x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Nudge

Nudge is the UK"s #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

business marketing

All Episodes

21:04

Why We’re Irrationally Loyal to Amazon Prime

Nudge ·

2025/12/08

2 out of 3 internet users in the USA pay for Prime. Yet, most of them are irrationally loyal. They feel like the subscription provides more cost savings than reality. Today, on Nudge, Richard Shotton and I explore the behavioural science behind Amazon Prime. We look at the sunk-cost fallacy and pennies-a-day effect to explain why so many are irrationally loyal to Amazon Prime. --- Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Richard’s book:

en

27:52

Robert Cialdini: "Everyone Should Memorise This...

Nudge ·

2025/12/01

His book Influence sold 5 million times. He’s known as the Godfather of Influence. He’s arguably the best-known behavioural science practitioner. And he’s finally (after years of pestering) joining me on Nudge. Ladies and gentlemen, today I present: Robert Cialdini and the persuasion principles that EVERYONE should memorise. --- Cialdini’s Influence Unleashed Event: https://cialdini.com/decevent Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Cialdini’s bestseller

en

24:25

Why Everyone’s Suddenly Drinking Aperol Spritz

Nudge ·

2025/11/24

It’s the most popular cocktail in America. But prior to 2015, almost nobody had heard of it. So, how did Aperol Spritz become the world’s drink of choice? By leveraging a well-known behavioural bias in a totally unique way. Join Richard Shotton as he explains why suddenly everyone started drinking Aperol Spritz. --- Check out the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Hacking The Human Mind: https://a.co/d/fEW7amQ Sign up for my newsletter:

en

20:35

Five science-backed tips to become a better leader

Nudge ·

2025/11/17

My guest on today’s episode of Nudge has spent decades studying leaders. I asked Prof. Adam Galinsky to share his top five (evidence-backed) leadership tips. Want to become a better leader? This is the episode for you. --- Watch the bonus episode: https://nudge.kit.com/a53ff22931 Read Adam’s book: https://amzn.to/4htZCGc Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube:

en

21:14

What Marge Simpson Can Teach You About Leadership

Nudge ·

2025/11/10

In 1989, The Simpsons released Itchy & Scratchy & Marge. It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags. And yet, behind all the humour, there’s an important lesson about leadership. Today, Chief Behavioural Scientist Micheal Hallsworth explains what Marge Simpson can teach you about leadership. --- Read the Hypocrisy Trap: https://amzn.to/47vhxbj⁠ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn:

en

28:16

Are leaders born or are they made?

Nudge ·

2025/11/03

Are inspiring leaders born or are they made? That’s what Adam Galinsky, the Columbia Business School professor, has spent the past two decades studying inspiring leaders. On today’s episode of Nudge, he shares his groundbreaking research into inspiration, reciprocity, repetition and visionary statements that reshaped how I saw leadership. --- Read Adam’s book: https://amzn.to/4htZCGc⁠ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn:

en

23:03

How did Guinness become Britain’s most popular pint?

Nudge ·

2025/10/27

Britain’s most popular pint has a major flaw. It takes 2 minutes to pour. This should put people off. Most of us don’t love waiting at the bar. And yet, despite this flaw, one in every nine British pints sold is Guinness. Why? Well, today’s guest, behavioural scientist Richard Shotton, says it’s down to some evidence-backed consumer psychology. --- Read Hacking The Human Mind: https://amzn.to/47lpcbT Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on

en

23:45

The Surprising Menu Psychology Behind Five Guys’ Success

Nudge ·

2025/10/20

Five Guys was the fastest-growing fast food chain in the world. And that’s partly due to one clever bit of menu psychology. Today on Nudge, Richard Shotton explains: - The psychology behind the Five Guys menu - How Kraft made a healthier Mac & Cheese (without losing customers) - Why 99% of marketers would have ruined Pumpkin Spice Latte --- Read Hacking The Human Mind: https://a.co/d/fEW7amQ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn:

en

24:50

Why did Partygate Make Voters so Angry?

Nudge ·

2025/10/13

In 2020, the UK government told its citizens not to meet in groups of more than two. Despite this rule, the UK government were caught holding lockdown-breaking parties, which involved the Prime Minister. This ultimately led to Boris Johnson’s resignation in July 2022, but why? Why did this specific scandal make voters so angry? Today, with the Chief Behavioural Scientist at the Behavioural Insights Team, Michael Hallsworth, we uncover the psychology behind hypocrisy. --- Read the

en

26:52

How HubSpot’s CMO Uses AI: 4 Important Tips

Nudge ·

2025/10/06

Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business.--- The Loop Marketing Playbook: https://clickhubspot.com/45054c Kipp’s podcast: https://www.youtube.com/@MATGpod Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube:

en

23:16

How sights, smells and sounds alter what you buy

Nudge ·

2025/09/29

In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste. The white can made buyers think the Cola tasted worse. To explain why, I need to delve into the science of sensehacking. With Professor Adrian North, I’ll explain why tennis players grunt loudly, why cars smell different when new, how a tablecloth alters our taste, and that music changes what you buy. --- Join

en

37:12

Is this famous team-building model wrong?

Nudge ·

2025/09/22

Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really drives teams to succeed.--- Read Colin’s book: https://colinmfisher.com/ Reading the Mind In the Eyes: https://embrace-autism.com/reading-the-mind-in-the-eyes-test/#test Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn:

en

28:16

Why (often) you're less productive in a team

Nudge ·

2025/09/15

Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Colin Fisher reveals why sometimes it’s actually better to work alone than in a group. --- Read Colin’s book: https://colinmfisher.com/ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today’s

en

24:05

Why AI-generated content won't move you

Nudge ·

2025/09/08

Most people prefer AI art until they know it’s AI-generated. Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why. --- Watch the bonus episode: https://nudge.kit.com/5fa3398dfb More on Matt's books, work and newsletters: https://www.neuroscienceof.com/ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube:

en

25:36

This small change can make a politician electable

Nudge ·

2025/09/01

What determines who you vote for? You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth. But research shows that your choice of vote isn’t as logical as you might expect. In fact, all of our votes can be swayed by a largely irrelevant factor. And this factor can be used to change what we eat, wear, drink and buy. Hear how, on today’s episode of Nudge with Phil Graves. --- Phil’s book: https://shorturl.at/kzAta Phil’s consultancy:

en

37:13

When Schiphol Airport shredded 400 squirrels (and why...

Nudge ·

2025/08/25

Have businesses become less accountable?If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone. Today’s guest on Nudge, economist Dan Davies, says this is by design. He calls them Unaccountability Machines, and they’re taking over. He explains that they’ve caused the world’s largest defamation settlement against Fox News, almost destroyed Boeing, and even massacred 400 Chinese squirrels. --- Dan’s book:

en

20:43

Dissecting Zohran Mamdani’s winning marketing tactics

Nudge ·

2025/08/20

I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy over aesthetics, and masterfully triggering psychological reactance against establishment dismissal. I chatted with The Hustle Daily Show's Jon Weigell about attention economy, authenticity and psychological factors that made the Mamdani campaign win out. Plus: Superman soars at the box office and

en

29:47

Did I Get It Wrong? | Revisiting Priming

Nudge ·

2025/08/18

A few weeks back I debunked five studies on priming.But did I get it wrong? Today’s guest on Nudge thinks I missed something. Tune in to hear consumer behaviour expert Philip Graves explain his view on priming. --- Phil’s book: https://shorturl.at/kzAta Phil’s consultancy: https://www.philipgraves.net/consultancy/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube:

en

29:58

‘New Coke’ and the marketing blunder of the century

Nudge ·

2025/08/11

In 1985, Coca-Cola changed its flavour.You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, leading consumer behaviour expert Philip Graves, disagrees. Philip says New Coke failed not because the research was poor, but because market research is inherently flawed. Want to understand the biggest marketing

en

31:05

How your brain can reveal what you buy

Nudge ·

2025/08/04

Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- Read Paul’s book Immersion: https://shorturl.at/YcYxu Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today’s sources: Nisbett, R.

en

270 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...