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PODCAST

The F"in" Marketing Podcast by Rockstar CMO

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

70:47

The Hits and Misses of B2B Influence, Todd Irwin is...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/07/15

This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors. Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, returns for a third visit to the show. Todd brings over 30 years of brand strategy experience,

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77:40

The Five F'in' Personas, The Return of The Business...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/07/08

This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the "Five F’in Fundamental Faces of Our Personas". Ian then goes back backstage with Matthew Woodget, the business story telling guy, who last appeared on episode 112. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear he’s an

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73:20

The Creating Personas in 5 F'in' Steps, Cathy on...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/07/01

This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas. We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all marketing technologists; composability. Regular listeners will remember Cathy, who has over 20 years of global

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71:40

The See Your ICP, Backstage with Tim Ringel from Meet...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/06/24

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile). Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This desire to make things work the way they’re supposed to has led him to the role of Global CEO of next-generation international advertising group Meet The

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70:36

The Measuring Brand, Evergreen Trading's COO Mark...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/06/17

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring your brand, with some practical ideas. Ian then goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading, a media investment firm that is powered by trade. Ian learns about how media trading works, as brands can trade real estate, aeroplanes, inventory and all sorts of assets for

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72:03

The Jeff's F'in' Campaign Fundamentals, a drop of...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/06/10

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning. Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and B+H. She has dedicated her career to creating the circumstances that make more sustainable outcomes

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71:34

The Customer Marketing, Reebok's Connor Altier and...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/06/03

This week our host Ian Truscott joins Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing. Ian goes backstage with Connor Altier, the Global Brand Strategy Lead at Reebok, who shares the story of his fabulous career so far, some insight into working for a B2C brand and has a great nomination for our portal to marketing hell, the Rockstar CMO Swimming Pool. Finally, Ian grabs a cocktail in the

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69:24

The 5 F'in' Content Marketing Fundamentals, Part 2 of...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/05/27

This week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions. Sarah Kimmel, VP of Research at Simpler Media Group, returns to continue to dive into a new report from CMSWire, The State of the CMO – Insights from the 2023 Annual Chief Marketing Officer Survey, based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing

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68:55

The Dip Into The Pool, State of the CMO with Sara...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/05/20

This week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed. The nominations that get Jeff's attention comes from Tim Hines (episode 108), Lori Jones (episode 114), Tim Parkin (episode 117), Kurt Genden (episode 123) and

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72:22

The Mind the Gap Analysis, B2B tech Geekery with Riaz...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/05/13

This week Ian Truscott stops by the Marketing Studio to join Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark as he shares seven steps for conducting a marketing capability gap analysis. Ian then goes backstage with Riaz Kanani, the Founder and CEO of Radiate B2B who, as you’ll hear, has a habit and track record of building and scaling successful businesses, including creating one of the world’s largest video advertising networks and as DigitalOxygen building

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72:30

The Jeff's 5 Fundamentals of Marketing Ops, Matt...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/05/06

This week in the Marketing Studio Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark shares his 5 F'in' Marketing Operations fundamentals, sharing with host Ian Truscott the five foundational functions of a marketing operations team. Matt Bailey, the founder of Sitelogic returns. After over a decade in digital marketing, Matt founded Sitelogic in 2006, initially as a digital marketing services agency, but pivoted to training in 2015 and now teaches digital marketing to

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75:46

The Jeff gets Personal with B2B, Valuegraphics with...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/04/29

This week in the Marketing Studio, host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by an article on the Forrester blog by Jessie Johnson, Principal Analyst at Forrester - Let’s Chat About B2B Personalization - so they did. Ian then goes backstage with David Allison, a human values expert, global researcher and best-selling author. As the founder of the Valuegraphics Project, the first global inventory of core human values, David has made values into a measurable business

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74:24

The Jeff on Category Confusion, Rachel Miller...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/04/22

This week in the Marketing Studio host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by a nomination for the Rockstar CMO Swimming Pool from episode 131 by Andrew Davies - Chief Marketing Officer at Paddle. Andrew nominated "vendors creating categories", and they discussed this from both the buyers and the vendor's perspectives. Ian then goes backstage with Rachel Miller, the Founder of Swayd and, who long time followers of our publication and podcast, might know as a B2B

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70:59

The Sales Relationship Advice, Backstage with CRM...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/04/15

This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) shares some relationship advice for marketers, with seven tips for working more closely with sales. Ian then goes backstage with Adeola Sole, a CRM expert and the founder of Strategy CRM, an email consultancy agency. Adeola has advised on successful data-led, eCRM strategies and implemented growth opportunities whilst always having the customer journey as a key focus. A successful approach

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67:40

The Picture This With Metrics, Nimble Gravity's...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/04/08

This week there is a bit of a measurement theme as Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) continues to dive into marketing metrics, sharing the next steps after you've developed your goals and OKRs and how to share those with your executive team in what he describes as "Selling Your Story of Success in Six Steps". Ian then goes backstage with Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble

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72:15

The Metrics, Butt Cracks and a Cocktail of Thought...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/04/01

This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio. Following his conversation with Ian last week about OKRs, he takes us through his five principles for creating marketing goals and metrics. Ian then goes backstage with Brittany Murphy, Marketing Director at One Thing Marketing, where she focuses on helping home service business owners get their phones to ring with new leads. As you’ll hear in this fun

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69:02

The OK with OKRs, Under the Influence with Yash...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/03/25

This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio, and Jeff and Ian discuss OKR (Objectives and Key Results), a methodology for aligning marketing with the business. Ian then goes backstage with Yash Chavan, Founder of SARAL, a tool that makes finding, managing, and monetizing influencers simple for consumer brands. Yash is a marketer at heart but an engineer by training. After starting his career in sales, he

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70:29

The DAM it's Theresa Regli and a Cocktail of Content...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/03/18

As Jeff is still away, Ian Truscott has an extended conversation with long-time industry chum, analyst, author, speaker and DAM expert Theresa Regli, Chief Strategist at Vox Veritas Digital. Theresa helps companies plan and optimize their digital asset & media management strategy and implement DAM and MarTech programs for long-term success. She is the world’s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008 while authoring extensive in-depth

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62:31

The TLA TCA Takeover with Cathy McKnight and an IMC...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/03/11

Something a bit different this week as Jeff is away, Ian Truscott has an extended conversation with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight, who’s been a regular on the show and with TCA’s Chief Trouble Maker, Robert Rose in the bar, we have ourselves a TCA takeover! Cathy helps organizations transform how they approach content operations and technology to enable their business strategy and improve performance. She has 20-plus years of global experience and

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72:18

The Building a Team, Positive Intelligence with...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/03/04

This week in the Marketing Studio with Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) Ian Truscott asks how to build an effective marketing team. and Jeff shares five steps to putting your marketing band together, whether you are a startup or an established team. Founder of Vincita, business and success coach Caroline Kay returns backstage for the third time after previous appearances on episodes 20 and 45. Ian and Caroline discuss her approach to

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359 results

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