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PODCAST

GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.Watch our episodes in video on contentgroup"s YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

government marketing

All Episodes

32:36

EP#33: The do’s and don’ts of public sector...

GovComms: The Future of Government Communication ·

2019/05/13

Brent joined the South Australian Tourism Commission in November 2015 as a marketing communications specialist with experience in advertising, digital, public relations, sponsorship and communications across the banking, retail and telecommunications sectors. Brent has been responsible for overseeing $1.6 billion growth in the visitor economy. He played a key role in launching the new global brand for South Australia and coordinated two global television campaigns and multiple digital programs that

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33:41

EP#32: Improving outcome measurement in Government,...

GovComms: The Future of Government Communication ·

2019/04/29

Mark Hocknell has over 25 years of experience in corporate management, consulting and academia. He has completed his Masters degree in Business Administration at the Queensland University of Technology and has developed two business courses which he has now been teaching for 8 years. Beyond Mark’s experience teaching and consulting, he is also a member of the Industry Advisory Board Griffith University. Mark has an established skill-set relating to performance measurement processes and

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34:52

EP#31: Leveraging influencers and media, with Eleanor...

GovComms: The Future of Government Communication ·

2019/04/15

Eleanor is the General Manager of Outreach and Capacity Building at the Australian Centre for International Agricultural Research (ACIAR). She has worked in a range of management roles, from strategic marketing and communication to Director of public affairs. Her previous places of employment include the Civil Aviation Safety Authority, Australian Tax Office and Department of Environment and Heritage. A communications honours graduate from the University of Canberra, Eleanor has worked in public

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33:17

EP#30: Social problems & digital solutions, with...

GovComms: The Future of Government Communication ·

2019/04/01

Jenny is an experienced producer of data management systems and data dashboard solutions for social change. Her skills relate to co-design, delivery and evaluation of collaborations, working with complex and wicked social problems. These include poverty, homelessness, Aboriginal and Torres Strait Islander health and development, school to work transitions and school readiness in vulnerable communities. Jenny has over 20 years’ experience in the social sector and has previously worked for leading

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32:51

Ep#29: Government to Client. Measuring the...

GovComms: The Future of Government Communication ·

2019/03/18

Jo’Anne Langham is an experienced independent consultant with a strong background working in public policy. Her capabilities include human-centred design, statistical data analysis, and public administration. Jo’Anne holds a Doctor of Philosophy (Ph.D.) focused on economic psychology - tax compliance at the University of Queensland. She formerly worked as a Senior Director of Corporate Research and Intelligence at the Australian Taxation Office where she created a professional social research

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35:08

Ep#28: Corporate Affairs and Content. A Regulatory...

GovComms: The Future of Government Communication ·

2019/03/04

Matthew Abbott, Senior Executive Leader – Corporate Affairs. Matthew is head of media, government relations, internal communications, publications and the internet at the Australian Securities and Investments Commission (ASIC). Before joining ASIC in 2010, Matthew was a director of a public affairs consultancy, held a senior corporate affairs role with global shopping centre company, the Westfield Group, been an adviser to Joe Hockey in the Howard Government and worked for several NSW Liberal

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28:24

Ep#27: Strengthening Government Communications. How...

GovComms: The Future of Government Communication ·

2019/02/18

Sheena Ireland is the founder and director of communications consultancy: Specialists in Communications. She has held senior communications positions in government and industry, including areas such as science and research, automotive, arts and sport. Her 16 years’ experience working with government and industry includes working as the Director of Stakeholder Relations at the Australian Research Council, Media Adviser to a Federal Government Cabinet Minister and Communications Manager for the

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35:26

Ep#26: THE SOCIAL MEDIA LITMUS TEST, WITH BARBARA WALSH

GovComms: The Future of Government Communication ·

2019/02/04

Barbara Walsh is a Senior Lecturer and Program Director in the Faculty of Arts and Design at the University of Canberra. Her specialised teaching and research interests lie in areas of integrated learning, social responsibility and corporate and strategic communication. Barbara’s 25-year career in public relations and corporate communications, also includes working as an Account Director for PR Consultancies in Sydney and London, managing her own consultancy in Sydney and several senior-level roles

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30:42

Ep# 25: Bridging the trust divide, with Mark Evans

GovComms: The Future of Government Communication ·

2019/01/21

Professor Mark Evans (PhD) is Director of Democracy 2025 and Professor of Governance at the Institute for Governance and Policy Analysis. Mark is an expert in the study and practice of governance and policy analysis. He has a long track record of achievement in developing high quality, values-driven, knowledge institutions built around outstanding research with policy impact, relevant professional development programs, and creative partnerships with governance actors with a common commitment to

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26:42

Ep #24: May I have your attention please, with Simon...

GovComms: The Future of Government Communication ·

2018/12/11

Simon Troeth is Director – Media at the Minerals Council of Australia. He has a long and distinguished career in both the media and politics. Simon started his career as a print journalist, working for the Herald Sun and several other newspapers before moving in to politics where he spent 15 years working for state and federal politicians and was the Principal Media Adviser to the Premier of Victoria. He has also had several roles as media and policy advisers and was the Director of Strategic

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26:45

Ep #23: Using storytelling to communicate...

GovComms: The Future of Government Communication ·

2018/11/27

Shawn Callahan is the founder of Anecdote and one of the world’s leading business storytelling teachers and advisors. He started his career in technology with companies including Oracle and IBM, before he founded Anecdote in 2004. Anecdote helps leaders and sellers be better oral storytellers and assists corporations deliver on their strategies using stories. Most recently Shawn published his book PUTTING STORIES TO WORK. At its heart, this book provides a process for becoming a good business

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27:20

Ep #22: Inserting creativity into storytelling, with...

GovComms: The Future of Government Communication ·

2018/11/12

Josie Khng joined the contentgroup team in January 2018 as one of its strategists. Prior to her move to Australia, she was head of social media at global creative agency Bartle Bogle Hegarty in Singapore. She has a wealth of global brand experience and has led award-winning creative campaigns for IKEA. Now she focuses on developing creative strategies and content for her government and public sector clients. Discussed in this episode: The future of social media and how the entertainment in

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20:43

Ep #21: How should you engage with reporters, with...

GovComms: The Future of Government Communication ·

2018/11/06

Andrew Bell is an ABC producer and reporter in the ACT. He worked for the BBC and commercial radio in Wales before moving to Australia in 1988. In Australia, he has reported and produced news bulletins and documentaries for regional and metropolitan commercial television, Reuters and the ABC in Sydney and Melbourne. Andrew discusses the evolving world of media and how technology is changing the profession. Discussed in this episode: What are reporters looking for when you call to pitch them your

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28:29

Ep #20: Creating your DIY newsroom, with Stuart Howie

GovComms: The Future of Government Communication ·

2018/10/29

Stuart Howie, author, communications and media consultant, journalist and speaker shares with us insights and strategies from his latest book, The DIY Newsroom. Stuart draws on the principles and practices of newsrooms. Why newsrooms? Well, newsrooms are at the top of the content food chain - information is their reason for being. Stuart knows a thing or two about newsrooms, having transformed newsrooms across a 30-year career as an editor and journalist, including time as editorial director for

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31:04

Ep #19: The evolution of communication and...

GovComms: The Future of Government Communication ·

2018/10/22

As one of the leading and most experienced communicators in Australia, Adrian Cropley shares with us the growing functionality of combining communication and business and the role that plays in successful leadership. With over 20 years’ experience, Adrian has worked with a number of Fortune 500 companies in areas such as change management, crisis management and strategic communication. From this, he has perfected the skills required to be a professional communicator and build strong teams. Described

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46:01

Ep #18: How Project Management can transform your...

GovComms: The Future of Government Communication ·

2018/10/15

This week we present an exclusive interview with Geoff Fisher, contentgroup’s Client Services Manager, about the application of Phase One and Two of our Content Communication Framework. Taking you behind the scenes of how contentgroup operates, we explore the future of strategic communication and what it means for government. This week’s episode breaks down myths that surround comms teams, injecting project management and strategic thinking into communication and increasing your stakeholder

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24:29

Ep #17: Using empathy and storytelling to connect...

GovComms: The Future of Government Communication ·

2018/10/08

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert Rose was the host of Content Marketing World. Continuing from Part 1, in this episode Robert shares with us the creation of strategic content, focusing on the implementation of empathy and storytelling to capture your audience’s attention. Alarmingly, the tools and

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27:49

Ep #16: Creating a content strategy to impress your...

GovComms: The Future of Government Communication ·

2018/10/01

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic media came to be. In this episode, Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead and the growing role of content in organisations

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31:18

Ep #15: Breaking down silos, making room for...

GovComms: The Future of Government Communication ·

2018/09/24

To let your communication strategy flourish, you need to get everyone involved. On this week’s episode, we talk with leading social media specialist Stephanie McCormick from the Australian Catholic University (ACU) on how to get your whole organisation involved in communication. A big part of Stephanie’s role is to find how to get everyone involved and break down traditional silos. Learn how she expressed the worth of comms and used all resources available, using digital communication to solve

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18:13

Ep #14: Strategic communication and gamification,...

GovComms: The Future of Government Communication ·

2018/09/17

What do you know about ‘gamification’? This week on GovComms we talk with Kerstin Oberprieler, a leading expert in the field, about what it means for the future of government communication and audience engagement. While it may appear as an odd concept, it’s something that's always been around us. Whether it’s frequent flyer miles, points at your favourite retailer or your Fitbit, gamified systems are all around you. And what Kerstin and her company PentaQuest are trying to achieve is integrating it

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