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PODCAST

Nudge

Nudge is the UK"s #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

business marketing

All Episodes

31:53

Dan Pink: “Here’s what you’ll regret when you’re older”

Nudge ·

2022/09/19

There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Sign up for the Nudge

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27:49

Dan Pink: “No regrets? That’s bullsh*t”

Nudge ·

2022/09/12

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP Sign up for the Nudge

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24:53

I studied persuasion for 100 hours. Here’s what I...

Nudge ·

2022/09/05

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO Vanessa’s book:

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30:02

How To Make Someone Say Yes

Nudge ·

2022/08/29

I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU Dan Pink eventually says yes: https://imgur.com/a/X24SGBu Zoe’s website: https://www.zoechance.com/ Sign up for the Nudge Newsletter:

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22:03

How Your Subconscious Calls The Shots

Nudge ·

2022/08/22

You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Zoe’s website: https://www.zoechance.com/ Watch Veritasium’s video on The Science of Thinking:

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21:31

Why a Footballer Warned us About Nuclear War

Nudge ·

2022/08/15

At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Halo Effect Experiment Results: https://imgur.com/oV4REzq

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25:13

Think Customers Hate to Wait? Think Again.

Nudge ·

2022/08/08

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book:

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29:37

Your Great Ideas Aren’t Unique (Here's Why That’s a...

Nudge ·

2022/08/01

Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause. Try HubSpot for free:

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24:56

Think you know marketing? Take this test.

Nudge ·

2022/07/18

How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Question one: https://imgur.com/a/EmYmJPy Question two: https://imgur.com/DnrsQxV Question three: https://imgur.com/a/mZFmaoo Maddie’s book Change for

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22:16

How to Make Numbers Unforgettable

Nudge ·

2022/07/04

All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake. Try HubSpot for free:

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30:49

Tiny Tweaks to Make Travel Easier

Nudge ·

2022/06/20

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to

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23:01

Habit Moulding Marketing

Nudge ·

2022/06/06

Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list The Rock Paper Scissors paper:

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20:45

3 Nudges I Wish I Learned at Business School

Nudge ·

2022/05/23

I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's

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22:16

64% of us would vandalise a library book. Would you?

Nudge ·

2022/05/09

Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Vanessa’s book: https://www.vanessabohns.com/ The Amazon link to Vanessa’s

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26:15

#80: You have more influence than you think

Nudge ·

2022/04/25

When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. She explains why we underestimate how many people like our company, why we overestimate how social our friends are, and how we change our views depending on who we’re talking to. Tune in and I guarantee you’ll learn something surprising about yourself. Try HubSpot for free:

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17:06

#79: Primacy Effect | Why Going First Wins

Nudge ·

2022/04/11

Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with the same description are viewed differently, and the subconscious advantage every salesperson needs. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

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21:13

#78: Nature vs nurture with Lisa Feldman Barrett

Nudge ·

2022/03/28

Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/

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22:46

#77: Debunking myths about the brain

Nudge ·

2022/03/15

There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book:

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33:04

#76: Harry Dry’s favorite marketing examples

Nudge ·

2022/02/28

What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.com) to discuss his favorite marketing examples. We discuss the marketing genius behind Wordle, Bob Bob Ricard, meat-free diets, Ben Foster’s YouTube channel, NordVPN, and Jack Grealish’s socks. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter:

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20:35

#75: Beware of Behaviour Science BS

Nudge ·

2022/02/14

I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively. Jason's blog:

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275 results

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