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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

39:27

How to Run Smart Email Marketing in Your Private...

The Business of Hearing ·

2022/04/12

Email marketing is the most effective way to communicate with patients at scale. However, if you get it wrong then you can very quickly "bruise" your relationship, cause challenges and damage your reputation. In this episode, we speak to Nathan Littleton - an email marketing expert from the UK who is regarded as an email newsletter genius! He shares how you can intelligently use email marketing to grow relationships, attract early opportunities and nurture potential patients. For more information

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30:32

How To Be a Highly Productive Clinic Owner with Dr....

The Business of Hearing ·

2022/04/04

Dr. Kelsi Mangrem is a renowned hearing care expert in Texas. She has gained trust from many others in the region, including physicians that turn to her for help, and is a perfect example of the dedication that is needed to build a thriving clinic. However, it wasn’t an easy ride. Like many other entrepreneurs, she’s been forced to juggle multiple roles at one time, all while keeping a brave and courageous face. While others cracked and crumbled, Dr. Kelsi revolutionized and transformed, learning

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01:17:51

Jay Baer: How to Develop a "Talk Trigger" In Your...

The Business of Hearing ·

2022/03/28

In this episode, we talk to Jay Baer and discuss how to create a powerful word-of-mouth strategy for your clinic. Jay is a Hall of Fame speaker and emcee, New York Times best-selling author of six books, an Internet pioneer, A 7th-generation entrepreneur, and the founder of five, multi-million dollar companies. Jay’s book is Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth, which is the complete blueprint for growing a business by giving customers a memorable story to tell

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31:29

How to Supercharge Your Front Desk Performance with...

The Business of Hearing ·

2022/03/21

Answer this... Have you ever given much thought to your patients' experience the second they walk into your clinic? In this episode, we talk to licensed Physiotherapist and champion of 'front desk training' Jerry Durham, as we discuss ways in which you can put a smile on the faces of everyone who walks through your door simply by improving your front desk experience. Packed with practical, accessible and easy-to-implement action points, if you're a hearing care professional who cares about creating

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25:25

Can You Build a Successful "Lifestyle" Hearing Care...

The Business of Hearing ·

2022/03/14

Lori Losey Lovato is the owner of Sound Audiology. A highly successful private practice based in Washington. In this interview, she joined to share her journey and how she has built a business that works for her, rather than her working entirely for the business! It dived deep into the big lessons and the strategies that all private practices can apply to accelerate their growth. To learn more about Lori, visit www.soundaudiology.org To access articles, videos and trainings from The Business of

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28:01

The Formula to Innovate Your Private Practice |...

The Business of Hearing ·

2021/04/20

Consistently good service is no longer a “USP” – practices need to innovate to stand out, move forward and stay ahead. In this episode of the podcast, we hear from Erika Shakespeare from Audiology & Hearing Aid Associates, who agreed to tell Oli in detail about how she has continually innovated in her practice. Erika started her career, after her fellowship year in clinical work, working in a hospital setting as a clinical audiologist. She then became an audiology program manager, managing multiple

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01:07:53

How To Become a "Self-Reliant Entrepreneur" with John...

The Business of Hearing ·

2021/03/30

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business. He was interviewed by Phil about his book and his key ideas for how Inner Circle

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01:12:01

How To Create Human Experiences Through Technology...

The Business of Hearing ·

2021/03/23

Kate O’Neill has led innovations across technology, marketing, and operations for more than 20 years in companies from startups to Fortune 500s including Netflix, Toshiba America, Magazines.com and was founder & CEO of [meta]marketer, a first-of-its-kind analytics and digital strategy agency. Kate’s most recent book is Tech Humanist: How You Can Make Technology Better for Business and Better for Humans. She was interviewed by Phil about her book and her key ideas for how Inner Circle members can

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39:45

How To Tell Powerful Visual Stories Through Photos...

The Business of Hearing ·

2021/03/09

John DeMato is a branded lifestyle portrait, virtual/live event photographer who collaborates with speakers, trainers, consultants and other expert-based business owners to create an emotional connection with their audiences through persuasive visual storytelling. John isn’t simply a photographer - he thinks like a marketer. He sets clients up for success beyond the photo sessions by educating them on how to best leverage their image content for every touchpoint across their online presence. A

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01:04:07

Exactly Where To Start in 2021 with Phil M Jones

The Business of Hearing ·

2021/03/02

As Co-Founder and Chairman of Orange & Gray, Phil M Jones has worked with hearing care practitioners across the globe for close to a decade. Having now also worked closely with Inner Circle members since 2018, he has seen close up how the words we choose are critical to making conversations count when we communicate with patients and potential patients. With a special edition of Exactly What To Say for hearing care on its way, this interview hones in on specific examples of how his “Magic Words” can

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26:40

How To Systemize Your Clinic For Maximum Efficiencies...

The Business of Hearing ·

2021/02/23

In an industry where systemizing and adding real structure is rare, how could it benefit your practice and patients to focus on efficiency? Dr Emily McMahan of Alaska Hearing has demonstrated how introducing an “unbundled” model has paid off in her practice, recognising that one service model didn’t serve her patients. Dr Emily originally had a 5-10 year plan to go into private practice, but just 15 months into her career as a practicing audiologist she decided to take the plunge. 6 years later she

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25:35

How Dr. Nancy Duncan Did Not Just Survive But Thrived...

The Business of Hearing ·

2021/02/16

Is it possible to not only survive as a hearing practice during a pandemic, but actually thrive? Dr Nancy Duncan of Duncan Hearing proved that by controlling her controllables and being proactive, she was able to do just that. Dr. Nancy opened her practice in 2003 and now has 3 locations across Massachusetts. She always knew she wanted to eventually move into private practice and took a risk to open her first location, which was profitable in the first year and every year since. Getting it off the

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01:18:01

How To Never Lose a Patient Again with Joey Coleman

The Business of Hearing ·

2021/01/26

Joey Coleman helps companies keep their customers. An award-winning speaker, he works with organizations around the world ranging from small start-ups to major brands such as Deloitte, Hyatt Hotels, Zappos, and Whirlpool. His First 100 Days® methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His Wall Street Journal #2 best-selling book, Never Lose a Customer Again, offers strategies and tactics for turning one-time purchasers into lifelong

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01:08:48

How to be at the Cutting Edge of the Hearing Care...

The Business of Hearing ·

2021/01/12

Stephen M. Shapiro started his innovation journey when he founded and led a 20,000 person process and innovation practice during his 15 year tenure at Accenture. Since leaving the consulting firm, he has authored six books on innovation, including Best Practices are Stupid. He also developed Personality Poker®, a powerful card game that helps create high-performing teams. He is a regular columnist for Inc.com. He has presented to audiences in 50 countries and in 2015, he was inducted into the

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01:30:45

How to Create Iconic and Distinctive Patient...

The Business of Hearing ·

2021/01/05

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. His recent book, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. In this ‘Expert Interview’ – Scott shared with Phil and Inner Circle members how hearing care clinics can create

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25:53

How to Create High-Quality Video Content That...

The Business of Hearing ·

2020/12/22

The most successful practices are those who continually look to learn and then apply what they learn - especially when it comes to marketing. Dr. Jana Emola-Austin likes to say that her and audiology found each other and she initially went into it for patient care, but found she also loved the business side. She first joined Allison Audiology as an intern and after being a trainer elsewhere in the industry, she eventually became the practice owner. Now having built a successful private practice, Oli

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37:49

The Key Lessons Behind Building a $5m Private...

The Business of Hearing ·

2020/12/15

If you have aspirations to build a successful multi-million dollar private hearing practice – even against the biggest challenges you could face – you will love this interview with Dr Sunni McBride. Dr Sunni was extremely open about the steps and what it has really taken to grow her practice – South Bay Hearing - to the $5m revenue mark. Starting her business in 2007, just her and a secretary, she now has 2 offices and 20 staff. She has now got to the point where, importantly, she now spends more

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01:27:21

How To Create Legacy in Your Life & Business with...

The Business of Hearing ·

2020/12/08

Codi’s career began in Canada in the death care sector, with him having spent 20 years as a funeral director and embalmer. He worked his way up in corporate funeral service, serving 25,000 families every year. Having been surrounded by death on a daily basis, Codi learned a lot about life and legacy and is now a speaker, consultant and author sharing the lessons he learned in that career. His work now helps us to understand and redesign what legacy means and how we can benefit from its principles,

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22:07

Should You Put Your Prices on Your Website? The...

The Business of Hearing ·

2020/12/01

If you’ve ever wondered what the blueprint for success in hiring and training the right people and creating a culture of family into the way a practice is run and decisions are made, this is a perfect episode for you. The guest that Oli is talking to in this episode is Dr Melissa Segev of Audiology Associates in Maryland, which was set up by her late father, Craig Johnson, who passed away in 2013. In taking over the practice, she was able to continue the legacy of patient care, a family culture and

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18:27

The 3 Ways to Unlock Hidden Revenues Tied Up In Your...

The Business of Hearing ·

2020/11/24

In this episode, Phil and Oli discuss the low cost and no cost marketing practices that can unlock hidden revenue in your practice without having to find more and more new patients. In particular they discuss retention and upgrades and how finding brand new customers is both expensive and ineffective in the challenging market we see currently where OTC and online retail are growing. Listen and learn the 3 main strategies they recommend to build long term loyalty and repeat custom and not lose out on

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208 results

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