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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

1:49

What Worked on Facebook in 2015 (Why It Fails in 2025)

The Law Firm Marketing Minute ·

2025/03/25

Did you like this episode? Dislike it? 📉 Remember when posting on Facebook actually reached your audience? Those days are over. In this episode, Danny Decker breaks down how Facebook's algorithm shift has crushed organic visibility—and what that means for law firms relying on old-school strategies. Whether you're still posting hoping for traction or just not seeing results, this is your wake-up call to rethink your approach before wasting more time and opportunity. 📌 Key Takeaways: Organic

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1:08

Facebook Ads Aren’t Google Ads—Here’s Why That Matters

The Law Firm Marketing Minute ·

2025/03/24

Did you like this episode? Dislike it? 🚨 Most law firm owners approach Facebook ads like they're just another version of Google ads—and that's a fast track to wasted money. In this episode, Danny breaks down the fundamental difference in how these platforms work, and why understanding intent versus interest is absolutely essential to getting results. If your ad is showing up in the wrong feed, it’s not the algorithm’s fault—it’s yours. 📌 Key Takeaways Facebook and Instagram ads are not

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26:08

Why People Ignore or Forget Your Law Firm – Marketing...

The Law Firm Marketing Minute ·

2025/03/21

Did you like this episode? Dislike it? 🧠 If people are ignoring or forgetting your law firm, your marketing isn’t speaking to them the right way. It’s not just about having a great website or landing page—it’s about understanding how potential clients think and what makes them take action. In this episode, Danny and Smike break down the key psychological triggers that help law firms stay top of mind and turn visitors into actual clients. 📌 Key Takeaways: The biggest reasons potential

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1:23

A Big Reason Why Law Firms Lose Leads Forever

The Law Firm Marketing Minute ·

2025/03/20

Did you like this episode? Dislike it? 💡 Most law firms focus on capturing leads but fail at the most important part—nurturing them until they’re ready to hire. Just because someone downloads your lead magnet today doesn’t mean they need your services right away. In this episode, Danny and Smike reveal why ignoring follow-up is costing you clients and how to stay top of mind for when they’re ready. 📌 Key Takeaways: Why capturing a lead is just the first step, not the finish lineHow to use

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2:20

How to Be Incredibly Efficient with Lead Magnets

The Law Firm Marketing Minute ·

2025/03/19

Did you like this episode? Dislike it? 🚀 Most lawyers struggle to make lead magnets work effectively, but when used correctly, they can be a game-changer for your firm. Instead of chasing every potential client, learn how to identify and nurture the right leads—without wasting time on the wrong ones. In this episode, Danny and Smike break down how to streamline your lead magnet strategy and maximize your results. 📌 Key Takeaways: How to filter out uninterested prospects and focus on the

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1:09

The Marketing Psychology Behind Landing Pages That...

The Law Firm Marketing Minute ·

2025/03/18

Did you like this episode? Dislike it? 🔍 The Hidden Psychology of Landing Pages That Convert 🧠 Your landing page isn’t just a web design issue—it’s a psychology problem. In this episode, Danny and Smike break down the marketing psychology tricks that turn casual visitors into paying clients. From crafting irresistible headlines to optimizing forms for maximum conversions, they reveal the small tweaks that make a huge difference. 📌 Key Takeaways: The #1 mistake killing your landing page

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2:33

Building the Perfect Landing Page For Your Law Firm

The Law Firm Marketing Minute ·

2025/03/17

Did you like this episode? Dislike it? 🚀 The Secret to a High-Converting Landing Page 💡 Your law firm’s landing page isn’t just about looking good—it’s about getting results. In this episode, Smike and Danny break down what actually makes a landing page work, why "ugly" can sometimes outperform "beautiful," and how to test your way to better conversions. 📌 Key Takeaways: Why conversion rate is the only metric that truly mattersThe biggest landing page mistakes law firms make (and how to fix

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28:24

Keeping Up With SGE – Google's SEO AI Tool

The Law Firm Marketing Minute ·

2025/03/14

Did you like this episode? Dislike it? 📢 Staying Ahead of Google’s AI Search Revolution! 🔍 Google’s SGE (Search Generative Experience) is transforming how people find information—especially legal services. Smike and Eddie break down what this means for law firms, why traditional SEO tactics are losing effectiveness, and how to adapt your marketing strategy to stay visible. 📌 Key Takeaways: Why keyword-stuffing is dead and what Google actually values now.How AI-driven search impacts law firm

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1:36

The Upside of SGE – An Opportunity for Small Law Firms

The Law Firm Marketing Minute ·

2025/03/13

Did you like this episode? Dislike it? Why SGE is a Big Win for Small Law Firms 🚀 Google’s Search Generative Experience (SGE) is changing how people find legal information—but it’s actually great news for small law firms. Instead of competing for the top three search results, SGE gives you multiple chances to show up in AI-powered snippets. In this episode, Smike and Eddie break down how to leverage this shift to get more visibility without a massive SEO budget. 📌 Key Takeaways: 🔍 Why SGE

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1:26

A Smarter Approach to Legal Content That Wins Clients

The Law Firm Marketing Minute ·

2025/03/12

Did you like this episode? Dislike it? You’re Already Creating Content—Now Make It Work Harder 🧠 The best lawyers don’t just create content—they structure it strategically to attract and convert clients. In this episode, Smike and Eddie break down the smarter way to approach legal content, so it feels like a natural conversation instead of a sales pitch. Learn how to give your audience exactly what they need while positioning yourself as the go-to expert. 📌 Key Takeaways: 💡 Why the best

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2:07

You’re Already Creating Good Content—Here’s How to...

The Law Firm Marketing Minute ·

2025/03/11

Did you like this episode? Dislike it? Make Your Content Work Harder for You ✨ You’re already putting in the effort to create content—but is it working as hard as it could? The best lawyers don’t just produce content; they leverage it to attract and retain clients. In this episode, Smike and Eddie break down simple yet powerful ways to elevate your legal content strategy—without adding more to your plate. 📌 Key Takeaways: 🎯 The small but powerful shift that makes content engaging, not just

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1:23

The Shift Happening With Search Generation

The Law Firm Marketing Minute ·

2025/03/10

Did you like this episode? Dislike it? 🚨 SEO is changing, and fast! The days of keyword stuffing and backlink tricks are over. Search engines—and AI-generated results—now favor authoritative, high-value content over gimmicks. In this episode, Eddie and Smike break down what this shift means for law firms and how you can attract real, qualified leads (not just random “Chicken Nuggets” 🐔). 📌 Key Takeaways: Why traditional SEO tactics like backlinks aren’t enough anymoreHow AI and search

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34:06

Digital Ads for Law Firms: What Works, What Doesn’t,...

The Law Firm Marketing Minute ·

2025/03/07

Did you like this episode? Dislike it? 💰 Are digital ads the secret weapon for law firm growth, or just a money pit? The truth lies somewhere in between. In this episode, Mike, Eddie, and special guest Danny Decker break down the biggest misconceptions about digital ads, how they actually work, and why they should be part of a bigger strategy—not a magic bullet. Plus, they reveal the one ad strategy every law firm should be using right now (and it’s more affordable than you think!). 📌 Key

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1:59

The Key to Making Digital Ads Work BETTER

The Law Firm Marketing Minute ·

2025/03/06

Did you like this episode? Dislike it? 📢 Running ads but not seeing results? The problem might not be your ads—it’s your content. In this episode, Smike, Eddie, and Danny break down why strong content is the missing piece in your digital marketing strategy and how to make your ads work better, smarter, and more profitably. 📌 Key Takeaways: Why digital ads alone won’t bring in clients—and what will.The role of content marketing in making ads more effective.How to turn clicks into clients

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1:35

The Missing Piece That Makes Your Marketing Tools...

The Law Firm Marketing Minute ·

2025/03/05

Did you like this episode? Dislike it? 🛠️ Your marketing tools are only as good as the strategy behind them. Many law firms invest in ads, SEO, and social media but see little return—because they’re missing one crucial step. In this episode, Smike, Eddie, and Danny break down why tools alone won’t grow your firm and what you need to do first to make them work. 📌 Key Takeaways: Why marketing tools fail without a clear planHow to choose the right tools for your firm’s goalsThe #1 mindset

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1:13

The Honest Truth: Most Marketing Agencies Don't Do...

The Law Firm Marketing Minute ·

2025/03/04

Did you like this episode? Dislike it? 📉 Most marketing agencies (and even law firm owners) make big decisions based on what “looks good” rather than real data. But without proper A/B testing, you’re leaving money on the table—every single time. In this episode, Smike, Eddie, and Danny expose the biggest flaw in law firm marketing and what you should be doing instead. 📌 Key Takeaways: Why guessing in marketing is costing law firms moneyThe power of A/B (or even ABCD) testing for real

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2:56

Where Law Firms Go Wrong with Digital Ads

The Law Firm Marketing Minute ·

2025/03/03

Did you like this episode? Dislike it? 💡 Many law firm owners believe that launching a digital ad campaign means instant, high-quality leads. But the reality? It takes strategy, testing, and patience to get results. In this episode, Smike, Eddie, and Danny break down the biggest misconceptions about digital ads and how law firms can actually make them work. 📌 Key Takeaways: Why digital ads don’t deliver perfect clients on day oneThe real difference between referral leads and digital ad

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24:49

Blockbuster-Level Marketing That Captivates Your...

The Law Firm Marketing Minute ·

2025/02/28

Did you like this episode? Dislike it? The Hollywood Formula for Marketing That Hooks Clients 🎬 What do blockbuster movies and great marketing have in common? They both know how to hook an audience and keep them engaged! Smike and Eddie break down the storytelling techniques that make legal marketing more compelling, so you can turn prospects into clients—without losing their attention. 📌 Key Takeaways: The secret formula blockbuster movies use to keep audiences engagedWhy great marketing

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1:20

One Simple Trick to Improve Your Direct Mail Marketing

The Law Firm Marketing Minute ·

2025/02/27

Did you like this episode? Dislike it? The Direct Mail Hack That Actually Works ✉️ Think direct mail is outdated? Think again! Smike and Eddie reveal one simple trick that makes your mail impossible to ignore. Learn why a personal touch can be the game-changer your marketing needs. 📌 Key Takeaways: Why most direct mail gets ignored—and how to stand outThe power of handwritten elements in grabbing attentionA simple yet effective way to increase response rates📆 Free Marketing Plan Template

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2:29

How to Write Blogs Your Audience Actually Wants to Read!

The Law Firm Marketing Minute ·

2025/02/26

Did you like this episode? Dislike it? The Secret to Blogs That Keep Readers Hooked 📝 Most blogs get ignored—but yours don’t have to! Smike and Eddie break down the art of engaging blog writing, from structuring posts with short sentences and lists to making every line count. Learn the tricks that keep readers scrolling and make your content impossible to ignore. 📌 Key Takeaways: Why long-winded blogs lose readers—and how to fix itThe power of lists, short sentences, and strategic

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