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PODCAST

eCommerce Badassery

Jessica Totillo Coster

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure

business marketing

All Episodes

24:01

189. 7 Characteristics of 7-Figure Business Owners

eCommerce Badassery ·

2023/01/03

What does it take to be successful in eCommerce? With so many different businesses, products, customers, business owners, and variables... there is no ONE right way to grow a 7-figure eCommerce business. But after working with and talking to so many eCommerce business owners there are 7 common characteristics and habits that the most successful ones have. And this isn't necessarily just about those who were making 7 figures in revenue - because revenue doesn't mean anything without profit and

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40:31

188. Replay: How to Create a Sustainable Social Media...

eCommerce Badassery ·

2022/12/27

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad. Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on. And when we realize we can’t manage it all on our own, we think maybe I should just

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55:25

187. Replay: How to Create eCommerce Product Pages...

eCommerce Badassery ·

2022/12/20

One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson. So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter. What You’ll Learn What it

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41:50

186. Replay: How to Continually Optimize Your...

eCommerce Badassery ·

2022/12/13

From side hustle to 7 figures in 4 years. Learn how Megan grew her accessory business from scratch and the mindset shifts she had to make to grow her business organically. Here’s what you’ll learn: Megan’s #1 piece of advice for growing a successful business Her biggest mistakes and successes in her business so far The one thing she resisted most in her business and how it changed things for the better when she finally leaned in Connect With Megan Save 20% Off Your Entire Purchase with code

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39:27

185. Replay: How to Convert First-Time Website Visitors

eCommerce Badassery ·

2022/12/06

If you’ve been with me for a while you know I talk a lot about repeat customers because it’s easier to convert a repeat customer than it is to get that first sale. But that doesn’t mean we can ignore trying to get new customers. If you’ve been wondering how to convert more new customers, then you’re going to want to hear from today’s guest, Rishi Rawat. Rishi is obsessed with buyer psychology and shopper behavior. As the founder of Frictionless Commerce, he’s spent the last 13 years dialing in his

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09:32

184.What to Expect from eCommerce Badassery in 2023

eCommerce Badassery ·

2022/11/29

Wondering how I can support your in your eCommerce business next year? Want to hear what exciting things I have up my sleeve? Tune in to hear all the details and for a sneak peek of what's to come. Links Mentioned Be a Guest on the eCommerce Badassery Podcast https://ecommercebadassery.com/podcast-guest-application/ Full Transcript & Show Notes http://ecommercebadassery.com/184 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing

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11:37

183. How to Convert First-Time Buyers Before the End...

eCommerce Badassery ·

2022/11/22

Every eCommerce business has a group of people who follow them on social media or are on their email list, who engage consistently but have yet to make their first purchase with that business. Hopefully, your amazing BFCM and Q4 marketing plan will inspire those people to buy, but even if December rolls around and they haven’t taken the plunge yet, you still have a chance to make it happen and I’m going to walk you through exactly how to do it! Episodes Mentioned 83. Smooth Operations in

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03:47

182. [BIZ BITE] Are eCommerce Businesses Still...

eCommerce Badassery ·

2022/11/17

As the year comes to a close you're likely looking at your numbers to see how things are shaking out. And if you're comparing your numbers to previous years, you might be disappointed. If you haven't increased your sales in 2022 compared to last year, does that mean your business is failing or you did something wrong? The good news: probably not. Tune in to hear why and what the difference between your business and the ones that have seen growth are doing differently. Other Helpful Links 93

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22:20

181. eCommerce Trends 2023: How to Stay Relevant &...

eCommerce Badassery ·

2022/11/15

With the majority of 2022 behind us, it’s time to start thinking about what’s next for 2023 and the eCommerce trends we should be looking out for. With the eCommerce and digital marketing landscape in constant flux, it’s important as an eCommerce CEO that you keep up to stay relevant. The barrier to entry in eCommerce is so low, literally, any joe schmo can start an online store - but the ones who take it seriously are the ones that are going to win. Most of what we’re going to talk about today

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03:21

180. [BIZ BITE] How to Keep the Momentum after BFCM...

eCommerce Badassery ·

2022/11/11

With 2 weeks left to shop after the Cyber 5, there is still tons of opportunity to generate revenue for your eCommerce business. Let's talk about how to do it and what to do if you typically struggle to make sales afterward. Other Helpful Links What to Do When Business is Slow https://ecommercebadassery.com/what-do-ecommerce-business-slow/ Show Notes & Transcript http://ecommercebadassery.com/180 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my

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09:53

179. How to Capitalize on Your Increased Traffic this...

eCommerce Badassery ·

2022/11/08

As we’re going into the final stretch before the height of the shopping season I wanted to bring a few last-minute things you can implement to capitalize on your increased website traffic. You work so hard to get attention for your brand and with the natural traffic increases coming your way it makes sense to do everything you can to not only grow your email list to increase the lifetime value of your customers but to also make sure that you're capturing every dollar you can while they're there

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08:01

178. [BIZ BITE] Do Customers Care about...

eCommerce Badassery ·

2022/11/03

Sustainability is a hot topic in the product space, but how much does your customer care about that and other do-good efforts like charitable donations? Let's chat about it Other Helpful Links Understanding & Speaking to Your Ideal Customer https://ecommercebadassery.com/ideal-customer/ How to Create Content That Converts https://ecommercebadassery.com/create-content-that-converts/ The eCommerce Badassery Free Resource Library http://ecommercebadassery.com/freestuff Adore Me

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12:53

177. What to Focus on Right Now to Finalize Your Q4...

eCommerce Badassery ·

2022/11/01

It's the unofficial kick-off of the holiday season which means if you haven't finalized your marketing strategy, now is the time. When it's coming down to the wire here is how I prioritize and finalize my marketing plans. Tune in for all the details. Important Links 28. Smooth Operations in Business & Life During Q4 https://ecommercebadassery.com/q4-smooth-operations-in-business-and-life/ 72. Replay: How to Plan for Q4 in your eCommerce

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03:10

176. [BIZ BITE] Should I Update My Automations to...

eCommerce Badassery ·

2022/10/27

If someone joins your email list or abandons their checkout during Black Friday weekend, what type of message are they going to receive? Should that message match whatever your current sales or promotions are? Maybe! Tune in to find out. Other Helpful Links Holiday Planning Guide + Content Prompts http://ecommercebadassery.com/holiday Show Notes & Transcript http://ecommercebadassery.com/176 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my

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14:42

175. How to Optimize the Site Search on Your...

eCommerce Badassery ·

2022/10/25

Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't. Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal. As an eCommerce website owner, there are some optimizations you can do to create a better site search experience for your customers and today we're walking through it

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04:44

174. [BIZ BITE] Do Hashtags Still Work on Instagram &...

eCommerce Badassery ·

2022/10/20

If you're trying to grow your Instagram audience and get in front of more of your perfect customer you're probably disheartened by the lack of reach and engagement on Instagram. You might be wondering how much effort you should be putting into hashtags to increase your visibility on the platform or if it's worth your time. Today I'm breaking down my recent experience so you can decide what's right for you. Tune in for all the details. Episodes Mentioned 85. Why You Might Be Doing Social Media

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14:28

173. 5 Tips to Increase Your eCommerce Email...

eCommerce Badassery ·

2022/10/18

Every great marketer knows the 5 types of marketing content that inspire customers to take action and buy! In this episode, we'll walk through what the 5 types of content are and how you can apply them to your specific product-based business. Plus, we'll walk through some examples of how I have used these content types for my clients in their eCommerce email automations. Important Links 167. How to Increase Your Email Revenue with A/B

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03:08

172 [BIZ BITE] Does Paying for Ads Increase My...

eCommerce Badassery ·

2022/10/13

There's no question that if you pay to play on social media you get your product and content in front of more of your ideal customers; but does spending money on ads increase your organic reach too? This question was posed by a member of the Lounge and I've actually heard a few people talking about it around the internet so I thought I'd share the experience I had recently while spending money on Instagram ads and seeing increased organic exposure. Tune in for all the details. Episodes

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10:05

171. How to Bring Your Q4 Customers Back in the New Year

eCommerce Badassery ·

2022/10/11

While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you. With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back in the new year. Having a solid strategy to encourage those repeat purchases is also a great way to bring

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04:16

170. [BIZ BITE] Reminder: It’s Your Business and You...

eCommerce Badassery ·

2022/10/06

As we roll into Q4 and everyone is finalizing their marketing campaigns and promotions, I want to remind you that it’s YOUR business and you get to do shit YOUR way. Some Lounge members have been asking, what promos should I run? But the thing is… only you can truly answer that. Links Mentioned Badass Holiday Planning Guide http://ecommercebadassery.com/holiday Read the Full Transcript http://ecommercebadassery.com/170 FREE Resource Library Every freebie I’ve created to help you

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372 results

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