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PODCAST

The Content Byte

Rachel Smith and Lynne Testoni

Hosts Rachel Smith (from Rachel"s List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We"re shooting for 15-minute episodes, but can"t promise anything because we can both talk the leg off a chair.

business careers

All Episodes

19:54

When (and why) to end a client relationship

The Content Byte ·

2022/03/27

Life's too short to work for clients who pay you peanuts, make you miserable, refuse to respect your boundaries - or give you work that's just not a good fit for you. If you're getting that 'pit of dread' in your stomach when you see the client's email pop up in your inbox (or their name come in on your phone), it's time to assess whether you should take them off your roster - and open the door to better clients. Because they always DO come along! This episode is with Lynne and Rachel and features

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26:19

Campbell Mattinson on wine writing and finally...

The Content Byte ·

2022/03/20

Successful freelance writer Campbell Mattinson talks about how he secured the perfect gig - wine writing. In his chat with host Lynne Testoni, he also shared: How he copes with the delivery of 30 bottles of wine a day The changes in wine writing over the years How he finally published the novel that had been in his bottom drawer for 30 years How photography has made him a better writer Get in touch with Campbell via his website: https://www.campbellmattinson.com/

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55:03

Creating great website content with Emma McMillan

The Content Byte ·

2022/03/14

This week, Rachel & Lynne chat with successful freelancer Emma McMillan about creating quality website content that brings results. We chat about: What is different about writing for websites Whether it's a good niche to be in What key elements that people forget to include in their websites How to price website content Emma's website is https://www.emmamcmillancopy.com/ Emma's podcast is Not Just About Copy LinkedIn https://www.linkedin.com/in/emma-mcmillan-copywriter/

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34:53

What you need to know to get a book deal, with editor...

The Content Byte ·

2022/03/06

Does everyone have a book in them? It's just one of the questions we put to editor and publisher Rebecca Kaiser from Allen and Unwin, who joins us on the podcast to talk about ... so much! Including: + How book publishing has changed in 30 years + Her biggest publishing successes, what 'success' in book publishing actually means + The books that have gone gangbusters and what it's like when you think a book will do well and it doesn't + Tips on finding an agent for your book + Do you need a public

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16:42

The power of following up on pitches and with clients

The Content Byte ·

2022/02/28

How good are you at following up on story pitches or with new clients? If you could do better, you're in good company: apparently, 48 percent of us never make a single follow-up attempt. Another 44 percent follow up, but give up after one follow-up call. And yet, 80 percent of sales require FIVE follow-ups! In this episode, we talk about: + why we struggle with following up + what we do when following up + best practice in reaching out + when to leave it Resources ~ RL's famous lead generation

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33:06

How collaborating can help to grow your business,...

The Content Byte ·

2022/02/21

Collaborating with other freelancers or small businesses can be a rocket-launcher to growth you couldn't achieve otherwise. Trouble is, it's tricky to get it right, and to know how to approach other brands you might like to team up with. In this episode, we chat to Jess Ruhfus from Collabosaurus, a match-making, marketing platform that connects brands keen to collaborate. Tune in to hear about: + How Jess started Collabosaurus + Why she feels collaboration is the future + How to get started

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32:42

Everything you need to know about UX copywriting,...

The Content Byte ·

2022/02/13

If you’re a writer thinking about edging into UX, you’ll find this episode with UX copywriter Susan Reoch both fascinating AND super helpful. We chat to Susan about: + What UX actually means and how this emerging area is a great one to consider if you’re a writer looking to upskill + Where microcopy fits in to the UX bigger picture + How Susan got started in UX and the resources and groups that have been most helpful in growing her business + The kind of work out there for UX copywriters, and why

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40:18

Starting and running a content agency, with Jac...

The Content Byte ·

2022/02/07

How do you go from freelancing to running your own content agency? Great question - and in this episode it's one we put to Crucible Content's Jac Taylor, who talks us through why she decided to scale her business, how she did it, the challenges she faced and the digital tools she swears by.

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29:13

Using analytics to build a digital audience with...

The Content Byte ·

2022/01/31

This week's guest is Laura Simpson, the digital director of mass food at News Corp AU, working across taste.com.au and Australia's Best Recipes, where she oversees digital content commissioning, social media and content strategy. She chats with Rachel and Lynne about creating content using data and analytics and what it takes to stay number one in a category. Great insights about insights!

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35:49

Taking the mystery out of the sales process - with...

The Content Byte ·

2022/01/23

Many writers are scared of sales - and the hustle. In this week's episode, the first of 2022, high-level salesman Richard Gray takes hosts Rachel and Lynne through the sales process, shares his tips about selling, plus talks about cold calls and how to close a sale without sounding desperate or sleezy. If you want to connect with Richard reach out via LinkedIn https://www.linkedin.com/in/richard-gray-57040318/

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41:15

Answering all your questions about LinkedIn, with...

The Content Byte ·

2021/12/22

You asked, we delivered... this week Rachel and Lynne have a LinkedIn Ninja on the podcast. Expert Jillian Bullock talks about LinkedIn's new newsletter feature, whether a premium subscription is worth it as well as great lead generation strategies using the platform. Find Jillian Bullock at https://linkedinninja.com.au/ Read her blog about LinkedIn tips and strategies at Rachels List: https://www.rachelslist.com.au/blog/your-guide-to-using-linkedin-as-a-freelancer/

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54:24

Recovering when you've stuffed up, with freelancer...

The Content Byte ·

2021/12/13

Let's face it, we are all human - and we are likely to make a mistake (or two) over the course of our freelance career. But how do you recover from a big stuff-up? Long-time freelancer John Burfitt joins us this week to chat about how to come back from a mistake and regain trust with editors and clients.

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39:35

Productivity and sustainability for freelancers, with...

The Content Byte ·

2021/12/06

When you freelance, the lines between home and work can easily blur - and burnout can be just around the corner. So if you feel like you need to tweak how you run your business, tune in to our chat with executive coach Elana Robertson from foundher, who shares strategies for refining your work rituals and building a more sustainable freelance business. Learn how to: + Adopt new morning rituals (rather than going straight to social) + How 90-day planning can help you meet your goals + Setting

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15:35

Need a freelancer CV? Here's what to consider

The Content Byte ·

2021/11/29

We typically tend to think of CVs as something you use in order to get your next permanent role - but what about freelancers? Do they need a CV too? Many say no, and want to move away from the CV to simply showing clients an online portfolio instead. But there are cases you'll be asked for a CV (especially if you do agency work) and it's a good idea to have one ready to send. In this short episode, we chat about: + What freelancer CVs are + How they differ from traditional CVs + Creating a

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35:42

Digital Nutrition with Jocelyn Brewer

The Content Byte ·

2021/11/22

Overwhelmed with the amount of time you spend on screens? Jocelyn Brewer talks to Rachel and Lynne about digital nutrition and how freelancers can find a way to live with technology without it taking over our lives. Jocelyn is a cyberpsychologist and a digital wellbeing expert, who talks to us about conquering our love-hate relationship with technology. For freelancers and writers, she gives insight on how to be an 'intentional influencer' and have healthy boundaries around tech She shares

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34:34

Sophie Cross and the Freelancer magazine journey

The Content Byte ·

2021/11/15

Digging deep into freelance communities in London after she’d lost a lot of her work during the pandemic inspired freelance marketing strategist and copywriter Sophie Cross to do something no one’s ever really done: start a magazine by freelancers, for freelancers. In this chat with Sophie, she shares how the idea came to her, how it’s taken over her life (and her work!) and much more. Listen to find out: + How the pandemic affected Sophie’s work and caused her to start becoming more embedded in

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16:33

How to take a client brief on a new project

The Content Byte ·

2021/11/07

Freelancers who start to do a lot of client work will soon realise they’ll be taking lots of briefs - and while you can do it in person, on Zoom or over the phone, you can also send a client brief template to your clients as well. In this episode, we chat about: The various ways to take a brief and what works for us What you need to consider when taking a brief Your briefing template, or the client’s? Key things you need to ask about (budget, target audience, goals, style + tone etc) What happens

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47:47

Survival Skills for Freelancers: We chat to...

The Content Byte ·

2021/11/01

This week on The Content Byte, we’re talking to Sarah Townsend, a UK-based copywriter and the bestselling author of Survival Skills for Freelancers, a book that’s fast becoming THE bible for anyone starting out working for themselves. (There’s lots to learn too even if you’re a veteran freelancer, just quietly). We chat to Sarah about: What inspired the book, and how she essentially wrote it for her ‘younger self’ The strategies she used to get the book out there and create word of mouth The

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22:40

Yes, you should raise your rates (and how to do it)

The Content Byte ·

2021/10/17

Do you live in terror of asking for more money? Many freelancers do, and end up undercharging as a result, or charging the same rates for years on end. In this episode we cover why we need to get to grips with raising our rates (regularly) and the best way to do it. We also talk about: Why we're so nervous about raising our rates Why most clients prefer to pay you more than replace you The best times to start thinking about raising your rates The best ways to do it (and why it's not on the phone)

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35:18

Freelancer Monique Butterworth on how to make a...

The Content Byte ·

2021/10/11

This week, Rachel and Lynne chat with Rachel's List gold member, colleague and long-time freelancer Monique Butterworth, who shares behind-the-scenes tales of celebrity interviews, the huge budgets of magazines in days gone by and why being professional and meeting deadlines still matters. We chat about: Monique's start in journalism and moving from a country town to Sydney Why developing relationships is the key to securing continual work Why a financial safety net is essential when you start

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296 results

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