing SEO (and Digital Marketing) on their own. Lastly get some quick tips on some tools to use (Google Search Console and Google Analytics) and help avoid issues like long term site outages by having a plan to monitor your site's health yourself. Episode 5

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22:39

E4 – SMB With Limited Budget: Social Media Tools

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/06/16

Topic:Free and Cheap Social Media Tools for the SMB Mat and Dave continue the limited budget talk from Episode 1 and give you more ways to do Social Media on a budget. This time however we tallk through some free and paid tools (links below to all the tools) available that can save time. And since time = money, even if some tool costs a bit make sure you measure the time savings! Here is a screenshot of the calendar that Dave mentioned in the podcast. Episode 4 Mentioned

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22:29

E3 – Why SMBs Need to Reserve Names on Social Media

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/04/18

Why SMBs Need to Reserve Names on Social Media Summary: In this episode, we discuss a few reasons why it is imperative that you get out there and at least reserve your business name on various social networks. From Twitter to FourSquare to Instagram and others we give a few reasons and examples for each as to why you should get out and reserve your name. We only mentioned “it depends” as an answer during our discussion once even! #newrecord Episode 3 Mentioned Tools for Social

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21:14

E2 – Personal Use of Social Media vs Business Use

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/04/18

Personal Use of Social Media vs Business Use Summary This episodes focuses on personal use vs business use for social media networks and how to make the transition. How using Twitter, FB, Yelp, Snapchat, etc for personal use CAN help them learn the network but how you use it should be different. Other topics covered include digging into the "80/20 Rule" and some ways to engage with your audience and NOT scare them away. Quickly learn how to do just that and some tools that can help you along the

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18:15

E1 – Tips for Getting Started with Social Media as a SMB

The Business of Digital Podcast (Learn SEO, PPC,... ·

2017/04/17

Tips for Getting Started with Social Media as a SMB Summary Dave and Mat kickoff The Business of Digital Podcast with Episode 1 after a few months of kicking around the idea and finally meeting and saying "LETS DO IT". Meet your hosts and get to know a bit about their backgrounds are and then listen as they get into Social Media on a budget for the SMB. Some of the stories included in this episode include a Food Truck, a great hot dog stand, bbq and we throw our friend under the bus for using

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