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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

28:58

Business Breakthrough - Wanting to grow your wedding...

The Floral CEO ·

2024/05/29

Episode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing daily operations while pursuing larger wedding projects.Show Highlights:Introduction to Candi and Her Business (00:00:02):Meet Candi, owner of

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12:15

Curious about using AI in your floral business?...

The Floral CEO ·

2024/05/27

Episode Highlights:Introduction to AI in Floristry: Jen introduces the topic of AI and its potential to revolutionize floral businesses.ChatGPT Versions and Functionality: Explanation of the free and paid versions of ChatGPT and the benefits of using the paid version for more up-to-date data sets.Practical Uses of ChatGPT in a Floral Business: Using ChatGPT for writing Instagram captions, client emails, website copy, and other communications.Using ChatGPT for Social Media Content Creation:

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15:35

How to attract and build deeper relationships with...

The Floral CEO ·

2024/05/22

Welcome to the Floral Hustle podcast! In this episode, your host Jen dives into strategies for attracting more wedding clients and maximizing your marketing investments. Listen in as Jen shares valuable insights from her Florist Foundations course, discussing why traditional wedding fairs might not be the best investment and how to effectively reach your ideal clients through strategic partnerships.Episode Highlights:Marketing Investments: Discover why investing your marketing dollars

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14:18

How to be consistent AF in your business

The Floral CEO ·

2024/05/20

Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importance of consistency in both your floral business and personal life. From planning your week to tracking your progress, discover actionable tips and strategies to help you stay consistent and achieve your goals. Whether you're a seasoned florist or just starting out, these insights are designed to help you grow your business and find

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20:26

Mastering Difficult Conversations with Clients

The Floral CEO ·

2024/05/15

Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having difficult conversations with clients. Whether you're dealing with unappealing aesthetic requests or handling clients with unrealistic budget expectations, Jen shares invaluable insights and practical advice to navigate these challenges smoothly.Key Highlights from This Episode:Declining Clients Tactfully: Learn how to say no to potential clients

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12:16

Mother's Day Debrief: Essentials for Every Florist's...

The Floral CEO ·

2024/05/13

Episode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like Mother's Day to prepare for future events. She emphasizes the need for florists to evaluate what worked, what didn’t, and how to effectively document and utilize this data to enhance business strategies.What You’ll Learn:Assessment Techniques: Strategies to gauge and measure the success of holiday sales and promotions.Documentation Importance:

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29:57

How to understand if your marketing is working for you!

The Floral CEO ·

2024/05/08

Welcome to another insightful episode of the Floral Hustle Podcast with your host, Jeni. This episode is a treasure trove for florists aiming to refine their marketing strategies and see tangible results. Whether you're a seasoned florist or just starting out, understanding the nuances of digital marketing is crucial to your business growth. Dive in as Jeni shares her firsthand experiences and practical tips to enhance your marketing effectiveness.What You'll Learn:Analyzing Marketing

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12:31

Having magnetic consultations - Mini Episode

The Floral CEO ·

2024/05/06

Welcome to another empowering minisode of the Floral Hustle Podcast, where your host Jeni shares expert insights and real-life anecdotes to help florists thrive in their businesses. This week, we dive into the art of conducting magnetic consultations that not only charm your clients but also boost your bookings and business growth.Key Highlights:Building Client Relationships:Learn how to showcase your personality and creativity to forge strong connections with potential clients.Jeni

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54:22

Business Breakthrough- Petal and Plume

The Floral CEO ·

2024/05/01

Welcome to The Floral Hustle, the go-to podcast for florists and creative entrepreneurs! In today’s episode, we delve into a live coaching session with Whitley, a budding floral designer from Mississippi. Join us as Jeni, our host, helps Whitley navigate the complexities of starting and scaling a floral design business. Whether you're a seasoned florist or just starting out, this episode is packed with actionable insights!Episode Highlights:Starting Out - Whitley shares her journey from

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11:43

My secret productivity hack!

The Floral CEO ·

2024/04/29

Welcome to "The Floral Hustle," where we explore innovative strategies to enhance your floral business. In today’s episode, host Jeni shares her secret to boosting efficiency through a simple yet powerful approach: batching. Whether you’re crafting arrangements, managing social media, or scheduling client meetings, discover how this technique can transform your workflow and increase profitability.Timestamps:00:01:01 - Introduction to Batching and Its Benefits00:02:08 - Practical Examples of

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41:03

From Rock Bottom to Floral Rockstar: Tyler Keeno’s Story

The Floral CEO ·

2024/04/24

Introduction: Welcome to another exciting episode of the Floral Hustle Podcast, where we dive deep into the blooming world of floristry. Today, your host Jeni is joined by the vibrant and talented Tyler Keno of TK Floral Designs, based in the picturesque Hudson Valley, New YorkWhat You'll Learn:What defines a "luxury wedding" in the floral industry.Tips for new florists on transitioning to luxury wedding design.Tyler's journey from small beginnings to owning a thriving floral design

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12:15

Want to freelance? Looking for freelancers? Start...

The Floral CEO ·

2024/04/22

Episode Summary:In this minisode, Jeni dives into the topic of freelancing for florists during the bustling wedding season. Whether you're considering freelancing to fill up your schedule or seeking freelancers to boost your team, this episode offers practical advice and tips drawn from real-life experiences and discussions within the florist community.Timestamps:[00:00:01] Introduction to the episode[00:00:56] Exploring the pros and cons of freelancing[00:01:57] Importance of the studio

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20:04

5 ways to make more money in 2024!

The Floral CEO ·

2024/04/17

Welcome to another episode of the Floral Hustle podcast, where we dive deep into the world of floral entrepreneurship. This week, your host Jen shares invaluable insights on boosting your floral business's profits amidst a slower year for bookings. Whether you're a budding florist or an experienced flower arranger looking to elevate your business, this episode is packed with actionable strategies to help you thrive.Key Takeaways:Optimizing Client Experience: Discover how to outshine your

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15:18

The one thing that could change you getting ghosted!...

The Floral CEO ·

2024/04/15

Episode Summary:In this week's Floral Hustle podcast, Jen shares invaluable insights on a common challenge for florists: being ghosted by clients. Drawing from her extensive experience in sales, including the automotive industry, Jen reveals one straightforward strategy to drastically reduce the chances of client ghosting. This episode dives deep into understanding client expectations around pricing and how transparency can transform your client interactions.What You'll Learn:The Importance

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20:39

Want recipes, ordering and picking up flowers without...

The Floral CEO ·

2024/04/10

01:12 Recipe and Ordering Simplification02:10 The Art of Simplifying Flower Formulation02:42 Layering Techniques for Stunning Arrangements03:20 Exploring the Six Foundational Bloom Types05:42 Filler Flowers and Greenery08:01 Coverage Blooms09:17 Mastering Pricing by Square Foot09:34 Installation Pricing and Planning15:06 Incorporating Fun and Creativity in Flower Ordering17:17 Finding Inspiration and Experimentation18:03 The Impact of Foundational Systems on Business19:07 Scaling Your

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14:32

Living my life on DND - Mini Episode

The Floral CEO ·

2024/04/08

IntroductionIn this empowering episode of The Floral Hustle Podcast, join host Jen as she dives deep into a transformative approach to managing life and business with serenity and efficiency. Drawing from her own experiences of personal hardship, neurodiversity, and an unyielding work ethic rooted in farm life, Jen shares how adopting a 'Do Not Disturb' philosophy has revolutionized her way of living and running her floral business.HighlightsThe Power of Personal Stories: Jen's journey from

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24:22

I want to quit my day job- now what???

The Floral CEO ·

2024/04/03

Episode SummaryIn this week's episode, Jen dives into the realities of quitting your day job to pursue your dream of running your own floral business. Drawing from personal experiences and the stories of those she's coached, Jen discusses the importance of building a financial and strategic runway before making the leap. Learn about managing expectations, securing forecastable and recurring revenue, and the comprehensive approach to planning your transition from employee to entrepreneur in

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9:08

Freaking out about 2024 bookings? - Mini Episode 72

The Floral CEO ·

2024/04/01

In this empowering minisode of the Floral Hustle Podcast, host Jen dives into the power of positive thinking, strategic planning, and staying present as keys to flourishing in the floral industry, especially in light of the anxieties surrounding the 2024 wedding season. Jen shares insightful advice on focusing on what you can control within your business, including pricing strategies for profitability, attracting your ideal client, and nurturing a mindset for success despite external

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19:40

Stop Selling Yourself Short

The Floral CEO ·

2024/03/27

In this enlightening episode of the Floral Hustle Podcast, host Jen dives deep into a common issue plaguing floral designers—selling themselves short. Whether it's financially, creatively, or personally, Jen sheds light on the detrimental impact of underestimating your worth and provides actionable strategies to claim the profits and recognition you deserve. From discussing the pitfalls of overstuffing orders to the importance of valuing your time, this episode is a must-listen for florists

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12:28

Investing in Yourself for Business Growth - Mini Episode

The Floral CEO ·

2024/03/25

Welcome to this week's minisode of the Floral Hustle Podcast, where we dive deep into the essentials of building a strong foundation for your floral business. Whether you're a budding florist or an experienced one looking to refresh your approach, this episode is packed with valuable insights and actionable advice.In This Episode:The Importance of Investing in Education: Jen shares her personal journey of not investing in floral education until 17 years into her career. Discover how this

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