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PODCAST

Top Secrets of Marketing & Sales

The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople

business marketing

All Episodes

15:50

Outperforming Your Competition

Top Secrets of Marketing & Sales ·

2022/06/21

If outperforming your competition is an issue for you, you want to look at who is the primary competition and what are their advantages? In what areas are they outperforming me? Are they outperforming me in terms of just price? If that’s what it is. And a lot of times that’s what people are up against in the online market. The online sellers are able to sell for less. And at that point you have to say, “okay, is that something I even want to try to compete with?” Or am I more interested in finding

en-US

14:06

Alternatives to Cold Calling

Top Secrets of Marketing & Sales ·

2022/06/14

When we’re looking for alternatives to cold calling, we don’t want to turn the alternatives into something as clumsy and uncomfortable as a typical cold call. Right? Because a lot of times they are. They’re clumsy and they’re awkward and they’re not comfortable. We don’t want to just come up with another way to be that. The idea of looking for these alternatives is to say, “okay, how can I make this experience better for the person that I am trying to initiate contact with?" David: Hi, and

en-US

13:42

Reimagining the Essentials of Sales and Marketing

Top Secrets of Marketing & Sales ·

2022/06/07

David: Hi and welcome to the podcast. Today, co-host Jay McFarland and I will be discussing reimagining the essentials. Welcome, Jay. Good to have you here. Jay: It's so good to be here once again. I'm very excited about today's topic. What's the Point of Reimagining the Essentials? David: Yeah. I mean the whole idea of the essentials to some people it's like, "oh, essentials, that's boring." Right? But it seems to me that in current times we really need to look at the essentials and say,

en-US

30:10

It’s Good to Have a Plan — with Tracie Domino

Top Secrets of Marketing & Sales ·

2022/05/31

There’s things we forget. And it’s good to have a plan. It’s good to be reminded of very key things that are specific, even to this industry, and just knowing the way to spot people who are actually capable of purchasing. Versus those who may love you and just aren’t capable. Or those who will just string you along. Or those who use you, just so they always have another price to show, to use the person they’re using already and that sort of thing. So I think finding clients, developing clients, all

en-US

23:28

Building Relationships & Generating Profit with Matt...

Top Secrets of Marketing & Sales ·

2022/05/24

If you're recommending bad products at high prices, and you're trying to gouge people? Well, that's evil. Right? So don't do that. But other than that, if you are providing actual solutions that clients need, at a price that makes sense for you and make sense for them, there is absolutely nothing evil about that. I would say that's what integrity is all about, is providing them with a solution that is worth more to them than the money they're paying you to get that solution. David: Hi, and

en-US

17:51

The 4 Quadrants of Promo Sales: The Four Mores

Top Secrets of Marketing & Sales ·

2022/05/17

The idea of The Four Quadrants of Promo Sales (i.e. The Four Mores) is to recognize that if you're just focusing on one thing -- bringing in more clients -- you are very likely missing out on 75% of the available profits that are going to come from these other three quadrants. The Four Mores David: Hi, and welcome to the podcast. Today, co-host Jay McFarland and I will be talking about The Four Mores: More clients, more money, more margin, more often. Great to see you again, Jay. Jay: Yeah, it's

en-US

18:08

Creating Customer Loyalty in the Mind of the Client

Top Secrets of Marketing & Sales ·

2022/05/10

Creating customer loyalty? "Oh yes. I'm all about building relationships." Until I sell you something and then I'm off doing the next thing, and I forget about you completely, until and unless you call again. Most people don't do that on purpose. They don't set out to ignore you. When somebody buys from you, you want to take care of that person. But in a lot of cases, you fulfill an order. It's like, "whew, okay, that's good. Now I'm onto the next thing." And unless you have systems in place that

en-US

22:48

The Four Levels of Content

Top Secrets of Marketing & Sales ·

2022/05/04

Today I'd like to share with you the recording of a live interview I did yesterday with Brandon Pecharich from Promo Corner, in which we discussed The Four Levels of Content. If you need to get clients on social media, this will explain how to do it. It's available below as video, audio or text. I hope you find it helpful. Brandon: Hey everybody, Happy Tuesday! I hope you're having a super productive week out there. You are watching Express Training Bites here at Promo Corner. You're probably

en-US

20:45

Growing Your Client Base Proactively

Top Secrets of Marketing & Sales ·

2022/04/26

When I think in terms of building a client base proactively, to me, that means deciding in advance, what type of clients do I want? What types of clients do I not want? And then really going about putting together the processes and strategies that are necessary to attract exactly that type of customer. David: Hi, and welcome to the podcast. Today, co-host Jay McFarland and I will be discussing the topic of growing your client base proactively. Welcome, Jay. Jay: Hey, thank you for having me

en-US

16:26

Improving Your Quality of Life

Top Secrets of Marketing & Sales ·

2022/04/19

When people think about becoming an entrepreneur, they're not thinking about working 24 hours a day. They're thinking about getting to some point where there is quality of life. "Be my own boss. Decide what I want to do." But how many entrepreneurs ever get there? And what does that have to do with breaking free? David: Hi, and welcome to the podcast. Today, co-host Jay McFarland and I will be discussing the topic of Breaking Free of Your Business. Welcome, Jay. Jay: Wow, it's good to be here

en-US

3:32

How Sole Proprietors Delegate to Grow Freedom & Profit

Top Secrets of Marketing & Sales ·

2022/04/13

Last week I mentioned that we're addressing the topic of Breaking Free of Your Business in our Inner Circle group. And a question came up about how solopreneurs can start to make this happen, or even if they should. The quick answer to how sole proprietors delegate is entirely dependent upon the type of business you want to build. Hi and welcome back, in our recent discussions about how to break free of your business a question came up about how this topic applies to you if you're a sole

en-US

6:11

Breaking Free of Your Business

Top Secrets of Marketing & Sales ·

2022/04/05

Michael Gerber and David Blaise speaking at The ASI Show (many years ago!) One of my earliest business mentors, Michael Gerber, author of The E-Myth Revisited and other business classics told me that "many people leave their jobs because they're tired of working for a jerk. Then they start their own businesses and end up working for a maniac!" This is so true. No other person on earth could force us to put in the time, energy and effort required to build and sustain a successful business. No one

en-US

5:56

How to Get It All Done (Without Doing More)

Top Secrets of Marketing & Sales ·

2022/03/01

We get a lot of comments and questions from people asking "how can I get it all done?" There seems to be so much that has to be completed on a given day. We have to follow up with clients, put together quotes, get pricing together, bring new clients through the door. Many people say they rarely have time for that type of thing. But more is never the solution to too much. So we need to leverage prime thinking time & prime selling time. So what are some tips for planning your work to accomplish more

en-US

193 results

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