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PODCAST

Making Dough Show | Restaurant Show

Making Dough Show | Restaurant Show

How do I grow my restaurant sales? What actually works in restaurant marketing: messenger bot, mobile marketing, email, Facebook ads, monthly promotions, events, fundraisers.. How do I track the results? How do I lower food cost and labor so we are more profitable? How do we retain staff? These are some of the topics covered in this show hosted by restauranteurs, engineers, chief ops and marketing officers Matthew and Hengameh Stanfield. They believe every restauranteur deserves owning a

business marketing

All Episodes

00:24:09

60. Restaurant Halloween Marketing Plan and Checklist

Making Dough Show | Restaurant Show ·

2019/10/23

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In this episode i share with you my Halloween Marketing checklist! It's one of THE busiest dinner shifts of the year for our restaurant and I am hoping for you too! Download the checklist, implement and make some dough: https://www.makingdoughshow.com/resources // WHO: Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering

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00:10:29

59- 7 Ideas to Make your Restaurant Family Friendly

Making Dough Show | Restaurant Show ·

2019/10/18

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Do you think Chick-fil-A and McDonald's are known as two of the most family-friendly restaurants for no reason? Definitely no, there must be a tremendous amount of strategy behind everything they have done in their restaurants in many different aspects to be family-friendly. For small businesses like us, we can absolutely take simple steps on our own to make our restaurants more

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00:13:35

58. HOW DOES TEXT MESSAGE MARKETING WORK | SMS...

Making Dough Show | Restaurant Show ·

2019/10/10

>> The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources >> FREE GUIDE: Papa John's Text Message Strategy Revealed https://www.makingdoughshow.com/resources SMS marketing (aka Text message marketing) is a great way to get instant visibility from your loyal followers and customers. 7 Elements of Papa John’s successful Text Message Marketing: Football season, valentine's, Pi Day and more sample texts you can model How does text

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00:26:09

57- GROW your Restaurants PROFIT Margin with these...

Making Dough Show | Restaurant Show ·

2019/10/07

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Click here to learn more about FobeSoft: https://www.fobesoft.com/#/ If you are a restaurateur and thinking of ways to boost your profits, read on and learn some practical ideas that you can apply for your company immediately and get better results within a few weeks! Making Dough Show had a wonderful time to be in touch with one of the country's top leaders in the restaurant and

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00:20:12

56- GROW Your Restaurant’s Lunch Sales with these...

Making Dough Show | Restaurant Show ·

2019/09/30

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In this episode, we are going to answer an inquiry from a fellow restaurant owner all the way from Santiago, Chile, his name is Jean Marc who owns a small Italian restaurant located in a business area in Chile's capital city. Jean Marc's question is: "We work only weekdays from 8 am to 7 pm mainly with office people around. It would be great to have some tips to increase sales focus on

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00:25:59

55- Utilize Comment Cards and Feedback to Ensure...

Making Dough Show | Restaurant Show ·

2019/09/23

Links and Resources: The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources FREE Comment Card Template: https://docs.google.com/document/d/11O8PksnndJlJUh8TyP697oiKrNhdz_ZAqihbn2da-yw/edit?usp=sharing Click on the link below to learn more about Bloom Intelligence: https://www.bloomintelligence.com/restaurant-marketing/restaurant-comment-cards/ What are the benefits of surveying customers immediately after their visit? A lot of

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00:41:46

53- Our TOP Restaurant Employee retention strategy |...

Making Dough Show | Restaurant Show ·

2019/09/17

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources People quit continually, this is a sad reality in the restaurant industry that we need to battle every day as restaurant owners and managers. We need to have a retention strategy in place to keep our employees in our company, especially the good ones. First, we need to understand why people actually leave their jobs. There are 6 main reasons why restaurant workers abandon their posts:

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00:11:12

54. Restaurant Sponsorships and Donation Requests:...

Making Dough Show | Restaurant Show ·

2019/09/12

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources How do you handle donations and sponsorship requests for your restaurant? If you've been in the restaurant business for more than a week, you already know that some people are walking in, sending emails or calling to ask for donations or sponsorship, and we can't blame them for that. They are nonprofit organizations supporting a league team or educational institutions, etc., and they need

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00:40:43

52 - 7 Reasons WHY Restaurant Employees QUIT and what...

Making Dough Show | Restaurant Show ·

2019/09/05

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Why do employees quit in the restaurant industry? If you have been in this business for more than a day, you know that this is one of the toughest issues that we deal with and you already knew the problem at hand, it takes a long time to get somebody up to speed. We don't have enough people, especially in this field where applicants are not necessarily of good quality, and sooner or later

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00:08:35

51. Get loads of exposure for your restaurant with...

Making Dough Show | Restaurant Show ·

2019/08/29

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Is the majority of people know your restaurant in your city or town? If your answer is yes, that's great! But if not, you might be a victim of the greatest enemy every restaurant owner in this business could ever have, OBSCURITY! In this show, you will learn about a creative marketing concept that is easy and affordable and only requires a little bit of creativity and hustle to make it

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00:36:37

50. 12 Factors to consider BEFORE selecting a...

Making Dough Show | Restaurant Show ·

2019/08/20

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Why is it important to conduct a Location Analysis for your restaurant? Are you planning to start your own restaurant very soon? Or are you looking into opening your next location? What could be the best location for your restaurant? Then better start making your restaurant location analysis now! In this show, we are giving you 13 factors to consider before you choose a location for

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00:30:20

49. 3 ways to provide GREAT Restaurants Customer...

Making Dough Show | Restaurant Show ·

2019/08/19

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources // Need help with your restaurant marketing strategy? Let’s chat. Email us at: MakingDoughShow@gmail.com 3 ways to provide GREAT Restaurants Customer Service | Restaurant Marketing We all know “good customer service” can make or break our restaurant. No matter how good our food is, if the service is inconsistent and all in all poor we gradually go out of business. But in order to provide

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00:12:34

48. How to estimate your restaurant sales growth

Making Dough Show | Restaurant Show ·

2019/08/12

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Minimum 2 Digit Sales Growth: 10% Sales growth MIN 10% sales growth from July 2018 to July 2019 EXAMPLE: July 2018 sales was $100,000, then, July 2019 would be a minimum of $110,000 $10,000 a month / 30 = $333 day increase $333 / $22 avg ticket = 15 more tickets a day! // WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in

en

00:08:54

47. Text Message Marketing for Restaurants in 2019 |...

Making Dough Show | Restaurant Show ·

2019/08/08

Who uses text message marketing in 2019 Last Show we talked about the best ways to keep in touch with your customers and increase your repeat business Text Message marketing in 2019 has 97% open rate and is a very cost effective way to stay in touch with your customers. Today, let’s talk about WHO uses text message marketing in 2019 Text the word "DEALS" to the phone number 47272 Papa John’s, Subway, Domino’s, Little Caesars, Taco Bell, Cold Stone, Steak 'n Shake, Applebee's, Burger King,

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00:10:27

46. The biggest Upselling mistakes | Restaurant...

Making Dough Show | Restaurant Show ·

2019/08/05

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Last 3 shows we’ve talked about: The math behind upselling 5 Reasons why your people are not consistently upselling The EASIEST upsell! TODAY, we are talking about the biggest and the most common MISTAKE our servers make when it comes to upselling! Why this matters? The biggest mistake our servers make is the way they ask the upselling question! Binary answer question = “yes or no

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00:19:05

45. RESTAURANT MARKETING STRATEGIES TO BRING...

Making Dough Show | Restaurant Show ·

2019/08/01

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources 2 Main enemies of our restaurant: // I don’t know you // I forgot about you - We constantly want to get new customers and to be known! - That’s not enough! - We need tactiques to be ON TOP OF THEIR mind. - The 4 classic ways to do that are: Email marketing Text marketing Organic Social media posts Mailer The best ways: text message marketing, and email marketing! Keys: - Consistency:

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00:11:45

44. The EASIEST UPSELL | Restaurant Marketing

Making Dough Show | Restaurant Show ·

2019/07/29

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In the last couple shows we’ve been talking about UPSELLING and making some dough! We talked about: The math behind upselling 5 Reasons why your people are not consistently upselling (links in the show notes) Today, we are talking about the EASIEST upsell! It would require minimal training Minimal script 8 out of 10 customers say yes to! The easiest upsell

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00:14:23

33. 5 Ways to REDUCE your ticket times and exceed...

Making Dough Show | Restaurant Show ·

2019/07/22

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In today’s show we are talking about 5 Ways to REDUCE your ticket times and exceed your customers expectation. How a restaurant got a 1 star review because the restaurant employees had ice cream! Create standards Communicate standards Training according to standard, give raises according to the standard. Track it: create a VCB (visual control board) Provide tactical training Reduce

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00:22:25

43. 5 Reasons Why Your Servers Do NOT Upsell...

Making Dough Show | Restaurant Show ·

2019/07/22

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Last episode we talked about THE math behind upselling and how $1 per ticket can impact your sales + $52K or - $52K DOUGH MAKING Homework of the day: Ask your servers which one these 5 reasons is why they EACH don’t consistently upsell. Talk about it! And talk about HOW WE ARE GOING to fix this as a team since we all understand it’s a WIN WIN WIN Got questions? Anyway we can help you

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00:13:12

42. THE IMPACT OF RESTAURANT UPSELLING | Restaurant...

Making Dough Show | Restaurant Show ·

2019/07/19

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Episode 35 - how to increase prices without losing customers: https://www.youtube.com/watch?v=s41n5KsNGk8&t=45s Do your servers fully understand the impact of upselling? Have THEY done the math? Have YOU done the math to calculate the opportunity at hand if you simply increase your AVG ticket by 1 dollar? Today we are chatting about the real impact of upselling! DOUGH MAKING

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