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PODCAST

GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.Watch our episodes in video on contentgroup"s YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

59:03

EP#187: Leading Through Uncertainty

GovComms: The Future of Government Communication ·

2025/12/16

In an era of constant disruption, government communicators are being asked to lead without all the answers.In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broadbent and Adam Kyriacou to explore how communications teams can navigate AI and rising expectations, whilst building trust and impact.It’s an insightful discussion revealing why comms professionals are no longer at the ‘end of the line’, but rather central figures in enterprise performance.Join David,

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46:29

EP #186: Stop talking, start listening — the secret...

GovComms: The Future of Government Communication ·

2025/11/18

What if better communication starts with listening, not telling?In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinning Red. Together they explore how listening, empathy, and authentic storytelling can transform the way governments engage citizens.From unpacking the ineffectiveness of the old ‘broadcast’ model to examining the use of buzzwords in sustainability conversations, Natasha urges listeners to imbue their

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52:41

EP#185: Authentic storytelling: building trust when...

GovComms: The Future of Government Communication ·

2025/10/21

What happens when authenticity becomes your greatest communication strategy?In this episode of GovComms, host David Pembroke speaks with Oluchi Ezeugo, a leading corporate communications professional from Lagos, Nigeria, who’s helped organisations across Africa navigate change, crisis, and culture.Oluchi reveals how authentic storytelling transforms workplaces — building trust, inspiring teams, and connecting people to purpose. From guiding leaders through tough moments to rebuilding confidence

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44:18

EP#184: Communicators in the driver’s seat: Leading...

GovComms: The Future of Government Communication ·

2025/09/23

What does it take to thrive as a communicator in a rapidly changing world?In this episode of GovComms, David Pembroke speaks with Ross Monaghan, award-winning educator and communications leader from Deakin University. From his early days as a teenage journalist in Warrnambool to senior roles at Optus and the Australian Mobile Telecommunications Association, Ross has seen the profession evolve from every angle.Ross shares why persistence and curiosity matter, how communicators can show leadership at

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39:57

EP#183: Context is key: Behavioural science in...

GovComms: The Future of Government Communication ·

2025/08/26

What if everything you thought you knew about effective communication was wrong?In this episode, host David Pembroke speaks with James Healy, founder of The Behaviour Boutique and co-author of BS at Work. James has worked in more than 60 countries and brings deep insights from behavioural science, anthropology, and psychology to the challenges facing modern organisations and governments.James unpacks why so much of work is “BS” and why policies often fail to change behaviour. He shows how context

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1:00:43

EP#182: From crisis to TikTok: Rethinking Government...

GovComms: The Future of Government Communication ·

2025/07/01

What do bushfires, TikTok, and police comms have in common?For Kendall Masters, they’ve each shaped a sharp, no-nonsense approach to government communication.In this episode, she joins David Pembroke to unpack what it really takes to build trust, cut through the noise, and connect with the public — especially when time and attention are in short supply.Kendall shares lessons in agility, authenticity, and strategic clarity, from rolling out TikTok with Victoria Police to managing emergency comms

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37:28

EP#181: Beyond the brand: Building trust in local...

GovComms: The Future of Government Communication ·

2025/06/03

Is your comms team keeping up, or just keeping busy?In this episode of GovComms, David Pembroke sits down with Mitchell Dye, the dynamic voice behind the City of Greater Geelong’s external communications. From community radio to leading digital strategy, Mitchell shares a front-row view of how local government is reinventing the way it engages with citizens—one authentic story at a time.David and Mitchell unpack what it takes to stand out in the crowded digital landscape, why the best communicators

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34:51

EP#180: How AI is changing Government comms (and what...

GovComms: The Future of Government Communication ·

2025/05/06

How will AI reshape the future of government communications—and what skills will you need to thrive?In this episode of GovComms, host David Pembroke is joined by Wayne Aspland, expert in public sector communication and AI strategy, to explore how artificial intelligence is transforming the role of communicators today and into 2030.Wayne shares how government teams can build AI capability, drive strategic alignment, and stay trusted in an era of rapid technological change. He also explains why human

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37:08

EP#179: Calm in crisis: Rebuilding trust through...

GovComms: The Future of Government Communication ·

2025/04/22

What happens when your council loses public trust—and you’re the one answering the questions?In this episode of GovComms, host David Pembroke speaks with Chloe Casey, Manager of Communications and Corporate Governance at the City of Casey, about leading through the fallout of the Operation Sandon investigation.Chloe shares how her team managed misinformation, community confusion, and the absence of elected councillors for almost five years, all while ensuring communications remained clear, composed,

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37:06

EP#178: Leading quietly: The power of introverts at work

GovComms: The Future of Government Communication ·

2025/04/08

What if the best ideas in your team are the ones you never hear?In this episode of GovComms, host David Pembroke speaks with Richard Etienne—internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they explore how introverts can lead, influence, and thrive in workplaces that often reward volume over value.From overcoming self-doubt to navigating hybrid work, Richard shares powerful, practical strategies to help introverts find their

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37:38

EP#177: From Jargon to Genuine: Reclaiming Trust in...

GovComms: The Future of Government Communication ·

2025/03/25

Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through?In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the Elevate Local Government Communications Summit 2025 – to unpack what it really takes to cut through and connect in today’s chaotic communication landscape.Ros doesn’t pull punches. With four decades in the

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44:43

EP#176: From Google to AI: The Search Revolution...

GovComms: The Future of Government Communication ·

2025/03/11

Is Google still the king of search or has AI changed the game forever?The way people find information is undergoing the biggest shift in decades and government communicators can’t afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart Media, about the seismic shift in digital search and what it means for public sector communication.A 25-year SEO veteran, Jim explains why this transformation is as significant as the birth of the internet and

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39:30

EP#175: How to speak with power & build trust: The...

GovComms: The Future of Government Communication ·

2025/02/25

Great communicators aren’t born—they’re made.In this episode of GovComms, host David Pembroke chats with Dr. Louise Mahler, an expert in leadership communication, about the art of presence, authenticity, and confidence. With a background in business and opera, Louise brings a unique perspective to what makes a great communicator—and why government professionals need to master these skills.Louise shares practical techniques to improve public speaking, from voice control and body language to

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45:35

EP#174: Trust, Humour and Bureaucracy: The Secret...

GovComms: The Future of Government Communication ·

2025/02/11

Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about?In this episode of GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the Australian Bureau of Statistics, Heather and her team are turning heads in the government space, proving that data can be engaging, relatable, and even fun. She’s helped reshape how agencies communicate,

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46:01

EP#173: Public Sector Content: Effective Strategies...

GovComms: The Future of Government Communication ·

2025/01/29

Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic!In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a cameraman to transforming public sector communication strategies, Andrew’s career is proof that creativity thrives when bold ideas meet action.Step into the evolving world of public sector content as Andrew

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39:57

Encore EP#153: Communication that drives climate action

GovComms: The Future of Government Communication ·

2025/01/14

Today, we’re revisiting one of the most impactful episodes of GovComms! Stephanie Speck, Head of Communications for the Green Climate Fund, shares how authentic storytelling can transform the climate conversation.Explore the power of "Story Sovereignty," a revolutionary approach that empowers climate-impacted communities to tell their own stories—humanising the issue and making it deeply relatable. Stephanie also takes us inside the Green Climate Fund’s evolution, shifting from output-focused

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39:11

Encore EP#161: Storytelling for social media success

GovComms: The Future of Government Communication ·

2024/12/31

Happy New Year! We’re starting 2025 by revisiting an inspiring chat between host David Pembroke and Stanley Henry, founder of The Attention Seeker. They discuss storytelling, strategy, and building a thriving content agency.Stanley takes us on his journey from growing up in South Auckland and working in hospitality worldwide to becoming a LinkedIn success story. His mastery of personal branding on the platform gave him the confidence to launch his own agency, which now boasts a team of 31 and is

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27:55

EP#172: The unmissable moments of 2024

GovComms: The Future of Government Communication ·

2024/12/17

What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable.From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this episode revisits the moments that made us think and grow. You’ll hear how behavioural science is transforming public health. What the Olympics can teach us about connection, and why Alex Aiken’s 'five Vs'

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34:13

EP#171: The AI Revolution in Comms

GovComms: The Future of Government Communication ·

2024/12/10

AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen explains how AI can act as a "clerk, colleague, and coach" for communicators.However, it’s not all smooth sailing. They dig into the risks, the need for ethical governance, and why every organisation needs

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55:16

EP#170: Ubuntu and Storytelling: Building...

GovComms: The Future of Government Communication ·

2024/11/26

What if leadership was less about authority and more about connection?Imagine a young boy in rural Zimbabwe, discovering the world through books borrowed from a modest village library. That boy is Alfred Chidembo, whose love for stories sparked a journey from his village to Australia, where he now serves in the Australian Public Service and leads a literacy charity, Aussie Books for Zim.In this episode of GovComms, host David Pembroke explores how the Ubuntu philosophy—“I am because we are”—has

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357 results

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