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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

34:02

Breaking Down A Super Successful Big Brand Promo

The Brand Marketing Show ·

2022/07/05

This week we’re looking into the strategies of a super successful big eCommerce brand, True Protein. If you found your EOFY promotion not quite as successful as you hoped or you’re starting to plan for the next 6 months then I think you’re going to pick up some great ideas to implement from this episode. I’m going to be sharing my screen and reviewing their overall business strategy, what they implemented on their website, their emails and their advertising and talk you through why these work and

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36:22

The Bon Maxie Journey: From Dining Table To A...

The Brand Marketing Show ·

2022/06/29

In today’s interview we’re talking to Clare Spelta from Bon Maxie who very generously shares her amazing business journey. There are not many businesses that can manage to scale a multi-million dollar business from one handmade product which is why I’m so super impressed with the journey that Clare has taken in her business. With every business, I really believe it is the mindset of the business owner that determines how big a brand can go and Bon Maxie is certainly an example of this. “Sometimes

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46:39

An Introduction To The Power Of Paid Google Ads

The Brand Marketing Show ·

2022/06/21

When it comes to paid advertising we are all aware of social media advertising on Facebook and Instagram. However, no business owner wants to put all their dollars into one platform basket so it’s always a good idea to cover a range of bases. Enter… Google Advertising! Google Advertising is certainly not new by any means however I find it severely underutilised by brands, particularly when it can become such a powerful tool in your marketing tool box. So this week I’ve asked Haley, my super

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26:01

3 Critical Requirements To Scale Or Sell Your Brand

The Brand Marketing Show ·

2022/06/13

If you’re an eCommerce brand owner looking to either sell your business one day or want to scale so that you can spend less time in your business, then today’s episode is for you. For so many brand owners, the prospect of either selling or scaling seems completely out of reach. You find yourself spending each and every day doing absolutely everything within your business that it just doesn’t seem plausible that one day you could step away. “...the business owner doing all the hustle is not an

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01:01:19

Rising Out Of The Pandemic, Lessons On Tenacity and...

The Brand Marketing Show ·

2022/06/07

If you’ve ever struggled with trying to push through when step you take is not working, or that you feel like you keep hitting a brick wall, then this episode is for you. Today I have a hilarious conversation with Emma Lovell from CoziGo, an innovative plane bassinet and stroller cover, about how she managed to keep going not only through those early difficult years (hello manufacturing demons!) but also through her most challenging period, when travel dramatically stopped. Despite losing her

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25:13

4 Tips To Run A Killer EOFYS

The Brand Marketing Show ·

2022/05/31

As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the dreaded stocktake) and to increase sales. This year, with the increased cost of living and the increased cost of advertising during a peak period it may have you tossing up whether to go ahead with a sale or not. However, with consumers pulling their belts in a bit on spending, I think our customers will

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25:22

Your Goal Crushing Ecommerce Marketing Plan

The Brand Marketing Show ·

2022/05/24

Recently I’ve been speaking with a few eCommerce brand owners about how tough they’re finding it to generate traffic and sales consistently right now. Between the drop in consumer confidence during the lead up to the federal election we’ve finally just had, the increase in our cost of living, a school holidays with two long weekends in a row, seeing sales lower than usual has been a bit of a common experience. But what is also happening is - business owners adopting the mindset that customers just

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31:58

How To Know What Your Customers Want

The Brand Marketing Show ·

2022/05/16

Do you ever feel that you’re marketing out into a big black void? Sending out social media posts and emails but not knowing what to say and certainly not knowing if your customers are even resonating with what you’re saying? Feeling like you really just want to know what your customer ACTUALLY needs and wants? Well today I’m going to dig into one thing you CAN do, one strategy you can employ this week, to help you to gain the insights you need. Plus we’ll talk about how you can then create

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27:52

You CAN Still Grow Your Business In A Recession

The Brand Marketing Show ·

2022/05/09

Unless you’ve been hiding under a rock, there’s no secret right now that Australia is heading into a more challenging economic climate than we’ve experienced in some time. And we’re all probably feeling it one way or another, sales don’t seem to be as easy as they were during the ecommerce boom of the past two years. And with all of this happening, and with all of your business and personal costs increasing, I know there is a lot of fear around what might happen next. Many of you are fearful of how

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31:25

How To Boost Your Shopify Store With Quizzes

The Brand Marketing Show ·

2022/05/03

If you’re looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values - then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify. With all the changes over the last two years - both with increased competition and changes to how data is tracked and used by our advertising platforms - it’s more important than ever to find ways to engage with

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26:53

Should I Add Buy Now Pay Later To My Online Shop?

The Brand Marketing Show ·

2022/04/26

Today on the show we’re going to try and answer a question we see being asked ALL the time: And that is - should you add Buy Now Pay Later payment options to your online store? Are the high transactional fees worth it? Will adding Afterpay or Buy Now Pay Later options increase my sales? I’m going to dig in and talk about the pros and cons of adding Buy Now Pay Later and strategies you can use to make the most of these services. So listen in and find out if adding Buy Now Pay Later services can help

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31:00

5 Things That Are Working This Month With Facebook Ads

The Brand Marketing Show ·

2022/04/19

Today on the show we’re going to talk about what’s working right now with Facebook ads - specifically when it comes to advertising your brand or eCommerce store. If there’s one constant we know about advertising our stores, it’s that there is always change. Change to the platforms, changes to the algorithms, changes to how our stores connect to the platforms, and on and on and on. It can be pretty overwhelming right? But I’ve discovered, that with each advertising change, rather than lie on the

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26:08

The #1 Reason For Stress And Fatigue As An Entrepreneur

The Brand Marketing Show ·

2022/04/11

How are you feeling right now? If you’re, like me, a Mum and a business owner, then I have a good idea of how you’re feeling… On top of the last two years of a pandemic I’m seeing people struggling with business operations such as supply chain issues, fulfillment delays, price increases across the board… And that’s on top of wearing ALL the hats in our business and as the boss, wearing the stress of ‘will this work’. I’ll bet you often feel stressed out. Totally overwhelmed by your to-do list and

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25:58

The Power Of Incentives - When & How To Use Them

The Brand Marketing Show ·

2022/04/05

Discounts and incentives. Some businesses love them - we all know the brands that seem to be constantly on sale (looking at you ‘closing down’ rug store!). And some businesses hate discounts and will rarely offer them for the fear of training their audience to expect constant sales or lowering the perceived value of their business. But this is where I want to talk to you today to dispel some of the myths around discounting and to show you how you can offer your customers real value while building

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23:58

Marketing Your Online Store During Difficult Times

The Brand Marketing Show ·

2022/03/28

I’m super excited to bring you today’s episode, which is essentially all about what you can be doing in your business right now so that you can not just survive, but thrive, no matter what crazy things are going on in the world right now. Spending money on marketing and investing in growth for your business is pretty easy when times are good and we’re riding the economic gravy train. But what happens when it feels like the world is closing in and people are looking at how to cut costs or are

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39:25

How To Manage A Fast Growing Business While Staying...

The Brand Marketing Show ·

2022/03/22

Today on the show, I’m joined by Michelle Smith, founder of Curated with Conscience, which is a beautiful gift hamper business that exists to have a positive impact on the environment and sustainability. Michelle’s business has grown quite rapidly over the last couple of years in particular, and whilst it’s easy to think that more revenue fixes all problems, that’s not the case at all. Fast growth brings with it a whole set of challenges, and what I love about this conversation with Michelle is that

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53:04

Create Your 12 Month SEO Content Plan with Karen...

The Brand Marketing Show ·

2022/03/15

A couple of weeks ago, we shared the first in a two-episode series on SEO - search engine optimisation, and I was joined by Karen who is one of the experts from my team. In that episode, we talked through the initial foundational steps we should be taking when it comes to optimising our websites for Google. And all of those tweaks and changes to your website can be very effective to start increasing the volume of free organic search traffic you receive. But, there is more that you can do on an

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55:25

The Importance Of Creating A Memorable Brand With The...

The Brand Marketing Show ·

2022/03/07

Today on the show, we’re going to be talking about branding and why it is so important for the success of your business to get this piece of the puzzle right. It doesn’t matter whether you are an e-commerce retailer or selling in physical stores, your brand is going to be the first impression a potential customer forms when they interact with you for the first time and every time thereafter. I am joined by branding experts from The Luxe Co, Tina and Britta and they have a great example of how

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21:32

Secrets To Avoid Building A Boring Brand

The Brand Marketing Show ·

2022/03/01

Have you ever been stuck at a party talking to the most boring person in the room? And by boring I mean they either don’t talk at all OR all they do is talk about themselves! Equally bad right? But what if it’s a business that is boring? And trust me, there are plenty! If you came across a business whose messaging was either super bland or talking only about themselves… I’m pretty sure you’d be doing the equivalent of looking for the nearest exit AKA searching for the X close button! In today’s

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58:59

How To Increase Organic Traffic With SEO

The Brand Marketing Show ·

2022/02/22

Getting website traffic and sales in your online store can be tough. I remember when I launched my first business years ago, trying to work out how to crack the mystery that was Google. And initially having that knee jerk reaction of ‘oh this search engine optimisation thing is too techy and difficult and I’ll never understand it so I’m gonna pay someone else to do it’. And unfortunately having a pretty bad experience with someone sending a bunch of junk traffic to my site. Which is not ideal at

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310 results

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