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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:41:44

How Do I Export Search Query Performance Dashboard Data?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/09/09

Our biggest gripe with our newest favorite Amazon Advertising love, the Search Query Performance Dashboard (SPQD), was that it lacked an export button. Luckily for us, our guests found a solution! Mansour Norouzi of Incrementum Digital, Louis Robert of Thrasio, and Hamza Zulfiqar Tanveer of Upswing Services joined Michael this week to share their genius solution for exporting data from SQPD, and they also share how they use it. Get the Search Query Performance Analyzer for yourself here. We’ll see

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00:32:38

Why Should I Optimize Prices on Amazon Advertising?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/09/02

Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behaviorial economics with Michael to illustrate why, when, and how to make changes to your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don’t test often enough. Maybe that’ll change after you listen to this episode. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Welcome, Chad Rubin! 2:20 How

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00:30:02

How Do I Implement N-Gram Analysis on Amazon PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/08/26

Too often we notice that the majority of spend disappears in auto campaigns because of an excess of irrelevant search terms, also known as Death By A Thousand Cuts. Prevent wasting spend on non-converting search terms with our N-Gram Analysis Tool now, available here. Disclaimer: Apologies for the poor audio. Thank you for your patience and understanding. We’ll see you in The PPC Den! 🦡 Highlights 0:00 New office hype 1:54 Death by a thousand cuts 9:16 N-Gram Analysis Spreadsheet 11:19

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00:43:41

The Complete Amazon Advertising Evergreen Campaign...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/08/19

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. Get the Evergreen Campaign Creation Strategy Guide here We’ll see you in The PPC Den! 🦡

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00:38:15

How Do I Create Data-Driven Product Pages on Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/08/12

There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Think like a physical retail store. 6:29 Metrics that reflect product page performance 8:53 Two Search Query Performance Dashboard

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00:48:58

Amazon’s Marketing Stream Explained: A Technical...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/08/05

Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype? Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Meet Ad Badger’s Chief Technology Officer 3:40 How does Amazon Advertising’s API work? 6:25 Marketing Stream’s

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00:44:02

What We Wish You Knew About Amazon PPC in 2022

The PPC Den: Amazon PPC Advertising Mastery ·

2022/07/29

If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Gerald the fiddle leaf fig 2:05 What’s most exciting about Amazon PPC right now? 7:02

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00:35:17

Amazon Key Metrics: What Do I Track & How Do I...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/07/22

Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Words can’t espresso what you mean to us 1:54 Why we always talk about KPIs 8:19 Key metrics, clear KPIs 9:12 Budget & visibility: CTR 11:47 Budget

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00:26:04

Amazon’s New Expanded Product Targeting: How Do I...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/07/15

Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse. This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend. We’ll see you in The PPC Den! Highlights

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00:33:00

What Accounting and Financial Metrics Should I...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/07/08

Whether you’re an Amazon entrepreneur or a brand owner, you need guidance with your financial metrics. You might be growing your business, but if you aren’t excellent with your finances, you could lose the money you thought you had. Nobody wants that! That’s why we’re excited to have Christian Rivera from The Ecommerce Accountant back to discuss daily and monthly financial health checks, outsourcing accounting and bookkeeping, the benefits and cautions of quick data from accounting softwares, as

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00:42:49

What Ad Metrics Should I Track Weekly for Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/07/01

Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed. We’ll see you in The

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00:38:47

10 Steps to Maximize Amazon FBA Inventory Limits

The PPC Den: Amazon PPC Advertising Mastery ·

2022/06/24

Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned! If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an

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00:09:38

How You Answer This Question Determines Your Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/06/17

In this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall health of your Amazon Advertising account. Michael poses a question we often ask when interviewing campaign managers and then thoroughly provides the correct answer while offering steps for how to do this for yourself. We’ll see you in The PPC Den! Highlights 0:00 Ad Badger Now Hiring PPC Campaign Managers 1:07 The question to help optimize

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00:39:20

How to Send Google Ads Traffic to Your Amazon Listing...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/06/10

Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights 0:00 Classic episode disclaimer 0:41 Intro--

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00:15:08

How Ad Badger Reduced ACOS From 45% to 35% in Two...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/06/03

It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly. The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice. We’ll see you in The PPC

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00:31:50

How Do I Make Excellent Amazon Sponsored Display...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/05/27

Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door

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00:28:55

Why No One Watches Your Amazon Sponsored Brand Videos...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/05/20

We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters. We’ll see you in The PPC Den! Highlights 0:00 Intro– Top o’ the morning 1:39 Sponsored Brand Video Campaign Reports 5:56 Screensharing report

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00:47:40

How Do I Perfect My Amazon Inventory Management?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/05/13

If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the excitement about NARF. Please consider this the beginner and foundational episode on inventory management, and stay tuned for a future collaboration where

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00:19:17

How Do I Use Amazon Ad’s Console Export Feature?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/05/06

Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button. This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations. We’ll see you in The PPC

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00:42:01

How Do I Get Started With Amazon DSP?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/04/29

The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Highway fun fact 2:20 Experience with Amazon DSP 5:30 How to get access to DSP

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