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PODCAST

Packaging Unboxd with Evelio Mattos

The Packaging Design Podcast

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you"re a packaging designer, engineer, or

arts design

All Episodes

00:21:44

The Future of Online Packaging Design Education | Ep 30

Packaging Unboxd with Evelio Mattos ·

2020/11/05

What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s guest is

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00:42:45

How to Design Packaging for a Smashbrand | Ep 29

Packaging Unboxd with Evelio Mattos ·

2020/11/02

Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand. We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand. Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product. Connect with: Michael Keplinger on LinkedIn Smashbrand

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00:30:50

Packaging Design Education in Finland's Aalto...

Packaging Unboxd with Evelio Mattos ·

2020/10/26

Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands. Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of the

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00:37:10

Print Production for Packaging Design with COTY's...

Packaging Unboxd with Evelio Mattos ·

2020/10/12

With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermind.com

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00:28:20

Rebranding Cannabis Packaging with Wick & Mortar's...

Packaging Unboxd with Evelio Mattos ·

2020/09/02

In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging. Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game. Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and

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00:49:24

How to Create Packaging Guidelines That Grow Brands |...

Packaging Unboxd with Evelio Mattos ·

2020/08/24

We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail. Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands. Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth

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00:04:28

5 Unconventional Questions to Ask Before Designing...

Packaging Unboxd with Evelio Mattos ·

2020/08/13

1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for. 2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and production

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00:36:51

Better Design Through Play with Deon Mixon | Ep 23

Packaging Unboxd with Evelio Mattos ·

2020/08/10

Deon Mixon, like so many other designers of color have experienced being the the only African American designer in a design class, a design agency, and in front of the client. Deon developed DesignEye | The Graphic Design Education Game to introduce youth of color to design as a way to communicate concepts, ideas, and introduce them to the possibilities design creates for your future. Deon: "But one thing I never failed to notice was: (1) I'm one of a very few Black American graphic designers in my

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00:05:37

Is Your Packaging Prop 67 Compliant? | Ep 22

Packaging Unboxd with Evelio Mattos ·

2020/08/05

Understanding how Prop 67 impacts your business's packaging design and manufacturing. What it means, and what you need to do including these four things: The name of the manufacturer: 1) The manufacturer, not the reseller, the broker, or the agency that designed it, but the name of the actual manufacturer. This is not an opportunity for your broker to market their brand it’s to provide legal documentation as to where the bag was made. Check your bags, and make sure it’s not promoting a reseller

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00:40:04

Is Boxed Water Actually Better? | Ep 21

Packaging Unboxd with Evelio Mattos ·

2020/08/03

We've all seen those Boxed Water is Better milk cartons, but are they really better? Can they be recycled and how much does that packaging design actually reduce the product's carbon footprint? Find out by listening to the latest episode of Package Design Unboxd. Rob Koenen, CMO of Boxed Water is Better shares a few key stats from the brand as well as the materials used to create the carton and how Boxed Water is looking to the future of sustainability. Contact Boxed Water is

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00:09:44

How to Design Your Own Product Packaging | Ep 20

Packaging Unboxd with Evelio Mattos ·

2020/07/29

How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design process. Watch the underdogs video here if you haven't already seen it: https://youtu.be/6_pru8U2RmM We discuss project management, packaging prototypes, and 3D renders for packaging presentations. I share what's worked for me to become more efficient in working from home from

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00:04:03

4 Easy Ways to Save Money on Your Packaging | Ep 19

Packaging Unboxd with Evelio Mattos ·

2020/07/22

1) The first one that will help you save money is buying packaging directly from manufacturers. What I mean is today most brands are buying through a reseller, sourcing agent, some type of middleman. You’re paying 15 - 25% for the customer service. These resellers also have to source the packaging and find the cheapest factories that allow them to maintain their margins, meaning your packaging isn’t always being produced in the same factory. The risk here is that even your reseller isn’t in control

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00:42:58

Liquid Death: 700 Million Dollar Brand Built on...

Packaging Unboxd with Evelio Mattos ·

2020/07/20

We speak to Mike Cessario about the packaging design for Liquid Death and how they've taken social media haters and made them their biggest source of online marketing featuring Liquid Death's packaging design. We discuss everything from packaging to why so few designers launch their own brands. Designers looking to launch their own brand need to understand the value they bring to the table, where they need help, and how to find it. Mike shares how he launched this brand with Photoshop, a $1500

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00:11:43

10 Lessons How To Use Foil In Packaging Design Part 2...

Packaging Unboxd with Evelio Mattos ·

2020/07/15

Part 2 of 10 Lessons for Packaging with Foil. April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging. Be sure to rate, review, and subscribe to the Podcast. If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the

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00:42:39

How to Design Alcohol Bottles - Aether NY | Ep 16

Packaging Unboxd with Evelio Mattos ·

2020/07/13

William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a new standard in geometric bottle design, but their not limited to packaging design. Aether NY has launched many Augmented Reality systems and brand forward apps, Aether NY is moving packaging into whole new territories in user experiences. Listen to learn just how to combine

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00:07:16

5 Tips For Designing Foil Stamping into Packaging...

Packaging Unboxd with Evelio Mattos ·

2020/07/08

If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable. Subscribe, Rate, and Review! Show Links: April Lytle on LinkedIn:

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00:38:39

How to Customize Packaging for Ecommerce | Ep. 14

Packaging Unboxd with Evelio Mattos ·

2020/07/06

What does it take to design award winning packaging that delivers an ROI for online and in-store packaging? Get a behind the scenes look at Beardwood & Co.'s process for redesigning Hill's Science Diet packaging that spanned over 900 SKUs around the world. Understand the decisions and strategy that drove the packaging design and how to navigate design for a global online market. Connect with Sarah Williams: Beardwood: https://beardwood.com LinkedIn: https://bit.ly/SarahBeardwood Connect with

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00:24:27

Ten Tips for Sustainable Packaging Design w/ Katie...

Packaging Unboxd with Evelio Mattos ·

2020/07/01

Ever wonder where to get started on sustainable design? Well, this episode of Package Design Unboxd gives you a lot to think about as we dive into sustainable design with Katie Kubrak of Nirvana CPH. Everything from streamlining design for efficiency, understanding material lifecycles, to mono-material design. Buckle in those ear pods and get ready to take notes. These Ten Commandments of Sustainable Design are a great way to get started learning how to develop sustainable packaging designs that

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00:39:41

Creating Packaging Design Winners w/ Pentawards | Ep. 12

Packaging Unboxd with Evelio Mattos ·

2020/06/29

Ever want to know what it takes to win a packaging competition? Adam Ryan, the Head of Pentawards joins us to discuss exactly what it takes to enter and get noticed by the judges. We get a behind the scenes view of how the judging happens and who some of the judges are. Connect: Adam Ryan on LinkedIn: https://www.linkedin.com/in/adam-ryan-a14108103/ Pentawards: https://pentawards.com/ Follow us on Facebook: https://www.facebook.com/PackageDesignUnboxd/ And connect with me, Evelio Mattos on

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00:51:51

How To Innovate Packaging Design with CMF & MDD | Ep. 11

Packaging Unboxd with Evelio Mattos ·

2020/06/22

We speak to Katie Kubrak, Materials and Insights Producer with Nirvana CPH. Learn how CMF and MDD drive innovation in packaging design, and create consumer connections. Dive into Coatings, Materials, and Finishes before we transition into the Material Driven Design to create a tangible experience for product and packaging. No matter if you're just starting out or a seasoned pro, this episode will help you rethink the way you consider packaging. Listen, rate, review, and subscribe! Connect with

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