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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

27:11

What to expect from the Get Your Pet Business in the...

Your pet business, Your way ·

2021/09/01

Would you love to raise the profile of your pet business by being featured in the media?If so, taking part in the 12 week Get Your Pet Business in the Press programme will give you everything you need to find stories in your pet business and share them with journalists.In this episode you’ll learn everything you need to know about what happens when you join the course.Key topics and timings in this episode: 0.18: Introduction and why I'm talking about the Get Your Pet Business in the Press Programme

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25:30

Learn how to Get Your Pet Business in the Press in 5...

Your pet business, Your way ·

2021/08/26

Would you love to learn how to get press coverage for your pet business in five days?If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that and it's happening next week!The Get Your Pet Business in the Press challenge is taking place on Monday 30th August to Friday September 3rd.Inside you’ll learn everything you need to get your pet product or service in the media, ranging from local titles to huge pet magazines.In this podcast episode I’m

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41:19

SEO explained for your pet business with Malcolm Maybury

Your pet business, Your way ·

2021/08/19

Are you struggling to get your pet business found on Google? Maybe Google just doesn’t know that you exist? Don’t worry I have exactly what you need in this week’s podcast with SEO and website optimisation expert Malcolm Maybury.Find out how to go from being invisible on Google search to ranking at the top of the search he’s sharing the secret to keywords, website optimisation.Plus what you can do to improve your website to make Google love it, in a simple easy to understand way. Key topics and

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01:16:51

How to start a podcast for your pet business with Ant...

Your pet business, Your way ·

2021/08/12

Do you love listening to podcasts and dream of starting one of your own?Podcasting has grown massively, particularly since lockdown, and there are currently over 2 million podcasts available to tune in to.That’s a massive jump from just 500,000 in 2018, according to research by Podcast Insights.Another study by Statista found 16 million people in the UK were podcast listeners.Having a podcast is an ideal way to give people an insight into who you are, and share your ethos, values and expert

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32:18

How much advice should I give away for free in my pet...

Your pet business, Your way ·

2021/08/05

How much should you give away for free?In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out?Using content marketing to share your knowledge in your given field is a way of building that know, like and trust.It can be hard to know how much you should be sharing, and striking a balance is important.In this episode I cover some of the common questions around working for free and giving away advice for free.There are

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55:20

Get out your way and put your pet business out there...

Your pet business, Your way ·

2021/07/29

Is your feeling of not being good enough holding back your business?Maybe you’re always worrying that people will find out you’re not the expert and you’re constantly thinking ‘who am I to say this?’Perhaps you’re worried about what people will say or criticise something you’ve said?If you were nodding away to any of that then this week’s podcast with performance and mindset coach Osmaan Sharif is a must-listen to help you get out of this way of thinking.Discover why reframing your mindset to how

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50:46

15 lessons I've learned in 15 years running a small...

Your pet business, Your way ·

2021/07/22

Are you thinking of starting a small business?Or maybe you've started one recently and have chosen this episode for some wisdom?This month marks 15 years since I first went freelance and I'm sharing what I've learned and the mistakes I've made.Starting out on your own is scary, and to say running your own business is a rollercoaster doesn’t even begin to describe it!Since 2006 when I left my staff job there has been huge changes in the media, my business and my personal life too.Lots of lessons have

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37:37

Sustainability and what it means for your pet...

Your pet business, Your way ·

2021/07/15

Would you love to know more about how to have an eco friendly, sustainable pet brand?Do you want to carry on doing what you love and ensure you’re caring for the environment at the same time?It can be really overwhelming considering not just your business but the planet too, there are so many things we feel like we should be doing but it’s knowing where to start.For Plastic Free July I’m speaking to Jo Baker, a sustainability expert, who is sharing everything you need to know to improve your

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31:43

Dealing with summer holidays in your pet business...

Your pet business, Your way ·

2021/07/08

Summer is upon us, and it may be a time where your pet business is busier than ever, or you could be experiencing a bit of a lull.After a year of unpredictable twists and turns due to the pandemic, you may be feeling a little unsure about how to make the best of the summer months ahead.If you need some inspiration about what content to create for your pet business over the summer then head to this week’s podcast. I’m sharing eleven great content topics that you can talk about in your pet business

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38:50

How to run a thriving Facebook group (without the...

Your pet business, Your way ·

2021/07/01

Are you thinking of setting up a Facebook group for your pet business?Maybe you already have one and it’s a little bit quiet so you want to get it going again?Or you’ve got a group and you’re putting loads of time and effort into it, but you’re feeling like you’re getting nothing back?Perhaps you’re worried that it’s turning into a nightmare and you’re not sure whether you want to carry on with it.Facebook groups can seem like a bit of a beast to tame sometimes, and it’s really easy to feel

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22:56

How to create an effective content strategy for your...

Your pet business, Your way ·

2021/06/24

Is creating regular content for your pet business something you would like to focus on?Maybe you’ve tried a blog, vlog or podcast but haven’t felt it’s worked for you.You’ve put the effort in but maybe ground to a halt because it didn’t feel like it was worth it?If you’re nodding your head, then this podcast episode can help you get on track.We’ll cover why content can help our small businesses reach more people.Plus how to come up with content ideas that will be worthwhile creating, and lots of

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53:47

Getting started with LinkedIn for your pet business...

Your pet business, Your way ·

2021/06/17

Do you want to use Linkedin to attract more clients to your pet business?Maybe you’ve heard of it but don’t have a clue how to use it?Perhaps you have seen other businesses getting wins from LinkedIn but you don’t know where to start?It can seem scary adding another social channel string to our bow as a small business.So that’s why I spoke to the queen of LinkedIn, Helen Pritchard, to find out how you can use it to attract clients and make sales in your pet business.Helen has helped thousands of

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32:23

How to deal with criticism from people in your industry

Your pet business, Your way ·

2021/06/10

Have you ever posted something online either on your website or social media only for people in your industry to lash out?Maybe you’ve shared some advice for the customers or community you serve only to be torn apart by a competitor.Putting yourself out there, and putting your content out there, is brave.We are vulnerable, because although we come from a place of trying to be helpful, there is that fear that someone will tear us down.It can make you want to hide away and knock your confidence which

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32:38

How to make sure your blog isn't breaking the law...

Your pet business, Your way ·

2021/06/03

Do you ever worry about putting information into the public domain as a pet business owner?Perhaps you might be put off sharing advice in case something happens or someone takes exception to what you've said?This week I'm chatting to insurance expert Catherine France about things we need to consider when we're publishing content.Having insurance for your blog could really help get you out of tricky legal situations if they were to ever occur.In this episode Catherine provides a no nonsense approach

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01:01:22

How to Get Your Pet Business Found on Google 2021

Your pet business, Your way ·

2021/06/02

There has never been a better time if you have a service or product for pet owners.Did you know a huge £3.7 BILLION was spent on dog treats, toys and accessories alone last year? (This is according to Le Chameu research)We’ve bought 3.2 million pets in the last 15 months since lockdown began and owners need services and products. (Figures from PFMA)The dog population has shot up from 9 million in 2019 to 12.5 million in 2021. A third of homes in the UK have a dog.The cat population has increase from

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28:20

Apps and software to help with your pet business content

Your pet business, Your way ·

2021/05/27

Would you love to be more consistent with your pet business content marketing?Perhaps you find it time consuming and it drops to the bottom of the to do list?If that's the case this week's podcast episode is for you whether you're looking to work on a blog, vlog or podcast.It's a rundown of apps, tools and software you can use to make life easier for yourself.From transcribing videos and audio files to finding the right images in seconds, to hosting all your important stuff like lead magnets, e mail

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45:22

How to get your pet business out there in as many...

Your pet business, Your way ·

2021/05/20

This week I'm chatting to Carol Ashworth who has 40 years experience as a dog trainer.Carol runs the Walkabout Way and the Walkabout Academy, a mentoring programme for aspiring dog trainers and owners who want to learn how to train their dog.She has been in the industry before the internet, social media and all the fancy things we have today.And in this episode she talks about how to get your pet business out there in as many ways as possible.From having a sign outside your house to running online

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25:57

How to get started with guest blogging for your pet...

Your pet business, Your way ·

2021/05/13

Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging role for a huge pet brand.It means her name is in front of 40,000 people on social media, really raising her profile as a dog behaviourist.Guest blogging can be the first step in getting your name out there on platforms that aren't your own.It's a nice way to lead into pitching to newspapers and magazines and a way pet business owners can collaborate

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35:17

Justine Williams of Our Family Dog on why she created...

Your pet business, Your way ·

2021/05/06

When Justine Williams left the RSPCA she decided she wanted to have a greater understanding of why people give up their pets.Having worked in the communications and campaigns department, she'd tried to make sense of the huge problem of dogs being abandoned.Before she had her children, she remembered turning to Mumsnet for help on what to expert and how to adjust her lifestyle.And as a new mum, she spent many a time in the small hours getting advice on forums.Justine realised there wasn't anything

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29:02

How a membership community can raise the profile of...

Your pet business, Your way ·

2021/04/29

Working on your own is tough and running a business can feel lonely.So being part of a community such as a group coaching programme or membership can help as you have other people to support you.They understand what it’s like to be your own boss (like never switching off) and if they’re in the same industry, they get what you do too.And this can be really important when it comes to promoting ourselves and our businesses. Putting ourselves out there can be daunting, but when you have other people

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266 results

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