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PODCAST

The Business of Blueberries

U.S. Highbush Blueberry Council

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

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All Episodes

35:30

Lessons in Leadership: A Conversation With Tom Bodtke

The Business of Blueberries ·

2021/06/03

For the 50th episode of “The Business of Blueberries,” there’s simply no better opportunity to bring back longtime industry leader Tom Bodtke for another conversation about what’s ahead for the blueberry industry.Host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Tom Bodtke, owner of Cornerstone Ag Enterprises based in Michigan, a USHBC board member, member of the USHBC Industry Relations Committee and past

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31:13

On the Road Again: Visiting Michigan's Blueberry Country

The Business of Blueberries ·

2021/05/27

After more than a year, the USHBC team was able to hit the road again, traveling to the Midwest for a series of meetings and events with members of the Michigan blueberry industry and grower community. On this episode of “The Business of Blueberries,” we sit down with two leaders of the Michigan blueberry industry to revisit the trip, discuss some of the key takeaways, and explore the state’s unique blueberry culture.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and

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39:18

2021 Export Outlook With Alicia Adler and Terry Fasel

The Business of Blueberries ·

2021/05/20

While 2020 was disruptive for the blueberry export industry, more markets are opening up across the globe, and the industry has only scratched the surface of global market potential. On this episode of “The Business of Blueberries,” we sit down with an export expert to discuss what’s in store for 2021 blueberry export markets.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), and Alicia Adler, vice president of global

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31:08

Ridley Bell: Flavor is First

The Business of Blueberries ·

2021/05/13

Ridley Bell, a familiar name to many in the blueberry industry, is a pioneering grower in Australia. Bell expanded commercial blueberry production in Australia several years ago, and his research helped develop blueberry genetics that are now used around the world. On this episode, we pick Bell’s brain about blueberries in Australia and the blueberry industry in general.Host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is

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38:36

A Big Year for Blueberries

The Business of Blueberries ·

2021/05/06

With the 2021 domestic blueberry crop projected to be one of the largest on record, it’s time for growers and marketers across the country to get creative in moving blueberries. On today’s episode, we chat with a blueberry marketer and a produce data expert to assess the 2021 blueberry crop and ways for the industry to manage the large load.Host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brian Bocock,

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36:14

Creating the Blueberry Blueprint with David Rockland

The Business of Blueberries ·

2021/04/29

Meeting with and interviewing stakeholders to take the pulse of an industry is critical to any business sector or organization. To achieve this for the blueberry industry, USBHC contracted with public relations veteran David Rockland. In this episode of the “Business of Blueberries” we have a conversation with Rockland about his communications philosophy, insights from the recent USBHC industry survey, and how companies can best transition to the next phase of their journeys.Host Kasey Cronquist,

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37:37

The Smart Orchard - Potential for Blueberries?

The Business of Blueberries ·

2021/04/22

While any blueberry grower knows orchards aren’t synonymous with blueberries, there are key similarities between fruit grown in orchards and highbush blueberries. With that in mind, the innovations happening in orchards can potentially have implications for blueberry cultivation. Today, we talk to two experts about the Pacific Northwest collaborative “Smart Orchard” project and how it can be applied to blueberry production.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council

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28:24

From Beef to Blueberries With Jill Scofield

The Business of Blueberries ·

2021/04/15

Jill Scofield recently joined the NABC and USHBC as the director of communications and industry relations. In this newly created role, Jill is responsible for planning, directing and overseeing USHBC and NABC industry communications programs involving growers, marketers, exporters, importers, distributors and other stakeholders. In this episode of “The Business of Blueberries,” we sit down with Jill to chat about all things industry relations.Host Kasey Cronquist, president of the U.S. Highbush

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38:22

Opportunities for Blueberries in Consumer Packaged Goods

The Business of Blueberries ·

2021/04/08

With the ever-expanding global reach of blueberries, more companies are using the fruit to experiment with new and innovative products that highlight the best qualities of blueberries. On this episode of the “Business of Blueberries,” we discuss the market possibilities for blueberries in global consumer packaged goods.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), and Alicia Adler, vice president of global business

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36:49

Blueberry Data and Insights with Todd Sanders and...

The Business of Blueberries ·

2021/04/01

On today’s episode of the Business of Blueberries, we discuss the 2021 California Blueberry harvest and how the Blueberry Marketing Resource Information Center (B-MRIC) has changed crop reporting for California growers.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Todd Sanders, the executive director of the California Blueberry Commission and Bill Steed, a grower and packer in San Diego County for

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30:17

Blueberries at Retail — A Conversation with Cindy...

The Business of Blueberries ·

2021/03/25

At last week’s NABC/USHBC Spring Conference & Meetings, one of the many highlights was a “fireside chat” with Cindy Jewell, president of Jewell Marketing and Jeff Cady, director of produce and floral at Tops Market in Buffalo, New York. Together they discuss retail challenges and opportunities post COVID-19. In this week’s episode, we’ll replay some of this enlightening conversation, including strategy and promotional initiatives including using the “Boost of Blue” campaign“I think people, those

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32:05

Blueberries’ Role in the Restaurant of the Future

The Business of Blueberries ·

2021/03/18

The impacts of COVID-19 were felt in nearly every industry, but few more acutely and suddenly than the restaurant industry. Across the world, foodservice had to quickly adapt to a world that was ordering take-out food as restaurants sat empty. But with every crisis comes an opportunity to adapt and innovate, which is where the “Restaurant of the Future” comes in. On today’s episode, we have a wide-ranging conversation about the state of the foodservice industry and what comes next as the world

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31:15

Mechanical Harvesting: ‘No Bruising, No Losing’

The Business of Blueberries ·

2021/03/11

After rethinking the mechanical harvester, FineField created a tool it deemed “The Harvy.” As opposed to mechanical over-the-row (OTR) harvesting machines, The Harvy has low investment costs and provides higher quality berries. In this episode, we talk to two industry members who were involved with the development of the Harvy and discuss how FineField came up with its innovative mechanical harvesting solution.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the

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25:36

Industry Outreach with Bo Slack

The Business of Blueberries ·

2021/03/04

With over 25 years of experience in grower relations, marketing, growing and business development for the blueberry industry, Bo Slack is a natural choice to be the chair of the Industry Relations Committee for USHBC. On this week’s episode, host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Slack for a comprehensive update on USHBC’s industry relations efforts.“The USHBC and the NABC have been critical for our

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13:00

[Bonus Episode] Employee Safety: COVID-19 Vaccinations

The Business of Blueberries ·

2021/03/01

On a bonus episode of the “Business of Blueberries” podcast, host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Guy Cotton to discuss how O.G. Packing was able to vaccinate 150 of its employees.“There were so many people that were so elated to have the vaccine. There were so many thank you’s, so much relief that they were finally able to get the vaccine. It was very uplifting.” - Guy CottonTopics covered

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26:11

The Florida Blueberry Forecast with Brittany Lee

The Business of Blueberries ·

2021/02/25

With the domestic blueberry season on the horizon, Florida will be the first state to enter production. Florida is not only a vital state for blueberry production, it has also been a hotbed for industry-changing blueberry genetics research. On this week’s episode, we talk about all things Florida blueberries.Host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined Brittany Lee, executive director at Florida Blueberry

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31:05

Celebrating Heart Health Month with Blueberries

The Business of Blueberries ·

2021/02/18

Heart health is integral to the blueberry marketing message. With Heart Health Month in full swing, we bring on two guests — one health researcher and one marketer — to tell the story of the heart-healthy properties of blueberries.Host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brian Klumpp, director of marketing and strategic development at North Bay Produce, and Leslie Wada, Ph.D.,health research

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31:45

Market Opportunities in South Korea

The Business of Blueberries ·

2021/02/11

Thanks in part to deregulation, the South Korean blueberry export market has exploded in recent years, becoming a top market for both frozen and fresh blueberries from the United States. While the fresh market is still limited to blueberries from Oregon, frozen blueberries can be shipped from any state.Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), and Alicia Adler, vice president of USHBC and NABC, are joined by Tyler

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32:07

Canadian Frozen Blueberries

The Business of Blueberries ·

2021/02/04

When the pandemic hit the United States, sales of frozen blueberries sky rocketed. Everywhere, families and health conscious consumers were looking for ways to maintain nutrition while extending the shelf life of their favorite foods. Frozen blueberries helped consumers thread that needle. In this episode, we talk with one of the foremost purveyors of frozen blueberries in Canada and how the frozen blueberry market is rapidly changing.Host Kasey Cronquist, president of the U.S. Highbush Blueberry

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35:31

Grab a Boost of Blue

The Business of Blueberries ·

2021/01/28

USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, is focused on driving blueberry demand and increasing sales. Coupled with smart promotions throughout the year and designed to tap into consumers’ passion for blueberries, this message seeks to inspire and motivate them to enjoy more of the fruit they love, in more ways and more often. In this episode, we sit down with two blueberry marketing experts to talk through what Grab a Boost of Blue brings to the table.Hosts Kasey

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233 results

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