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PODCAST

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts. Instagram, Threads, Bluesky: @baseballbydesign

sports baseball

All Episodes

43:58

Rob Neyer, West Coast League

Baseball By Design: Stories of Minor League Logos and... ·

2022/05/31

It's opening day for the collegiate summer level West Coast League, owner of a brand new logo that highlights the beauty of the Pacific Northwest, where the league operates. The 16-team league features such wacky teams as the Portland Pickles, Walla Walla Sweets, and Nanaimo Night Owls/Bars (who play by different names according to the time of day), but the new logo is understated and subtle. The league's commissioner Rob Neyer, TV commentator and author or co-author of eight books on baseball,

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55:06

Danville Otterbots

Baseball By Design: Stories of Minor League Logos and... ·

2022/05/24

The collegiate summer level Danville Otterbots made a splash with their aquatic robot mammal logo. Otterbots general manager Austin Scher stops by to discuss the many layers of significance to the team's brand—along with his own extensive knowledge of minor league baseball branding. Plus, Otterbots Ambassadors Tim Stoops of Montana and Johnny Bowlin of Mississippi discuss the team's ground-breaking ambassador program. Danville Otterbots website | Twitter Ambassadors on Twitter Tim Stoops: @timmer82

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57:38

Rocket City Trash Pandas

Baseball By Design: Stories of Minor League Logos and... ·

2022/05/17

The Rocket City Trash Pandas made a splash with their new brand right before the 2020 season, then had to keep the momentum going in spite of a year lost to COVID. The team still set merchandise sales records with their patriotic astronaut raccoon logo and are now one of the best known in the minors. Trash Pandas Vice President Lindsey Knupp and Brandiose's Jason Klein join the podcast to talk about the ground-breaking brand. And stay tuned for real live NASA engineer and actual rocket scientist Jay

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44:43

Idaho Falls Chukars

Baseball By Design: Stories of Minor League Logos and... ·

2022/05/10

The Idaho Falls Chukars base their identity on a bird that can best be described as a small, husky turkey. This week, Chukars Assistant GM Chris Hall, Pioneer League Vice President Henry Hunter, and Arkansas State Parks Director Shea Lewis (formerly of Idaho State Parks) stop by Baseball By Design to talk about what makes this bird the perfect foundation for a baseball team in southeast Idaho—plus we discuss exciting innovations in the Pioneer League at large. Idaho Falls Chukars Website |

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55:13

Carolina Disco Turkeys

Baseball By Design: Stories of Minor League Logos and... ·

2022/05/03

The collegiate summer level Carolina Disco Turkeys have only played one full season, but they've taken the world of baseball branding by storm. Team president Greg Sullivan, artist Brittain Peck, and Matt Strangewayes of the Phoenix Zoo talk about what makes disco turkeys—or peacocks—an appropriate mascot for a team in Winston-Salem, North Carolina. Carolina Disco Turkeys website | Twitter | Instagram Brittain Peck website | Twitter | Instagram Phoenix Zoo website | Twitter | Instagram Baseball By

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01:01:27

Joliet Slammers

Baseball By Design: Stories of Minor League Logos and... ·

2022/04/26

The iconic prison in Joliet, Illinois, opened in 1858 and has been highlighted in countless pieces of pop culture, from The Blues Brothers to Prison Break to songs by Bob Dylan and Memphis Minnie—and since 2011, the nickname of the Joliet Slammers baseball team, which plays in the independent Frontier League. In this episode of Baseball By Design, guests include Bill Waliewski, who was the Slammers' president when the team was founded; Dan Simon of Studio Simon, who created the identity; and Steven

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57:44

Hartford Yard Goats

Baseball By Design: Stories of Minor League Logos and... ·

2022/04/19

The Hartford Yard Goats are one of the most popular brands in Minor League Baseball. They're named for locomotive switchers in rail yards—appropriate to Hartford because the rail industry features prominently in the city's history. But the team's identity extends well beyond trains. General Manager Tim Restall, Brandiose designer Jason Klein, and sports journalist Suzie Hunter join Baseball By Design this week to talk about this little engine that could. Hartford Yard Goats website | Twitter | Tim

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01:05:48

Bakersfield Blaze

Baseball By Design: Stories of Minor League Logos and... ·

2022/04/12

The erstwhile Bakersfield Blaze were not the most glamorous of franchises, but before they were contracted by Minor League Baseball, their backwards-facing ballpark was home to stories that feel like they're right out of a Hollywood movie—games that had to be paused as the sun set over the center field wall, the time they intentionally set the field on fire, a game played with a 12-man roster and a 44-year-old coach pitching. Longtime Blaze employees Philip Guiry and Tim Wheeler share these stories

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01:19:42

Baseball Road Trips

Baseball By Design: Stories of Minor League Logos and... ·

2022/04/05

It's opening day for Triple-A baseball and other affiliated and independent leagues are getting underway soon! We can start taking those baseball road trips we've been planning all offseason! Guests this week include Benjamin Hill of MiLB.com, who has been to 182 minor league ballparks; Jeremy Soule, who in 2014 co-founded the annual Baseballpalooza road trip that Paul talks about all the time; and Patrick Noote of the website BaseballMapper.com, an invaluable tool for planning road trips. Ben

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59:21

Savannah Bananas

Baseball By Design: Stories of Minor League Logos and... ·

2022/03/29

The Savannah Bananas have become a phenomenon in the world of baseball branding. Their popular logo represents more than just a baseball team, but rather an entirely new version of the sport. As the Banana Ball World Tour takes the country by storm, this episode visits with team owner Jesse Cole, designer Dan Simon of Studio Simon, and the Young Professor, who is providing entertainment to fans at sold-out stadiums where the Bananas are playing. The Savannah Bananas website | Twitter | Instagram Dan

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01:03:30

Beloit Snappers

Baseball By Design: Stories of Minor League Logos and... ·

2022/03/22

The Beloit Snappers are no more, but their legend lives on, as told by Chris Kretz, the designer who created the logo in 1995, and Bobby Coon, the team's media director for five years in the 2010s. Find out how Pete Rose, Shoeless Joe, and Ken Griffey Jr. factor into the turtle-based logo. Plus, stay tuned for a surprise post-credit sequence with Howard Aprill, a Wisconsin-based naturalist who is not only an expert on turtles, but who has been to multiple Snappers games, including opening day in the

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52:12

Negro Leagues Baseball Museum, Kiona Sinks

Baseball By Design: Stories of Minor League Logos and... ·

2022/03/15

The Negro Leagues Baseball Museum in Kansas City, Missouri, tells the incredibly important story of the baseball teams and players who endured unspeakable hardships to succeed, against all odds, in the face of a segregated America. Similarly, the museum itself has overcome obstacles—most notably a global pandemic that shut their doors for the better part of a year—to succeed when the odds were stacked against them. The museum's digital marketing strategist Kiona Sinks kept the story of the Negro

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01:07:55

Dub Sea Fish Sticks

Baseball By Design: Stories of Minor League Logos and... ·

2022/03/08

The collegiate summer level Dub Sea Fish Sticks were the darlings of the offseason with their hotly contested online vote to determine a new name. The team's general manager comes on the show to break down the Fish Sticks/Seal Slingers electoral map, to track live polls on whether fish sticks are junk food, and react in real time to rival minor league social media accounts still bitter about how the online vote turned out. Jason Klein from Brandiose joins the podcast again to talk about the unique

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58:42

Richmond Flying Squirrels

Baseball By Design: Stories of Minor League Logos and... ·

2022/03/01

The Double-A Richmond Flying Squirrels were one of the original wacky minor league brands, but now in their 13th season, they're one of the game's classic brands. On this episode, Flying Squirrels CEO "Parney" Parnell talks about the origin of the nickname and logo, Creative Services & Production Director Nick Elder talks about his work creating the team's Copa brand, the Ardillas Voladoras, and Marketing & Social Media Manager Samantha McCloskey discusses the responsibility of reflecting the team's

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52:40

El Paso Chihuahuas

Baseball By Design: Stories of Minor League Logos and... ·

2022/02/22

In many ways, the Triple-A El Paso Chihuahuas are the poster team for the era of wacky logos in minor league baseball. Lifelong El Paso resident and Chihuahuas Senior Director of Marketing & Communications Angela Olivas joins the podcast to talk about what the team's identity means to the community, and Brandiose's Jason Klein stops by again to share the thinking behind the development of the brand. El Paso Chihuahuas Website | Twitter | Instagram Brandiose Website | Twitter | Instagram Baseball By

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48:27

Tri-City Dust Devils

Baseball By Design: Stories of Minor League Logos and... ·

2022/02/15

The reason for the Tri-City Dust Devils' identity becomes apparent when you learn that they have had just one single rainout in more than two decades of playing baseball in Pasco, Washington. But their brand is about so much more than their logo—it's about their place in the community. This week, Erik "The Peanut Guy" Mertens, who has been the face of the team for its entire existence, and who was recently commemorated by the team with a life-size bobblehead outside the stadium, joins Baseball By

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53:58

Lehigh Valley IronPigs

Baseball By Design: Stories of Minor League Logos and... ·

2022/02/08

The Lehigh Valley IronPigs are, by design, a Triple-A team with a Single-A approach, which has led to one of the most fun brands in the minors—and lots of bacon! The team's general manager Kurt Landes stops by to talk about the logo, as well as the team's Salute to Philly alternate brands, and we settle once and for all which team started the food-based logo trend. Plus, for the first time, Jason Klein of Brandiose stops by to talk about the work his firm did in creating this suite of logos. Lehigh

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42:38

Reno Aces

Baseball By Design: Stories of Minor League Logos and... ·

2022/02/01

Reno Aces general manager Emily Jaenson talks about the unique challenges of branding the Triple-A team that plays in the Biggest Little City in the World. The Reno Aces, who have been an affiliate of the Arizona Diamondbacks since their inception have a fun but grownup identity that has undergone subtle shifts over the years—with more coming soon! At the time of her hiring, Emily Jaenson was the only female general manager in Triple-A Minor League Baseball, and is now one of four. She hosts the

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54:54

Dan Simon, Studio Simon

Baseball By Design: Stories of Minor League Logos and... ·

2022/01/25

Dan Simon is one of the most prolific and influential graphic designers in sports, and especially in minor league baseball at all levels. In two and a half decades, he has created hundreds of brands, including Super Bowl logos, identities for major league teams in multiple sports, and nearly 100 minor league baseball team logos. On this episode, we discuss the impact Dan's work has had on minor league baseball, with some great stories about teams like the Savannah Bananas, Kannapolis Cannon Ballers,

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01:01:12

Portland Pickles

Baseball By Design: Stories of Minor League Logos and... ·

2022/01/18

The collegiate summer-level Portland Pickles take minor league fun to the next level with a wacky logo and nickname and a hilarious social media presence. I talk with the team's very funny co-owner Alan Miller about how serious the team is about having fun. Also, I speak with Ed Rivera of the Dad Hat Chronicles podcast to get his take on Pickles caps, and Emma Segerman, who has been ranking minor league baseball logos on TikTok and Twitter, stops by to weigh in on a few logos. Portland

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207 results

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