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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

28:46

IG Branding & Marketing Tips with Product Based...

Dishing Up Digital with Ellen Mackenzie ·

2021/12/19

Most businesses will be selling products, services, or a combination of both. When it comes to selling products and services, there are a few critical differences around how to market each of these effectively. Today, I am talking with Sarah Airy, a product-based business coach. Sarah has her own line of apparel along with some excellent courses. In this episode, we're going to dive into the nitty-gritty of how to market a product on Instagram. Sarah has over 20,000 Instagram followers, she

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21:29

How to Build Your Side Hustle While Working Full Time

Dishing Up Digital with Ellen Mackenzie ·

2021/12/12

I'm going to let you in on a bit of a secret, and that is, overnight successes are not real! (despite what you see on the internet and social media) In most cases, you will begin your business journey while doing some other form of work or study. AKA, your business will start as your 'side hustle.' This was the case for me, and It took me quite a few months until I left my corporate job and went full time in my business. I receive a lot of questions from others asking how the heck I managed

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21:35

Why You Should Become a Social Media Manager in 2022

Dishing Up Digital with Ellen Mackenzie ·

2021/12/05

If you listened to last week's episode, I spoke about my experience of two years in business as a social media manager. Well, this week is all about why I believe you should think about diving into the space also! (I'm guessing you might already be there if you're here) I've spoken about many of the benefits of becoming a social media manager before on this podcast. However, I really wanted to touch on a couple of things in this episode: the future of the industry, the potential of the

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31:11

My Business Turns 2: These Are My Biggest Lessons

Dishing Up Digital with Ellen Mackenzie ·

2021/11/28

Not only have we hit 20 episodes of the Podcast, but this week is also Dishing Up Digital's 2nd birthday; that's right, I've hit two years as a business owner. It feels like only yesterday that I launched my business, but at the same time, it also feels like a lifetime ago. When I look back to December 1st, 2019, I am blown away by the amount I have grown and developed personally and professionally. I have learned so much on this journey, and I wanted to celebrate this milestone by bringing

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29:15

The Top 6 Business Investments I’ve Made

Dishing Up Digital with Ellen Mackenzie ·

2021/11/21

When you're starting a business or venturing into the world of entrepreneurship -- there is going to be a whole lot of 'trial and error.' But when you're in the beginning stages of your business and your finances are limited, Investing in different things can feel like a scary step. After a few years in business, I am now at the point where I can try out a whole range of investments, and so in this episode, I wanted to share my top six investments with you. This episode is essential for

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22:51

Why Posting Reels Everyday Isn’t an Instagram...

Dishing Up Digital with Ellen Mackenzie ·

2021/10/31

Once again, we have to learn, adapt and adjust to the new guidelines and features that Instagram has put out. Reels have changed the Instagram game, and accounts implementing Reels into their IG strategy see huge growth and FREE exposure. The more Reels you post, the more exposure and reach you see as an account and a business. This all looks great if we are looking at vanity metrics, but if you're relying on your Instagram to generate revenue, posting Instagram Reels every day should not

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22:07

So You Want to Quit Your Job, Now What?

Dishing Up Digital with Ellen Mackenzie ·

2021/10/24

Work makes up a huge part of our everyday and, well, our entire life. We're going to be working until we retire. So why do something that makes you miserable? If you listen to me (long enough), chances are you're going to feel a bit inspired to leave your job and start your own business. I mean, that's why you're here, right? There is actually a method to my madness, and that's what today's podcast is all about. In this episode, I want to share with you how I made the leap from the

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23:43

Your Guide to Finding Clients With NO Experience

Dishing Up Digital with Ellen Mackenzie ·

2021/10/17

When we're younger, we often get so excited to start new things, but as we get older, some of us tend to fear the idea of being the 'beginner' at something. This idea of starting in a new industry and having no experience at all can be SO daunting, but the truth is, we all have to start somewhere, right? This episode is all about taking control and embracing the idea of 'starting from the bottom.' I dive into mindset shifts to discover your inner go-getter attitude, how to find your first

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13:10

Value-Based Pricing & What to Charge as Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2021/10/10

In this episode, We're talking about prices, money, cash dollars-- what to charge as a social media manager. It's so hard to put a number on your services when you're starting out, I know it was one of my biggest concerns initially, and it's the same for many of my students. This episode is a sneak peek into one of the six pieces of training on pricing yourself as a social media from my Dishing Up Digital school. I talk about different strategies on how to price yourself, what value-based

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23:03

Being the “Breadwinner” and Out-Earning Your Partner...

Dishing Up Digital with Ellen Mackenzie ·

2021/10/03

My partner and I have this running joke about who's going to retire the other person. He always jokes that I'm his retirement plan because he sees the business that I'm building, and he is so incredibly proud of it. In 1980, only 13% of women made the same or more than their husbands in terms of their annual income. Today those numbers are increasing, but it's still relatively uncommon for females to be the breadwinner in the relationship. I feel lucky to have a relationship where we

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30:25

How to Become a Digital Nomad With Shannon Segall

Dishing Up Digital with Ellen Mackenzie ·

2021/09/26

The 'Digital Nomad' lifestyle is becoming more and more common. Being your own boss and ditching the 9-5 is one thing, but living a life where you are 100 percent location-independent unlocks that extra piece of freedom that some of us are seeking. My guest today, Shannon Segall, knows this lifestyle all too well. Shannon is an online entrepreneur who picked up her life and moved to Bali, where she runs her business. In this episode, Shannon gives us an insight into what it's like to truly

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24:29

This is why you're not growing on Instagram

Dishing Up Digital with Ellen Mackenzie ·

2021/09/19

For me, it's all about quality over quantity when it comes to your Instagram followers. However, I also understand that we do need followers and an audience to sell to! Often we might find ourselves in a place where our Instagram growth is stagnant, isn't going anywhere, or even stops. So in this episode, I dive into four reasons why you might not be growing on Instagram. These are things that I've experienced and overcome. Tune in as they're easy changes that could have a significant

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24:50

My 5 Streams of Income & Why You Should Have Multiple...

Dishing Up Digital with Ellen Mackenzie ·

2021/09/12

Entrepreneurship can naturally feel very risky and unstable, especially in the beginning stages and even more so for those of us who leaped into the self-employed life during a global pandemic. It took me a while to realise that running my own business can actually be incredibly stable. After introducing multiple revenue streams into my business, I was able to find stability, consistency, and more reliability in my income. So, In this episode, I really wanted to talk about my 5 streams of

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24:14

How to Turn Followers Into Customers

Dishing Up Digital with Ellen Mackenzie ·

2021/09/05

I always say organic social media content is a bit of a slow burner, but in my opinion, it is well worth the wait. It's a slower process compared to paid advertising. You don't usually get those instant kinds of results, and it's also a lot harder to track those results. You might get someone on Instagram following you for a while, and it takes them three months to make a purchase. In today's episode, we're talking all about how to turn your followers into customers. We're really going to

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21:50

How to Launch Your First Online Course

Dishing Up Digital with Ellen Mackenzie ·

2021/08/29

During this global pandemic, SO many people have resorted to online learning. Entrepreneurs have jumped on this concept, and evergreen courses have since been blowing up. It's a saturated market, but if done correctly, your course can be a really lucrative source of income. In this episode, we are talking all about online courses for social media managers and service-based entrepreneurs. There is a lot of hard work that goes into creating a course. (I don't want to put anyone off, I just

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21:10

Entrepreneur Health: Burnout and Working with your...

Dishing Up Digital with Ellen Mackenzie ·

2021/08/22

As busy entrepreneurs, we are constantly striving towards the next big business goal. We can get so caught up in what's coming next that we can sometimes even neglect our health, body, and mind. Business goals come first, and the rest comes second, third, and maybe last. Unfortunately, this is not a sustainable or fulfilling way to run a business, and this is why I'm so excited about this week's guest, Dr. Rachel Yan. Rachel is a holistic health coach, she founded Precision Empowered

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18:00

Being an Introvert in Business

Dishing Up Digital with Ellen Mackenzie ·

2021/08/15

When people through my business discover I am an introvert, the initial reaction usually goes something like, 'oh my gosh! how are you an introvert when you're so out there online, you do your YouTube channel, you go live on Instagram, you have so much confidence and energy you can't possibly be an introvert.' WELL, I am such a firm believer that you can be an introvert and still have a thriving, beautiful, successful business. You don't need to be this crazy extroverted person to thrive

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22:56

Can You Become a Social Media Manager With No...

Dishing Up Digital with Ellen Mackenzie ·

2021/08/08

When I decided that I'd like to become a social media manager, I didn't think I would start my own agency or become a freelancer. I felt I needed to find a corporate job where I start as an in-house Social Media Manager. In today's episode, we're going to dive deep into this topic. I'm going to talk about how I got started, how I changed careers and got my first few clients, and how I built that up into a full-time gig. I'm also going to give you some tips and advice if you are in a

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28:28

Finding Your Passion: From Science to Fashion...

Dishing Up Digital with Ellen Mackenzie ·

2021/08/01

It's a strange and challenging situation to find yourself in when you discover that the career you've been working towards for many years isn't the most fulfilling or right path for you anymore. Today's guest has been a massive inspiration to me when it came to quitting my job, starting my business, and taking that plunge. I will be interviewing my older sister Tara who has had quite an interesting and similar career story. Tara has also hit that reset button and completely pivoted her

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22:41

How Imposter Syndrome Is Robbing You

Dishing Up Digital with Ellen Mackenzie ·

2021/07/25

Here on the dishing up digital podcast, I love to talk all things strategy, hashtags, growing your Instagram, all of that good stuff. However, one crucial part of running a successful business is your mindset. Today, we are talking about the elephant in the room, or maybe the elephant in your business, and that is imposter syndrome, something that many new business owners suffer from. We can have the MOST experience in the world and still get struck down by imposter syndrome. I know from

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203 results

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