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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:34:05

Miriam Airington-Fisher: Be the Entrepreneur of Your...

BE THAT LAWYER ·

2024/05/02

In this episode, Steve Fretzin and Miriam Airington-Fisher discuss:Building your business on your own or under a firm umbrella. Embracing an entrepreneurial mindset. Growing and scaling in different ways. Advice for those lawyers going out on their own. Key Takeaways:You get a higher return when you’re the one that you’re investing in. Even though we are all important in our own ways, we can still delegate to others. You do not need to be the person talking to every single person on every single

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00:31:18

Laura Sauter: Personal Branding and Authenticity

BE THAT LAWYER ·

2024/04/29

In this episode, Steve Fretzin and Laura Sauter discuss:What branding really is and what it really means. Personal branding to stand out authentically. Building and protecting your reputation and brand. Reflecting on your personal brand and values to elevate your law practice. Key Takeaways:People hire lawyers, not just law firms. To stand out, you must have your own branding, not just that of the firm. You only know what your brand is when it is reflected to you by those who love you and those who

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00:34:04

David Aaronson: Using the Universal Seven Principles...

BE THAT LAWYER ·

2024/04/25

In this episode, Steve Fretzin and David Aaronson discuss:Why sales has a bad reputation in the legal industry. Being human before selling. Properly utilizing the Universal Seven Principles of Persuasion. Understanding the emotional decision-making that happens before the intellectual decision-making. Key Takeaways:Sales has changed from hard selling to consultant selling. There is power in social proof and in having authority. What are you doing to build relationships and authority in your area of

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00:35:52

Sarah Victory: Building Your Business Through Expert...

BE THAT LAWYER ·

2024/04/22

In this episode, Steve Fretzin and Sarah Victory discuss:Building your business without imploding. What to focus on whether you’re running a small or large firm.The biggest problems lawyers face when scaling. Getting business and leads from speaking and presentations. Key Takeaways:Become better in the face of hard challenges. Don’t wish your challenges were easier when you can get stronger. You can find great people, but you have to dare to do it. Do something brave every day to grow your

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00:33:48

Robert Friedman: Before there is Marketing, there is...

BE THAT LAWYER ·

2024/04/18

In this episode, Steve Fretzin and Robert Friedman discuss:Focusing on the client and what their needs are, both physical and psychographic. The five questions Robert asks each of his questions. Setting your aperture appropriately. Understanding your positioning and making it work for you. Key Takeaways:When you can position yourself precisely, you won’t attract everyone, but you will attract the right clients to your firm. You have to do both the strategy work and the research work to know that

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00:33:49

Andrew Michaels: Showing Your Best Side

BE THAT LAWYER ·

2024/04/15

In this episode, Steve Fretzin and Andrew Michaels discuss:Matching your branding and headshot to your firm and business goals. Opening the doors to consultation with your headshot. What every lawyer should have in their arsenal of headshots. AI headshots. Key Takeaways:For internal purposes, you should have a friendly-looking headshot. That may not be what you want for your public headshot. Different variations on your headshot can be used for different purposes in your branding, marketing, and

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00:33:28

Niraj Chhabra: Planning for Your Law Firm’s Financial...

BE THAT LAWYER ·

2024/04/11

In this episode, Steve Fretzin and Niraj Chhabra discuss:How law firm financial planning is different from the average person. Building a relationship on education first with your financial advisor. Avoiding outgrowing your income. Understanding your expenses now to know what you need for the future. Thinking about and planning for long-term care. Key Takeaways:Attorneys need more than just retirement planning, but it is often overlooked. Your savings should increase in proportion to your income

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00:35:11

Sean Klunder: Standing Out with Law Firm Marketing

BE THAT LAWYER ·

2024/04/08

In this episode, Steve Fretzin and Sean Klunder discuss:Why law firms tend to run behind other types of businesses in marketing. Understanding your SEO strategy. Individual lawyer marketing versus law firm marketing. Alignment and consistency in messaging in all areas of your firm. Watch out for fool’s gold to ensure you’re swimming in the blue ocean. Key Takeaways:There is a difference between Marketing and marketing. Without a strategy, it is all just random acts of marketing.Sales patterns have

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00:32:54

Pamela DeNeuve: The Importance of Stress Reduction...

BE THAT LAWYER ·

2024/04/04

In this episode, Steve Fretzin and Pamela DeNeuve discuss:The importance of empathy, compassion, and a trusted listening ear. Why anxiety, stress, and depression often start in law school. What to do (and not to do) in the morning to have a better day.Overcoming the busyness and stress of being a lawyer. Key Takeaways:11%, that’s 11 out of 100, lawyers are struggling with suicidal ideation. Please know, there is help out there and you are not alone. The conversation and culture need to change in

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00:34:22

Marco Brown: Curating Relationships to Build...

BE THAT LAWYER ·

2024/04/01

In this episode, Steve Fretzin and Marco Brown discuss:Changing your mindset to overcome limitations placed on you by yourself or your family. Leveraging the knowledge of those who came before you. Learn and implement the sales skills you didn’t learn in law school. Leveraging your attorney referral sources. Key Takeaways:Learn how to sell. Even before you are making it rain, you can turn a potential client into a client through sales and closing. You are not better than sales. As a lawyer, you

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00:35:39

Ashley Robinson: Law Firm Marketing the Right Way

BE THAT LAWYER ·

2024/03/28

In this episode, Steve Fretzin and Ashley Robinson discuss:Creating a life on purpose. Niching down your business to focus on who you want to work with. Where lawyers need help with putting their marketing money. Understanding what potential clients (and Google) are seeing when they look at your website. Working with your marketing company to know what’s happening now and what the future holds. Key Takeaways:Plan to be present in your relationships and in your business. Marketing isn’t bad, but a

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00:36:20

Scott Simmons: Effective Business Development for...

BE THAT LAWYER ·

2024/03/25

In this episode, Steve Fretzin and Scott Simmons discuss:Selling and following up without upsetting people.Getting out of the race to the bottom and reframing old ways of thinking.Dueling banjos of business development.The power of “how can I help?” and becoming more than just the lawyer. Key Takeaways:What you’re really competing against is lawyer apathy, not other lawyers.You care more when they are your clients than you do when they are handed to you. There is a huge amount of fun in winning the

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00:33:53

Martin Lopez: The Power of Genuine Curiosity

BE THAT LAWYER ·

2024/03/21

In this episode, Steve Fretzin and Martin Lopez discuss:The three tenets of curiosity. Being interested in the other person.Peeling the onion to understand the other person’s problem. Tips to foster deeper connections between lawyers and clients to improve relationships. Key Takeaways:You’re not building trust when you’re talking at someone. You need to connect with them to build rapport and trust. Nobody asks for a pitch unless they explicitly ask for it, then it’s answering a question.It is not

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00:34:32

Nermin Jasani: Planning for Success in Your Law Firm

BE THAT LAWYER ·

2024/03/18

In this episode, Steve Fretzin and Nermin Jasani discuss:Setting and implementing the plan to achieve your goals. Understanding what is realistic for a quarterly goal. Listing out the micro steps and adding them to your calendar for achievable goals. Monitoring your metrics that move the needle forward.Utilizing time and calendars to make your day work for you. Key Takeaways:Give yourself milestones along the way to keep you on track to achieving your goals. The goal with planning is to make sure

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00:29:42

John Scott: Improving Your Law Firm’s Financial Metrics

BE THAT LAWYER ·

2024/03/14

In this episode, Steve Fretzin and John Scott discuss:Storytelling with the numbers that leads to a logical conclusion.Why spending time in the numbers is key.Dynamic forecasting and cash flow. Four categories of important financial metrics lawyers need to look at to grow their firm.Improving poor billing hygiene. Key Takeaways:If you pay attention to the numbers regularly, you can make necessary course adjustments along the way rather than scramble at the end of the year to make sure everything is

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00:33:59

Marc Halpert: Building Your LinkedIn Profile to...

BE THAT LAWYER ·

2024/03/11

In this episode, Steve Fretzin and Marc Halpert discuss:How Marc became the LinkedIn expert that he is today. Spending the time to show the world you’re amazinger. The recent and upcoming changes to LinkedIn. Working within the rules of the system you are bound to. Key Takeaways:LinkedIn is always changing, even as we speak. But there are ways to make LinkedIn work for you, even with the changes. Using only your bio on your firm’s website is not enough. Put your personality into your LinkedIn

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00:35:52

Larry Smith: Becoming an Empathetic Lawyer

BE THAT LAWYER ·

2024/03/07

In this episode, Steve Fretzin and Larry Smith discuss:Why lawyers are challenged to deal with stressors in an empathetic way.Listening and diagnosing the problem before trying to solve the client’s problem. Building trust and relationships with clients. How to handle a client on the ledge and setting expectations. Key Takeaways:Be kind, you never know what other people are going through. Don’t just let clients walk out the door. Set up another appointment and get the last word. Set up the next

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00:33:11

Doug Bradley: Marketing Your Law Firm the Right Way

BE THAT LAWYER ·

2024/03/04

In this episode, Steve Fretzin and Doug Bradley discuss:Understanding the numbers around marketing. Bootstrap marketing on a limited budget. Laying the groundwork for solid website optimization. Setting expectations and calls to action. Key Takeaways:Having your own book of business gives you power and freedom. Be willing to try and test out options. There is data out there for search terms but you need to know what you’re trying to accomplish. What might not be the right marketing fit for you

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00:35:41

Paul Angelle: Living Your Dynamic Business Plan

BE THAT LAWYER ·

2024/02/29

In this episode, Steve Fretzin and Paul Angelle discuss:Working through the lens of ownership. The biggest opportunity for growth…and the biggest obstacle for growth. Advice to law firm owners to create their business plans. Repetitive problems law firms have with executing their business plan. Key Takeaways:Your goal must be consistent with your why. Share your business goals with your team you will have more consistency with an accountability partner. Spreading the ownership of the business plan

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00:34:54

Justie Nicol: Building a Culture of Trust and Respect...

BE THAT LAWYER ·

2024/02/26

In this episode, Steve Fretzin and Justie Nicol discuss:Leading and selling without fear. Building your law firm to support you and your life. Systematizing your training processes and procedures. Running a virtual firm to invest in people over premises. Key Takeaways:There are no bad people, only bad decisions. As a lawyer, your job is to make sure that that bad decision doesn’t wreck the person’s life. Be the best you can be with the years you have with the amazing people you have. Sometimes

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572 results

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