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PODCAST

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

55:43

The One Thing Every Storyteller Misses About Their...

The Storytelling Lab ·

2026/04/06

"When you live in alignment with your values, you cause yourself as little suffering as possible in the long term. And that one just always sticks with me because it's really challenging in the short term. But if you have faith in your values and who you are and how you want to show up in the world, then ultimately you're creating a path that's going to serve you for the long term." — Jon BregelWhat happens when the thing you love most… starts breaking you?In this episode, Rain sits down with

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51:47

What a Father Daughter Podcast About Taylor Swift...

The Storytelling Lab ·

2026/03/30

"If you think the world could be better and you want to change it, you're going to have to come up with a better story and know how to tell it better." —Joseph RommWhat happens when a physicist with a PhD realizes that data, charts, and credentials can't change a single mind, but a story can? Joseph Romm spent years working in climate science and clean energy before arriving at an uncomfortable truth: facts don't persuade people. Emotions do. In this episode, Joseph breaks down the ancient

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33:12

Your Internal Story vs. Your Customer's Story | The...

The Storytelling Lab ·

2026/03/26

"Marketing might be how you get the first date. But to get the second and third date and hopefully form into a relationship, you have to have a brand." — Rain BennettBrand isn't your logo, your color palette, your fonts, or your tagline.Brand is the story others tell about you. And in this solo episode, Rain breaks down exactly how to influence that story before it gets told without you. As part of the ongoing Narrative Operating System framework from his upcoming book The Chief Storytelling

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1:00:40

What Live Storytelling Can Teach Every Brand with...

The Storytelling Lab ·

2026/03/11

“When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.” — Corey RosenWhat makes someone lean in when you tell a story instead of tune out? In this episode, Rain sits down with Emmy-nominated TV writer, Moth champion, and brand storytelling expert Corey Rosen to break down the real tactics behind stories that actually land. This is not a fluffy conversation about “storytelling matters.” It’s a practical deep dive into curiosity gaps,

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49:11

The Real Work Behind a Great Content Strategy with...

The Storytelling Lab ·

2026/03/02

“You can’t even begin to talk about results or impact until you actually put something out into the world.” — Kristen SweeneyWhat if the real problem with your content isn’t execution, but alignment? In this episode, Kristen Sweeney, founder of Every Little Word, breaks down the invisible work behind great communication: messaging frameworks, internal clarity, operational discipline, and the codified point of view that most companies skip.We explore why B2B brands struggle to articulate what they

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1:00:02

The Courage to Face What Your Story Is Really About...

The Storytelling Lab ·

2026/02/23

“There is no version of storytelling that does not become therapy.” — Spade RobinsonWhat if the difference between an average story and a great one has less to do with talent or skill and more to do with self-awareness? In this episode, screenwriter and story consultant Spade Robinson breaks down why structure isn’t the enemy of creativity—it’s the foundation that allows it to thrive. We explore how unforgiveness shows up on the page, why most writers avoid the emotional core of their work, and how

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50:44

Cinematography and Storytelling Beyond the Technique...

The Storytelling Lab ·

2026/02/16

“The real story is always in the subtext.” — Tal LazarMost people lose their audience the moment they start explaining. In this episode, cinematographer, educator, and author Tal Lazar breaks down why the real story is always in the subtext, and why emotion beats information when you’re trying to persuade, pitch, teach, or lead. We talk about why leaders default to “feature lists,” how filmmakers create coherence across dozens of departments, and why there’s no such thing as a formula for “coverage”

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20:32

The Most Misunderstood Piece of Brand Missions

The Storytelling Lab ·

2026/02/10

“Vision is what inspires your people. Mission is what activates and organizes them.” —Rain BennettWhat good is a bold vision if you don’t have a mission to back it up? In this solo episode, Rain Bennett breaks down why mission is the most misunderstood and most essential piece of a brand’s storytelling system. Using examples from WeWork’s collapse and Airbnb’s legendary collaboration with Pixar, Rain explains how to turn abstract ideas into real-world action through a story-driven mission.If your

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53:51

When Your Brand Design Tells the Right Story with...

The Storytelling Lab ·

2026/02/02

“Your stories are building bricks of belief in your brand." — Shane LukasHow do you sell something your customer can’t see, touch, or fully understand?Shane Lukas has spent decades helping professional service providers do exactly that by using story as a tool to create trust, clarity, and emotional resonance.In this episode, Rain and Shane explore how narrative makes “invisible” value tangible. From accountants and coaches to consultants and creatives, anyone who delivers a process or service will

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46:00

Your Brand's Growth Problem Isn't What You Think It...

The Storytelling Lab ·

2026/01/26

“Everybody in your organization has to be aligned… or it all starts to break down.” — Jensen SavageIf you’ve been muscling your way through growth and wondering why it still feels so hard, this episode is for you.Jensen Savage, founder of Savage Growth Partners, breaks down the true cause of stagnation in business: misalignment.In this conversation, we explore why brute force can’t scale and how systematizing your customer journey can unlock powerful, sustainable growth. Jensen and Rain dig into the

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59:08

What Happens When YOU Become the Story with Elton...

The Storytelling Lab ·

2026/01/19

“Every time you press upload, you’re telling the universe this is your part in the grand scheme.” — Elton Anderson, Jr.What if your content wasn’t just a creative outlet, but a mirror for your transformation? In this episode, Rain Bennett sits down with Elton Anderson—a photographer, storyteller, and founder of L10 Media—for a deep, vulnerable conversation on using storytelling to break free of the algorithm, let go of outdated identities, and build a media platform rooted in purpose.Elton shares

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21:46

The Real Reason Your Brand Feels Disconnected with...

The Storytelling Lab ·

2025/12/22

“If your company doesn’t know the story that it’s helping to tell, no marketing campaign is going to save you.” —Rain BennettMost businesses mistake their vision for a quarterly goal or a financial target, but that’s not a story anyone wants to join.In this solo episode, Rain Bennett unpacks the critical difference between vision and mission, showing how your vision acts as the narrative North Star for your entire brand. Rain shares a clear, actionable framework based on Simon Sinek’s “Just Cause”

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26:47

The Billion-Person Mission That Started With...

The Storytelling Lab ·

2025/12/15

“I was made from mistakes. I was promoted, protected, loved, and perfected by them.” — David MeltzerAfter losing $100 million and hitting rock bottom, David Meltzer rebuilt his life and his business around a mission to empower over 1 billion people to be happy.In this episode, Rain Bennett sits down with David to explore how storytelling became the vehicle for that transformation.David opens up about the bankruptcy he once hid from the world, the emotional healing that followed, and the new

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51:37

How a Local Utility Company Became a Storytelling...

The Storytelling Lab ·

2025/12/08

“It’s not just about keeping the lights on—it’s about building a relationship with the people at the end of the line.” — Krystal Phillips, JO-EMCStorytelling isn’t just for trendy brands or startups.In this episode, Rain sits down with Krystal Phillips, Communications and Community Relations Manager at Jones-Onslow EMC, to explore how a rural electric co-op built a storytelling culture that would rival any big tech brand.Krystal reveals the behind-the-scenes thinking that led a utility company to

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55:02

Storytelling That Builds Trust Across Any...

The Storytelling Lab ·

2025/12/01

“A shared narrative means everyone in the organization is speaking about the story in the same way.” — Salvatore ManziIf every person on your team is telling a different version of your brand story, you don’t have a marketing problem—you have a clarity crisis.In this episode, communication strategist and author Salvatore Manzi joins Rain to break down how to build a shared narrative that aligns everyone in your organization.From CEOs to customer service reps, consistency in storytelling builds

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54:08

How to Use Storytelling to Fuel a Content Engine with...

The Storytelling Lab ·

2025/11/24

“A message map is the most underutilized resource for marketers.” — David EbnerWhat if the reason your marketing isn’t working has nothing to do with the content itself, but everything to do with the foundation it’s built on?In this episode, Rain sits down with David Ebner, founder of Content Workshop and one of the clearest voices in content strategy, to unpack why most brand storytelling falls flat. They explore the concept of the message map, how to build a storytelling system that scales, and

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1:09:45

How Personal Stories Build Public Trust in Just 7...

The Storytelling Lab ·

2025/11/17

“The shortest distance between two souls is a story.” — Aaron CalafatoAaron Calafato doesn’t just teach storytelling—he lives it. In this episode, we dive into what it really means to lead with story, both as an artist and a business strategist. Aaron shares how he built an audience (and a business) by showing up authentically and consistently, telling personal stories that are never just about him. We discuss the fine line between self-expression and self-indulgence, how personal narratives can

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24:11

Building a Narrative Operating System that Scales...

The Storytelling Lab ·

2025/11/10

“A story is a single arc of transformation. A narrative is the thread that connects them all.” — Rain BennettMost businesses think their biggest challenge is marketing. But what if the real issue is story misalignment?In this solo episode, Rain Bennett introduces the Narrative Operating System—a strategic framework designed to bring your brand's stories into alignment across every department: from vision and mission to product, marketing, advertising, and sales.This isn't just a branding tool. It’s

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1:04:25

How the Soundtracks of Our Lives Shape who We Become...

The Storytelling Lab ·

2025/10/27

“If it makes me curious, then maybe it’ll make someone else curious, too.” — Patrick HicksWhat started as a 30-day content challenge became a storytelling movement powered by rock, raw honesty, and curiosity.In this episode of The Storytelling Lab, Rain Bennett speaks with Patrick Hicks, creator of a viral TikTok account (@patrickhicksmusic), where he tells the stories behind the songs that shaped our lives. With over half a million followers and a growing book project, Patrick has built a creator

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51:34

Interviewing as a Tool for Trust, Healing, and Human...

The Storytelling Lab ·

2025/10/20

"Interviewing is not about taking something—it's about helping them be more of who they are." — Wil WeldonWhat if the key to more powerful storytelling lies not in your editing skills—but in your ability to deeply listen?In this soul-stirring episode, Rain Bennett talks with Wil Weldon, a video journalist, former massage therapist, and Reiki practitioner who’s developed a holistic approach to interviewing called Heart-Forward Storytelling.They dive into Wil’s new book INNERviewing: Heart-Forward

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227 results

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