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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

01:04:53

158. Learning To Value Slow Progress Over Instant...

The Launch Lounge Podcast ·

2022/05/30

The business dream isn't always so dreamy. So how do you continue with confidence when it feels like everyone around you is so uncertain about where you’re going? This week we're going to get real vulnerable.... We're all about authenticity in The Launch Lounge, and yes, we do share the perceived wins. But we're also committed to keepin’ it real and sharing the perceived losses. The world tells us success should be instant. So it's no wonder many of us walk around feeling like utter failures

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45:14

157. 3 Things Every Online Marketer Needs To Know To...

The Launch Lounge Podcast ·

2022/05/23

This week on The Shine Show, we’re tackling the number one mistake holding most online course creators back (and what to do if you’ve already made it)! But first, we’re heading to my kitchen. Recently I set out to bake a cake. I had all my ingredients lined up; my apron was on, the oven was ready, and the instructions were simple (no double tray situations - if you remember back from #quesadillagate). What could possibly go wrong? I diligently measured all the ingredients and mixed them nicely

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37:26

156. Three Design Trends The Algorithm Loves with...

The Launch Lounge Podcast ·

2022/05/16

Listen up, DIY designers! If your design strategy has so far been, "go for the pretty things,".... Then LOG OUT OF CANVA because we need to chat! As the old saying goes, a picture speaks a thousand words, so what exactly are you saying when it comes to your branding? The cold hard truth is branding has the power to make or break your business. In this episode of The Shine Show, we have the design genius and creative trendsetter Jacqui Naunton from White Deer. But first, let's talk about the

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42:35

What To Fix First In Your Funnel

The Launch Lounge Podcast ·

2022/05/09

This week we revisit one of the most popular episodes from 2021. Hope you enjoy this blast from the past. Feeling like your energy and money is vanishing into thin air? With little to show for all that hard, hard work you've poured into your business? Stop what you're doing (and double-stop what you're doing if it involves learning a new Reels dance that you're hoping will draw in hundreds of new followers) because it sounds like you have a case of 'broken funnel' on your hands! Right now, you

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36:47

From Luxury Interior Design To Successful Online...

The Launch Lounge Podcast ·

2022/05/02

What happens when the results don't keep getting bigger and better? What if.....they start going…..down? Is your business over? Did you miss the moment? Is it time to call it a day and head back to the dreary office cubicle? Don't panic; this is SO normal. And there are so many things you can do to get your online biz back on track. Starting right here! This week on The Shine Show, you'll meet one of my brilliant clients, Sarah Cates from House Of Funk, a luxury interior design firm started by the

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51:41

153. Hiring an Integrator. How To Find The Right...

The Launch Lounge Podcast ·

2022/04/25

Kinda ready to hire an Integrator but not sure if it's the right move? Or perhaps you’re wondering, Inte-whatnow??? This week’s episode of The Shine Show is especially for you! I’m joined by my work wife, honorary psychologist, punching bag, tissue box, life planner, and cyber angel, Integrator Chloe! Hiring an Integrator was a pivotal point in my business, and having Chloe on my team made things go from stressy to progressy. She is my secret sauce for getting sh!t done! Every visionary hits the

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19:47

How To Instantly Create More Freedom In Your Business

The Launch Lounge Podcast ·

2022/04/18

Have you really been able to create freedom for yourself in your business? You gave up that stable corporate job to pursue a freer life….but you're still bogged down by mundane things; you're still stressing about money; some of the people you have to deal with day-to-day STILL suck. Where is this freedom you signed up for? Let's take a few steps back. What does freedom mean to you? Is your idea of freedom spending the rest of your life drinking Pina Coladas on the beach and doing nothing? Sorry

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40:27

151. How I'm Slowing Down So That I Can Speed Up

The Launch Lounge Podcast ·

2022/04/11

I used to think, 'once I start making serious money, I'll feel worthy.' Low and behold, the very month that my business made the most profit ever, I had a breakdown in the form of a panic attack (let me tell you, they ain’t fun). But I managed to turn it into my biggest breakthrough. Now I look back on this experience, and I am so grateful it happened because it was a defining moment that changed my life and business and forced me to slow down, nurture myself and the things I love. Because I

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31:39

150. How To Show Up As The Expert You Are And...

The Launch Lounge Podcast ·

2022/04/04

Ever feel like you're not good enough? Like you're a fraud copying others, and someone will find out at any second? If you've ever felt this way, you're not alone. This phenomenon is called imposter syndrome, and it's something that most entrepreneurs experience at some point in their lives. Especially the overachieving type (hands up, overachievers…..we seem to attract each other, don't we!) Often, imposter syndrome comes at a cost to your success in the form of constant anxiety. You might

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18:41

149. How To Find Your People Online and Finally Start...

The Launch Lounge Podcast ·

2022/03/28

Get comfy because we’re going to take things back a notch today. There are many unsexy things about running a business—tech problems, EDMs, spreadsheets galore, EDMs, researching, more EDMs, list building. And I'm not sure about you, but building a list does not get me excited about jumping out of bed in the morning. What does get me excited and motivates me to jump over ANY business hurdle in my way is my 'why'. In my heart is a fire that wants to change how women work and earn money in the

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24:16

148. IOS Impact: ONE Ad Every Online Course Creator...

The Launch Lounge Podcast ·

2022/03/21

iOS changes are well and truly here and they are here to stay. Take a deep breath; it will be ok. Before you press the panic button and call your old boss to beg for your job back, let's unpack what this means, tackling the big question first. Are Facebook Ads dead? Here's the thing. Inside A-Lister & The Launch Lounge, there's a community of people having unbelievable success right now with Facebook ads. I'm still getting amazing results with Facebook ads. We are still landing 6 & even 7 figure

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35:55

147. Successfully Navigating The Ups And Down of...

The Launch Lounge Podcast ·

2022/03/14

“Is all my hard work even worth it, or am I on a one-way road to nowhere?” Launching an online course isn't an easy ride. In fact, it's the total opposite. It's a bumpy ride full of iOS potholes, failed lead magnet detours, wrong tech turns, you name it. My friend, it’s time to pull over, take a breather, and tune in to The Shine Show because this week, you'll meet Fiona Berry, one of my incredibly inspiring students whose hard work has paid off….MASSIVELY! But her journey has not been a

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25:31

146. The First 3 Steps To Taking Your Offline...

The Launch Lounge Podcast ·

2022/03/07

Newsflash: If you have successfully been able to sell to someone offline…. you'll be able to sell to someone online. Even if you’ve only known bricks & mortar. Even if you’ve only ever done one-on-one in person consulting. Even if you’re a creative person who brings beautiful crafts to life. Sure, your audience may look a little different, and it is a learning curve that can feel intimidating. But the potential is ginormous! Going online means tapping into an audience of millions, rather

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40:05

145. Using Social Media To Do Good In The World with...

The Launch Lounge Podcast ·

2022/02/28

Got a love-hate relationship with social media? Even though it's given us all this amazing opportunity to connect with others, there is a dark side we need to address. It’s no secret there is alotta rubbish floating around our feeds that can fuel feelings of unworthiness, FOMO, isolation, and anxiety. The average person spends around 2 hours per day scrolling, posting, reading, consuming, so it's inevitable that the negativity out there will seep in along the way. But there is something you can

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43:27

144. How To Overcome Your Fear Of Tech So That You...

The Launch Lounge Podcast ·

2022/02/21

Today, we're tackling the big, bad, online course boogie monster hiding under most of our cyber beds. Technology. *shudders* If you've ever procrastinated when it comes to anything business manager or decided reels could be your next audience-building savior or wanted to outsource all the techy business bits, then guess what? It's time you made friends with technology. Developing the basic tech skills to succeed in business can feel frustrating, tedious, and even pointless. If you're anything like

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42:59

143. How Brittany Doubled Her Email List In 2 Months...

The Launch Lounge Podcast ·

2022/02/14

Feeling a little 'behind' when it comes to your business goals? This episode of The Show Show is especially for you! Ever feel like when you're about to get back on track to achieving your goals, a million sneaky little excuses pop into your head? 'It's too expensive right now,' 'I need to focus on the kids’, 'It's just not the right time'. We can all relate, amirite? This week on The Shine Show, you'll meet my superstar A-Lister student, Brittany Bennion and hear her fantastic story of how she

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26:55

142. Facebook and Instagram Ads Are Hotter Than Ever...

The Launch Lounge Podcast ·

2022/02/07

Imagine there was a way to hack the social media system, avoid spending hours and hours trying to crack the ever changing algorithm, and finally build a huge audience of engaged fans more than willing to pay for your superpowers? I'm no genie, but this one wish I can grant! Cue: Facebook & Instagram Ads. I'm not talking about 'boosting your post.' (Unless you're a fan of wasting precious moolah, put those boosting fingers away because, newsflash, they are costing you big bucks!) I'm talking

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31:43

141. Your Course or Your Email List - Which One To...

The Launch Lounge Podcast ·

2022/01/31

It’s time to tackle the most asked question in the online course industry… Which came first, the launch or the list Unless you’ve tapped into an unlimited source of time and resources, when first starting out in the online course world, you’re going to have to make some key decisions. Do you pour your time into perfecting an out-of-this-world, gold standard, polished to perfection, course? OR Do you bite the bullet and get serious about growing your email list & social media audience? (Beyond mum's

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22:27

140. Rookie Mistakes New List Builders Make and What...

The Launch Lounge Podcast ·

2022/01/24

Could these rookie errors be costing you big? It’s time to get your list building ducks in a row. I don't know about you, but I'm feeling 2022. Huge, mind-blowing, exponentially big things are about to happen in the online course world this year. Forbes is estimating the online course world will be worth over $350 billion by 2025….. that's just 3 years away, meaning the industry is about to EX-PL-ODE. And what makes me even more excited is that you're here, with your world-changing idea, ready

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38:08

139. Design Your Office To Match Your Dreams with...

The Launch Lounge Podcast ·

2022/01/17

Feeling like there are invisible holes in your energy supply that are causing it to dry up faster than usual? The culprit might be lying right in front of you. It could be that old pen from that company you used to work for, or those electrical cords shoved in a messy pile to the side of your desk. The truth is, every single thing around you subconsciously either gives or takes energy, and when building a big, ambitious, world-changing business, protecting your energy is KEY! Today on The Shine

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