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PODCAST

Walk-Ins Welcome: A Healthcare Marketing Podcast

Patient Care Marketing Pros

Welcome to "Walk-Ins Welcome: A Healthcare Marketing Podcast," presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic"s patient volume.

business marketing

All Episodes

00:22:51

Ep. 30: Why Your Medical Practice Should Be On TikTok

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/06/08

Since TikTok first came onto the scene, it's often been viewed as a "Gen Z App" for dancing trends, funny clips, or videos of people sharing their day-to-day life. At UCMP, we had our assumptions too and originally stayed away from it as well. However, after months of research and testing, all of these assumptions have been proven wrong! As one of the fastest-growing social media platforms in history, TikTok is definitely a profile that your clinic wants to have and/or advertise on. Learn more by

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00:22:55

Ep. 29: How to Combat the BIG Changes Coming to...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/06/01

We're bringing you another webinar clip this week! Today, we're sharing a clip from our latest webinar, How to Maximize Your Patient Flow with Paid Advertising. During this webinar, Nick and Marcus shared helpful tips on how to get the most out of your Paid Advertising including how to enhance your conversions, insights on retargeting, and how to leverage your advertising efforts across different platforms. In this episode, they discuss the BIG changes heading down the Google Ads pipeline, the

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00:27:42

Ep. 28: Interview with Dr. Mboh Elango and Catherine...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/05/25

We're bringing you another interview this week! In this episode, Nick and Michael are sitting down with Dr. Mboh Elango and Catherine Clark from MEDICI Urgent Care and Wellness Center in Atlanta, GA. With over 15 years of experience in the emergency medicine industry, Dr. Elango started MEDICI in 2021 with the goal to provide holistic and integrative health and wellness options for its patients. Their biggest focus is their integrative approach to medicine, acupuncture, massage therapy, IV vitamin

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00:20:32

Ep. 27: 5 Steps To A Patient Referral Program

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/05/18

Whether you like it or not, referrals are a great way to grow your medical practice. The challenge is actually coming up with a system that your staff can implement to bring in those referrals from your patients! In today’s episode, we introduce you to a simple yet effective strategy to increase your referrals to help grow your practice. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:30:14

Ep 26: Interview with Bethany Meadows from Vertical...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/05/11

🎉 Enter to win a COMPLETE Branding Package from Bethany and her team at Vertical Solutions! (Valued at $2500) https://www.urgentcaremarketingpros.com/podcast-fuel-giveaway 🎉 In this week's episode, Nick and Michael are sitting down with Bethany Meadows from Vertical Solutions to discuss all things branding! Bethany has been doing branding for small businesses for many years and through her experience has developed a complete branding kit to help business owners create the perfect brand system for

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00:25:02

Ep. 25: Why Aren't You Using Video?

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/05/04

We had some sound difficulties with this one but did our best to adjust! We apologize for any issues you have while listening. We're working on fixing this for future episodes. Video is an important part of any marketing you are currently doing or plan to do but there are often some reasons you choose to not do video. The four most common reasons: No time, No Plan, Not the Right Equipment, and Editing can be intimidating. In today’s episode, we show you a path that removes the excuses and gives you

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00:29:34

Ep. 24: Interview with Leslie Ellison from Weigh to...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/04/27

In this episode, Nick and Michael talk with Leslie Ellison from Weigh to Wellness, a weight loss management clinic in Birmingham, Alabama. Leslie has worked in the weight management industry for over 27 years. She is passionate about empowering people with knowledge and working closely with patients to achieve their individual goals. She began a new journey myself by opening Weigh to Wellness in June 2014 and absolutely LOVES her job. She and her husband have been married for 22 years, and have been

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00:12:56

Ep. 23: 3 Key Areas of Search Engine Optimization for...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/04/20

This episode is a little bit different than our usual episodes! Today, we're sharing a clip from our latest webinar, The NEW 2022 SEO Formula. During this webinar, Nick shared helpful tips on how to set up your website, build authority, get ranked for the most important keywords in your location, and more. In the clip we're sharing today, Nick discusses the 3 key areas of SEO for Medical Practices including on-site optimization, off-site optimization, and the importance of having a Google Business

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00:28:07

Ep. 22: Interview with John Leu and Jeff Ridlehoover...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/04/13

In today’s episode, we are talking to John Leu and Jeff Ridlehoover from Hopdoc, a white label telemedicine app for urgent care and primary care clinics. Hopdoc is a Nashville-based, healthcare tech team with deep roots in app-building, marketing, and futuristic healthcare solutions. They are committed to empowering providers with tools like telemedicine and digital marketing so they can thrive in today’s ever-changing healthcare landscape. John Leu is the CEO and Co-Founder of Hopdoc. John spent

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00:25:41

Ep. 21: How To Budget Digital Marketing For Your...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/04/06

You have a budget for most things in your business except marketing. Why is that? It is typically the first to go when money is tight, but it shouldn’t be. In today’s episode, we talk about marketing budgets. What should you budget? How to calculate it and verify a ROI. To help make things easier, we have a spreadsheet to give to you for budgeting. Access Budgeting Sheets: https://downloads.patientcaremarketingpros.com/budget-sign-up Have a question or a story we should feature as an episode

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00:27:24

Ep. 20: Communicating with Patients Through Webchat

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/03/30

Are you offering every channel of communication to your future and current patients? Is having a webchat directly on your site on the list? We talk about the different types of web chat available (We talk about 5 today!) and give you names of vendors we have used in the past with success. There are even companies out that will even take over the entire conversation and simply book patients into the queue for you. Learn all about this and more in this episode of Walk-Ins Welcome! Have a question or

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00:09:15

Bonus Episode: Don't Be A Catfish!

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/03/28

Chances are, you have a website for your practice. There's an even greater chance you have stock photos on that website! There is definitely a place for stock photos but the less you can use the better. In today’s short episode, we talk about why your website needs to reflect you and your business! It sounds strange that someone would use a stock photo for their doctor but you'd be surprised how many times we've seen it happen. We discuss the importance of making your website your own to avoid

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00:22:36

Ep. 19: What To Do When Demand Shifts

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/03/23

It looks like we are finally entering a new season with COVID! Numbers appear to be dropping and we have even seen our own urgent cares stats go down recently. Are you prepared for the drop in business now that things are beginning to make a shift? What COVID policies or procedures are you maintaining post-COVID? Marketing is now playing a bigger role since the demand for your services is starting to shift slightly. What should you promote next? Nick and Michael answer all that and more in this

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00:37:00

Ep. 18: Interview with Isaac Russell from Success...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/03/16

Leadership is a must in every business, regardless of the industry. This is a special episode that we recorded for a different podcast that we have, but we thought it would apply to urgent care clinics and other medical practices as well. We interviewed Isaac Russell from Success Plus Counseling to hear his story and get his insight on good leadership. Because at the end of the day, the leadership within your clinic will dictate the growth of your business and the overall experience your patients

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00:27:44

Ep. 16: Training Your Front Desk Staff

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/03/02

Your front desk staff are the first faces that a patient sees when they walk into your clinic! Are you setting them up to be successful? In this week's episode, Nick and Michael discuss different ways to train your front desk staff to help your clinic create a friendly environment right when patients come through the door. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:05:09

BONUS EPISODE: Bigger Vision!

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/02/28

Surprise 🎉 There's a Walk-Ins Welcome episode on a Monday! Nick and Michael wanted to take a quick second to thank you all for 500 downloads. It means so much that you listen to Walk-Ins Welcome and we hope that it's helped you with your marketing efforts. We also wanted to announce the shift within our company Urgent Care Marketing Pros and how we are expanding our services more into the medical field. We can't wait to continue bringing value to urgent care clinics and other practices in the

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00:33:07

Ep 15: Interview with Anna Peacock from Urgent Care...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/02/23

In this week's episode, we're bringing you another incredible interview! Nick and Michael recently interviewed Anna Peacock, who currently serves as the Vice President of Marketing and Communications at Urgent Care for Children. Since joining the company in 2019, she has spearheaded UC4C’s marketing, communication, public relations, and special events efforts across the Southeast for nearly three years. Prior to her tenure with the pediatric provider, Anna spent time in the field of journalism where

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00:18:30

Ep. 14: Conquering Social Media Overwhelm

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/02/16

Social media can be overwhelming, especially in the fast-paced world of the urgent care industry. If you don’t have a predetermined plan, it can often get to the point where it’s overlooked, forgotten, or not well thought out. For this week's episode, we brought in our Internal Marketing Coordinator, Hannah Green, to share some tips and tricks on how to approach your social media. Hannah manages all of our internal social media and has previously handled our client's social media platforms as well

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00:33:35

Ep. 13: Top 10 Reasons People Are Not Visiting Your...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/02/09

Have you ever wondered why people aren't visiting your urgent care? You have a great staff and processes but not everyone knows that if they haven't visited your clinic before. Are you communicating to potential patients why your clinic is awesome? Does your team know what separates your business from others? We ask these questions and more in episode 13! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:26:06

Ep 12: Creative Ways to Get Reviews for your Urgent Care

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/02/02

Reviews are very important for your Urgent Care Clinic! Nick was out sick for this episode, so our coworker Devin Smith stepped in and offered some great advice on how to creatively get reviews for your clinic. Devin is a part of our sales team at Urgent Care Marketing Pros and talks to urgent care clinics regularly. (Devin also created our intro/outro music!) In today’s episode, we are talking about the importance and growth of your Google Reviews. We go through a list of action steps you can take

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