Loading...

PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

28:19

You’ve Hit a Revenue Ceiling. Now What?

The Floral CEO ·

2026/10/07

"I feel like I have my foot on the gas all the way, but I have a four-cylinder engine." That's the analogy a fellow florist shared with Jen that sparked this episode. In this solo episode, Jen breaks down exactly what to do when your floral business's revenue has stalled at the same number for one, two, or three years. She walks through a five-lever framework — leads, conversion, average booking value, offer mix, and capacity — to help you diagnose the real bottleneck instead of just

en

16:26

The Art of a tear down

The Floral CEO ·

2026/10/05

Wedding teardown can either feel incredibly organized…or like complete fucking chaos.And the difference usually comes down to whether you had a plan before the night even started.In this episode, Jeni breaks down the systems she uses to make wedding teardown faster, easier, and far less stressful.From realistic teardown windows and strategic storage to candles, carts, containers, floating candle water, inventory organization, and loading the vehicle, this episode is packed with practical

en

35:47

What Happens After You Hit the Goal? The Next Level

The Floral CEO ·

2026/09/30

What Happens After You Hit the Goal?You wanted more inquiries.You wanted more weddings.You wanted higher revenue.You wanted people to know your name.And then one day you look around and realize:Holy shit.It worked.So… now what?In this episode, Jeni talks about a stage of business growth that does not get discussed enough: what happens when the business is successful, but you realize the way you are operating it cannot continue forever.Because success can create an entirely new set of

en

13:10

What Successful Florists Do Differently

The Floral CEO ·

2026/09/28

10 Things Successful Florists Do DifferentlyHave you ever looked at another florist who seems to be crushing it and wondered:What are they doing differently?After years of owning a floral business, working alongside other florists, and coaching floral entrepreneurs, Jeni has noticed patterns.And the interesting part?Most of them have very little to do with being the most talented floral designer in the room.In this episode, Jeni breaks down 10 traits and habits she consistently sees in

en

31:38

How to Build a Profitable À La Carte Floral Program

The Floral CEO ·

2026/09/23

Can a $750, $1,000, or $1,500 wedding order actually be profitable?Absolutely.But only if the process is designed to be simple.In this episode, Jeni breaks down how she approaches à la carte wedding flowers so smaller orders can still make financial sense without creating the same amount of work as a full-service wedding.She shares a recent à la carte order that came in around $1,100 and included a bridal bouquet, four bridesmaid bouquets, boutonnieres, corsages, and a simple drop-off

en

11:17

Money. Momentum. Me.: The Rule of 3 for a More...

The Floral CEO ·

2026/09/21

Have you ever worked your ass off all day, gotten to 11 o’clock at night, and thought:What the hell did I actually accomplish today?You answered emails.Ordered supplies.Scrolled Instagram for inspiration.Washed buckets.Updated something in Canva.Ran errands.Stayed busy all day.But somehow, you still feel like you did not move anything meaningful forward.In this mini episode, Jeni breaks down a simple productivity framework to help you stop confusing busy with productive.Instead of beginning

en

51:28

How to Be Better at Sales Without Feeling Like a Used...

The Floral CEO ·

2026/09/16

Does selling make you feel gross?Do you worry that following up makes you annoying?That recommending something more expensive makes you pushy?That asking someone to book feels like pressure?In this episode, Jeni breaks down why good sales does not have to feel sleazy, manipulative, or uncomfortable.At its core, sales is helping someone make a decision.And as a service-based business owner, your job is to provide solutions.That does not mean convincing every inquiry to hire you.Sometimes the

en

19:15

Mini Stop Talking Yourself Out of It

The Floral CEO ·

2026/09/14

How many times have you talked yourself out of doing something before you even gave yourself the chance to try?“I can’t raise my prices because people will stop booking.”“That planner probably already has a florist.”“Nobody will buy this.”“My market won’t support it.”“I don’t have enough followers.”“I need a better website first.”“I’m too old.”“I’m too new.”There are so many stories we tell ourselves that sound incredibly logical.And that is exactly what makes them dangerous.In this

en

27:38

If I Took Over Your Floral Business Tomorrow

The Floral CEO ·

2026/09/09

What if somebody came in and took over your floral business tomorrow? Jeni walks through exactly what she'd audit first if she took over a florist's business — from revenue and expenses to inquiries, conversion rates, and average booking value. She breaks down why profitability, not just revenue, is the real health metric of a floral business, why bigger weddings often beat more weddings, and why the biggest bottleneck in a business is often the owner herself. She closes with a look at

en

15:53

Why I Don’t Give Ballpark Pricing

The Floral CEO ·

2026/09/07

“Can you just give me a ballpark?”Florists hear this question constantly.It might sound like a simple request, but throwing out a number before understanding the full event can create confusion, unrealistic expectations, and serious pricing problems later.In this episode, Jeni explains why she does not give ballpark prices for entire weddings or events.It is not because she is trying to hide her pricing.It is because no two weddings are identical.A client might ask what flowers for 150

en

60:52

How to Pull Off Multiple Weddings in One Weekend

The Floral CEO ·

2026/09/02

If you want to build a floral business that generates $200,000, $250,000, or more—especially in a seasonal wedding market—you may eventually need to figure out how to execute multiple events in the same weekend.But taking on more weddings does not automatically mean making more money.If your team, production schedule, ordering, transportation, communication, and logistics are not ready for the volume, a big revenue weekend can quickly become an expensive, exhausting shitshow.In this

en

12:38

Stop Waiting to Feel Ready

The Floral CEO ·

2026/08/31

How many times have you told yourself:“I’ll do it when I’m ready.”“I’ll raise my prices when I feel more confident.”“I’ll reach out to planners when my portfolio is better.”“I’ll launch the offer when everything is in place.”“I’ll do the big thing when the timing feels right.”In this episode, Jeni challenges the idea that readiness is something you need to feel before you move.Because there is a really good chance that feeling is never coming.You may still be scared.You may still feel

en

34:40

Stop Running on Empty: A 30-Day Reset

The Floral CEO ·

2026/08/26

What happens when you have been going hard for so long that your energy starts feeling completely depleted?You do not always need to burn everything down, reinvent your business, or wait until January 1st to start over.Sometimes you need a reset.In this episode, Jeni shares how she is intentionally using the next 30 days to rebuild her energy after one of the busiest stretches of her year—and how you can do the same.The idea is simple: stop treating yourself like something that should

en

16:25

The Goal-Setting Method That Actually Creates...

The Floral CEO ·

2026/08/24

Stop Setting Goals. Start Setting Floors.“I want to post more.”“I want to follow up more.”“I want to network more.”“I want to make more money.”Those sound like goals, but they are also incredibly vague.In this episode, Jeni shares a different way to approach goal-setting: stop focusing only on the ceiling and start creating a floor.Your floor is the minimum standard for how you operate.Instead of saying, “I want to post more,” your floor might be:I publish three pieces of content every

en

31:01

Where Wedding Florists Actually Lose Money

The Floral CEO ·

2026/08/19

A $15,000 wedding does not automatically make you more money than a $6,000 wedding.In fact, it is completely possible to book a large event, work yourself into the ground, and walk away with almost nothing if you are not paying attention to where your profit is leaking.In this episode, Jeni breaks down the anatomy of a profitable wedding from the initial inquiry all the way through final cleanup.She starts with one of the most important questions: is this wedding actually a good financial

en

21:10

My Best Hacks for Bigger Weddings on a Smaller Budget

The Floral CEO ·

2026/08/17

Bigger weddings can mean bigger revenue—but they can also come with bigger expenses.Studio rent. Coolers. Ladders. Lifts. Rental inventory. Delivery vehicles. Equipment. Staffing.And if you are not careful, all of those expenses can start eating away at the profit you were hoping to make by taking on larger events.In this episode, Jeni shares some of the practical hacks she has learned after more than 20 years in the floral industry for scaling into larger weddings without feeling like you

en

18:20

How to Make Your Marketing Actually Lead to Inquiries

The Floral CEO ·

2026/08/12

You can post consistently, create beautiful work, get likes, rack up views, and still wonder why the inquiries are not coming in.Because marketing is not just about being seen.It is about creating a clear path that helps the right person notice you, understand what you do, trust you, see themselves working with you, and know exactly what to do next.In this episode, Jeni breaks down how to make your marketing actually lead to inquiries instead of simply creating more noise online.She starts

en

19:38

Mini Pretty Flowers Are Not a Marketing Strategy

The Floral CEO ·

2026/08/10

Beautiful flowers absolutely matter.They get attention. They stop the scroll. They make someone say, “Oh my God, that is gorgeous.”But beautiful flowers alone are not a marketing strategy.In this episode, Jeni breaks down why florists can have incredible portfolios and still struggle with inconsistent inquiries, low-quality leads, poor website conversion, price shoppers, and weak referral pipelines.Because pretty flowers answer only one question:Can you make beautiful flowers?Your potential

en

40:53

Creative Ways to Generate More Referrals

The Floral CEO ·

2026/08/05

What if you could build a consistent sales pipeline without immediately spending money on ads?In this episode, Jeni shares how she has built relationships that have turned into a powerful referral sales engine for her floral business. She explains why transferred trust is such a valuable asset and how a recommendation from someone a potential client already knows, likes, and trusts can make it much easier to close the sale.A strong referral pipeline is not built by begging people to send

en

16:32

How to Move Forward After a Business Setback

The Floral CEO ·

2026/08/03

A client complains. A freelancer lets you down. A proposal gets rejected. You make a mistake, forget something, receive a bad review, or have a wedding that does not go according to plan.The event itself may only last a few minutes or a few days. But the story you create around it can affect your business for weeks.In this episode, Jeni talks about one of the fastest ways to regain momentum after something goes wrong: stop ruminating and start reflecting.Reflection helps you understand what

en

400 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Digital Finance Analytics (DFA) Blog

Martin North

The Smashi Business Show

Augustus Media

Dagen med Di

Dagens industri