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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:40:05

Does marketing move share prices?

The WARC Podcast ·

2024/05/14

WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srinivasan is the Adele and Norman Barron Professor of Marketing at Boston University's Questrom School of Business, Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management, and Ian Whittaker, Managing Director of Liberty Sky Advisors. Read Shuba and Mike’s research and Ian's talk at

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00:18:02

3 in 15: How marketing impacts pricing

The WARC Podcast ·

2024/05/09

WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pricing. Discussing the role of brand equity in pricing, the importance of a strong price-value equation, and how some brands undermine their pricing power.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:23:26

3 in 15: Social media reaches new peaks

The WARC Podcast ·

2024/05/07

WARC's SVP of Content David Tiltman, and WARC Media's Head of Content Alex Brownsell talk about three important findings from the latest Global Ad Trends report with a focus on social media. Discussing why social is the leading media channel by ad spend globally, ad spend on TikTok, and reflecting on what all this means for advertisers, especially from a media planning perspective.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:39:22

Beyond performance marketing: Strategies to maximise...

The WARC Podcast ·

2024/05/02

WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Meta’s Harry Davison, Head of Marketing Science - Northern Europe, Middle East & Africa, Konstanze Fichtner, Marketing Science Partner, and Carl Johan Johansson Alm, Marketing Science Partner. Discussing how they approach best practices for performance marketing and measurement at Meta.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:12:14

3 in 15: Decoding the Indian Gen Z

The WARC Podcast ·

2024/04/30

WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing how India’s Gen Z view themselves, how they spend money and what luxury means to them. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:39:29

Marketing Truth #4: Maximize reach to achieve the...

The WARC Podcast ·

2024/04/25

In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic media planning, discuss how to plan an effective media campaign that accounts for crucial brand-building work and necessary activation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:19:21

3 in 15: The Future of Measurement 2024

The WARC Podcast ·

2024/04/23

Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights talk about the Future of Measurement 2024 Report. Discussing third-party cookies, hurdles in holistic measurement, and closing the sustainability gap. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:16:53

3 in 15: Performance marketing

The WARC Podcast ·

2024/04/18

WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:16:07

3 in 15: Travel and Tourism

The WARC Podcast ·

2024/04/16

Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the latest Industry Snapshot report on the travel and tourism industry. Discussing the impact of climate change and how worsening heatwaves are shifting people’s travel patterns, how business travel is changing, and the rise in overtourism.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:39:58

The State of Creativity

The WARC Podcast ·

2024/04/11

WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar.Discussing the State of Creativity report, including how marketers - both brand-side and agency-side - are feeling about the state of creativity within their organisations, some challenges they are facing, and looking at what programs they have internally to produce creative work that is also effective.Stay up-to-date with the latest marketing and advertising news

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00:23:59

How a brand crisis plays out in Red states vs. Blue...

The WARC Podcast ·

2024/04/09

In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a brand crisis. Based on the article "How a brand crisis plays out in Red States vs. Blue States" written for the US Spotlight, "How brands can navigate this contentious political year."Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:41:32

The enduring relevance of JWT's 1974 Planning Guide

The WARC Podcast ·

2024/04/04

Published in 1974, JWT's Planning Guide features the theories on which JWT's planning methods were based and sets out a framework for best practice planning techniques and how to understand the process of marketing and brand building. Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join Lena Roland to discuss the Guide's continuing relevance, half a century later.Stay up-to-date with the latest marketing and

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00:19:38

3 in 15: Rankings 2024

The WARC Podcast ·

2024/04/02

WARC's SVP of Content David Tiltman, and WARC Creative's Head of Content Amy Rodgers talk about key takeaways from this year's WARC Rankings. Discussing McDonald’s and Burger King’s performance, the use of technology in highly ranked campaigns, and trends in traditional media campaigns.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:29:40

Marketing Truth #3: Creativity supercharges...

The WARC Podcast ·

2024/03/28

In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:14:57

3 in 15: Cultural insights from Spikes Asia

The WARC Podcast ·

2024/03/26

WARC’s Asia Editor Rica Facundo discusses three themes from Spikes Asia, featuring conversations from Ada Lazaro, regional marketing director of McDonalds, Yousuke Ozawa, creative director at UltraSuperNew, and Stephanie Winkler, head of CrowdDNA APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:42:31

Fixing a broken business model

The WARC Podcast ·

2024/03/21

In this second episode of a two-part series, WARC’s SVP of content David Tiltman talks to Lisa De Bonis CEO at Huge, Nick Baker, founder at Stick & Twist, and Caroline Johnson, co-founder at The Business Model Company. Showing how change is possible by looking at two different types of company that have evolved their client relationships.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:37:19

Why agency business models are hurting effectiveness

The WARC Podcast ·

2024/03/19

In this first episode of a two-part series, WARC’s SVP of content David Tiltman talks to Caroline Johnson, co-founder at The Business Model Company. Discussing whether the financial relationship between clients and agencies is actively undermining the creation of effective work.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:38:17

What is media?

The WARC Podcast ·

2024/03/14

WARC’s Alex Brownsell talks to Matt Hill, director of research and planning at Thinkbox, Jackie Lyons, head of planning at Havas Media Network, and James McDonald, director of data, intelligence and forecasting at WARC. What do we mean by media?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:39:07

Why marketers need to build Associative Attention

The WARC Podcast ·

2024/03/12

WARC’s Lena Roland talks to marketing consultant Samuel Brealey and Max Stricker, client director at Triniti Marketing about their latest article on associative attention. Discussing how marketers can activate attention in a meaningful way to lead to better outcomes such as increased sales. How Brands Grow and Compete workshop. 21st March in London. Common sense about How Brands Grow and Compete is often wrong. This highly rated (9.3/10) workshop busts the myths holding back brands from making the

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00:28:20

Should we burn the marketing funnel?

The WARC Podcast ·

2024/03/07

WARC’s America's editor Ann Marie Kerwin talks to creative marketing strategist and author Michael Fanuele about the tension inherent in balancing brand and performance marketing needs for start-up companies. These companies are under tremendous pressure to show growth as soon as possible, but does leaning on performance tactics mean that they're in danger of sacrificing the opportunity to establish their brand identity? Stay up-to-date with the latest marketing and advertising news with our

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410 results

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