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PODCAST

The Startup CPG Podcast

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

business entrepreneurship

All Episodes

51:45

#146 - Buyer Spotlight: Darren Viscount, Bristol Farms

The Startup CPG Podcast ·

2024/06/11

Join Daniel Scharff and special guest Darren Viscount, senior natural living category manager at Bristol Farms, in this episode of Startup CPG Podcast as they explore the world of emerging health and wellness brands. Darren shares his passion for natural living products, which are influenced by his personal health journey and his overcoming of cancer. Discover the latest trends in gut health items and learn about successful brand strategies that foster emotional connections.Darren

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40:09

Founder Feature: Spencer Hoddeson, Gay Water

The Startup CPG Podcast ·

2024/06/07

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Spencer Hoddeson, the CEO of Gay Water. They delve into the inspiration behind creating Gay Water, a mission-driven brand that is aiming to increase representation for the queer community in the alcohol space. With a rich background in media and tech, Spencer shares his journey of developing Gay Water, highlighting the personal experiences and meaningful conversations that shaped the brand.They explore the

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75:37

#145 Distributor Trade Shows with Samuel Jacobson,...

The Startup CPG Podcast ·

2024/06/04

Join Daniel Scharff in this episode of the Startup CPG podcast as he delves into the intricacies of exhibiting at distributor shows within the food and beverage industry with Samuel Jacobson, Senior Director of Key Accounts and Alternate Channels at HOP WTR. They explore the distinct dynamics of UNFI and KeHE shows, contrasting them with larger shows like Expo West.From buyer prep and negotiation tactics to booth management and cost-saving strategies, Daniel and Samuel offer valuable

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39:55

Founder Feature: Jia Liao, Hotpot Queen

The Startup CPG Podcast ·

2024/05/31

Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she speaks with Jia Liao, the founder of Hotpot Queen, to explore her remarkable journey in the CPG industry. Discover how Jia’s brand brings the authentic, bold flavors of Sichuan cuisine to life with high-quality ingredients like wild mushrooms and fermented sauces. Hot Pot Queen’s products are not only bursting with the distinctive taste of málà but are also gluten-free, vegan, and MSG-free, making them a hit among

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52:42

#144 - Buyer Spotlight: Kenny Hausmann, Fresh Thyme

The Startup CPG Podcast ·

2024/05/28

In this episode of Startup CPG Podcast, join Daniel Scharff and Kenny Hausmann, an 18-year veteran of the grocery industry, to discuss the accessibility of natural foods and the commitment to health and innovation. Kenny shares his career journey, from his early days in stores to becoming a category manager, highlighting his passion for health and alignment with Fresh Thyme's values.They explore recent industry events like Expo West and the first large-scale CPG Shabbat, discussing the

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39:34

Founder Feature: JoLynn Henke and Peter Clarkson

The Startup CPG Podcast ·

2024/05/24

Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she interviews JoLynn Henke and Peter Clarkson, the co-founders of Protéger. From personal experiences to a commitment to full-body skin health, discover how JoLynn's mother's ALS diagnosis fueled their passion for safeguarding the skin and loved ones.Explore Protéger's innovative dermal serum, a full-body product that caters to a wide variety of needs from hydrating pregnant bellies to preserving tattoos. Learn how they

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59:10

#143 Qualitative Consumer Insights: Sara Schor, Schor...

The Startup CPG Podcast ·

2024/05/21

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized

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45:51

Plant-Based Indian Food: Sabah Ashraf, House of Kajaana

The Startup CPG Podcast ·

2024/05/17

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she delves into the flavorful world of House of Kajaana, a pioneering plant-based Indian food brand owned by Sabah Ashraf. Sabah unravels

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66:04

#142 - Buyer Spotlight: Christine McNerney and Jason...

The Startup CPG Podcast ·

2024/05/14

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Christine McNerney, Vice President of Merchandising Ops for Health, Beauty, and Home Categories at Thrive Market, and Jason Bidart VP of

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32:18

UPC Management: Jake Deleon, Fila Manila and Alex...

The Startup CPG Podcast ·

2024/05/10

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she is joined by Jake Deleon, the founder and CEO of Fila Manila and Alex Sorenson, the Founder and CEO of Blank Slate Kitchen to delve

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68:28

#141 Commercial Kitchens 101: Mott Smith, Amped...

The Startup CPG Podcast ·

2024/05/07

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder of Amped Kitchens and a Startup CPG partner. Together, they delve into the benefits of utilizing commercial

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33:05

Founder Feature: Aman Blana, Growee Foods

The Startup CPG Podcast ·

2024/05/03

Join Grace Kennedy as she delves into the world of healthy vegetarian delights with Aman Blana, the founder of Growee Foods, in this bonus episode of the Startup CPG Podcast. Aman shares the journey behind Growee Foods, inspired by his Indian heritage and a quest for fresh, plant-based options in the US. From battling the challenges of working with co-packers to navigating distribution channels, Aman reveals how mentor communities like Startup CPG have been pivotal in guiding his

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48:09

#140 Buyer Spotlight: Foodservice Buying with Lizz...

The Startup CPG Podcast ·

2024/04/30

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.comThis episode was sponsored by Simply Depo. Go to www.simplydepo.comIn this episode of the Startup CPG Podcast, join Daniel Scharff as he dives into the world of foodservice with Lizz Ingrassia and Allie Cotter of Fresh Time Market. Delving into their journey from restaurant dining to packaged retail meals, Liz and Allie share their expertise on the importance of flavor, customer-centricity, and understanding consumer

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55:38

#139 Inventory Management for Early Brands: Cory...

The Startup CPG Podcast ·

2024/04/23

Join Daniel Scharff in this episode of the Startup CPG Podcast together with Cory Hebert from Cin7 and Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, as they illuminate the challenges faced by startups during product launches and emphasize the importance of accurate data entry to prevent financial losses and share invaluable insights on leveraging Inventory Management Systems (IMS) to streamline processes efficiently.Discover practical strategies for reconciling orders

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56:40

Community Fundraising 101: James Reina, Jibby Coffee,...

The Startup CPG Podcast ·

2024/04/19

In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise.Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor your fundraising approach. James shares real-world insights from a winning campaign, stressing

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53:25

#138 Buyer Spotlight: Rich Gillmore, Gelson's

The Startup CPG Podcast ·

2024/04/16

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle.Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between

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29:29

Gluten-Free Noodle Chips: Lauryn Bodden, S’noods

The Startup CPG Podcast ·

2024/04/12

In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm. Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partnerships with major retailers, and winning a coveted booth at Expo West 2025. Gain valuable insights about finding the right partners and

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60:45

#137 Plant-Based Dumpling Kings: Eric Wu and Adam...

The Startup CPG Podcast ·

2024/04/09

In this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings.Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding to position their products as nutrient-dense comfort foods appealing to a wide consumer base. Delve into the evolving diet choices in the US, with

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70:35

#136: Growing Jaju Pierogi with Social Media Pro...

The Startup CPG Podcast ·

2024/04/02

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide.Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious marketing approach focused on engaging content and community connection. Learn about navigating

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68:01

#135 Recruiting 101 with Peggy Shell, Creative...

The Startup CPG Podcast ·

2024/03/26

In this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee structures, emphasizing the importance of aligning company values, culture, and compensation for sustainable growth.Uncover the secrets of DIY

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357 results

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