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PODCAST

Boutique Chat

The Boutique Hub with Ashley Alderson

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the

business entrepreneurship

All Episodes

26:35

6 Lessons Business Owners Can Learn from Taylor Swift

Boutique Chat ·

2024/02/06

As I wrap up Season 5 of the podcast, I want to talk about where we are in the industry, where there’s opportunity right now, how to approach marketing your business in 2024 ... but mainly I want to talk about Taylor Swift! Whether you like her music or not, you can’t deny that Taylor Swift has had a monumental economic impact. The Eras Tour alone had an estimated $5 billion impact. It’s also estimated that Taylor's added an additional $300 million to the Kansas City Chiefs franchise in terms of

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21:23

Discover more MAGIC in 2024 with Kelly Helfman,...

Boutique Chat ·

2024/02/02

I’m so excited to welcome back to the show one of my favorite guests and BFFs, Kelly Helfman, President of MAGIC. And we have some BIG news to share with you! Of course, I first get the inside scoop on emerging trends and what we can expect at the upcoming MAGIC events in Las Vegas, New York and Nashville. But Kelly and I spend most of the episode talking about our big announcement … a new partnership! The Boutique Hub is partnering with MAGIC in a much bigger way than ever before to help you

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55:49

A Masterclass on Building and Scaling a Brand with...

Boutique Chat ·

2024/01/30

This week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such amazing insight into how things work and where there’s opportunity. Design, production, marketing, sales, customer service – you name it, he’s done it! Sam has launched multiple apparel lines, worked in the

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50:46

FTV: Legal Tips for Small Businesses with Andrea...

Boutique Chat ·

2024/01/26

On this episode of the #BoutiqueChat Podcast, Andrea Sager joined me for Legal Tips for Small Businesses. As an attorney and former boutique owner, Andrea knows all the legal information small business owners may overlook. I chatted with her in season 3 about how to choose the right entity, how to avoid infringement, and trademarks. Bring a pencil and paper for this episode because Andrea addresses all the critical legal tips small business owners need to know about! I so hope you enjoy this

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28:16

How Regional Markets Can Benefit Your Business with...

Boutique Chat ·

2024/01/23

Today we’re talking all things market – what sets regional markets apart from national shows, the benefits of both, the importance of attending market, and tips for success while there. In addition to being the owner and founder of Cedar and Cypress Designs, my friend Tara Thorn is also on the board at the Minneapolis Mart, which holds six annual shows and is considered the number one regional mart in the country. Tara shares how MPLS helped grow her business and the unique opportunities it provides

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27:11

FTV: Scaling from Entrepreneur to CEO with host...

Boutique Chat ·

2024/01/19

I reflected on some of my personal experiences as a business owner in this solo episode on Season 3. When I started to look backward through the evolution of The Hub, I identified five steps that I think we took to grow our business and that I have seen mirrored in other businesses. I call them the 5 Steps for Scaling from Entrepreneur to CEO, and in this episode, I talk through them in detail, focusing on growth mindset versus fixed mindset, setting hard boundaries, building systems, how to create

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43:02

If You Don’t Adapt, It’s Not Going To Work with...

Boutique Chat ·

2024/01/16

Diversifying sources of revenue, building a personal brand, social media marketing and running a business through different seasons of life – Taylor and I talk about it all in this episode! The founder of The Tiny Closet, Taylor Jones McClellan is back on the podcast to update us on her life and business. Since last being on the show in Season 2, Taylor has been busy! She’s gotten married, become a mom, moved storefronts and started several other businesses. We talk about how The Tiny Closet

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01:06:20

FTV: 12 Crucial Tips for Boutique Owner Success with...

Boutique Chat ·

2024/01/12

In this episode, I was joined by our retail professor Sara Burks to talk about the 2020 Retail Bootcamp and go through our 12 Crucial Tips for Boutique Owner Success that were a key focus of the course. Retail Bootcamp isn’t just for those who feel their business is failing; your business will always have areas to improve on and grow. Retail is shifting and expanding every day, it’s time to be prepared. After today's podcast, you will be astounded by all aspects of your business you may have

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01:19:35

How EOS (Entrepreneurial Operating System) Can...

Boutique Chat ·

2024/01/09

This episode is a little different. This week I am joined by my business coach Tom Wesner of EOS Worldwide — so you’re going to get all the juicy details of what it’s really like at The Hub behind the scenes! Aside from reminding me of the things I need to continue to work on, Tom breaks down what the EOS (Entrepreneurial Operating System) Model actually is and how EOS can transform your business. To learn more about how EOS can transform your business, contact Tom at tom.wesner@eosworldwide.com.

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01:02:30

FTV: How To Maximize Your Market Experience with Amy...

Boutique Chat ·

2024/01/05

Dallas Market Center’s Amy Harper joined me in Season 2 for How to Maximize Your Market Experience. In this episode, Amy gives some amazing tips on attending to market, whether it’s your first time or you are a veteran buyer! She gives us valuable information on why going market is so important, how to plan your time at market, what to expect at Dallas Market Center this October, upcoming trends, and so much more. The lovely and bubbly Amy will keep you all ears in this episode, so bring along

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50:21

Key Components of the Six Layers of Retail in 2024...

Boutique Chat ·

2024/01/02

Our very own retail professor is back on the podcast! Today Sara Burks, Director of Partnerships and Education at The Boutique Hub, is joining me to dive into the six essential pieces of growing and mastering your business, which we refer to as the Six Layers of Retail, and the most important components of each of these layers specific to 2024. As we all know, the tides are changing, and we want to ensure that you are set up for success in the new year! None of us are in the business of competing

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01:01:12

FTV: Creating a Strategic Marketing Plan for Your...

Boutique Chat ·

2023/12/29

What does it mean to sit down and create a strategic marketing plan for your business? In Season 1, I visited about it with my friend Dru Stewart, a marketing and branding expert who works with Cactus Ropes, Pro Equine Group, Hatco, and many more. Not only do we cover marketing strategies working for the world’s largest brands in western, but we also cover some critical questions like ‘Is print media dead?’ Make sure you stick around for the end to hear Dru’s take on fatherhood and business. As

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34:35

Prepping for the New Year: Reflections on 2023 and...

Boutique Chat ·

2023/12/26

This is my favorite week of the year! I know things may still be chaotic for you with inventory reduction sales and taking inventory. But in the busy that it can bring, I think this week between Christmas and New Years is one of the most reflective — which is why I love it so much! I personally try not to plan a lot of meetings and keep my schedule clear this week for planning and brainstorming about what I want to change and improve on, and where I want my business to go in the next year. So, today

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50:41

FTV: Tips to Create a Profitable Ecommerce Business...

Boutique Chat ·

2023/12/22

Erin Hooley, founder of Bailey’s Blossoms, joined me in Season 3 for Tips to Create a Profitable Ecommerce Business. Erin is a living example of being more successful by knowing her numbers. She goes in-depth on conversion rates, branding, and how she manages business and motherhood. But there are so many more helpful business tips from this well-spoken, successful entrepreneur, so tune in now! I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again

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34:42

7 Quick Tips for End of Year

Boutique Chat ·

2023/12/19

We’re all wrapping up 2023, which means it’s time to reorganize, reflect and get ready for the new year. And while we are all tired and we’re busy and we’re ready to spend the holidays with our families, there are so many opportunities we can take advantage of during this time to close out the year strong and head into the new year fresh and in the best place ever. So today, I’m sharing my quick tips for capitalizing on the end of year! Resources: Best Year Yet 3-Day FREE Virtual Event Rich Dad,

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01:00:25

FTV: Strategies for Social Media Success with Shannon...

Boutique Chat ·

2023/12/15

Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joined me on the podcast at the beginning of Season 3 to talk Strategies for Social Media Success. In this episode, Shannon gives us her back story on becoming a young, working mother and wanting to turn her passion for creativity into a full-time job. She gives us insight into what elements helped her create a rapidly growing boutique, some valuable business advice all boutique owners need to hear, and what

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35:46

Simplifying Banking and Small Business Loans with...

Boutique Chat ·

2023/12/12

It may be uncomfortable, and you may not like it, but building a good relationship and regularly checking in with your banker is just as necessary as going to the doctor. Today I am talking to my good friend Tracey Smiskey all about banking. As the EAU Claire Area Market President at Northwestern Bank, Tracey is community minded, small business minded and growth minded, and she works to ensure that her local businesses are set up for success. We cover how to choose the right bank or credit union

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58:35

FTV: Tips From a Successful Boutique Owner with...

Boutique Chat ·

2023/12/08

I was so fortunate to have Alison Grooms, owner of Jules & James Boutique, join me on the show for Tips From a Successful Boutique Owner. In this episode from Season 3, Alison goes over everything and anything you can think of when it comes to owning a boutique. You'll hear her go over lives sales, vendor tips, hiring employees, and what it's like being a mom while running a business. But that' not all, tune in to get all the details on this candid conversation, filled with essential boutique

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58:05

How to Plan, Buy and Manage Your Inventory in 2024...

Boutique Chat ·

2023/12/05

“You can’t be successful at marketing or sales unless you have a good handle on your inventory.” Get ready to hear some straight-up real talk with my good friend Mary Landgrebe of Management One. We dive into the tough conversations that are being had right now in our industry and the challenges small business owners face in the current economy. As an expert in retail operations, inventory solutions and strategic planning, Mary shares her thoughts on what buying will look like in 2024, the dangers

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57:34

FTV: 6 Steps to the Perfect Purchase, with Bob Negan,...

Boutique Chat ·

2023/12/01

In case you missed it in Season 1, Bob Negan, founder of WhizBang! Retail Training, joined me on the show to share the secrets to building a successful business. Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks

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