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PODCAST

XChateau Wine Podcast

Robert Vernick, Peter Yeung

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

44:49

Innovating for fun and interaction in wine auctions...

XChateau Wine Podcast ·

2020/11/18

Jeff Zacharia, President of Zachy’s, the global leader in wine auctions, tells us about how they made wine auctions more fun, have been moving to studio sales and bidding parties without live auctions, and how they narrowly escaped being swindled by Rudy Kurniawan’s wine fraud scheme. We learn all about the wine auction process, what regions are trending, and where he sees the market going. Don’t forget to rate and review XChateau wherever you get your podcasts! Detailed Show Notes: Zachy’s

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53:58

Putting Trust in Data w/ Russ Mann, WineBid

XChateau Wine Podcast ·

2020/11/11

With a 25 year history, WineBid is the oldest and largest online wine auction site. The original wine re-commerce platform, Russ tells us about the auction process from the buyer and seller perspective as well as all the data they collect and display for the wines. This includes innovations such as a 360-degree bottle shot, price history charts, and new functionality like their customized shipping feature. He even spills the beans on a few tips and tricks to getting the best deals on

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49:52

Digitization and Diversity in Wine Auctions w/ Jamie...

XChateau Wine Podcast ·

2020/11/05

In this episode, we learn about the wine auction market from Jaime Ritchie, Worldwide Head of Wine at Sotheby’s, one of the leaders in the space. We discuss how wine auctions work, how finding in-demand wines to sell is the current challenge, and the increasing digitization and diversification of the space. From moving to more online auctions, younger buyers from more diverse backgrounds and geographies, to how tariffs and taxes and reshaped the wine auction landscape, this episode is a

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25:05

Wine Preservation: Tom Lutz, Repour

XChateau Wine Podcast ·

2020/10/28

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Tom Lutz, Founder & Creator of Repour Wine Saver, one of the leading new inventions in wine preservation technology. We discuss the technology, how people have learned about it, the differences between Coravin and Repour, and what the future holds. Other topics

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54:31

Wine Preservation: Greg Lambrecht, Coravin

XChateau Wine Podcast ·

2020/10/21

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Greg Lambrecht, Founder & Chairman of Coravin, leading wine preservation and access technology. We discuss the technology, how to get the most out of the Coravin, how people learn about coravin, and what is in store for the future. Other topics covered in this

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34:28

Wine PR: Paul Yanon, Colangelo & Partners

XChateau Wine Podcast ·

2020/10/14

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Paul Yanon, Vice President of Wine, for Colangelo & Partners, a New York-based PR agency focused on wine, food, and spirits. We discuss the differences between working with European vs. American wineries, how the return on investment (“ROI”) is changing in the PR

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38:36

Wine PR: Morgan Moore & Alex Fondren, Glodow Nead...

XChateau Wine Podcast ·

2020/10/07

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Morgan Moore, Director, and Alex Fondren, Associate Director, of Glodow Nead Communications, one of the largest independent lifestyle PR agencies focused on hospitality, food and beverage, retail, and real estate. We discuss how wine is consumable art, the

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39:37

Wine PR: Stephanie Teuwen, Teuwen Communications

XChateau Wine Podcast ·

2020/09/30

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Stephanie Teuwen, President and Co-Founder of Teuwen Communications, an award-winning, PR agency focused on food, wine, and spirits. We discuss what a PR firm does in wine, how wine PR differs from other consumer brands PR, and the business model of PR. Other

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55:03

The Global Cork Market: Carlos de Jesus, Amorim Cork

XChateau Wine Podcast ·

2020/09/23

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Carlos de Jesus, Director of Marketing and Communications for Amorim Cork in Portugal, the largest cork company in the world which is celebrating its 150 year anniversary in 2020. We discuss the various uses of cork, the differences between corks and other

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41:40

The American Negociant: Brian Retherford, Claudine Wines

XChateau Wine Podcast ·

2020/09/16

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Brian Retherford, founder of Claudine Wines, a modern, American micro-negociant. We discuss the wine market inefficiencies that make a negociant model possible, how the wines of Claudine differ from the wineries’ wines, and where the best deals will be going

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49:01

Wine Influencer Overview: Juliana Colangelo,...

XChateau Wine Podcast ·

2020/09/09

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Juliana Colangelo, Vice President of Colangelo & Partners’ San Francisco Office. Colangelo & Partners is an integrated communications agency for food, wine, and spirits brands. Robert and Peter discuss how wine brands should plan, execute, and measure the results

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39:56

Wine Influencer: @grapechic - Nicole Muscari

XChateau Wine Podcast ·

2020/09/02

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview wine influencer Nicole Muscari (Instagram: @grapechic). Nicole tells Robert and Peter about her journey from a career in dance to fashion and then into wine. Having built a 23.5k+ Instagram following and launching a wine blog, Nicole has become the Private Client

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39:23

Wine Influencer: @attorneysomm - John Jackson

XChateau Wine Podcast ·

2020/08/27

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview John Jackson (Instagram: @attorneysomm), an attorney by day, wine drinker by night. We ask John about how he got started in wine blogging and built his 11,000+ Instagram account in less than two years. Robert and Peter discuss the methods John used to build his

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40:37

Wine Influencer: @thiswaywithtay - Taylor Wilson

XChateau Wine Podcast ·

2020/08/19

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Taylor Wilson (Instagram: @thiswaywithtay) about becoming a full-time wine influencer on Instagram from a career in real estate. Robert and Peter discuss how Taylor’s mother’s love of wine inspired her to learn more about it, wine education, building an 18,000+ IG

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35:15

Wine Influencer: @wine.gini - Georgia Panagopoulou

XChateau Wine Podcast ·

2020/08/11

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Georgia Panagopoulou (Instagram: @wine.gini) about creating digital content on social media and supporting wineries in the digital marketing space. Robert and Peter discuss Georgia’s experience with the OIV Masters of Wine Management, how she built her brand and

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41:11

Wine Influencer: @sommvivant - Amanda McCrossin

XChateau Wine Podcast ·

2020/08/03

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.In this episode, Robert Vernick and Peter Yeung interview Amanda McCrossin (Instagram/YouTube: @sommvivant; former Sommelier at Press Napa Valley) about creating content on social media and telling the stories behind the wines. Robert and Peter discuss how Amanda works with wine brands on telling

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41:13

Wine Influencer: @clayfu.wine - Charlie Fu

XChateau Wine Podcast ·

2020/07/27

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.In this episode, Robert Vernick and Peter Yeung interview Charlie Fu (Instagram: @clayfu.wine and Wine Berserkers moderator: c fu) about wine collecting and the impact of social media. Robert and Peter discuss how Charlie got into wine, his engagement in Wine Berserkers, and how he uses Instagram

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48:18

NFL Wine Guy - Will Blackmon the Wine MVP

XChateau Wine Podcast ·

2020/07/20

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.In this episode, Robert Vernick and Peter Yeung interview Super Bowl Champion and founder of The Wine MVP wine club Will Blackmon about his love of wine and how he ended up in the wine business. Robert and Peter discuss the NFL and wine, how Will got into wine, and the business of The Wine

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31:03

Social Media: Brand Pages

XChateau Wine Podcast ·

2020/07/13

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.In this episode, Robert Vernick and Peter Yeung discuss building and managing a brand page on social media for wineries, retailers, and other wine businesses. Robert and Peter discuss how to get started, build followership, engage with your audience, and then create calls to action. This episode

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40:18

Wine Social Media

XChateau Wine Podcast ·

2020/07/06

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments, so you always know what goes into your bottle.In this episode, Robert Vernick and co-host Peter Yeung discuss social media for wineries and the importance of creating your social presence to grow your brand and build a solid client base. Robert and Peter will delve into the pros and cons of each social media platform, as well as managing

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207 results

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