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PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

32:52

Before We Hit Record With Jason Brown, Creator of the...

The Art of Online Business ·

2024/06/03

I have a chat with Jason Brown, the mastermind behind Power Trades University and the Five-Year Millionaire Movement. Jason shares his incredible journey from investing with a student loan to becoming a successful stock market coach and trader. Watch Jason's next episode 'Successful Membership Growth & Retention Strategies' (releases June 5th)!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:...

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12:54

What you can learn from Ali Abdaal's Facebook ads. My...

The Art of Online Business ·

2024/05/31

I review Ali Abdaal's Facebook ads in real time. This one's heavy on visuals, so while I explain what makes these ads work, you might want to head over to my YouTube channel and watch the episode there. I'll break down the components of a successful ad, explain how everything from the graphics & video to the call-to-action should work together, and give tips on how you can apply these strategies to your ads. Please click here to give an honest Rating/Review for the show on iTune...

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45:24

How Website Analytics Can Super Charge Your Marketing...

The Art of Online Business ·

2024/05/29

I'm thrilled to welcome back Selena Conmackie, your tech bestie, to our podcast. Today, we get into the essentials of website analytics and how they can significantly amplify your marketing efforts. We discuss everything from the importance of tracking the right metrics to strategies for optimizing your site to boost engagement and conversions. Watch the ‘Before We Hit Record’ episode and get to know Selena Conmackie.Please click here to give an honest Rating/Review for the show on iTune...

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35:03

Get to Know Digital Strategist Selena Conmackie

The Art of Online Business ·

2024/05/27

I get to know Selena Conmackie, a WordPress wizard who's all about serving digital small businesses. We talk about her dual role as a designer and a digital strategist, and why she's everyone’s tech bestie. We also touch on personal stuff, like the impact of our business choices on family life, and the legacy we're building for our kids. Watch the episode How Website Analytics Can Super Charge Your Marketing Efforts with Selena Conmackie (releases May 29th).Please click ...

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12:01

What should Facebook ads look like to get the best...

The Art of Online Business ·

2024/05/24

I'm breaking down the anatomy of successful Facebook ads, showing you how to optimize the visual and textual components for maximum impact. Check out examples from my clients on my YouTube channel or follow along here as I describe how to make every part of your ad work hard for your business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Watch the YouTube version of this podcast!Learn the 7 biggest FB ad...

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35:05

Video Strategy That Unlocks Sales With Ben Amos

The Art of Online Business ·

2024/05/22

Ben and I discuss how to tailor video content to various stages of the customer journey, from capturing attention to closing sales. Ben shares insights on choosing the right type of video production for your business goals and how to strategically place content for maximum impact. If you're looking to enhance your video strategy and connect more authentically with your audience, this episode is packed with actionable tips.Watch the ‘Before We Hit Record’ episode with Video Strategist Ben Amos...

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29:11

Before We Hit Record with Video Strategist Ben Amos

The Art of Online Business ·

2024/05/20

Join me as I catch up with Ben Amos, a former coaching student who's now an expert in video marketing. We reminisce about our first meeting and talk about how speaking at Social Media Marketing World catapulted his career. Ben also shares invaluable insights into how he's evolved his business strategies post-pandemic and balances his passion for teaching video strategy with running his agency. Watch the episode Video Strategy That Unlocks Sales With Ben Amos (releases May 22nd).Plea...

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10:55

Should I Use The Cost Per Click Metric When Budgeting...

The Art of Online Business ·

2024/05/17

I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you. You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this e...

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33:42

Why Good Copywriting Is Better than a Pretty Website...

The Art of Online Business ·

2024/05/15

Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life. Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in ...

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32:19

Before We Hit Record With Nomad Copy Agency Founder...

The Art of Online Business ·

2024/05/13

Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali. Watch Why Copywriting Trumps Website Design with Samantha Burmeister (releases May 15th)!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Le...

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17:14

Don't Boost Instagram Posts. Do This Instead.

The Art of Online Business ·

2024/05/10

iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel.) Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Watch the tutorial on YouTubeVisit Kwadwo’s website for Facebook Ads helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Ar...

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25:22

Use Minimalist Marketing & The Oprah Effect To Grow...

The Art of Online Business ·

2024/05/08

I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect. Watch the ‘Before We Hit Record’ episode and get to know TaVona Denise.TaVona shares how leveraging the Oprah effect through guest appearances on other platforms can enhance your reach, shorten the sales cycle, and attract clients. We also discuss the value of working smarter, not harder, and how to leverage collaborations to boost your brand. Please...

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43:35

Before We Hit Record With TaVona Denise, Business...

The Art of Online Business ·

2024/05/06

I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist.Watch the guest expert episode with TaVona Denise (releases May 8th): Use Minimalist Marketing & The Oprah Effect To Grow Your BusinessWe discuss her journey from physical therapy to life coaching and eventually moving to Mexico. TaVona shares insights on going through business challenges, the perks of running a business while living abroad, and the cultural nuances of dating in a foreign country. Pleas...

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5:59

What Ad Creative Is Working Best For My Clients Right...

The Art of Online Business ·

2024/05/03

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28:41

Authentic Sales Strategies for Those Who Prefer to...

The Art of Online Business ·

2024/05/01

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33:27

Before We Hit Record With Sales & Offer Coach, Tracie...

The Art of Online Business ·

2024/04/29

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6:48

Don't Choose The Wrong Conversion Event In Your...

The Art of Online Business ·

2024/04/26

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34:39

How To Turn ChatGPT Into A Swiss Army Knife

The Art of Online Business ·

2024/04/24

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52:12

Get to know AI Optimization Coach John Mendez

The Art of Online Business ·

2024/04/22

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9:24

How the Chinese Dish 'Tiger Skin Peppers' Can Help...

The Art of Online Business ·

2024/04/19

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