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PODCAST

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their

business marketing

All Episodes

20:45

Episode #70: Three Critical Steps to Review Your...

Marketing Solutions for Local Law Firms ·

2021/03/31

Your first quarter is over. How did you do from a digital marketing standpoint? It’s time for a structured review. If you run a small business you do this yourself. So let me help you structure it. Listen to this episode and get some much-needed tips.General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call

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22:41

Episode #69: The Scientific Approach to Growing Your...

Marketing Solutions for Local Law Firms ·

2021/03/24

There are only two ways to increase profitability — to increase sales or to cut expenses. Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money.But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a website or social media platform that completes the desired action.The action could be making a purchase. Or it could lead users further into your sales

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36:51

Episode #68: 7 Tips for Effective Copywriting

Marketing Solutions for Local Law Firms ·

2021/03/17

Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service.They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t prepared to make that kind of investment. Instead, they (or their head of marketing) will write the copy themselves. Fortunately, there are some quick tips that

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24:35

Episode #67: FAQ's with Frank Demming

Marketing Solutions for Local Law Firms ·

2021/03/10

General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we’ll connect with you as soon as possible.For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click

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24:15

Episode #66: Getting Comfortable with Mobile First...

Marketing Solutions for Local Law Firms ·

2021/03/03

The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. Everything changed in 2007 when Apple released their first iPhone. Suddenly, we could access full sites from our pocket computers, leading to a previously unheard-of level of connectivity. Today, 63% of organic searches on Google come from a

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22:16

Episode #65: Is it Time to Say Goodbye to the Office?

Marketing Solutions for Local Law Firms ·

2021/02/24

The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. We’ve also learned that for many small businesses, we can complete our daily work activities quite efficiently, even when the entire team is working from home. While the coronavirus didn’t start the shift to remote work,

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30:36

Episode #64: How to use a Reactivation Campaign to...

Marketing Solutions for Local Law Firms ·

2021/02/17

Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers. These are people who are already brand-aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of their money to buy what you sell. After, they may become raving fans who buy from you regularly and could be considered “brand loyal.” Or, they may take their product and money. They’ve got what they wanted, and now they’re no longer

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31:35

Episode #63: How to Write your Welcome Email Series

Marketing Solutions for Local Law Firms ·

2021/02/10

When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called a welcome funnel) is an automated progression of emails that introduce you and your brand to the reader.In this episode, I give you a winner strategy to keep your new subscribers

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38:11

Episode #62: The 3 Step Blueprint On How To Get Web...

Marketing Solutions for Local Law Firms ·

2021/02/03

Connect with Josh on the link below:https://www.digimarkintl.com/thewebsiteconversionblueprint/General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/and we’ll connect with you as soon

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24:04

Episode #61: How to Use Nostalgia Marketing in 2021

Marketing Solutions for Local Law Firms ·

2021/01/27

Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games. Noticing a trend?Each of these brands is benefitting from the emotional power of nostalgia, a wistfulness for days gone by. Nostalgia marketing has seen a major resurgence over

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23:47

Episode #60: Getting Started With LinkedIn Stories

Marketing Solutions for Local Law Firms ·

2021/01/20

First, it was Snapchat. Then Instagram released their Stories feature, followed by Facebook.Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with 20-second videos. These videos are only available for 24 hours (just like Instagram) before they disappear. By releasing this feature, LinkedIn is angling to leverage FOMO (fear of missing out) and keep its users logging in more often — or

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27:08

Episode #59: 6 Marketing Trends to Help You Win 2021

Marketing Solutions for Local Law Firms ·

2021/01/13

With 2021 just getting started and a pandemic still affecting the way we live and sell, it’s time to look to the future.An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly understandable. But thriving in this new climate will require focusing on reaching and connecting with your customers, just like it did before COVID-19.So instead of hiding our heads in the sand, we need to look around and assess how we can still serve

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30:54

Episode #58: The Small Business Guide to Surviving...

Marketing Solutions for Local Law Firms ·

2021/01/06

If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed. According to research by The Atlantic, it could be well into 2021 before even 11% of the US population is fully vaccinated. That means we could face at least another year of pandemic restrictions. Small businesses that hope to survive will have to take action

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43:11

Replay: Opening the Buyers Gate - How to Close the Sale

Marketing Solutions for Local Law Firms ·

2020/12/30

When you spend your hard-earned dollars on marketing, you are expecting an ROI, however, oftentimes that ROI isn't what you had hoped it would be, which means you don't have a marketing problem you have a sales problem which my guest, Jennifer Flynn, is going to help you solve. Buckle your seats because you are about to be truly blessed by a sales genius. Take notes, download this episode and apply the strategies she is revealing so that you can increase your ROI starting

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49:32

Replay: What to Look for When Hiring a Virtual...

Marketing Solutions for Local Law Firms ·

2020/12/23

Allan Q. Amit is currently the owner of a rising startup called Equity Track BPO. As a highly effective entrepreneur, Allan’s goal is to help small business owners and start-ups to have cost-effective virtual assistant services. With over 20 years of experience in both private and voluntary sectors, Allan has greatly immersed himself in leadership roles, developing long term strategies, and managing strategic project rollouts. Listen to this episode and gain an understanding of the importance the VA

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42:50

Replay: The Secret To Creating Social Media Content...

Marketing Solutions for Local Law Firms ·

2020/12/16

Follow Lora on Social Media and Checkout her Podcast:Facebook: https://www.facebook.com/LoraShipmanOfficial/Instagram: https://www.instagram.com/lora_shipman/Pinterest: https://www.pinterest.com/ShipmanMedia/Twitter: https://twitter.com/ShipmanMediaYouTube: https://www.youtube.com/channel/UCkOj--dGizpeIUr0goYD-Mg/Lora's Podcast: https://podcasts.apple.com/us/podcast/the-lora-shipman-show/id1335405730Here's Lora's gift, "7 BIGGEST Social Media Mistakes Businesses Make"

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28:36

Episode #57: How to Use Content Upgrades for a Higher...

Marketing Solutions for Local Law Firms ·

2020/12/09

If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away.Lead magnets are still useful, but they’re not the only way to build your email list. There’s a similar strategy that may provide a better conversion rate and more sign-ups. It’s called the Content Upgrade.In this episode, I will

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22:04

Episode #56: How to Use Tailwind to Promote your...

Marketing Solutions for Local Law Firms ·

2020/12/02

If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!).A good SEO strategy is a major component of getting more website visitors, but it takes time. And competing with bigger, more established businesses can be tough. Many bloggers rely on Pinterest to drive more traffic to their blogs. This is still a good strategy, but it has grown increasingly competitive. To see the best results, you need to pin extremely frequently. Some of the most successful

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23:36

Episode #55: Avoid These 6 Mistakes on Your About Us...

Marketing Solutions for Local Law Firms ·

2020/11/25

After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it a day. This is a huge missed opportunity! With so many eyes on this content, it needs to be some of the best work on your website. While a bad About Us page probably won’t destroy your business, it will leave conversions and sales on

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25:18

Episode #54: How to Let Customer Reviews Do the Work...

Marketing Solutions for Local Law Firms ·

2020/11/18

When you’re planning a meal out for a special birthday or anniversary, how do you decide where to eat? You might go with an old favorite that you know you can rely on. But if you want to try something new, you’ll probably seek a recommendation.This recommendation could come from a friend or family member. But if you’re like most people, you’ll also check the restaurant’s online reviews. In fact, 97% of consumers say they read reviews for local businesses.Leaving your testimonials and client feedback

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