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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

25:32

Why You’re Getting Ghosted After Sending a Proposal

The Floral CEO ·

2026/04/22

Have you ever had an amazing consultation, felt like the connection was there, sent over a beautiful proposal… and then heard absolutely nothing?No response.No follow-up questions.No “we went another direction.”Just silence.If that has happened to you, you are not alone—and in this episode, Jen is diving into one of the most frustrating parts of running a floral business: getting ghosted after sending a proposal.The truth is, most couples are not ghosting you because your work is not good

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15:34

If I Had to Restart My Floral Business in 2026

The Floral CEO ·

2026/04/20

Hello, flower friends.What if tomorrow you had to hit the reset button?No clients.No referrals.No brand recognition.No social proof.Would you know what to do next?In this episode, I’m breaking down exactly how I would rebuild my floral business from the ground up in 2026 if I had to start over today. Because the truth is… some of you feel like you’re starting over right now. Maybe inquiries are slow, maybe you’ve plateaued, maybe your business feels out of alignment, or maybe you’re just

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32:07

You’re More Expensive… Now What?

The Floral CEO ·

2026/04/15

Hello, flower friends.If you’ve ever had a client say, “Well, another florist quoted me way less…” — this episode is for you.Because here’s the truth:You’re not losing bookings because you’re more expensive.You’re losing them when the value isn’t clear.In this episode, I’m breaking down a real client situation where the numbers didn’t add up—and why being the higher-priced option didn’t actually hurt me.We’re talking about what’s really happening when quotes are wildly different… and how to

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16:10

The Truth About Doing It All

The Floral CEO ·

2026/04/13

On this week’s episode, we’re talking about something so many business owners, moms, and creatives feel deep in their bones:the pressure to do it all.People ask all the time, “How do you do everything?”And the honest answer?You don’t.In this episode, I’m sharing a more vulnerable look at what it actually feels like to juggle business, motherhood, relationships, personal goals, home life, and all of the invisible mental load that comes with trying to be everything to everyone.Because the

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28:41

How to Use Content Creation to Build Your Brand with...

The Floral CEO ·

2026/04/08

In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florists and wedding pros need to know about showing up online.If you’ve been wondering how to create better behind-the-scenes content, what kinds of posts are actually performing right now, or whether social media management is something your business should outsource, this conversation is packed with insight.In this episode, we

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20:25

The Skill That Will Change Your Life + Business

The Floral CEO ·

2026/04/06

Flower friends — this one is different.Today we’re diving into something deeper than business strategy…Because the truth is — a lot of business problems are actually life problems in disguise.If you’ve ever:held something in instead of saying itreplayed a situation over and over in your headfelt frustrated, hurt, or misunderstoodavoided a conversation because it felt uncomfortableThis episode is for you.Because one of the most powerful things you can learn —is how to speak up, ask

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19:26

Are You Working… or Just Staying Busy?

The Floral CEO ·

2026/04/01

Are you actually putting in the real work in your business… or are you just staying busy?In this minisode, Jen is calling out a pattern so many florists fall into: feeling exhausted, overwhelmed, and “on” all day long… while still not creating the momentum they actually want in their business.Because here’s the truth:busy does not equal productiveandproductive does not always equal profitable.If you’ve been spending your days tweaking fonts, organizing supplies, scrolling Instagram “for

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18:14

Six Strategies to Book Eight Weddings Fast: Sales...

The Floral CEO ·

2026/03/30

Need more weddings on the books fast? In this minisode, Jen breaks down exactly what she would do if she needed to book eight weddings ASAP.This is not fluffy advice. It’s a practical, sales-focused plan for florists who need momentum now.From following up with warm leads to reaching back out to planners, posting your availability, and even using your personal social media more strategically, this episode is all about getting visible, getting proactive, and getting booked.In this episode,

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20:24

5 Ways AI Can Make Your Floral Business Easier

The Floral CEO ·

2026/03/25

Let's talk about AI – but not the "it's gonna take our jobs" version. Forget the fear and the guilt for a second (even though we hear those narratives everywhere). AI is a tool, an assistant that can give you back your most valuable currency: TIME. And if you're drowning in admin work, spending 45 minutes writing one Instagram caption, or reinventing the wheel with every single email? AI can help you reclaim 10+ hours a week so you can focus on the creative work that actually lights you

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13:00

You Are the Brand: Stop Hiding & Start Getting Booked

The Floral CEO ·

2026/03/23

If you’ve ever scrolled Instagram and thought,“How are they so confident showing up like that?” — this episode is for you.Because here’s the truth:👉 If people don’t know you, they won’t book you.Today we’re talking about what it really means to be the face of your business—and why hiding behind your work is costing you clients, confidence, and money.💡 What You’ll Learn:Why posting only flowers isn’t enough anymoreHow imposter syndrome is quietly holding you backThe truth about visibility:

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18:58

Branding Beyond Fluffy Fonts and Logos

The Floral CEO ·

2026/03/18

Let's talk about branding – but not the fluffy Pinterest version. Forget logos, fonts, and color palettes for a second (even though we love those things). Your brand is the feeling people get when they interact with your business. It's the experience, the expectation, the identity they associate with YOU. And if you're trying to attract better clients, bigger budgets, and create work that actually inspires you? Your brand needs to support that vision. In this episode, Jeni breaks down the

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15:07

The Florist’s Guide to Finding Design Inspiration

The Floral CEO ·

2026/03/16

One of the questions Jen hears often from florists is:"How do you come up with creative ideas?"Whether you're designing a wedding, a styled shoot, or a workshop experience, creativity doesn't just magically appear.It’s something you actively cultivate.In this episode, Jen shares the tools and strategies she uses to develop creative event concepts—from saving inspiration to using AI to build ideas.In This EpisodeStart With One Inspiring IdeaMany great event designs start with a single visual

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21:08

The “Affordable Florist” Trap

The Floral CEO ·

2026/03/11

If you’re marketing yourself as “affordable” or “budget friendly,” you may be unintentionally sabotaging your business.In this episode, Jen breaks down why positioning yourself as the cheapest option will keep you stuck working harder for less money—and what to do instead if you want to attract higher-end floral clients.Because premium clients aren’t looking for the cheapest florist.They’re looking for the most confident one.In This EpisodeThe “Affordable Florist” TrapJen shares a real

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26:45

The 5-Minute Brand Audit for Florists

The Floral CEO ·

2026/03/09

Many florists say they want higher wedding budgets and luxury clients… but their brand is sending a completely different message.In this episode, Jeni walks you through a quick 5-minute brand audit you can do today to see whether your Instagram, portfolio, and messaging are actually attracting the type of clients you want.Because if your brand looks like a $2,000 florist, it’s going to be very hard to book $10,000 weddings.Jeni breaks down the key things to look at in your social media,

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34:47

The Fastest Way to Attract Higher-End Floral Clients

The Floral CEO ·

2026/03/04

How to Attract Higher-End Floral Clients (Without Lowering Your Prices)If you’re marketing yourself as “affordable” or “budget-friendly,” you may be unintentionally sabotaging your ability to build a profitable floral business.In this episode, Jen breaks down the mindset shifts and strategic decisions that help florists attract higher-budget clients — without changing who they are creatively.Because attracting premium clients isn’t just about prettier flowers.It’s about positioning,

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16:13

Big Events, No Chaos: How I Produce Large-Scale Weddings

The Floral CEO ·

2026/03/02

Ever wondered how to execute a $30K–$35K large-scale event with only three weeks’ notice?In this episode, I’m breaking down exactly how I approach high-revenue, high-pressure floral events — from concept to production schedule — and why mastering event logistics can completely change your income ceiling.Because here’s the truth:If you want to pay yourself $100K as a florist…You need to know how to confidently say YES to big events.And not panic when they land in your inbox.In This Episode

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50:55

How to Actually Start Making Money in Your Floral...

The Floral CEO ·

2026/02/25

You can be booked out, exhausted, and still broke—and if that’s been you, you’re not alone. In this episode, Jen breaks down the real reasons florists struggle to make money (even with “good” revenue), and the practical shifts that turn a busy floral business into a profitable one. We’re talking pricing for profit, plugging the holes in your boat, tracking the numbers that matter, and building a business model that supports your life—not consumes it.In this episode, we cover:Why busyness is

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13:24

The True Cost of Styled Shoots (and Why You Don’t...

The Floral CEO ·

2026/02/23

Hello Flower friends. Today we're gonna talk about style shoots, and I've been reminded of really like the costs, not only from a, you know. Actual phy physical costs, like money, you have to pay for the flowers and all these things, but like the emotional costs and the mental energy that you're using there, it's so much bigger than I think somebody looking in on Instagram at somebody's magical moment really is.So, style shoots are super glamorous on Instagram, but let's really talk

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29:26

You Deserve to Make Money: Money Mindset Shifts Every...

The Floral CEO ·

2026/02/18

Money is one of the most emotional, loaded topics in the floral industry—and it’s keeping too many florists stuck in survival mode. In this episode, Jen dives deep into the money mindset shifts florists need to make to stop undercharging, stop feeling guilty about profit, and start building a business that actually supports their life.If you’ve ever felt awkward charging what you’re worth, told yourself “I do this because I love flowers,” or normalized burnout as part of the job—this

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14:43

From Chaos to Clarity: A Post-Valentine’s Day Recap...

The Floral CEO ·

2026/02/16

Valentine’s Day is over—and whether you crushed it or barely survived, the real growth happens after the holiday. In this minisode, Jen walks florists through how to do a post-holiday recap like a CEO so you can stop repeating the same chaos every year and start building a more profitable, sustainable business.If you’re tired of white-knuckling holidays and hoping “next year will be better,” this episode will show you how to turn Valentine’s (and every major holiday) into a data-driven

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