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PODCAST

The Freight Coach Podcast

The Freight Coach Podcast is your go-to resource for all things freight, logistics, and transportation. Hosted by industry expert Chris Jolly, this podcast dives deep into the latest trends, insights, and strategies that drive the freight world. Each episode features conversations with top industry professionals, offering valuable tips on everything from supply chain optimization and freight technology to navigating the complexities of logistics management. Whether you"re a seasoned pro or new to

education management

All Episodes

32:45

1256. #TFCP - Blueprint for Freight Sales: Building a...

The Freight Coach Podcast ·

2025/08/06

In this episode, a former top-ranked commercial truck sales rep, Sean Lyden of Systematic Selling, breaks down what actually works in freight sales! We talk about the 90-day rule in B2B, how to reframe cold calls as shopping for customers, and why your Ideal Customer Profile isn’t just about who to target, but also who to avoid. Sean also shares his dial-based prospecting strategy, KPI tracking tips, and why consistency beats intensity every time! If you're a freight broker, carrier representative,

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33:30

1255. #TFCP - Family, Freight, and Forward Thinking!

The Freight Coach Podcast ·

2025/08/05

Whether you’re building relationships or just booking freight, this episode with the amazing couple from Cowtown Express Logistics, Colby and Raegan Baskin, is full of insights on how to build long-term success in the industry! Colby and Raegan unpack how they’ve evolved from a family-run straight truck operation to a high-integrity, full truckload freight brokerage focused on open deck freight, why they made the tough but necessary call to exit their 60-truck asset side to protect safety and

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34:54

1254. #TFCP - Rate Intelligence, Reinvented: Stop...

The Freight Coach Podcast ·

2025/08/04

What if brokers actually owned the data they generate and got paid for it? Today, Sam Tibbs shares how Trochi AI is flipping the script by giving brokers ownership in the data economy they fuel, literally offering equity to those who contribute the most. We discuss why today’s rate tools fall short, how Trochi AI captures real-time load-level insights, and why predictive analytics, not just historical trends, are the next big wave. It's a must-listen episode if you're into pricing intelligence,

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32:51

1253. #TFCP - Dimensioning Reimagined: The Rise of AI...

The Freight Coach Podcast ·

2025/08/01

Don’t miss the last episode of this week with Cargo Spectre’s Jason Joachim and Rohan Bhagwat! Jason and Rohan delve into how they’ve solved the age-old freight measurement headaches, especially the challenge of inaccurate dims causing added costs. They also explain how their system uses AI-powered automation to capture legal-for-trade dimensions, weights, pictures, and even NMFC classifications in just one second—no moving parts, no manual input! If you're tired of reclass fees, packaging mistakes,

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37:47

1252. #TFCP - How Do You ACTUALLY Deploy AI Into Your...

The Freight Coach Podcast ·

2025/07/31

Are you getting ROI from your AI tools—or are you just adding more tech without solving real problems? Today’s episode with Ryan Schreiber, a leader in AI and machine learning for logistics, digs into what AI means beyond the buzzwords, why most companies today are only seeing incremental and not transformational value, and what’s holding them back: strategy gaps, messy data, and weak integrations. Ryan breaks down why most AI vendors chase the top 50 brokers while ignoring the bulk of the market,

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45:14

1251. #TFCP - Owning Trucks vs. Owning Relationships:...

The Freight Coach Podcast ·

2025/07/30

In today’s episode, I’m joined by Sage (Erik Larson), a logistics veteran with over 20 years in the industry, from owner-operator to SPI agent. He shares how the 2008 recession nearly took him out and how his decision to go all-in on freight brokerage reshaped everything. We talk about the grind, working to master the over-dimensional niche, building custom trailers, and moving 70+ complex loads a year. Sage also breaks down how he built long-term carrier relationships without using load boards,

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34:04

1250. #TFCP - The Future of Truck Parking: Rewards,...

The Freight Coach Podcast ·

2025/07/29

Today, we’ll discuss solving the truck parking crisis at a national level and scaling authentic brand content in trucking with our returning guest, Reed Loustalot of the Truck Parking Club! Reed shares how their consistent content strategy has driven massive growth, earning hundreds of millions of impressions, and how authenticity has powered their branding. With over 2,300 locations and 40,000 spaces, and growing weekly, they’re addressing inefficiencies that cost drivers time and money! There’s

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31:10

1249. #TFCP - Freight in Flux: Trade Peace and Broker...

The Freight Coach Podcast ·

2025/07/28

Where is the freight market heading, and how are the current economic trends shaping it? Today, let’s break down the latest spot market conditions, the recent economic indicators impacting freight volumes, and some of the challenges in business development during a market downturn! Whether you're a carrier, broker, or shipper, this episode’s insights can help you better navigate today’s transportation industry! 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP

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33:22

1248. #TFCP - Data-Driven Distribution: Optimizing...

The Freight Coach Podcast ·

2025/07/25

If you're into final mile logistics, LTL freight, or operations management, listen to this episode with Andrew Rodriguez of Harvey to hear his practical insights and strategies! Andrew highlights managing high-volume freight and maintaining top-tier customer service with a small team, his journey from freight brokerage into manufacturing operations, and Harvey’s structured approach to daily shipping cutoffs, rural delivery coordination, vendor management, and real-time metrics to monitor booking

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55:13

1247. #TFCP - Women in Trucking: Breaking Barriers...

The Freight Coach Podcast ·

2025/07/24

Join us today as we’ve got the CEO of Apex Transit Solutions, Marina Ivanov, sharing how they continue navigating the trucking industry’s challenges while building a sustainable business! Marina shares what it’s really like running a family-owned operation, the lessons learned from scaling without outside capital, and how technology, factoring, and the right hires changed their game! Tune in to this episode packed with real talk and strategies! Connect with Marina Website:

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31:13

1246. #TFCP - The Cost of Complacency: What Happens...

The Freight Coach Podcast ·

2025/07/23

In this episode, Nick Erdmann of Vectura Risk Management is back for another insightful conversation about protecting high-value freight from the rising cargo theft threats! We dive into the harsh reality of organized cargo theft, why it's more sophisticated than most think, and how escort services are stepping up to protect high-risk shipments like pharmaceuticals and electronics! Nick walks us through real-world prevention tactics, how layered security assessments work, and why the human element

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32:18

1245. #TFCP - How Digital Payments Are Changing...

The Freight Coach Podcast ·

2025/07/22

If outdated payment methods are slowing down your operations or costing you money through fraud, you must listen to this episode with Relay Payments’ co-founder, Spencer Barkoff! Spencer shares how they’re modernizing freight payments across the board and reshaping how carriers and brokers handle transactions. Learn more about Relay’s innovations in this episode because they’re not just solving problems—they’re setting new industry standards! About Spencer Barkoff Spencer Barkoff is the President

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30:20

1244. #TFCP - Freight Forecast + Broker Blueprint:...

The Freight Coach Podcast ·

2025/07/21

Are you keeping up with the shifts in freight, from automation to AI-driven brokers and everything in between? With 95% of broker tasks potentially automated, the focus now is on leveraging technology while keeping the human touch where it matters, customer and carrier experience. Whether it’s investing in automation, tightening up internal processes, or building face-to-face relationships in a crowded market, now’s the time to niche down and stay visible! Tune in to learn more! 📊📉 Don’t miss

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33:27

1243. #TFCP - From Invoices to PODs: Where Fraud...

The Freight Coach Podcast ·

2025/07/18

Are you confident your business can identify fraud before it hits your bottom line? How can you tell if an invoice, ID, or rate confirmation is real or AI-generated? You must listen to this conversation with Chad Capooth of Denim! Chad unpacks the alarming rise in sophisticated fraud across the transportation industry, from AI-generated fake documents and spoofed domains to virtual numbers and identity theft! With fraud tactics evolving every six months, Chad emphasizes that ongoing staff training,

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31:52

1242. #TFCP - Fleet Safety Simplified: Why Front-End...

The Freight Coach Podcast ·

2025/07/17

Are you thinking of ways to minimize costly front-end repairs and enhance safety without compromising your truck’s efficiency? In this conversation with Nathan Holt from Ex-Guard, he shares how their journey from a small fabrication shop to an industry leader reshapes truck safety. Their XG-150 guard shows a dramatic reduction in repair costs and downtime. These guards are engineered to integrate with OEM safety tech, add minimal weight, and fit major brands. With Ex-Guard’s installations and easy

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32:00

1241. #TFCP - From Warehouse to Living Room: The Art...

The Freight Coach Podcast ·

2025/07/16

Today, Onward Delivery’s CEO and founder, Grafton Elliott, tackles the fragmentation in oversized freight, why brokers remain essential in this evolving space, and what the NMFC code changes mean for large and bulky logistics! Grafton breaks down how Onward’s middleware solution bridges brokers and local carriers' TMS systems without competing with either side. With parcel models proving unfit for bulky freight, the shift toward workflow standardization and broker-led coordination is crucial,

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30:12

1240. #TFCP - The Freight Founder’s Mindset: How to...

The Freight Coach Podcast ·

2025/07/15

In this episode, John Kuhlmann, founder and CEO of Heartland Logistics Group, joins us to share how the implementation of new processes and technology contributed to the company’s revenue growth and volume rise! John emphasizes the significance of face-to-face customer engagement, daily sales strategy, attending conferences to build long-term relationships, and the human connection in sales! About John Kuhlmann John started in logistics in 2008, where he learned the industry and what it was

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31:19

1239. #TFCP - Last Call: Is Your Team Ready for the...

The Freight Coach Podcast ·

2025/07/14

Are you ready for the NMFC code changes set to roll out on July 19th? Learn more from today’s returning guest, Joe Ohr of NMFTA! Joe shares ClassIT+'s special features, how this platform surpassed expectations and exceeded its initial goal, how it enhances operational efficiencies and improves user experience, and other features, and what brokers and service providers can expect from the upcoming changes! Visit the Links Below! https://info.nmfta.org/2025-nmfc-changes/nmfc-item-lookup-tool

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33:52

1238. #TFCP - Insurance or Insolvency? The High...

The Freight Coach Podcast ·

2025/07/11

We’re back for the last episode of this week with our returning guest, Cameron Pechia of Valley Trucking Insurance! Cam shares his insights on the current market downturn, the rising business failures leading to significant client losses, his recommended insurance coverage for freight brokers, legal challenges for brokers, Valley’s educational content expansion, the importance of standard operating procedures, and key red flags in selecting carriers! About Cameron Pechia Cameron is the founder of

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30:57

1237. #TFCP - The Transparency Trap: What FMCSA Isn’t...

The Freight Coach Podcast ·

2025/07/10

Today, you’ll hear more market data, analysis, and valuable insights on what you should know about the transportation industry, especially on the current FMCSA regulation issues, broker transparency rulemaking, dispatch service regulation, and FMCSA enforcement! 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your

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