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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:32:48

3 Techniques To Drive Industry Leading Client Retention

Alloy Personal Training Business ·

2022/05/25

Did you know that Alloy Personal Training Franchise has an industry-leading retention rate? This is our claim to fame and a powerful reason people buy our franchise because they can actually run a fitness business, not a marketing business with fitness on the side like some gyms do. But our customers don't just stick around longer than in any other fitness facility for no reason….In this episode, Rick and Matt explore the 3 techniques we use to keep them. These are simple strategies that other

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00:22:54

The Alloy Sales Process – How To Create Personal...

Alloy Personal Training Business ·

2022/05/18

The word 'sales' is sometimes viewed as a dirty word in the fitness industry. Some trainers don't even want anything to do with it, they just want to help people get in better shape.You can be the best trainer, but you don't have any clients without sales. You must first sell to find people to help. In this episode, Matt and Rick take you through the Alloy Personal Training Franchise sales process. This is a well-scripted sales process that we run to great success. The key highlight of our sales

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00:20:54

3 Ways To Kill A Sale

Alloy Personal Training Business ·

2022/05/11

We have previously discussed some cool phrases and techniques to close a sale, but did you know you might be screwing up your sale process unknowingly through some simple mistakes.In this episode, Rick and Matt go through the common mistakes they see people make in the fitness industry as they try to close a sale. You won’t believe how small these mistakes are, yet they mess up your sales process in a big way. We also explain the easy fixes you should apply to ensure you're closing those sales. One

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00:29:34

Should You Franchise Your Business?

Alloy Personal Training Business ·

2022/05/04

At some point, successful entrepreneurs often wonder if they should franchise their business. But as any franchisor will tell you, this is a completely different business from your current business. It offers different challenges and opportunities to grow and help others along the way. But how do you know if you should go down this route, and if so, what do you need?Having successfully operated a fitness business for more than 30 years, licensing over 2000 clubs worldwide, and recently getting into

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00:30:00

How to Run The Perfect Meeting

Alloy Personal Training Business ·

2022/04/27

Meetings suck…..right? I bet you’ve sat in a long, tedious meeting where this thought crossed your mind. But the fact is only sucky meetings suck.For a gym owner, meetings are an excellent opportunity to get the team together to convey ideas, remind the team of the important things and the bigger picture, celebrate clients' successes, hold each other accountable, etc. Meetings are an important part of driving the culture you want in your business.But to run a productive meeting, you and the whole

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00:30:33

What Makes Alloy Personal Training Franchise Truly...

Alloy Personal Training Business ·

2022/04/20

Having been in business for more than 30 years and powered thousands of clubs worldwide, the Alloy Personal Training concept is a proven fitness and business model. This is the background upon which the franchise was built. The concept and systems were tested over and over again in a white label format before the eventual rollout of the franchising model. In this episode, Rick explains the reasons why Alloy got into franchising and how the concept came into life. One of the reasons that make Alloy a

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00:26:52

Expectations Of An Entrepreneur

Alloy Personal Training Business ·

2022/04/13

With our franchising business gathering pace and lots of people from different backgrounds coming in, we thought we could set out the expectations that an entrepreneur should have when getting into business. There is no better person to do this than Rick, having been in entrepreneurship for more than 30 years. Rick admits that he didn’t have the right lens for his fitness business initially. He just happened to be at the right place at the right time. It took a hiccup to realize that he needed

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00:33:55

Studio PreSales

Alloy Personal Training Business ·

2022/04/06

A presale is a marketing strategy to sell as many memberships as possible before opening your new gym. Here at Alloy Personal Training Franchise, we have a strong presales playbook that sees our franchisees open with close to full capacity memberships.This is very important from the investor standpoint to open cash-flow positive. Return on Investment (ROI) is much faster, which is what we want. From an operator standpoint, a strong presale means that the focus will straightaway be on servicing the

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00:22:03

4 Foolproof Sales Closing Techniques

Alloy Personal Training Business ·

2022/03/30

Arguably, the most important aspect of our jobs is closing sales. Yet many people in the fitness space either don’t know how to do it or don’t want to appear salesy.This shouldn’t be the case at all.In this episode, Rick and Matt go through the top sales closing techniques we deploy here at Alloy Personal Training Fitness Franchise to great effect.These techniques will convert you from a nervous, sales-averse person to a confident salesperson capable of closing any sale in a friendly, nice way.As a

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00:41:29

Do You Need An Executive Assistant?

Alloy Personal Training Business ·

2022/03/24

You’ve probably given some thought to the idea of having an executive assistant to get some tasks off your plate but wondered how to go about it or who to hire.As an entrepreneur, it’s easy to find yourself overwhelmed by tasks that really don’t move the needle forward in your business in a meaningful way.That’s where an executive assistant comes in.They help you as a leader/CEO of your company to better manage your time and concentrate only on the tasks that need your attention. In short, they get

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00:29:16

A Roadmap For Success

Alloy Personal Training Business ·

2022/03/16

The fitness industry continues to grow as society emphasizes healthy living, especially coming out of the worst public health crisis we’ve had in decades.A fitness career is uniquely rewarding as you genuinely get to help people attain their health and fitness goals. But to many coaches and personal trainers, the career in this industry trajectory isn’t clear.In this episode, Matt describes his journey from part-time trainer to VP of Programming for thousands of clubs worldwide. Rick and Matt

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00:44:28

The Great Resignation & Its Effects On Fitness

Alloy Personal Training Business ·

2022/03/09

Like all other industries, the fitness industry is trying to adjust to the post-pandemic world.An interesting phenomenon taking place over the last couple of months across all industries is the great resignation. Some people might prefer to call it the great reshuffle.The pandemic has managed to pierce the veil of security that people thought they had in their careers. Employees across all cadres are changing jobs, careers, and even exiting the workplace.One effect we are seeing in our fitness

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00:15:19

3 Habits That Will Make You a Better Entrepreneur

Alloy Personal Training Business ·

2022/03/02

In this week’s episode, Matt asks Rick about the 3 habits that will make you a better leader and entrepreneur.Having been in entrepreneurship and business leadership for 3 decades, Rick shares the 3 most important habits that will make you successful. As a gym owner, you’ll be juggling a lot of things at the same time, both small and big things. Most of your time will be spent reacting to other people’s needs. You need to be purposeful about what you do every day. The sum of purposeful things done

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00:59:09

What Makes The Alloy Fitness Concept Unique

Alloy Personal Training Business ·

2022/02/23

One of the reasons the Alloy fitness concept is unique is that it targets a customer avatar under-served in the current fitness market. This customer is looking for accountability and specificity, which the Alloy brand promises and delivers. The Alloy brand has over 30 years of experience with small group and individual personal training. Coming out of Covid, many people understand that fitness plays a big part in their health. The right fitness concepts, like the Alloy personal training fitness

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00:19:31

The Importance Of Marketing Calendars

Alloy Personal Training Business ·

2022/02/16

When you run a small business like a fitness facility, you are likely juggling many things. It's easy to forget some marketing stuff or remember at the last minute leading to half-baked marketing promotions.All this is solved by having a marketing calendar. It outlines what needs to be done the whole year, when, and by whom.From an organizational perspective, it helps keep everything running smoothly. More importantly, it helps drive engagement and retention for your fitness business. We have

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01:27:15

Fitness Franchise Formula With Rick Mayo

Alloy Personal Training Business ·

2022/02/09

In this episode, Rick explains why the Alloy concept is very different from everything else in the market. Most of the fitness concepts in the market are class-based. On the other end of the spectrum, there is one on one personal training, which is expensive.The Alloy concept is based on attracting the customer avatar who wants the accountability of one on one personal training but gives them a better value proposition by training six people at once. Alloy systems and processes help keep the brand

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00:21:41

How To Increase Revenue In Your Personal Training...

Alloy Personal Training Business ·

2022/02/02

In this episode, Matt and Rick discuss how to drive more revenue in your personal training business through ancillary sales and retention strategies.In a personal training model, your customers essentially pay you to hold them accountable as they work towards their goals. With this in mind, there are some solution-based sales that you should be selling to them in addition to the training sessions.Anything that helps them in their fitness journey and speaks to their goals is a good source of

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01:05:33

Systematic Approach To Personal Training

Alloy Personal Training Business ·

2022/01/26

Many people in the fitness industry often wonder how you can systematize personal training and make it scalable.But to be successful and help more people, you have to have systems and processes dialed in.Like many fitness businesses, Rick certainly didn’t have systems in place early on in his business. A couple of incidences he discusses in this episode almost brought everything down.But looking back, this was the turning point that led to the success of the Alloy Personal Training Franchise.Rick’s

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00:55:17

How To Run A Successful Gym With Rick Mayo

Alloy Personal Training Business ·

2022/01/19

So you want to open and operate a gym but don’t know where to start… you are in the right place. Whether you are a trainer, someone who wants to change their career, or looking to start a gym as a side business, a fitness business can be quite rewarding when done right.In this episode, Alloy Personal Training CEO is interviewed by Quinn Mitchell on what it takes to operate a successful gym and the current state of the fitness industry.Rick is a fitness industry veteran, having started personal

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00:25:07

Characteristics Of A Great Coach

Alloy Personal Training Business ·

2022/01/12

What makes a great Alloy fitness coach? Fitness coaches come in all sizes and traits, but it takes a particular character to excel in our small group personal training model.For one, this person must have a passion for fitness and a passion for helping people reach their health goals.Fitness as a career or business is very fulfilling because you actually see the difference you make in people's lives. Suffices to say, it also pays handsomely if you do it right!In this episode, Rick and Matt go

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