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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

10:25

#993 Using AI to Collect, Analyze and Use Data |...

More than a Few Words ·

2024/04/18

In this conversation, I jumped into the world of Artificial Intelligence (AI) and its applications beyond just content creation. Focusing on automation and workflow efficiency, AI enthusiast, Parker Olson discusses how he uses AI to streamline operations in his business, PodPitch - an initiative fueled by AI.Day-to-day business tasks like data collection, data analysis, content creation, and more can be efficiently automated using AI. Olson introduces us to some handy tools for such purposes, like

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11:19

#992 What is Your Problem Solving Style? | Kris Ward

More than a Few Words ·

2024/04/15

Kris Ward is back in the guest chair, this time with a lively conversation about entrepreneurial personalities. She delves into her unique approach of categorizing entrepreneurs into five distinct personalities based on their problem-solving and process management styles. From the "Rushaholic" who thrives on speed but may overlook details, to the "Sufferpreneur" who excels at crisis management but struggles with burnout, each personality has its strengths and weaknesses. As Kris introduces each

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01:43

#991 Social Media Chef

More than a Few Words ·

2024/04/14

My husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in our kitchen, he could not own a restaurant. Why? He knows how to time a meal with three dishes for eight people, but expanding that to thirty dishes, for one hundred people requires skills he does not have. What does it take to be a social media chef? The same challenge exists when it comes to professional social media. Lots of

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13:39

#990 Selling on LinkedIn with Karen Yankovich

More than a Few Words ·

2024/04/11

In this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in empowering women entrepreneurs and guiding individuals towards becoming industry thought leaders. The conversation begins with Karen elaborating on her approach to marketing based on relationship selling, a concept deeply ingrained in her due to her rich background in sales. By focusing on forming

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10:59

#989 The Confirmation Process

More than a Few Words ·

2024/04/09

Join this insights-packed episode as we welcome Janet Falk, a seasoned communication professional, and the chief strategist at Falk Communications and Research. She brings over 30 years of experience and discusses her innovative approach to understanding the buyer's journey, diverging from the traditional perspectives. Janet challenges the common belief that the buyer's journey is a passive process. She proposes an alternative idea she dubs "the confirmation process". Through this lens, the buyer

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01:10

988 - The Dangers of Marketing Wallpaper

More than a Few Words ·

2024/04/07

Has your brand become like background noise in the marketing landscape? Repeatedly saying the same thing has value as you try to establish a consistent brand . However, when it becomes a monotonous drone, your audience tunes out. If your message has lost its flavor and faded into the sea of sameness, it’s time to rekindle interest in your brand through subtle adjustments. Introduce a fresh hue into your visual palette or refine your verbiage to highlight a singular aspect of your message. These

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11:07

#987 A Name You Can Own with Samantha Bradshaw

More than a Few Words ·

2024/04/04

I had a great conversation with Samantha Bradshaw, a seasoned small business and intellectual property lawyer, about the process of naming a business. Yes, you want a cool name, but you also want one you can own and protect.Proactive Legal Prevention: Samantha emphasizes the importance of proactive measures to keep creative service providers out of legal entanglements. She highlights how businesses often encounter challenges when they receive "angry lawyer letters" or court documents, underscoring

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12:01

#986 Imposter Syndrome

More than a Few Words ·

2024/04/02

Zach Montroy dropped by for a discussion about imposter syndrome, particularly among founders and business leaders leaders. It is a common experience in the entrepreneurial journey and Zach emphasizes the role of self-compassion in combating imposter syndrome, suggesting that individuals should treat themselves with the same kindness and understanding they would offer to others. He offers practical strategies discussed include prioritizing tasks, practicing mindfulness, and developing emotional

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02:18

#985 Zero Click World

More than a Few Words ·

2024/03/31

These days we're living in a zero click world. What that means is all of the social media platforms and even Google are trying to get you to stay on the platform. They're encouraging you to find the answers you need with them and they're discouraging people from clicking through to your website. Unless of course you're going to pay for an ad. So when you're not advertising. What do you do? How do you play in this zero click world. There's several things to keep in mind as you map your strategy in

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10:53

#984 Build Authority with Authenticity

More than a Few Words ·

2024/03/28

I had so much fun chatting with Amy Singleton, about building authority with authentic content. Amy is the CEO and owner of Hite Digital Norman, an Inc. 5000 digital and branding agency. Amy's mission is to empower individuals to reconcile their personal and professional aspirations without compromise, and today, we're tapping into her expertise to explore how businesses can authentically engage with Google's algorithms to stand out in a world inundated with AI-generated content. Understanding

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10:42

983 Build Your Brand with AI

More than a Few Words ·

2024/03/26

Laura Templeton dropped by for a conversation about using AI to build your brand. , an author and international speaker, discusses using AI to build your brand with Lorraine Ball. At first, the idea might sound a bit out there, but Laura dives into how AI, specifically ChatGPT, can be customized to reflect your brand's voice and values. Laura explains the concept of "custom instructions" in ChatGPT, where you can teach it about your brand, your audience, and your preferred tone. She likens it to

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01:45

982 Everyone is a Storyteller

More than a Few Words ·

2024/03/24

These days everyone is telling you you need to be a storyteller. You need to be a storyteller in sales and in marketing. There are some people who are just natural storytellers, with the ability to pull you in with their words and leave you sitting on the edge of the seat. Then there is everyone else. So maybe you don’t feel like you’re a storyteller and this whole storytelling thing isn’t for you. Instead when you meet someone you leap right into the facts. “I’ve been in business twenty years,

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10:41

#981 Selling on Amazon

More than a Few Words ·

2024/03/21

Can you still make money on Amazon? That's the question I asked Lesley Hensell, co-founder of Riverbend Consulting,Amazon, once characterized as the Wild West of online selling, has undergone significant evolution. Success on this platform now necessitates a more strategic and disciplined approach. However, with proper guidance, achieving success is possible. So, you have a product ready to debut on Amazon. An organized is approach is required. Gone are the days of haphazardly listing products;

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10:40

#980 Adapt Your Sales Process to Your Customer's...

More than a Few Words ·

2024/03/19

Imagine you're sitting across the table from someone, trying to figure out if they're the right fit for your business. But here's the catch, people don't come with instruction manuals telling you exactly who they are and if they're a good match for you. The key having productive conversations lies in understanding personality types. A few years ago, I had a great conversation with Benjamin Bressington, an expert in sales and communication, who shared invaluable insights gained from years of

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03:29

#979 Commit to LinkedIN

More than a Few Words ·

2024/03/17

This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn. And, I am not just showing up, posting an update, liking a few things and leaving. I did some research to find out what the LinkedIn algorithm likes and adjusted my approach accordingly. Comments matter. So I am spending time writing meaningful comments on multiple posts each day. I engage with people who

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10:55

#978 Finding the Right Marketing Partner

More than a Few Words ·

2024/03/14

When you are ready to take the next step in your business you will need a marketing partner, but how do you find the right one? That's what I talked to Behdad Jamshidi, founder of CJAM Marketing about. In this lively conversation he shared insights into navigating the process of selecting the ideal marketing team.Behdad defines a marketing partner as an agency, freelancer, or contractor who helps businesses execute marketing strategies while allowing them to focus on core operations. He

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11:42

#977 The Four "C"s of Accountability

More than a Few Words ·

2024/03/12

In this terrific conversation from my archive Don Markland shared his powerful story of transformation from an unhealthy lifestyle and lack of clarity about his purpose to a successful life and business. He realized there are two fundamental rules of accountability—starting with oneself and leaving ego at the door—set the stage for the four C's.Critique success - never settle for good enough, always striving for improvement. Don emphasizes the importance of surrounding ourselves with honest

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01:33

#976 Find the Best Solution

More than a Few Words ·

2024/03/10

Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you're right and winning every argument people around you will acquiesce. You will have a solution but it won't necessarily be the best solution.This is tough, because it means you have to give up control. If you've hired the right people they will have good opinions about projects and about the way the company is run, so you need to be

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11:51

#975 Find Your Niche

More than a Few Words ·

2024/03/07

Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government. To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche

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11:30

#974 - A New Approach to PR

More than a Few Words ·

2024/03/05

Did you miss this conversation from my archive? Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you. My guest Mickie Kennedy explains it is not by sending another boring release about your product or service. You need to be creative, finding a unique angle. One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story. Another tip

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