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PODCAST

Packaging Unboxd with Evelio Mattos

The Packaging Design Podcast

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you"re a packaging designer, engineer, or

arts design

All Episodes

00:42:25

The Real Process Behind High-Impact Design for Startups

Packaging Unboxd with Evelio Mattos ·

2026/01/12

What does it really take to design packaging that connects, converts, and stands out... especially for a scrappy startup?In this episode of Packaging Unboxd, Evelio Mattos sits down with Monika Cascone, the designer behind the hilariously effective Anything Butt packaging. Learn more about Monika Cascone: https://www.monikacascone.comFrom working with tight budgets to building bold packaging strategies for taboo products, Monika shares the full behind-the-scenes process every young designer needs to

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00:19:47

2026 Packaging Design Trends You Should Know | Ep 209

Packaging Unboxd with Evelio Mattos ·

2025/12/21

Walk through the top 7 Packaging Design Trends You Need to Know for 2026!Work with Evelio, https:www.IDPdirect.comPackaging design is changing fast and most trend reports are already behind.In this episode, I break down the real packaging design trends for 2026 based on what’s actually showing up on shelves around the world, conversations with agency leaders, manufacturers, and global brands. If you’re a packaging designer, graphic designer, brand founder, or marketer, this video will help you

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00:16:39

How Daise Beauty Designed Packaging Built for...

Packaging Unboxd with Evelio Mattos ·

2025/11/05

In this episode of Packaging Unboxd, host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media.Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling. Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content.You’ll learn:The structural secrets

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00:44:02

Shutting down a 30-Year Creative Studio to Start Over...

Packaging Unboxd with Evelio Mattos ·

2025/10/27

After 30 years running a successful studio shooting global brands, Terri did the unthinkable, he shut it all down. Why? Because AI changed everything.In this episode, we explore how one veteran creative reinvented his entire career, turning decades of experience in photography and design into an AI-powered workflow that’s faster, sharper, and creatively free.Learn what it really takes to pivot from traditional design to AI-driven creation, and why the next generation of designers might not pick up a

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00:27:43

Packaging Design Mistakes to Avoid | Ep 206

Packaging Unboxd with Evelio Mattos ·

2025/08/27

DM Evelio to design your packaging: https://www.linkedin.com/in/eveliomattos/Are you making these packaging design mistakes?In this episode of Packaging Unboxd, 13 of the world’s top packaging designers from New York, London, Melbourne, and beyond share the worst packaging design mistakes they still see and exactly how to avoid them.If you're a young packaging designer, a freelance creative, or a startup founder designing your first product, this episode is your playbook to avoid common (and

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00:28:32

EPS Foam Replacement So Good You Can Eat It - but...

Packaging Unboxd with Evelio Mattos ·

2025/05/05

Let's design your packaging - / eveliomattos Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can packaging made of 90% air actually outperform traditional plastic foams—and still be recyclable and compostable? Sustainable Development Packaging from Woamy should be on your list of trending packaging design materials for 2025.In this episode of Packaging Unboxd, host Evelio Mattos dives into the deceptively simple yet groundbreaking world of sustainable

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00:29:54

Design Authentic Cultural Packaging Without Getting...

Packaging Unboxd with Evelio Mattos ·

2025/04/20

Work with me:Let's design your packaging - https://www.linkedin.com/in/eveliomattos/Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can you build a mass-market brand rooted in culture without crossing the line of appropriation?In this episode, Evelio Mattos talks with Victor Guardiola, co-founder and CEO of Bawi Agua Fresca, about launching a better-for-you beverage brand inspired by traditional Mexican flavors. We dive into the design decisions that made

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00:53:59

How to Design Packaging for the Freezer Aisle | Ep 203

Packaging Unboxd with Evelio Mattos ·

2025/03/24

Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a designer

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00:20:10

2025 Packaging Trends Episode | Ep 202

Packaging Unboxd with Evelio Mattos ·

2025/01/06

What will change in 2025 for packaging design and what concerns should brands have?Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025. Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs. Learn about the

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00:45:58

Costco Packaging Design an Expert Guide | Ep

Packaging Unboxd with Evelio Mattos ·

2024/12/05

Discover the ultimate guide to Costco packaging design in this must-watch episode! Whether you're a designer, brand manager, or entrepreneur, we break down the secrets to designing packaging that meets Costco packaging requirements and sells. Learn how to navigate the unique challenges of club store packaging, from maximizing pallet efficiency to the "5-second, 5-foot rule" for grabbing customer attention.Find out why Costco demands more than just great design—it requires strategic thinking. We'll

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00:28:19

Trump's Impact on Packaging | Ep 200

Packaging Unboxd with Evelio Mattos ·

2024/11/09

Trump won, now what? How will his regulations change packaging?Evelio Mattos and Adam Peek dive deep into the implications of political changes on the packaging industry, especially following a significant political event. Their discussion pivots around how key legal and economic shifts are predicted to impact packaging regulations, sourcing, and sustainability practices globally. As the episode unfolds, Evelio and Adam dissect potential regulatory shifts in the United States, emphasizing changes

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00:27:11

How Base Design ReFreshed a 130 year old Brand's...

Packaging Unboxd with Evelio Mattos ·

2024/10/26

Have a Packaging Question? DM here:https://www.linkedin.com/in/eveliomattos/ In this episode of Packaging Unboxed, host Evelio Mattos explores the transformative power of packaging with Base Design's Geoff Cook and Anthony Franklin. The discussion illuminates how packaging extends beyond mere product protection, serving as a vital component in shaping a brand's identity and engaging its audience on multiple levels. By examining Base Design's comprehensive and world-building approach, the episode

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00:42:31

Best & Worst Cereal Packaging Design | Ep 198

Packaging Unboxd with Evelio Mattos ·

2024/10/17

Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier.Evelio Mattos: Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements worldwide, where he shares insights on improving packaging design. Adam Peek: Adam Peek has been a prominent figure in the packaging industry for 17

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00:43:17

Designing Whiskey Bottles with Chad Makerson Michaels

Packaging Unboxd with Evelio Mattos ·

2024/10/11

Chad Michael is a distinguished packaging designer who has owned and operated his own studio for ten years, specializing in spirit brands. With a background in communication design, Chad has created visually distinct spirit brands like bourbon, whiskey, vodka, and more, also delving into side projects like playing cards and poker chips. His work is deeply rooted in storytelling, balancing ornate and clear designs, and often involves creating custom bottles to encapsulate the brand's full experience

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00:37:37

Packaging Disaster: Lessons from Oreo and Coke’s...

Packaging Unboxd with Evelio Mattos ·

2024/09/25

We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues.Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast, where he shares his extensive knowledge and insights on innovative and effective packaging

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00:51:00

Storytelling in Packaging Design with Richard Taylor...

Packaging Unboxd with Evelio Mattos ·

2024/09/19

The powerful storytelling & branding within commodities can destroy categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break through saturated markets.Richard emphasizes the importance of understanding business problems before jumping into creative solutions, a strategy that

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00:31:18

Packaging Today - Packaging Failures: When Marketing...

Packaging Unboxd with Evelio Mattos ·

2024/09/09

In this lively packaging-focused episode from September 9, three leading voices in the field—Evelio Mattos, Cory Connors, and Adam Peek—share the latest trends and controversies in the world of packaging. Cory Connors, known for his "Sustainable Packaging Podcast," and Adam Peek from "People of Packaging Podcast," join Evelio Mattos, host of "Packaging Unboxed," to explore hot topics in the industry, including a lawsuit against Hershey's and Capri Sun's bold

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00:38:40

Design Smarter: Business Strategy for Creatives | Ep 193

Packaging Unboxd with Evelio Mattos ·

2024/09/04

Learn how to build a profitable career in design with Fred Hart.Fred Hart is an experienced designer and brand strategist who recently transitioned into a new venture after building and leading the design agency, Interact Brands, for nine years. Under his leadership, Interact Brands grew from a 3-person team to a thriving 30-person agency known for its work in the Consumer Packaged Goods (CPG) space, collaborating with notable brands like Nestle and Dr. Squatch. Fred is recognized for his

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00:56:47

Grads: Ultimate Strategy to Get Hired Now | Ep 192

Packaging Unboxd with Evelio Mattos ·

2024/08/29

We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today?Need help with your packaging? https://www.linkedin.com/in/eveliomattos/ We get into it all. So if you've just graduated, are having a hard time finding a job, sit down, listen up, and let's get to it. Evelio Mattos is an established voice in the packaging design

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00:35:11

Google’s Groundbreaking Packaging: A Deep Dive | EP 191

Packaging Unboxd with Evelio Mattos ·

2024/08/26

About the Guest(s): Miguel Arevalo: Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the consumer experience while meeting environmental goals. He has shared his expertise at various industry events and is known for fostering

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