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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

24:05

Pushing the Boundaries of Insights with Raj Manocha

Ponderings from the Perch ·

2021/11/12

Raj Manocha, CEO of Methodify by Delvinia, has played a very pivotal role in developing their research automation platform. Join Raj and Priscilla for an invaluable conversation on the ever-shifting landscape of market research and insights. BONUS: Methodify has been acquired by the Schlesinger Group — get the insider details now.

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21:00

4 Reasons People Are Ignoring Your Emails

Ponderings from the Perch ·

2021/11/05

Why are your emails getting ignored? Priscilla McKinney and Ashley Le Blanc are here to give you four tangible tips to start implementing right now. From personalization to optimization, they're here to help you make sure you get the results you want and more from those marketing emails.

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27:52

4 Questions to Audit Your Website

Ponderings from the Perch ·

2021/10/29

Join Priscilla McKinney and Ashley Le Blanc, sexy, sickly voices and all, to discuss ways to make your website better than great. Working on your website can be a slow and steady process. It is important to remember not to change everything all at once, all the time, but to troubleshoot what might be working and what isn’t in a methodical manner. Priscilla and Ashley urge you to ask these questions: Is my website relevant? is it optimized? is it easily navigable? This episode of Ponderings

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48:59

An Insights Marketing Day Panel: Q&A with the Speakers

Ponderings from the Perch ·

2021/10/15

In this special episode, we’re stoked to share with you an exclusive recording from the recent Insights Marketing Day in Chicago. Listen in to an amazing Q&A panel on all things Marketing with: Priscilla McKinney, host and CEO of Little Bird Marketing Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios Jamin Brazil, Host of Happy Market Research Podcast Emily Soccorsy, CEO and Co-Founder of Root + River Enjoy!

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37:35

Lisa Wilding-Brown: There's a New CEO in Town

Ponderings from the Perch ·

2021/10/08

InnovateMR has been undergoing some major changes and now, there's a new CEO in town. Lisa WIlding-Brown has stepped into the role as Chief Executive Officer with nearly 20 years of industry experience under her belt. Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Tune in for a chat between fellow female leaders and Girl Bosses in this episode of Ponderings from the Perch.

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42:05

Making a Call for Change with Katja Cahoon

Ponderings from the Perch ·

2021/10/01

Let's take a break from market research and talk about humanity. Whether in the workplace or life in general, some of us are suffering. This may present itself as burnout, anxiety, phobias or even depression. Ultimately, it's a signal — a call for change. Join licensed psychotherapist Katja Cahoon and Momma Bird, Priscilla McKinney, in this episode for a vital discussion on stigma, shifting perspectives and understanding the call for change. You can find more from Katja Cahoon on Youtube

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26:23

Bridging the Gap Between Quant and Qual with Nihal...

Ponderings from the Perch ·

2021/09/24

Nihal Advani joins Priscilla McKinney to help you bridge the gap between quantitative and qualitative research. Tune in now to hear Nihal's secrets for attaining "deep qual" in market research. You'll want to hear how this Founder & CEO of QualSights successfully built his company up to be the #1 fastest-growing market research company.

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27:33

Navigating the Evolution of Ideal Client Personas

Ponderings from the Perch ·

2021/09/17

Ready to get behind the curtain of marketing? On this episode of Ponderings from the Perch Priscilla McKinney discusses how to refresh your client persona. “Like real humans, buyer personas are not stagnant.” It is important to update your persona on a regular basis. This does not necessarily mean starting from scratch, but instead updating the base motivations, the persistent problems, and pressing issues your customer is facing. “This is about developing incredible empathy toward your best

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26:26

The Future Imagined at Mars Wrigley - An Interview...

Ponderings from the Perch ·

2021/09/10

Insights are valuable for the past and present landscape of a business, but what about the future? That's where Global Foresight Leaders steps in. Join Priscilla Mckinney and Jo Lepore in a vital discussion of collaboration, competition and pivoting for change.

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22:31

Red Flags and Quick Tips for Better SEO

Ponderings from the Perch ·

2021/09/03

In this episode, Priscilla gets into the nitty-gritty of marketing — search engine optimization. Is your traffic stagnant? Are you seeing contact conversions? Tune in now for red flags that should spark the revision of your SEO strategy + quick tips to help your business make that pivot.

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28:02

Designing for the Human Experience with Michele Ronsen

Ponderings from the Perch ·

2021/08/27

In this episode, we welcome the founder of Curiosity Tank, Michele Ronsen, to the Perch. As a professionally trained graphic designer and design strategist, she provides expertise in facilitating connections through design and user research, user-centered design, UX strategy and innovation acceleration. Tune in now to hear how a jumbled mess of terminology evolved into a comprehensive glossary for the UX industry. Find the evolving, interactive glossary of UX research terms here: UX Lexicon |

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15:45

How to Pivot into a Successful Content Marketing Plan

Ponderings from the Perch ·

2021/08/20

According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics.

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15:28

The Magical World of Market Research with Maya Kantak

Ponderings from the Perch ·

2021/08/13

In this episode, Priscilla welcomes Disney Park's Manager of Consumer Insights, Maya Kantak, to the Perch. As a second-generation researcher, Maya volunteers her insights and unique history to bridge the education gap for anyone breaking into the market research industry. Tune in to hear how she actively pushes the industry forward and toward realizing a better, more inclusive future.

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14:32

Marketing Collateral for Lead Generation

Ponderings from the Perch ·

2021/08/06

Go a step beyond in your treatment of your ideal buyer in mind with help content that focuses on their needs. It’s the platinum rule! In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney describes the best ways she supports her personas and follows the mantra #alwaysbehelping.

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30:18

Applying Behavioral Science for Good: An Interview...

Ponderings from the Perch ·

2021/07/30

Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.

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23:59

A UX Research Call for More Inclusion with Zoë Glas

Ponderings from the Perch ·

2021/07/16

Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the

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27:58

SEO vs. PPC: Finding the Balance in Your Content...

Ponderings from the Perch ·

2021/07/09

Search Engine Optimization and Pay-Per-Click are two significant buzzwords in the marketing industry. Priscilla McKinney and Ashley LeBlanc go in-depth with the pros and cons of implementing each process in your business strategy. Make sure you’re getting the most out of your time AND money — find the balance in your content marketing strategy.

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30:24

A Revenue Driven Approach to Data Science with...

Ponderings from the Perch ·

2021/07/02

Momma Bird Priscilla McKinney welcomes the CEO of Data-Mania Lillian Pierson to the perch to discuss how to take intangible ideas and put them into a rock solid plan into a product that sells. In addition they speak on the dividing line between those who understand the science of data science and those who understand actually how to communicate the value and apply that science for practical applications. Lillian Pierson Linkedin Profile: https://www.linkedin.com/in/lillianpierson QUIZ: Data

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34:56

Making a Fearlessly Authentic Leader with...

Ponderings from the Perch ·

2021/06/18

You can tell a lot about Kay Basi from the leader she finds the most inspiring, Malala Yousafzai. Malala’s ideas of seeing value in others despite their differences and a strong commitment to education bleed over into Kay’s goals for her personal and professional life. Through her position as Chief Strategy & Marketing Officer at Leaderology, she approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender,

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27:22

Dana Kim Highlights Entrepreneurship

Ponderings from the Perch ·

2021/06/04

As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggled to adjust, but new businesses stopped before they even started. Enter Dana Kim, CEO of Highlight, who had just founded her business for market research product testing with showcase vending machines. Undeterred by the challenges of the future, she harnessed her entrepreneur spirit to pivot into in-home product insights through curated discovery boxes. These boxes help brands

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