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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

47:04

S2 E35 Metaverse vs. Reality: How Web3 is Blurring...

Web3 CMO Stories ·

2023/03/15

In this episode, we dive into the world of Web3 and its potential impact on marketing. Joeri talks to Hope Frank and Elliott Jobe, the CMO and Co-Founder/CIO of Infinite Reality, a company that helps businesses understand and embrace Web3 technology. They discuss the future of the Metaverse, the importance of ownership and IP rights, and the potential of NFTs in marketing. Tune in to learn about the opportunities and challenges of Web3 marketing and how you can leverage this emerging technology for

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28:46

S2 E34 How Web3 Empowers Girls in Tech – with...

Web3 CMO Stories ·

2023/03/10

Today's guest is Juliette Blake, Founder of Miss O Cool Girls and Co-Founder, Creator & Executive Producer of Miss O & Friends.We discussed how her company is leveraging NFTs and Web3 to empower girls in the tech industry.As a leader in the Web2 space, Blake's company, Miss O & Friends, has been creating safe online spaces for girls for over 15 years. However, with the rise of Web3 and NFTs, Blake saw an opportunity to build on her existing mission and provide new opportunities

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29:56

S2 E33 How to Get the Most Out of Your Content and...

Web3 CMO Stories ·

2023/03/08

Today's guest is Brian W. Piper. He has been optimizing digital content since 1996. Brian can help you discover the data-inspired insights to make your business succeed. He's an author, speaker, Web3 enthusiast and educator. He understands the complexities of digital content, data, and communication.Brian talks about his brand new book Epic Content Marketing, second edition that he wrote together with Joe Pulizzi. The book has just been released.This episode was recorded through a

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28:12

S2 E32 How the Metaverse Can Revolutionize Customer...

Web3 CMO Stories ·

2023/03/03

Today's guest is Clemens Behrend. He helps Web3 companies to improve their Customer Experience.Clemens holds a BSc degree in Economics and has a rich background in building customer-facing support solutions in Web 3. He spent over five years building Bitpanda's customer support/community department from scratch and scaling it from pre-seed to unicorn. This episode was recorded through a StreamYard call on February 28, 2023.You find the show notes here:

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33:30

S2 E31 What the Rise of the Metaverse Means for...

Web3 CMO Stories ·

2023/03/01

Our guest today is Vriti Saraf.She is the CEO & founder of k20 Educators, a design studio that builds metaverse spaces for learning. She is also a co-founder of the first decentralized autonomous non-profit organization for educators, by educators, called Ed3 DAO. Both organizations aim to reimagine education. Vriti has served as a teacher, a professor, a dean, & a director in public, private, & charter schools both locally & internationally across k12 & higher education.This

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5:21

S2 E30 Ever Had a Life-Changing Experience that...

Web3 CMO Stories ·

2023/02/24

This is a short solo podcast about how my life changed in the last 12 months after I met Mark Schaefer at Social Marketing World 2022 and received my first NFT from Michael Stelzner.This episode was recorded through a StreamYard call on February 18, 2023.You find the video version of this episode and all info about the W3X mastermind here: https://webdrie.net/w3xcelerate/

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22:01

S2 E29 How the Outer Space Virtual Museum is...

Web3 CMO Stories ·

2023/02/22

Today's guest is Paige Donner. She is a social entrepreneur, Web3 entrepreneur and co-founder of the FrontierDAO. This is a decentralized autonomous organization focused on space exploration, fusion energy innovation and climate solutions through collaboration and decentralized science. This episode was recorded through a StreamYard call on February 14, 2023.You find the show notes here:

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28:34

S2 E28 Sky Club: How Wally Simplifies the Onboarding...

Web3 CMO Stories ·

2023/02/17

We’re kicking off a new series in partnership with the Sky Club community. I’m a member myself and it's a community of marketers who are passionate about building brands in Web3. Today, I’m joined by fellow Sky Club member Jeremie Cabling and Mayank Jain, who is the CEO and Founder of Wally.Wally is a company that builds seamless onboarding infrastructure for Web3. They work with Web3 apps to make their onboarding experience as simple as possible so they can grow their user base.This episode

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30:11

S2 E27 How Brands & Businesses Should Enter the...

Web3 CMO Stories ·

2023/02/15

Diego Borgo is an advisor for Fortune 500 brands, helping them enter the Metaverse and the NFT space. With his decade of expertise in digital marketing, he also consults with venture backed startups and educates the public on blockchain and NFTs with 30K followers on LinkedIn. He has been featured in more than 70 podcasts and has been nominated as one of the ten Metaverse experts to follow by W&V, Germany's leading marketing and media portal. This episode was recorded through a StreamYard

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27:52

S2 E26 How the New Stablecoin 'Glo' Lifts People Out...

Web3 CMO Stories ·

2023/02/10

Today's guest is Jasper Driessens. He is the Co-Founder and CMO at Glo Dollar, the nonprofit anti-poverty version of the dollar.Stablecoins are digital currencies that are pegged to the value of a stable asset, like the US dollar, to minimize price volatility. In this episode, we will delve into the story of Glo, a stablecoin that is making a difference in the fight against extreme poverty. This episode was recorded through a StreamYard call on January 26, 2023.You find the show notes here:

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24:19

S2 E25 What Inspired Seamm to Merge Fashion and...

Web3 CMO Stories ·

2023/02/08

Today's guest is Marina Martianova, founder and CEO of SeammMarina is a serial entrepreneur who launched her first successful startup at the age of 21 and grew it to an over $1M run rate with $2.5K initial investments. Now, she is the founder and CEO of Seamm, a U.S.-based startup, the first to create digital twins of real-world fashion collections for virtual worlds. In 2016, when she was 21, she founded Candice, a foodtech startup for desserts with no added sugar. She expanded it to 80 cities

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26:55

S2 E24 How Are Crypto Tech Women Changing the Web3...

Web3 CMO Stories ·

2023/02/03

Today I'm joined by Gianina "Gigi" Skarlett. She is the Venezuelan Founder & CEO of Crypto Tech Women and W3 Learn AcademyIn this episode, Gigi dives into the world of Web3 and explores the impact of Crypto Tech Women. She discusses the power of education when it comes to understanding Web3 and gives an overview of cryptocurrency wallets. Gigi also talks about the potential of non-fungible tokens and how they are revolutionizing the digital asset space. Finally, Gigi explains how

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41:45

S2 E23 How France is Becoming the HQ of Western...

Web3 CMO Stories ·

2023/02/01

Ethan Pierse is a highly experienced TV and radio interviewee, keynote speaker, moderator, host, and panelist in both English and French. He is the co-founder of the NFT Factory, a physical art gallery and trading center in Paris, democratizing and scaling European Web3. He is also the founding partner of Borderless Ventures and the director of the CryptoAssets Institute. He hosts a few podcasts as well.This episode was recorded through a StreamYard call on January 10, 2023.You find the show notes

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6:04

S2 Bonus Episode: The State of Web3 Marketing in 2023...

Web3 CMO Stories ·

2023/01/30

Are you curious about the latest trends and insights in Web3 marketing?Listen to this special bonus episode about the state of Web3 Marketing in 2023.I talk about the findings of my survey '𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐖𝐞𝐛𝟑 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟑.' The participants have already received the results, but if you didn't get a chance to take the survey, you can still gain access by purchasing this exclusive series 2 NFT for only 0.003 ETH. Act fast and be one step ahead of your

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25:13

S2 E22 How Can Authors Use NFTs and Blockchain...

Web3 CMO Stories ·

2023/01/27

Malene Bendtsen is an author and a business strategist teaching experts, teachers, public speakers and other freedom seekers how to write, publish and market their books. She is also the editor of more than 30 nonfiction books which on average sold 5x market average and created significant business growth for the author.Malene is a futurist at heart and as a business model innovator, she is determined to find new ways for authors to connect with their audience and strategically use their books to

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31:25

S2 E21 How to Utilize Web3 Technology through Social...

Web3 CMO Stories ·

2023/01/25

In this episode, host Joeri Billast speaks with Joe Pulizzi, an expert in the field of content marketing and the creator economy, about his background, how he got into content marketing, and how he's currently utilizing Web3 technology through social tokens and NFTs to monetize content and build a loyal audience.This episode was recorded through a StreamYard call on December 20, 2022.You find the show notes here:

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21:04

S2 E20 How to Become a Thought Leader in the Web3...

Web3 CMO Stories ·

2023/01/20

Today's guest is Nicky Billou.Nicky is a successful author and speaker known for his books on leadership and success. He is a thought leader in the corporate world and works closely with entrepreneurs, coaches and service-based professionals. He is the co-founder of eCircle Academy, a yearlong program that helps professionals position themselves as authorities in their niche. Nicky is currently working on building an NFT with a major US brand and he asked me if he could share his insights and

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25:29

S2 E19 How does Building a Business in Web3 Differ...

Web3 CMO Stories ·

2023/01/18

Today's guest is Nodo Ivanidze.Nodo is the CEO and co-founder at Metaview.io and has 10 years of experience in the advertising business. He's a serial entrepreneur, Web3 investor, and business advisor. Nodo is building the first decentralized advertising marketplace for Metaverses. This episode was recorded through a StreamYard call on December 13, 2022.You find the show notes here: https://webdrie.net/how-does-building-a-business-in-web3-differ-from-web2-with-nodo-ivanidzePS: Did you

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33:01

S2 E18 Why Community is the Last Great Marketing...

Web3 CMO Stories ·

2023/01/13

Today's guest is Mark Schaefer. We talk about his newest book: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.” Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books, including “KNOWN,” “Marketing Rebellion,” and “Cumulative Advantage.” His books are used as texts at more than 70 universities, can be found in more than 700 libraires, and have been translated into 15 languages. This episode was

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30:45

S2 E17 What Opportunities does the Metaverse Present...

Web3 CMO Stories ·

2023/01/11

Today Joeri is joined by Carol Carpenter.Carol is the CMO of Unity where she leads brand and creative, comms, customer insight, community, and more. Prior to joining Unity, she was the CMO of VMware where she led the transformation of the company from license software to subscription and SaaS. Carol has led teams in large and small companies, including Google, ElasticBox (sold to CenturyLink), Trend Micro, and Apple. Unity is the world’s leading platform for creating and growing interactive,

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274 results

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