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PODCAST

Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

business management

All Episodes

13:30

Why My Personal CRM is a Trapper Keeper

Level Up - From Agent to Entrepreneur ·

2019/09/25

There is so much technology available to agents, but we don’t always take full advantage of the platforms at our disposal. Is there a way to make the process of lead generation more efficient? How can we keep records of all our leads more effectively? On this episode, we discuss how to upload details to our CRM in a hassle-free way. Sometimes all the research we do on technology and CRMs hurts more than it helps. -Matt Johnson Takeaways + Tactics The best CRM is the one you use - even if

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26:57

The Game Has Changed And Agents No Longer Know the Rules

Level Up - From Agent to Entrepreneur ·

2019/09/12

The real estate game has changed drastically, thanks to online offerings like Zillow and Amazon Prime. What are the new rules in the face of online competition? How can we create sustainable businesses that allow us to maintain a presence in the industry for years to come? On this episode, we discuss the importance of mindshare, over market share. Let’s get into our competitors’ minds and try to see what they see, so we understand their moves. -Greg Harrelson Takeaways + Tactics Stop fighting

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31:17

How to Recruit and Retain the Best Agents in the...

Level Up - From Agent to Entrepreneur ·

2019/09/05

Without a doubt, agents play the most important role in the real estate industry, so we need to ensure we have the best agents on our teams. How do we attract and retain talented agents that can help us boost our businesses? Can we take on a number of agents without overwhelming our current operations? On this episode, owner of Citrus Realty, OJ Rodriguez shares the importance of offering value and investing in our teams. Agents have a lot of options, so we have to ensure we provide more and

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32:40

How to Earn More by Learning More w/Creig Northrop

Level Up - From Agent to Entrepreneur ·

2019/08/29

To be successful in sales, it’s vital that we convey confidence to our prospective clients, and we build confidence by gaining knowledge. How can we become more confident in our abilities? How can we instill self-confidence in our teams? On this episode, President of Northrop Realty, Creig Northrop shares on the link between our knowledge and our success. Expand on your knowledge to build your confidence. Confidence builds trust, and trust leads to sales. -Brendon Payne Takeaways +

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51:01

How to Boost Your Productivity for Better Results...

Level Up - From Agent to Entrepreneur ·

2019/08/22

So many agents ask how they can do more business transactions, and the answer lies in productivity. How can we eliminate distractions and increase our conversions? What can we do to scale more effectively? On this episode, Jeff Quintin of The Quintin Group and I discuss how to boost productivity and get better results. If you want to be more productive, you have to prioritize your schedule and focus on lead generation. -Jeff Quintin Takeaways + Tactics To eliminate distractions during lead

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32:56

Why Customer Service is the Key to Success w/Shawn...

Level Up - From Agent to Entrepreneur ·

2019/08/15

A lot of agents spend 90% of their time trying to get more clients instead of giving a higher level of service to their existing clients. How can we grow our business by building client relationships? What can we do to secure future listings from past clients? How can we profit from more online leads? In this episode, leader of Mister Rogers Homes, Shawn Rogers, discusses the impact customer service has on business success as well as how to survive market dips. If you take care of your clients,

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38:01

Afraid of the iBuyer? Let Kenny Klaus Show You How to...

Level Up - From Agent to Entrepreneur ·

2019/08/09

The massive changes we’re seeing in the real estate industry aren’t going anywhere, so we need to evolve our processes. How can we work alongside iBuyer platforms? Is it possible to maintain our role in the buying process? On this episode, Kenny Klaus of the Kenny Klaus Team shares how you can stay relevant in the age of technology. We have to up our game from a service level. -Kenny Klaus Takeaways + Tactics As an industry, we need to stop trying to compete with iBuyers and online real

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45:57

Century 21 Young Guns on How to Build a Listing-Based...

Level Up - From Agent to Entrepreneur ·

2019/08/01

In today’s world of instant gratification, a lot of people are looking for shortcuts to success. Are there any shortcuts we could be taking? What are the benefits of starting slow- and are there any risks of delaying our success by taking the long route? On this episode, we’re asking Century 21’s Young Gun Panel- Thomas o’Malley, Hunter Baiden and Anthony Velazquez- how they’ve set up great foundations for their businesses before the age of 25. The more time you invest in yourself, the better

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38:29

How to Grow Your Business Without a Team w/Lori...

Level Up - From Agent to Entrepreneur ·

2019/07/26

More and more agents are focusing on building teams today. Are teams the only way forward in the real estate industry? Can we grow our businesses without having a team? On this episode, Lori Lentz-Widner and Lori Sorensen from the Harrelson Group discuss how they’ve boosted their business and built stronger connections with their clients- without having a team. Record the conversations you’re having- there’s a difference between how think we sound and how we actually sound. -Lori

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37:08

How to Add Value to the People Under Your Umbrella...

Level Up - From Agent to Entrepreneur ·

2019/07/18

We hear so much about retaining clients, but not enough about how to keep great agents on our teams. How can you retain your agents? How can you show them your value as a leader? On this episode award-winning owner of Century 21 Results, Terry Swanson, shares how he’s shown his agents great value over the years. See your agents as your clients. -Greg Harrelson Takeaways + Tactics Research what works for your agents. Rather than allowing them to test all the waters of lead generation, try it

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16:28

How to Develop Your Lead Generation and Build...

Level Up - From Agent to Entrepreneur ·

2019/07/11

A lot of agents shy away from lead generation, but it’s one of the best places to start in the industry. How can you focus on lead generation and let it take you to the next level? How can you build confidence along the way? On this episode, I talk with C21 agent John Senk to hear his advice. Poor responses are just a response: don’t make it mean anything more than what it does. -Brendon Payne Takeaways + Tactics Go out and hunt. Lead generation requires you to look for new clients every

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34:45

How to Scale Your Business Across States Without...

Level Up - From Agent to Entrepreneur ·

2019/06/27

The world is becoming smaller by the minute, thanks to virtual communication and work opportunities. How can you grow your business by using online tools without creating a remote work environment that lacks engagement? Is it possible to build real relationships with your team members by using technology? On this episode, Executive Vice President of Century 21 NS Group, Robert D’Amico, shares how he’s built a strong team of 800 agents spanning 4 states. Takeaways + Tactics Surround yourself

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37:09

From Zero To 100 Real Quick: Learn How Abe Safa Sold...

Level Up - From Agent to Entrepreneur ·

2019/06/20

Prospecting plays a big role in our business growth and success as agents, but many of us are put off by this part of our job. How can we change our mindset when it comes to prospecting? How can we have more valuable and successful conversations with new leads? What could incorporating automation into our prospecting process do for our business? In this episode, Abe Safa explains what it took for him to go from 40 to over 100 transactions in three years, and how we can apply this to our own

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32:15

How to Make the Most of Your Sphere of Influence...

Level Up - From Agent to Entrepreneur ·

2019/06/07

As new agents, it's critical to build momentum and generate business using the resources we already have. How can we authentically and effectively use our center of influence? How can we nurture our database? How can social media help us remain visible and relevant? In this episode, Dusty LaBossiere explains how the majority of his business comes from referrals and warm connections, and what we can do to become top producing agents. Any agent who really wants to develop their sphere of

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20:37

Why Wealth is Built Through Boredom

Level Up - From Agent to Entrepreneur ·

2019/05/31

Time and time again, we’re reminded that success comes from repeating steps. Which ‘boring’ steps should you continue to take? How can you stop thinking of your routines in a negative way? On this episode, we’re discussing why mundane, everyday activities are crucial for success. If you want the highs, you have to do the boring things. -Matt Johnson Takeaways + Tactics Following ‘boring’ routines is really a simple approach to mastery. It’s fun to create something new, but remember that a

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26:27

Change Your Story... Change Your Result

Level Up - From Agent to Entrepreneur ·

2019/05/23

Entrepreneurs in the real estate space often avoid certain lead generation strategies in favor of the one they use most often. Is the strategy used the most also the strategy most effective? Why are agents so inclined to keep doing the same thing, rather than trying new avenues? On this episode, we’re discussing why you need to change your story to see different results. Takeaways + Tactics Pay attention to the story you’re telling. You must have an understanding of the narrative you

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35:38

New Century 21 CEO - Mike Miedler Discusses Why...

Level Up - From Agent to Entrepreneur ·

2019/05/10

Real estate is a relationship-based business, and we can use technology and professional development to increase and improve the success of our business. How do we create a mutually beneficial environment where we grow as a company and our people also experience personal growth? How do we make technological advancement work for us rather than against us? Why should we invest time and resources into training and coaching for our people? In this episode, Century 21 CEO Mike Miedler discusses why he

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31:01

How to Survive When Net Commissions Drop

Level Up - From Agent to Entrepreneur ·

2019/05/03

Real estate agents have been concerned about commission compression and the idea that they’ll eventually be replaced. If we stop listening and observe what is actually happening, we will see that the main concern lies in referral fees cutting into our net profit. Why don’t we have to worry about commission compression? What can we do to offset the shrinking effect referral fees have on our profit margins? How can a tool like Contact Junkie help us acquire our own leads? In this episode, Greg

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27:30

How Building Relationships will Boost Your Business...

Level Up - From Agent to Entrepreneur ·

2019/04/25

For those new to the industry, the thought of building a sphere of influence is daunting. How do you start to build a network when the people you’re close to aren’t in a position to buy a home? Should you leave clients who aren’t immediately ready, and pursue those who can commit to a home now? On this episode, we talk with top-producing Century 21 agent in Fort Worth, Sarah Lyons, about the importance of building relationships. Try to establish rapport and build relationships. You may not get

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36:44

Contact Junkie: Optimizing Lead Conversion w/Abe Safa

Level Up - From Agent to Entrepreneur ·

2019/04/04

Most agents don’t have a problem with acquiring leads. The difficulty lies in reaching those leads and being able to follow up enough to convert. Do we have bad leads, or do we need to reconsider the systems we use? How can bandwidth improve our conversion rate? How can software like Contact Junkie help us reach and follow up with our leads? In this episode, Abe Safa shares on lead conversion issues in Real Estate and how automation software like Contact Junkie can help us optimize our

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