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PODCAST

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

55:59

Story Design: A Tool For Change with Denise Withers

The Storytelling Lab ·

2020/04/02

This week’s guest is Denise Withers, a filmmaker, story strategist, and author of Story Design: The Creative Way to Innovate. Denise seeks to create world change through her stories & strategies. In this episode, we discuss Story Design, the combination of storytelling and design thinking; how to use story as a sense-making tool; and how to continue serving our communities in the midst of the COVID 19 pandemic.Follow Denise on Twitter @denisewithersAnd visit her website: www.denisewithers.com/

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15:00

Bouncing Back From Rock Bottom with Shelda Askew

The Storytelling Lab ·

2020/03/26

This week’s Health & Happiness story comes from Shelda Askew, a recovered addict and spokesperson for the National Alliance on Mental Illness. Shelda shares her recovery story, her experience of finding hope in prison, and her decision to start helping others once she helped herself. The world seems upside-down right now -- it’s such an important time to practice empathy and connect through storytelling!Follow the National Alliance on Mental Illness on Instagram at @namicommunicateAnd learn more

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48:35

The Ultimate Guide to Content Creation with Melanie...

The Storytelling Lab ·

2020/03/19

This week’s guest is Melanie Deziel, keynote speaker, author, and founder of Storyfuel. Rain and Melanie discuss keeping up with communications & marketing in the midst of a crisis, Melanie’s content creation framework, and unique & creative ideas to use in your marketing today. With all the craziness going on, we are committed to bringing you quality storytelling content & will continue with our weekly release schedule.Follow Melanie on Twitter @mdezielAnd check out her book: The

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17:48

Recovery From Burnout with Dr. Nicole Cranley

The Storytelling Lab ·

2020/03/12

It’s another Health & Happiness week! This story comes from Dr. Nicole Cranley, AKA the Doctorette, a behavioral scientist and lifestyle blogger. Nicole shares her personal story of burnout, an abusive relationship, losing herself, and making the choice to find herself again. This talk is from Health & Happiness: A Storytelling Series on Living Your Best Potential, hosted in Durham, North Carolina.Follow Nicole on Instagram @thedoctoretteAnd visit her website thedoctorette.com/ Hosted on

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48:18

Say Less, Get More with Brant Pinvidic

The Storytelling Lab ·

2020/03/05

This week’s guest is Brant Pinvidic, documentary filmmaker, producer, speaker, and author of The 3-Minute Rule. Brant is an expert at using short form storytelling to capture attention. Rain and Brant discuss the 3-step decision making process, how to use storytelling to feed information to your audience, and how to say less & get more!Follow Brant on Instagram @brantpinvidicAnd visit his website brantpinvidic.com/ Hosted on Acast. See acast.com/privacy for more information.

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13:08

The Superwoman Complex with Dr. Nicole Swiner

The Storytelling Lab ·

2020/02/27

This week’s Health & Happiness story is from Dr. Nicole Swiner, aka “Doc Swiner.” Doc Swiner is a family medicine doctor, author, and speaker who focuses on a wide range of physical and mental health & wellness issues. In this talk Doc Swiner discusses her mother’s struggle with alcoholism, the stress of being a superwoman, and taking the time to sit down. This talk is from Health & Happiness: A Storytelling Series on Living Your Best Potential, hosted in Durham, North Carolina.Follow

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42:29

Better Selling Through Storytelling with John Livesay

The Storytelling Lab ·

2020/02/20

This week’s guest is John Livesay, keynote speaker, pitch whisperer, and storytelling expert! Rain and John discuss how to use storytelling to boost sales, make yourself irresistible to clients, and turn case studies into “case stories.” This is a great episode for all you entrepreneurs wanting to learn the best way to pitch your idea or sell your product!Follow John on Twitter @John_LivesayAnd check out his book: Better Selling Through Storytelling Hosted on Acast. See acast.com/privacy for more

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14:06

How Birding Saved My Life with Tom Ferguson

The Storytelling Lab ·

2020/02/13

We’re kicking off our Health & Happiness storytelling episodes with a story from Tom Ferguson, Founder & CEO of Rise Biscuits & Donuts and self-identified Birdman. Tom shares his experience with mental health and how birding saved his life. Keep an eye out for more Health & Happiness storytelling episodes in the future! From now on, we'll be sharing stories of people navigating their Health & Happiness every other week.Enjoy!Visit Tom’s website: Hypermanicbirdman.comAnd check out

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59:03

The Science of Storytelling with Paul J. Zak

The Storytelling Lab ·

2020/02/06

We’re kicking off Season 4 with an all-star guest, Paul J. Zak, neuroeconomist and storytelling expert. Zak studies the neuroscience behind storytelling and is full of knowledge about how narrative form affects our brains and informs our actions. Listen in to hear more about neuroeconomics (the study of how people make decisions), the science behind storytelling, and why narrative arcs are almost necessary to incite action. Cheers to Season 4 & thank you to all you wonderful listeners!Follow

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55:46

The Top Storytelling Tips from Season 3

The Storytelling Lab ·

2020/01/16

The Season 3 recap is here! Rain talks us through our favorite storytelling tips and tricks from our Season 3 guests. We focus on storytelling fundamentals, telling the stories of the people you help, being vulnerable, and believing in yourself! Listen in to catch up on anything you may have missed or guests you just couldn’t get enough of.Follow Rain on Twitter @rainbennettStay up to date on all Story Lab activity at @storylabpodcast Hosted on Acast. See acast.com/privacy for more information.

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30:09

Believing In Yourself with Evan Carmichael

The Storytelling Lab ·

2020/01/02

This week we’re bringing you a special bonus episode with the one and only Evan Carmichael, entrepreneurial expert and YouTube star! Evan is working to solve the world’s biggest problem: people don’t #BELIEVE in themselves enough. Evan and Rain discuss belief & what it means to Evan, learning from your role model’s success stories, and turning your dreams into action. Enjoy!Follow Evan on Instagram @evancarmichaelFollow Evan on Twitter @EvanCarmichaelFor more visit

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1:02:05

Empowering Women Through Motivational Storytelling...

The Storytelling Lab ·

2019/12/19

This week’s guest is Alexa Carlin, motivational speaker and Founder & CEO of Women Empower X, a speaker convention dedicated to connecting diverse female leaders, executives, and entrepreneurs. Rain and Alexa discuss setting realistic and measurable goals for 2020, finding the courage to share the stories you are currently living, and harnessing the power of storytelling to build a community. This episode is perfect for all you entrepreneurs and goal setters!Follow Alexa on Instagram

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48:01

Sustainable Business Stories with Eric Henry

The Storytelling Lab ·

2019/12/05

This week’s guest is Eric Henry, President & CEO of TS Designs, a sustainable T-shirt manufacturing company in Burlington, NC. TS Designs is dedicated to creating locally made and environmentally responsible products that have a positive social impact! We discuss sustainable business practices, telling creative and interactive stories of products, and how to make a positive impact (personally and professionally).Follow Eric on Instagram @ericmhenryFollow TS Designs on Instagram @tsdesignsncAnd

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47:37

Environmental Storytelling with Brian Powell

The Storytelling Lab ·

2019/11/21

This week we welcome Brian Powell, Communications Director for the NC Conservation Network. Brian works every day to bring light to stories of environmental injustice affecting the people of North Carolina. We discuss how the NC Conservation Network uses communication to contribute to policy change, why the environmental movement is moving towards human-centric messaging, and how to tell big picture stories through micro-stories.Follow Brian on Instagram @FocusBrianFollow NC Conservation Network on

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42:32

Social Media Storytelling for REALTORS with Britni Clark

The Storytelling Lab ·

2019/11/07

This week’s guest is Britni Clark, social media and marketing manager for the Virginia Realtors Association. We discuss how realtors (and ALL other businesses) can benefit from digital storytelling, how to convince your company to devote more time to social, and how to make social media content management more manageable. This episode it perfect for anyone that wants to learn more about social media storytelling!Follow Britni on Instagram @_itsbclarkFollow Virginia Realtors Association on Instagram

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55:31

Storytelling For Change with Sabine Harnau

The Storytelling Lab ·

2019/10/24

This week’s guest storyteller is Sabine Harnau, founder of From Scratch Communications, a company committed to helping businesses change the world through sustainable and responsible copywriting! In this episode, we discuss Sabine’s take on the 5 act story structure, why it pays off to be vulnerable in your business communications, and how the biggest factor holding you back can often be yourself.Follow From Scratch on Instagram @scratch_postsFollow From Scratch on Twitter @scratch_postsCheck out

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45:06

Moving Your Audience To Action with Jaz O'Hara

The Storytelling Lab ·

2019/10/10

We’re heading back into the nonprofit world with today’s guest, Jaz O’Hara, founder of The Worldwide Tribe, a nonprofit dedicated to sharing stories and raising awareness of the global refugee crisis. We discuss how to share the stories of the people you help, combat negative narratives in the news media, and use video to move your audience to action. This is a great episode for anyone looking to learn how to raise awareness through storytelling!Follow Jaz on Instagram @jaz.oharaFollow The Worldwide

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52:41

The Top 5 Screenwriting Tips with Jimmy "The Script...

The Storytelling Lab ·

2019/09/26

This week’s guest is Jimmy George (aka The Script Butcher), a horror film producer and scriptwriting consultant. Jimmy has been writing and creating micro budget horror films for over 15 years and joins us to share his actionable tips and tricks! We discuss creating low budget films, common pain points for new scriptwriters, and the top 5 things every script needs to be successful.Jimmy is currently in post production on his seventh feature horror film: What Happens Next Will Scare You. It will be

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59:28

Video Games: The New Storytelling Frontier with Susan...

The Storytelling Lab ·

2019/09/12

This week we dive into a new and exciting form of storytelling: video games! Our guest is Susan O’Connor, a writer, speaker, and teacher, who has worked on scriptwriting for video games including Far Cry 2, and Tomb Raider. We discuss how storytelling is used in video games, why people love games so much, and how both stories and games are used to make sense of the world.Follow Susan on Twitter @bluepumaAnd check out her website http://www.susanoconnorwriter.com/ Hosted on Acast. See

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53:29

Storyboard Art with Nick Sung

The Storytelling Lab ·

2019/08/29

This week we welcome Nick Sung, a storyboard artist who has worked with companies such as Pixar, Airbnb, and Nike to incorporate storytelling into their brands! Nick discusses the art of visual storytelling, using pictures to complement words, and using stories to create a social impact. We circle back to empathy with this episode -- no matter what medium you use in your storytelling, it all comes back to communicating human experience!Check out Nick’s website http://www.nicksung.com/ Hosted on

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